Abstract
This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research
Highlights
This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19
The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research Keywords: MSMEs, Potentials, Opportunities, SWOT analysis 1
Researchers will create a qualitative SWOT analysis table model to design a strategy that will be used in the development of MSMEs of banana chips flagship products in Bandar Lampung City
Summary
This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research Keywords: MSMEs, Potentials, Opportunities, SWOT analysis 1. The existence of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Where this impact is on the total production and trade aspects and on the amount of labor absorbed in MSMEs. As an industry that absorbs a lot of labor. MSEs are not affected in the event of a global crisis
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