Company Profile Research Articles

Integrated Marketing Communications (IMC) strategies analysis at PT. Eshan Mega Propertindo

Integrated Marketing Communication (IMC), also called integrated marketing communication, is the process of developing and implementing various forms of persuasive communication programs to customers and potential customers on an ongoing basis. Therefore, the aim of this research is to analyze the strategy for implementing Integrated Marketing Communication at PT. Eshan Mega Propertindo. This research method is descriptive qualitative. This research uses key informants to obtain the required information. The data used is primary data and secondary data. Primary data was obtained from interviews with the director of PT. Eshan Mega Propertindo regarding company profile and secondary data obtained from IMC implementation data in the company. At the data analysis stage, researchers used SWOT analysis. The result of this research is an analysis of integrated marketing communication strategies in advertising, sales promotion, public relations, sponsorship and direct marketing activities. Based on the results of research and analysis carried out by the author, it can be concluded that the data obtained from interviews were processed using IFE and EFE mat rix analysis and the results obtained were that the company had a strength of 1,72, weekness of 1,38, opportunities of 2,00 and threats of 1,60. It can be concluded that the company is in quadrant I of the SWOT analysis.

Designing Company Profile of Betawi Cultural Village Setu Babakan in Photo Book

This research aims to create promotional media for Betawi Culture in the form of photo books. The photo book was designed in several stages, namely taking photos of all areas in Setu Babakan with the Rule of Third composition; filling the frame, diagonal, symmetry; low angle, eye level, high angle; available lighting and artificial lighting. The photo book was designed with Betawi identity colors, namely green and yellow on the front and back covers and a white background on the content. League Gothic font type for the title and Montserrat for the content were used. Content editing and styling were done using the Canva application. Then, it was tested and evaluated to produce a photo book with the title Setu Babakan Betawi cultural village. This photo book contains 80 pages about Setu Babakan and Betawi Culture along with descriptions.
 Keywords: photo book, company profile, Betawi Culture, Setu Babakan, promotional media

ANALYSIS OF LOAN DISBURSEMENT AT PT LAMPUNG BERKAH FINANSIAL TEKNOLOGI

This study investigates the advancements in digital technology and the role of fintech, particularly in the realm of peer-to-peer lending. It specifically focuses on the challenges faced by start-up companies like Lahan Sikam in areas with diverse social structures. The potential risk of default poses a significant threat to consumer confidence. The background section provides an overview of the fintech industry's current state, highlights the challenges faced by Lahan Sikam as a start-up, and establishes objectives to comprehend the company's profile and its funding products. A qualitative research approach with a descriptive methodology was employed at PT Lampung Berkah Finansial Teknologi, where internal control and the application of the 5C principles in credit risk management were observed. Through interviews and observations, the implementation of these principles was revealed. The findings demonstrate that Lahan Sikam has effectively incorporated the 5C principles in assessing borrower risk, focusing on character, capacity, capital, collateral, and conditions.

The effect of science parks on company growth: a fsQCA analysis of tenant profile

ABSTRACT Science parks (SP) are one of the most common, but controversial, instruments of innovation policies worldwide today. The inconclusive results regarding the benefits provided by SPs suggest that not all companies equally benefit from being located in these innovative environments. The objective of this study is to explore the relationship between a company's characteristics and its capacity to effectively utilise the benefits provided by locating in a SP. Consequently, we aim to identify the most suitable company profile for hosting in SP-type spaces, as well as those companies for which location in an SP does not yield significant advantages. To achieve this goal, a comparative empirical study was conducted on the performance of a sample of 40 on-park companies, compared to a control group of 40 off-park companies. Using the fuzzy sets comparative qualitative analysis (fsQCA) methodology, we identify combinations of variables that define the company's profile and link them to its performance, measured in terms of job growth and sales. Our results suggest that the positive effect of the park on company growth is primarily evident in recently created companies with export capacity. This tenant profile can derive the most significant benefits from establishing themselves in a science park.

