Digital Content Research Articles

Innovative digital marketing for promoting SDG 2030 knowledge in Jordanian universities in the Middle East

This study investigate the efficacy of innovative digital marketing strategies in fostering awareness and understanding of the Sustainable Development Goals (SDG) 2030 within Jordanian universities, situated in the evolving landscape of the Middle East's digital transformation. Through a mixed-methods approach encompassing quantitative surveys and qualitative interviews, we assess SDGs 2030 knowledge and digital marketing practices among students, faculty, and administrators. Our findings reveal a moderate level of familiarity with the SDGs among respondents, alongside a unanimous acknowledgment of the significance of achieving these goals and the pivotal role of universities in their promotion. Notably, significant associations are identified between engagement with digital content and active participation in SDGs-related initiatives, underscoring the effectiveness of digital marketing in stimulating sustainability efforts within university communities. Additionally, positive correlations between engagement frequency and the perceived effectiveness of digital marketing highlight the potential for tailored digital strategies to enhance SDGs promotion. Furthermore, our analysis uncovers disparities in SDGs awareness based on respondents' roles at the university, emphasizing the need for targeted approaches in digital marketing. By implementing recommendations to increase digital content engagement, leverage diverse platforms, and tailor campaigns to specific demographics, universities can effectively contribute to SDG 2030 attainment and cultivate a culture of sustainability among stakeholders.

INFÂNCIA, PRODUÇÕES DE CONTEÚDOS DIGITAIS E RELAÇÕES TRANSMÍDIA ENTRE O YOUTUBE E O TIKTOK

This article aims to investigate possible transmedia relationships between the YouTube and TikTok platforms within the context of content targeted at children, created by digital creators. Using an exploratory approach, three digital content creators, namely Luccas Neto, Manual do Mundo, and Enaldinho, were chosen as they operate on both platforms and produce content for children. The Socialblade platform provided data on the number of subscribers and the number of views of the most-watched videos, which were used as parameters in this study. Based on the results, we identified that content creators who focus on children's stories are more inclined to incorporate and utilize transmedia concepts and characteristics, as they produce and distribute their content across both platforms, with the intention of engaging children.

Strongly Fluorescent Blue-Emitting La2O3: Bi3+ Phosphor for Latent Fingerprint Detection.

Blue-emitting bismuth-doped lanthanum oxide (La2O3: Bi3+) with various concentrations of Bi was synthesized using the sol-gel combustion method and used for visualization of latent fingerprints (LFPs). An X-ray diffraction (XRD) study revealed the hexagonal structure of the phosphors and total incorporation of the bismuth in the La2O3 matrix. Field Emission Scanning Electron Microscopy (FE-SEM) and Fourier Transform Infrared Spectroscopy (FTIR) were used to study the morphology and the relative vibrations of the synthesized samples. Photoluminescence (PL) studies showed strong blue emission around 460 nm due to the 3P1 → 1S0 transition. Clear bright-blue fingerprint images were obtained with the powder dusting method on various surfaces like aluminum, compact discs, glass, wood and marble. A first evaluation of these images indicated a clear visualization of all three levels of details and a very high contrast ranging from 0.41 on marble to 0.90 on aluminum. As a further step, we used an algorithm for extracting fingerprint minutiae with which we succeeded in detecting all three levels of fingerprint details and even the most difficult ones, like open and closed pores. According to these analyses, La2O3: Bi phosphor is demonstrated to be an effective blue fluorescent powder for excellent visualization of latent fingerprints.

Ethical Aspects of Content Creation

In the digital age, technology is integral to daily life, significantly impacting areas such as art, entertainment, healthcare and education. This paper explores the ethical aspects of digital content creation, focusing on the responsibilities of creators in shaping public opinion and behaviour. Key issues addressed include misinformation, digital harassment, privacy breaches, and the commercialisation of personal experiences. By reviewing existing literature and emphasising the importance of ethical digital practices, this study aims to contribute to a more responsible and ethical digital landscape. The main research question investigates whether ethical principles should guide digital content creation and dissemination.

