Assistance and Development of MSMEs’ Nata de coco Product to Increase Product Value in Godegan, Srandakan, Special Region of Yogyakarta

Abstract

Abstract. Partners in this PPM[1] KKN service program are Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs and residents in Godegan, Srandakan, Bantul, Special Region of Yogyakarta. The partner is stated to be an MSME because the main program of the Community Service Team will accompany several MSMEs in Godegan hamlet, especially MSMEs’ nata de coco product; besides that, it will also organize an auxiliary program in the form of Population Data Digitization. The purpose of this service is to increase the value of processed nata de coco products, which in turn can increase the income of citizens until economic independence occurs. The problems faced by MSMEs’ nata de coco product are that managers only process nata de coco in semi-finished form and do not have the knowledge to increase the value of products so that they have a better selling value. Packaging, logos, and product brands are also obstacles to marketing processed finished products. In addition to the problems found in the nata de coco MSME business, there are also problems in the hamlet, namely the administration of population data that is not updated because it is recorded manually. Based on these problems, the Community Service Team solves problems by carrying out activities divided into production, marketing, and Financial Records. In the production aspect, training and assistance in product processing and attractive nata de coco packaging to increase product value. From the marketing aspect, assistance is needed in online product marketing, while from a financial point of view, assistance is carried out in managing business finances. The Community Service Team also provides training and assistance in terms of creating company profiles and digitizing population data. The outputs of this service program are news in the mass media, videos of activities, participation in national seminars on community service, and scientific manuscripts published in the form of Sinta-accredited journals.