DESIGNING A VIDEO COMPANY PROFILE TI USS AS A MARKETING MEDIA BASED ON CONSUMER PERCEPTION

Nowadays, marketing is done a lot. The same thing was done by the TI USS Department. The marketing carried out is in the form of flyers, pamphlets, advertisements. However, until now this media method has not been considered effective in attracting consumers. Therefore, a research idea emerged to design a company profile video as a marketing medium. However, the design is based on consumer perception. There are ten attributes used in this research. These attributes include Facilities, Characteristics, Quality of Learning, Vision and Mission, Costs, Achievements, Accreditation, Strategic Location, Online Learning, Sentence Invitation. Then the 10 attributes were ranked to obtain the top 3 attributes, namely accreditation, strategic location and cost. These attributes require a correlation test on the characteristics of the respondents. It was found that accreditation was significantly correlated with the respondent's education level. Meanwhile, the nine attributes are not correlated. For this reason, further research needs to be carried out to review other factors. These factors include exploring interests and talents, parental support factors and career expectations factors.

The 21 most practiced RE-s of circular economy from LinkedIn company profiles on a global scale

LinkedIn is a social media networking platform that provides users with publicly available data related to user and company profiles, job advertisements, groups, events, services, etc. The main feedback on the organizational trends around the Circular Economy (CE) has been mostly based on corporate reports and survey analytics while there are huge data volumes available online. This article aims to deliver valuable insights regarding global CE business activities. Those insights arise from data extracted οut of 7533 companies’ profiles on LinkedIn, containing the term CE in any profile section. Some significant findings include the companies’ geographical distribution (headquarters), the different industry sectors, each company's number of employees, followers, and foundation year. The last shows a significant increase in new CE companies over the last decade. Additionally, our work focuses on companies’ specialties and descriptions, which provide each organization's business activities and specialization. Finally, we investigated the presence of already studied and new Re- strategies, complemented by their most important interactions which undeniably indicate the dominance of the reuse-reduce-recycle triptych.

Rancang Bangun Company Profile Berbasis Website dalam Upaya Peningkatan Aksesibilitas UMKM di Kota palopo

This research aims to design and develop a website-based company profile as a promotional medium. The research method used in this study is the waterfall method. Data collection techniques include literature review, interviews, and observation. The design and construction of the website-based company profile for improving SME accessibility in Palopo City is designed using UML modeling language. The system is built using PHP programming language, Codeigniter Framework for data processing, HTML for website design, and MySQL database for data storage. The website-based company profile for improving SME accessibility in Palopo City is tested using Black Box testing, resulting in a well-functioning information system. Usability testing indicates that the system is suitable for use.

Investors Perception Towards the Initial Public Offering of Startup Companies

The study examines the level of awareness among the investors about startup IPOs and analyses the relationship between independent variables such as size and purpose of IPO, company profile, financial performance, quality management and sector performance and investment decision in startup IPO which is the dependent variable. The research is conducted majorly using primary data collected from 360 two respondents across the state of Karnataka. The data so collected is analysed using the SPSS software. The statistical tools like multiple regression analysis and correlation analysis are used to analyse the data and hypothesis are tested using ANOVA. Five hypotheses were framed and tested to verify the effect of five independent variables on dependent variable. The outcome of the study reveals that, majority of the investors have awareness about the startup IPOs and size and purpose of IPO, company profile, financial performance, quality management and sector performance have positive relationship with dependent variable and these factors have highly considerable impact on investment decision in startup IPO in Indian stock market. This study concludes that 96.1% of the investment decision in startup IPO is influenced by the sector performance, financial performance, size & purpose of IPO, quality management and company profile.