Revisiting Gubbio: Settlement Patterns and Ritual from the Middle Palaeolithic to the Roman Era

The Gubbio Revisited project, initiated to reinterpret the archaeological evidence collected during the 1980s Gubbio Project, primarily by a conversion from a paper to a digital record, has revealed significant insights into the evolving settlement patterns and religious expression in the Gubbio valley in Central Italy. This reanalysis of the survey evidence underscores the rhythms of settlement and ritual practice from the Neolithic through the Bronze and Iron Ages, into Roman times. Key excavations in the 1980s at Monte Ingino, Monte Ansciano, San Marco Romano, and San Marco Neolitico added details not only of settlement activity but also of embedded ritual, evidenced by material culture including pottery, faunal remains, and votive offerings. The foundation myth of indigenous religious practices, even amidst Roman influence, is documented through the Iguvine Tables alongside the introduction of new cults, showcasing a blend of local and imperial religiosity, a common feature in the Roman world. This research enriches the understanding of Gubbio’s historical and cultural landscape, emphasizing the demographic rhythms of the valley alongside the integral role of ritual in its societal evolution.

The Impact of Using Digital Video Recordings by Prospective Teachers on Their Technological Pedagogical Content Knowledge.

Analyzing digital video recordings (DVRs) is an effective instructional strategy for professionally preparing and developing prospective teachers. This study examines the impact of using DVRs among prospective teachers at Al-Qasimi College on their technological pedagogical content knowledge (TPACK) and its seven domains (TK, PK, CK, PCK, TCK, TPK, TPACK). The study was based on a mixed methodology approach, and the study sample included 70 prospective teachers who were distributed into an experimental group and a control group. Data were collected using the TPACK questionnaire and semi-structured interviews with 10 participants. The quantitative and qualitative results showed that prospective teachers in the experimental group significantly and positively impacted TPACK and its seven domains. The results of the study indicated that digital video recordings allowed prospective teachers to reflect and ponder on their teaching skills, content delivery, and the appropriate use of technology and its relevant tools in the educational process to identify strengths for development and weaknesses for improvement. Therefore, the results of the current study provide concrete evidence for the need to use DVRs as a promising educational approach in future professional preparation and to develop prospective teachers' technological pedagogical content knowledge (TPACK).

Analysis Of Strategies for Strengthening the Online Game Industry Using an Industrial Cluster Approach

Based on data, as one of the creative economy sectors, the game industry has much potential to boost the Indonesian economy. The total market value of the games industry in Indonesia is US$ 1.92 billion or 25 trillion rupiah. However, Foreign developers from Europe and the US dominate the games industry market in Indonesia, making Indonesia only able to contribute 0.49% of total revenue. This research aims to map Indonesia's game industry players, analyse its ecosystem's environmental determinants, and formulate effective industry development strategies. This qualitative research uses interview methods with key informants, observation, and literature study, with purposive sampling as a sampling technique. The results show that the core industry value chain of the game industry cluster consists of Game Developers and Game Publishers and is supported by Supply industries (hardware providers, HR, digital content, and financial services) and supporting industries (marketing, logistics, law, and networks). There are related institutions/institutions such as the Ministry of Tourism and Creative Economy, the Coordinating Ministry for Maritime and Investment Affairs, the Ministry of Communications and Informatics, the Ministry of Education and Culture, and the Indonesian Game Association. This industry is also related to animation, music, e-sports and tourism. This value chain ends with buyers. This research recommends concrete steps for relevant agencies to enhance the gaming industry ecosystem through human resource development, increasing access to financing, promotion and providing technological infrastructure. Collaboration across industries is expected to increase the global competitiveness and contribute significantly to the national creative economy.

Integration of Artificial Intelligence in Foreign Language Teaching: Exploring Views and Beliefs of Greek Foreign Language Teachers

The present quantitative research investigates attitudes and perceptions of Greek foreign language teachers regarding the issue of the use, implementation and pedagogical exploitation of AI in foreign language teaching. A total of 150 foreign language teachers in the public sector of primary and secondary education (permanent and contractual teachers) participated in the survey and the methodological tool used was an electronic questionnaire. The survey took place between March and May 2024. The research questions, which are the main axes of the survey, were the following: a) How do teachers define AI? b) Have they used AI tools in foreign language teaching and if so, why and how often? c) what do they consider to be the positive aspects of AI in teaching? d) what do they consider to be its negative aspects and what concerns do they have? e) to what extent do they feel competent in the use and pedagogical exploitation of AI applications? The results show that teachers perceive AI as something new that they are not well informed about and wish to be trained to be able to integrate it into their teaching. Among the positives, the speed of creating digital content is listed and among the negatives is the fear that there will be no need for foreign language teaching in the future and therefore no need for jobs for foreign language teachers. As far as their competence is concerned, the majority feel that support and training are needed in order to provide a valid framework for foreign language teaching.

