Abstract
The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village
Highlights
The Loram Kulon Village, located in Jati Subdistrict, Kudus Regency, is a center for micro, small and medium enterprises (MSMEs)
All data is processed qualitatively to produce a formulation of tourism village MSME development models and presents alternative development strategies according to the research objectives
Based on the analysis study that has been carried out, the business development model in tourism village MSMEs capable of accommodating the information requirements is a model based on SWOT analysis with data and information on resources owned and local wisdom of tourism villages
Summary
The Loram Kulon Village, located in Jati Subdistrict, Kudus Regency, is a center for micro, small and medium enterprises (MSMEs). The concept of tourism villages is to utilize / empower the potential of the community and the natural potential of the village (region). Another understanding of tourist villages is a place that has certain characteristics and values that can be a special attraction for tourists with special interest in rural life. This shows that the main attraction of a tourist village is the unique life of the villagers who cannot be found in cities. This shows that the main attraction of a tourist village is the unique life of the villagers who cannot be found in cities. (Nusastiawan, 2012)
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