An investigation into the etiology and medical and social consequences of alcoholism among Zuni Indians in New Mexico revealed that 10% or twice the national average of the adolescent and adult population were abusive users of alcohol. A community-based rehabilitation program is proposed, involving the creation of a comprehensive Alcohol Center, closely associated with a local Public Health Service hospital. The Center would be staffed by full- and part-time members including project director, social worker, Indian medicine man, clergy, physicians, nurses, and community health representatives. Rehabilitation would be attempted through cultural understanding, vocational and occupational therapy, family therapy, education, research, better cooperation on the part of local police, a community tax to help pay for recreational facilities, better use of local resource people, and more effective use of the media.