The Influence of Digital Content, Public Figure Self-Branding, Celebrity Worship, and Audience Motivation to Increase Audience Interest in the YouTube Starpro Indonesia Social Media Account

The Influence of Digital Content, Public Figure Self-Branding, Celebrity Worship, and Audience Motivation to Increase Audience Interest in the YouTube Starpro Indonesia Social Media Account

PolyMeme: Fine-Grained Internet Meme Sensing.

Internet memes are a special type of digital content that is shared through social media. They have recently emerged as a popular new format of media communication. They are often multimodal, combining text with images and aim to express humor, irony, sarcasm, or sometimes convey hatred and misinformation. Automatically detecting memes is important since it enables tracking of social and cultural trends and issues related to the spread of harmful content. While memes can take various forms and belong to different categories, such as image macros, memes with labeled objects, screenshots, memes with text out of the image, and funny images, existing datasets do not account for the diversity of meme formats, styles and content. To bridge this gap, we present the PolyMeme dataset, which comprises approximately 27 K memes from four categories. This was collected from Reddit and a part of it was manually labelled into these categories. Using the manual labels, deep learning networks were trained to classify the unlabelled images with an estimated error rate of 7.35%. The introduced meme dataset in combination with existing datasets of regular images were used to train deep learning networks (ResNet, ViT) on meme detection, exhibiting very high accuracy levels (98% on the test set). In addition, no significant gains were identified from the use of regular images containing text.

Connecting virtual tours with their tourists through immersive triggers

ABSTRACT The impact of recent digital technologies increased in the context of the mobility restrictions during the COVID-19 pandemic. The aim of this paper is to identify the immersive elements present in virtual tours, based on a testbed tool intended for the identification of those factors that increase the immersion of a virtual product. The selection of the factors was based on a thorough review of the scientific literature and the use of storytelling. The 125 virtual tours analysed highlighted: a certain degree of immersion in the virtual products; digital content promoting real destinations and the constraining factors of immersive experiences.

Rancangan Pola Sistem Informasi Akuntansi Penerimaan dan Pengeluaran Kas: Studi Fenomenologi pada Situs Patirtaan Ngawonggo Tajinan Malang

Accounting information system (AIS) is an important part of corporate financial management. This research aims to study the design pattern of AIS for cash receipts and disbursements using a phenomenological approach based on a background that illustrates how important AIS optimization is at the Ngawonggo Patirtaan Site. To investigate the experiences of four informants regarding the current AIS implementation, this study used qualitative phenomenology. Data were collected through observation, documentation, and in-depth interviews. Then, a model was used to analyze the relationship between theme attributes and meanings. The research was conducted at Ngawonggo Patirtaan Site, which is located in Tajinan District, Malang. The results showed that the current AIS at Ngawonggo Patirtaan Site is still simple but organized. Expenditures are allocated based on needs, but the cash receipt system uses a kotak asih. Periodic recording is done manually in the cash ledger. Information is provided through verbal reports every month. The absence of supporting facilities is a major obstacle. The results show that the AIS should be more integrated and organized. The design of the proposed AIS pattern includes online registration process, cash receipt through kotak asih, digital and manual recording of transactions, and periodic reports. It is expected that better use of AIS will improve the efficiency and accountability of financial management at Ngawonggo Patirtaan Site.

Strategy Development to Improve Brand Awareness and Sales Performance

The rapid growth of the beauty and skincare industry in Indonesia is driven by the extensive use of digital platforms for product promotion and marketing. Noera Beauty Care, a local beauty brand, faces challenges in enhancing its brand awareness and sales performance. This study aims to analyze the influence of digital marketing, content marketing, endorsement influence, and brand engagement on brand awareness and its impact on purchase intention. A mixed-method approach was employed, combining qualitative interviews with the CEO and head of marketing and quantitative surveys of 200 active social media users. The data were analyzed using PLS-SEM. The findings indicate that digital marketing, content marketing, and endorsement influence significantly impact brand awareness, while brand engagement does not. Brand awareness positively affects purchase intention. Based on these findings, several marketing strategies are proposed, such as product innovation through collaboration with influencers, creating live shopping or virtual try-on sessions, website updates and development, evaluation, and adjustment of marketing strategies, investing in IT infrastructure, strengthening relationships with consumers through loyalty programs, and creating educational content and quizzes to increase public knowledge about the benefits of Noera products.