Errors in English Translation of Company Profiles on Official Website of Chinese Enterprises and Countermeasures

Errors in English Translation of Company Profiles on Official Website of Chinese Enterprises and Countermeasures

Assessing the Effectiveness of Local and International Food Safety Standards in Small and Medium‐Sized Enterprises (SMEs) of Pakistan

Pakistani small and medium‐sized enterprises (SMEs) have an important role and contribute less than other countries, yet their significance cannot be denied. The SME sector is confronted with multiple problems, including export issues because of the trust factor and least knowledge of the latest food safety standards, which have made it difficult to contribute to the GDP of the nation. Various standards such as Food Safety, HACCP, GGAP YUM GAP, MacDonald’s GAP, ISO 9001, and ISO 14001 are being implemented in Pakistan for decades. This study was designed to highlight the critical issues of Pakistani SMEs in adopting management systems, i.e., food safety management systems. Data from 107 SMEs from different fields (beverages, baking, meat, postharvest processing, etc.) of Pakistan were collected through a detailed questionnaire and fed to SPSS V 26.0 for statistical illustration and articulation of the results. In this study, SME company profiles were analyzed and showed that 43% had 6–20 employees, 78.5% were manufacturers, and 68.2% were in business for 7–15 years. The focus was on sales growth (35.5%), profit growth (38.3%), return on assets (42.1%), gross revenues (47.7%), net cash flow (46.7%), customer satisfaction (47.7%), and customer satisfaction relative to competitors (46.7%). A total of 21.5% of SMEs implemented local standards, 23.4% implemented international standards, and 54.2% implemented both local and international standards. Certification benefits included establishing an effective system (62.6% agreed), understanding roles and responsibilities (76.6% agreed), and more efficient documentation (60.7% agreed). However, 29.9% and 24.3% of respondents found international standards such as FSSC 22000 and BRC challenging to apply in local organizations due to language and cost barriers. Above all, the current study implies the dire need for the development of Pakistan’s food safety management system (PFSMS) standard. The PFSMS should be easy to understand, low in cost, and highly applicable in different sectors of the SMEs in Pakistan.

Facts about your startup company profile

Facts about your startup company profile

Animation Training for Promotion and Teaching Learning Activities

Abstract. Animation is an alternative to creating audio-visual works to make them more interesting. Animation is a complement in a video work, especially commercial videos, such as company profiles or television commercials. Trensains Muhammadiyah Sragen High School is an excellent school that has produced many achievements in science. However, Trensains Muhammadiyah High School has a problem that needs to get a solution, which is that it is not yet widely known. Then made animation training for promotion and for teaching and learning activities to make it more interesting.

Profile, Status, and Prospects of Electronic Companies in Foshan City: Basis for Development Plan

The comprehensive utilization of resources has become an urgent task to transform the mode of economic growth, develop a circular economy, build a resource-saving and environment-friendly society, and an important way to ensure the sustainable use of resources, reduce the pressure of environmental pollution, improve the efficiency of resource utilization and improve the quality of economic development. The study utilized a descriptive research method, the study aims to depict the profile, status, and prospects of these companies, with a particular focus on marketing, technical, and financial aspects for strategies, and innovation, opportunities, and challenges for operations. The respondents involved in the research are the managers or business owners of these electronic companies. Significant findings reveal that the five electronic companies in Foshan City are substantial in size, operating as joint-stock companies with assets valued in millions of RMB and employing thousands of individuals, primarily focused on household appliances. Strategies within these companies, particularly in marketing, technical, and financial areas, require enhancement to meet the continuously evolving needs and demands of the market, influenced by changes in technology and consumer behavior. Operations within electronic companies, emphasizing innovation, opportunities, and challenges, are crucial variables to consider for improving competitiveness in the electronic products industry. The study's output presents a proposed development plan deemed helpful for the electronic companies in Foshan City, providing a roadmap for their future growth and success.