A Review of “Next level grammar for a digital age: Teaching with social media and online tools for rhetorical understanding and critical creation”

Next level grammar for a digital age by Darren Crovitz, Michelle D. Devereaux, and Clarice M. Morgan has made a valuable contribution to English Language Arts (ELA) education by delineating how grammar instruction can be situated within real-life contexts using digital technologies and media, as well as emphasizing the importance of critical digital literacy in ELA education. The book provides educators with a wide range of approaches to guide students in utilizing language in digital spaces and understanding rhetorical grammar to create digital content, aiming to raise learners to become more conscious digital readers and writers and to grow up to be engaged citizens. With its concrete and practical lesson ideas, the book helps language teachers to prepare for teaching complex and challenging topics that emerge in digital realms and to guide students to incrementally develop their literacy skills. Individuals in language education will find valuable insights for engaging discussions on how language teaching can be updated to meet requirements of an increasingly digital media landscape.

Fanbinding, Preservation, and Local Archives: Un-Digitizing Trends and Media Ownership in Fandom Information Practices

Fanbinding, or the practice of printing fanworks into books, creates a physical format of primarily digital content. My previous research found that a common motivation for fanbinders to participate in this craft was preservation of their personal access to beloved fanworks, which echoes broader trends of controlling media through local physical archives. This implies an understanding of the ephemeral nature of digital content and a subsequent fear of losing access to their favorite content without their intervention. Fanbinding creates a physical copy of a fanwork that cannot disappear due to platform/author takedowns or server failures, thereby establishing the fanbinders’ ownership of that story. This article discusses the results of a short survey circulated to fanbinders on the topics of preservation and media ownership in relation to fanbinding practices to establish links between fandom practices and broader trends in media ownership and physical media collection-building.

Exploring the convergence of Metaverse, Blockchain, and AI: A comprehensive survey of enabling technologies, applications, challenges, and future directions

AbstractThe Metaverse, distinguished by its capacity to integrate the physical and digital realms seamlessly, presents a dynamic virtual environment offering diverse opportunities for engagement across innovation, entertainment, socialization, and commercial endeavors. However, the Metaverse is poised for a transformative evolution through the convergence of contemporary technological advancements, including artificial intelligence (AI), Blockchain, Robotics, augmented reality, virtual reality, and mixed reality. This convergence is anticipated to revolutionize the global digital landscape, introducing novel social, economic, and operational paradigms for organizations and communities. To comprehensively elucidate the future potential of this technological fusion and its implications for digital innovation, this research endeavors to undertake a thorough analysis of scholarly discourse and research pertaining to the Metaverse, AI, Blockchain, and associated technologies. This survey delves into various critical facets of the Metaverse ecosystem, encompassing component analysis, exploration of digital currencies, assessment of AI utilization in virtual environments, and examination of Blockchain's role in enhancing digital content and data security. Leveraging articles retrieved from esteemed digital repositories including ScienceDirect, IEEE Xplore, Springer Nature, Google Scholar, and ACM, published between 2017 and 2023, this study adopts an analytical approach to engage with these materials. Through rigorous examination and discourse, this research aims to provide insights into the emerging trends, challenges, and future directions in the convergence of the Metaverse, Blockchain, and AI.This article is categorized under: Application Areas > Industry Specific Applications

Impact of Digital Fashion Shows on Consumer Engagement with Fashion Brands in Nigeria