Assistance and Development of MSMEs’ Nata de coco Product to Increase Product Value in Godegan, Srandakan, Special Region of Yogyakarta

Abstract. Partners in this PPM[1] KKN service program are Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs and residents in Godegan, Srandakan, Bantul, Special Region of Yogyakarta. The partner is stated to be an MSME because the main program of the Community Service Team will accompany several MSMEs in Godegan hamlet, especially MSMEs’ nata de coco product; besides that, it will also organize an auxiliary program in the form of Population Data Digitization. The purpose of this service is to increase the value of processed nata de coco products, which in turn can increase the income of citizens until economic independence occurs. The problems faced by MSMEs’ nata de coco product are that managers only process nata de coco in semi-finished form and do not have the knowledge to increase the value of products so that they have a better selling value. Packaging, logos, and product brands are also obstacles to marketing processed finished products. In addition to the problems found in the nata de coco MSME business, there are also problems in the hamlet, namely the administration of population data that is not updated because it is recorded manually. Based on these problems, the Community Service Team solves problems by carrying out activities divided into production, marketing, and Financial Records. In the production aspect, training and assistance in product processing and attractive nata de coco packaging to increase product value. From the marketing aspect, assistance is needed in online product marketing, while from a financial point of view, assistance is carried out in managing business finances. The Community Service Team also provides training and assistance in terms of creating company profiles and digitizing population data. The outputs of this service program are news in the mass media, videos of activities, participation in national seminars on community service, and scientific manuscripts published in the form of Sinta-accredited journals.

BIMBINGAN PEMBUATAN COMPANY PROFILE UNTUK MENDUKUNG PROMOSI BISNIS KULINER UMKM WARUNG HARUM

When talking about current business developments, there has been a lot of talk about where 2023 is the year towards a recession situation. This condition will certainly have an impact on all aspects of the main activities of the business sector, which inevitably must be prepared to face heavy burdens not only due to intense competition, but also sluggish conditions which can reduce business turnover. Of course, it's not strange if the end of all business is to get maximum income in which it must be considered as profit. Various efforts need to be made by all business scales, including MSMEs. Even though there is a long story that MSMEs always manage to get through even difficult situations, of course you can't if you just wait for what will happen in the future. One effort that can be done by adjusting all the resources owned by a place of business is to strengthen the business name and promote it more broadly through a business profile (company profile) that can be reached by the whole community as potential customers. A business profile that can highlight various characteristics of a place of business not only enhances a positive image in the eyes of consumers but also can reach some opportunities to bring in investors who can work together to develop the business.

Analysis of the Competition Structure of Scrap Iron Buying and Selling Businesses (A Case Study in Kuin Cerucuk, Banjarmasin)

This research project aims to analyze and identify the competitive structure that influences competitive advantage in the scrap metal sales market and formulates key success factors, or KSFs. This study seeks to explain the causal relationship between one variable and another, which is known as explanatory (causality) research (Sekaran & Bougie, 2017). Primary data was gathered through questionnaire instruments and in-person interviews with business owners, managers, employees, and customers who bought or sold scrap metal. Secondary data was gathered from publications, journals, the internet, libraries, and associated organizations like the Ministry of Industry and Trade and Indonesian Central Bureau of Statistics. Through the use of observation, interview, and literature study methodologies, data gathering procedures were obtained. Competitive industry analysis with models from Five Porces Porter, competitive advantage, and descriptive analysis with company profile analysis are the analysis methodologies employed in this study. The findings show that: substitute products in the market lessen the threat of replacement products for scrap metal; the level of rivalry among competitors in the scrap metal buying and selling industry is strong; the threat of new entrants into the used buying and selling industry is weak; suppliers have strong bargaining power; and buyers have strong bargaining positions. Key success factors are economies of scale, marketing systems and capacities, financial availability, raw material and technological access.

Streamlined Yearbook Automation System

The primary function of online company year book development is to ensure the correct upkeep of personnel records. The ability to articulate one's thoughts and feelings is a great benefit of this medium. Staff members can access all company-related information, including Staff Details and corporate function details, in one convenient location. Both during and after their time as students, administrators keep meticulous records. Access to employee and company details can only be granted by the administrator. After that, students need to get into the development of the Year Book. The website allows for the reduction of manual processes, errors, and time consumption. That's right; computer technology is pervasive across all industries. That is why the invention of computers was crucial in making previously insurmountable jobs much easier. This Online Year Book Development project is designed to keep track of workers' work records and achievements for a specific academic time. This is where the new user has to fill out their details. Once they log in, users will be able to view the company's profile, staff data, and a gallery of the company's work.

Digital business foresight: Keyword-based analysis and CorEx topic modeling

While previous research develops big data tools to identify weak signals of technological and business changes, we lack an understanding of how to link weak signals with new business concepts and use them to evaluate performance of startups in an automated way. To address this research gap, we analyze the business description of digital companies extracted from the CrunchBase metadata and use a keyword-based text mining approach to collect business-related weak and strong signals for the period 2010–2016. We, then, employ term frequency-inverse document frequency (TF-IDF) to measure the importance and relevance of weak/strong signal keywords for subsequent business development and utilize Correlation Explanation (CorEx) topic modelling to link weak/strong signals with business concepts of startup companies founded from 2017 until 2020 time period. The ANOVA statistical method is also employed to study the relationship between weak/strong signals and the performance of new businesses. The results show no significant difference between startup companies operating in weak and strong signal related business areas in terms of acquiring venture capital funding and estimated revenue range. Moreover, we examine industry and technology profiles of startup companies by using word co-occurrence analysis and study in which sub-sectors they bring digital technologies across selected European regions. Finally, we discuss the implications of the study for strategic planning and investment policy at the firm and regional levels.

Website Profile Utilization Of Kube Serumpun As a Promotional Media

Kube Serumpun is a trading business located in Tangsi Baru and sells snack products produced by Mrs. Mariamah's household. Kube Serumpun still carries out marketing strategies with an offline system in selling and promoting its products so that consumers lack information about more or less what products are offered. Kube Serumpun currently still does not have promotional media that uses technology, this results in Kube Serumpun becoming less known by the target market. In answering these problems, this study aims to create and utilize information technology based on company profile websites that can help Kube Serumpun and Consumers in delivering information effectively and efficiently. Systems developed using system prototyping and modeling are designed using UML which includes Use Cases, Activities, sequences, and classes. At the stage of system programming, programming is carried out using visual studio code, HTML, CSS, and JAVASCRIPT. The result of this research is information technology based on company profile websites that can introduce the identity of trading businesses and make it easier for consumers to obtain the information they want and become an effective marketing strategy in attracting consumers. And based on the results of Beta testing which was randomly distributed via google form with 18 respondents, the overall value of beta testing on Kube Serumpun profile websites got a value of 86.4%.

PENINGKATAN SKILL EDITING FOTO & VIDEO MELALUI PELATIHAN PENGENALAN APLIKASI EDITING PADA SISWA KELAS X

The increasing demand from companies and the need for job vacancies in the field of photo and video editing in the media today has made it urgent for students majoring in broadcasting to hone their editing skills before jumping in and getting involved in the media industry. Based on observations, the limited human resources available in schools often prevent students from realizing the importance of these skills, so in order to accelerate knowledge, cooperation, and participation of students is needed to improve photo and video editing skills beyond those provided by the school. This community service aims to improve photo and video editing skills through training in the introduction of Adobe Photoshop and Adobe Premiere editing applications, for class X students majoring in Broadcasting at SMKN 1 Demak. The method used in this activity is Participatory Action Research (PAR), with stages, namely, observation, planning, action, and evaluation. The training includes an introduction to several photo and video editing applications, Adobe Photoshop and Adobe Premiere, as well as effective editing techniques. The results of this activity obtained a percentage increase in knowledge about photo and video editing skills of 82.7%. High student enthusiasm also shows an increase in theoretical understanding of how to edit photos and videos. This training has helped students apply photo and video editing skills in terms of promotions, digital marketing, company profiles, and personal branding of a product. Furthermore, this skill also opens up opportunities for students to be able to create businesses independently in the field of creating strategies and creative content.