Purpose: The aim of the study was to analyze the impact of digital fashion shows on consumer engagement with fashion brands in Nigeria. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Digital fashion shows have significantly enhanced consumer engagement with fashion brands in Nigeria by offering a dynamic, accessible online experience. These virtual events have allowed brands to reach a broader audience, increasing their visibility and facilitating direct interaction with consumers. Real-time feedback during these shows has enabled brands to fine-tune their marketing strategies and product offerings to align with consumer preferences. The use of augmented reality technologies has further personalized the shopping experience, leading to increased consumer interest and brand loyalty. Unique Contribution to Theory, Practice and Policy: Technology acceptance model (TAM), uses and gratifications theory (UGT) & engagement theory may be used to anchor future studies on impact of digital fashion shows on consumer engagement with fashion brands in Nigeria. Fashion brands should leverage a combination of VR, AR, and live-streaming to create more engaging and immersive experiences. By investing in these technologies and incorporating high-quality digital content, brands can enhance consumer interaction and foster deeper emotional connections. Policymakers and industry bodies can work together to establish standards for digital content, technology integration, and consumer privacy protection, which will enhance the overall consumer experience and build trust in digital fashion shows.

Metode dan Algoritma Dalam Sentimen Analisis: Systematic Literature Review

This study highlights the advantages of sentiment analysis using algorithms in understanding public opinion, especially in the context of the increasing complexity of digital content. To investigate and present the latest developments in sentiment analysis, this study uses the Systematic Literature Review (SLR) method to identify and evaluate previously developed sentiment analysis methods. The research steps involve identifying significant sentiment analysis methods, assessing advantages and disadvantages, and critically reviewing recent advances. By applying algorithms in this process, it is expected to be able to analyze and describe the development of sentiment analysis research comprehensively. Through the application of the SLR method, this study is expected to provide in-depth insights into trends, challenges, and opportunities for future research in sentiment analysis, create a better understanding of effective sentiment analysis methods, and detail the expected results that can be expected in the development of sentiment analysis.

Disciplinary digital capabilities of professionals

This paper is concerned with the digital practices of professionals, and the ways in which educators can support higher education (HE) students with successfully transitioning into professional life by developing relevant digital capabilities according to their disciplines. Digital capabilities have received significant attention in recent years, with various attempts made to develop digital frameworks to support curriculum design in HE. However, few studies have articulated these generic capabilities in terms of specific disciplines. This paper addresses the gap of disciplinary conceptualisations of digital capabilities by exploring how they are planned in HE curricula in two professional disciplines, engineering and management. Originality of the study is achieved in part through a conceptual framework that weaves together Shulman’s notion of signature pedagogies with JISC’s Digital Capability Framework (DigiCap). The study employed a multiple-case study methodology with each discipline as a case, and four undergraduate/postgraduate modules as the units of analysis, drawing on documentary sources, and academic, professional and student perspectives via interviews and focus groups. The research design section presents a practical manifestation of this conceptual framework in the form interview questions, which is one main outcome of this study. The study offers insight into the digital capabilities in engineering and management education, as well as the digital practices of engineers and managers. Findings report on which digital capability elements are prioritised, and how, in the two professions, followed by a discussion of their most distinct, 'signature digital capabilities'. These indicate that the development of digital capabilities is aligned with the respective discipline’s signature pedagogies. In engineering, digital problem-solving and collaboration/communication, followed by data and information literacy, appear to be most prominent. In management, data and information literacy overlap with problem-solving, and, together with digital content communication, form its prominent digital capabilities. The study also identifies management’s overarching signature digital capability. The paper argues that simply just using a descriptive, typological framework (e.g. DigiCap) is not sufficient to identify signature digital capabilities of a subject without tending to their disciplinary aspects. It is the combination of a typological digital capability framework through the lens of signature pedagogies, which can be effective in identifying disciplinary digital capabilities.

Movement as Environmental Communication: A Heuristic of Embodied Rhetorical Placemaking

ABSTRACT This essay develops the theorization of movement as a mode of environmental communication, offering a heuristic of embodied rhetorical placemaking through the concepts of passage, event, and interval. Adapted from Alfred North Whitehead’s process philosophy, these concepts respectively identify transition, punctuation, and anticipation as distinct forms of movement that collectively capacitate how people come to know the places they tread. Exploring this heuristic in an ethnographic case study of wilderness trip reporting, this essay examines how a Maine-based outdoors reporter physically traverses nature trails for digital recording purposes. Guided by Whiteheadian thought, this analysis reveals a dynamic confluence of transitions, punctuations, and anticipations, enacted in more-than-human relationships, constitutes placemaking. By emphasizing the diverse materiality and formational quality of movement, this heuristic has implications beyond outdoor recreation for theorizing communication, analyzing placemaking, and practicing fieldwork.