Communication Tactics Research Articles

The Role of Communication Strategies in Crisis Management: A Comparative Analysis Across Industries

This study examines the role of communication strategies in effective crisis management across different industries, highlighting how tailored approaches can mitigate risks, preserve reputation, and foster stakeholder trust. Using a qualitative methodology, including interviews with crisis managers, PR experts, and analysis of case studies from sectors such as finance, healthcare, and technology, this research explores how industry-specific communication strategies influence crisis response effectiveness. Findings reveal that timely, transparent, and empathetic communication plays a pivotal role in managing public perception and minimizing reputational damage. Industries with proactive communication frameworks—characterized by rapid information dissemination and active stakeholder engagement—were found to navigate crises more effectively, restoring public trust faster than industries with reactive strategies. Additionally, the study highlights the importance of adapting communication tactics to the unique nature of each industry, noting that sectors with high public scrutiny, such as healthcare, benefit from clear, consistent messaging to mitigate misinformation and alleviate public concern. This research contributes to crisis management literature by providing insights into the strategic role of communication, underscoring the need for adaptable, industry-specific communication frameworks that prioritize transparency and empathy. These findings suggest that organizations can enhance their crisis resilience by developing communication strategies that not only respond to immediate concerns but also align with the broader expectations of their stakeholders.

Gerindra Party's Legislative Election Campaign Communication Plan

The Gerindra Party's communication tactics during parliamentary elections are examined in this article. It emphasizes how the party has adjusted to the changing media environment by combining digital strategies on sites like Facebook and Twitter with more conventional techniques like town hall meetings. The study points to a knowledge gap regarding the creation and consumption of political messaging in Indonesia's ever-changing digital landscape. The study attempts to evaluate the efficacy of these tactics through a combination of media content analysis, interviews, and documentary reviews. The findings show that, despite difficulties with crisis management, Gerindra's strategy was effective in attracting a varied electorate. Political parties that are adjusting to internet communication and voter mobilization may find this study useful.

ФОРМАТ ТОК-ШОУ ЛАРРИ КИНГА НА РОССИЙСКОМ ТЕЛЕВИДЕНИИ: ПРЕЕМСТВЕННОСТЬ И ТРАНСФОРМАЦИЯ

The article deals with the talk show format transformation of American TV host Larry King on Russian television. The object of the study was the program collection «Larry King Live», «Television Encounter» by U. Ott, «Rush Hour» by V. Listyev and «Pozner» by V. Pozner. The following parameters for comparing the programs were chosen: the style of the presenter, the choice of the subject of communication and its strategy and tactics, the time of broadcasting, duration, periodicity of the programs, and the degree of audience participation in them. The level of programs personalization, studio design and the use of additional locations, camerawork, entertainment techniques, etc. were also taken into account. According to the authors, over the period since the late 1980s dialog talk shows have been significantly modified under the influence of the specifics of the Russian media system, the changing demands of the target audience, and the country’s ethnic and cultural peculiarities. The authors see the transformation of the dialogical talk show genre in the Russian mediaspace as follows: the expansion of the thematic palette and its linkage to the current socio-political agenda, the complication of the compositional structure of the programs and the discussion drama, the expansion of the range of strategies and tactics of communication between the host and the guest, the techniques of entertainment and emotionality, the strengthening of psychologism and the enrichment of camerawork techniques. The role of the talk show host is also changing – he is becoming an increasingly important participant in the discussion, actively intervening in the course of the conversation and expressing his personal opinion. At the same time, there is a tendency to reduce the role of the audience in the program.

Medical Maximizing Orientation and the Desire for Low-Value Screening: An Examination of Mediating Mechanisms.

Medical maximizing orientation is a stable, traitlike inclination to actively use health care, often associated with pursuing low-value care. Despite attempts to reduce the overuse of low-value care by targeting this orientation directly, such interventions have not always been effective. To design effective interventions to reduce the overuse of low-value care, it is critical to understand the underlying mechanisms that govern the impact of medical maximizing orientation. To examine whether risk perception (deliberative, affective, and experiential) and knowledge of the benefits and harms of low-value screening mediate the potential impact of medical maximizing orientation on attitudes toward screening uptake and screening decisions. A secondary analysis was conducted on data from a Web-based experiment examining various communication tactics in an information booklet regarding low-value thyroid ultrasonography among South Korean women (N = 492). Multiple linear, zero-inflated negative binomial and multinomial logistic regressions were used to examine the relationships between medical maximizing orientation and other study variables. A mediation analysis was performed to test mediating mechanisms. Medical maximizing orientation was associated with an increased positive attitude toward screening uptake and a lower likelihood of deciding not to get screened or being uncertain regarding screening decisions (relative to deciding to get screened). Knowledge and affective risk perception partially mediated the relationship between medical maximizing orientation and positive attitudes. Knowledge, deliberative, and affective risk perceptions partially mediated the relationship between medical maximizing orientation and the screening decision. Interventions should prioritize targeting more amenable factors arising from medical maximizing orientation, such as inflated risk perceptions, particularly affective risk perception, and limited comprehension or acceptance of information about the benefits and risks associated with low-value care. This study demonstrated that people's medical maximizing orientation can increase their positive attitudes toward the uptake of low-value screening and make them more likely to undergo it. This can happen both directly and indirectly by decreasing their understanding of the benefits and risks of screening and increasing their perception of disease risk.The study suggests that to effectively mitigate the excessive utilization of low-value care through patient-centered interventions, it is crucial to tackle 2 key issues associated with a medical maximizing mindset: inflated risk perceptions (specifically affective risk perception) and limited comprehension or acceptance of information about the benefits and risks of low-value care.This study contributes to developing a theoretical framework for interventions to improve evidence-based medical decision making by uncovering one mechanism by which medical maximizing orientation may affect the propensity to seek low-value care.

Мedia Text: Communication Tactics for Building Trust

Using the activities example of journalist-podcaster, Kommersant media holding expert Daria Tsivina, the article examines communicative tactics for building trust as an media culture integral part. One of the main reasons for the article topic relevance is the transformation of the formation processes and trust manifestation in a journalist associated with the development of information and communication technologies and convergence processes. Media trust is a key concept in the overall assessment of the journalistic text quality. We show the relationship between the main trust elements, which is understood as the truthfulness of words, actions, emotions and motives. The article presents the empirical study results, the purpose of which is to identify journalistic communication tactics that are of particular importance in the media trust formation. Nonverbal communication – voice intonation – is the most important, along with verbal, means of communication and infl uence. The features of nonverbal communication compared to verbal communication are described.Leading qualities determined based on the study results are indicated, which include speech skills (speech technique), communication skills (speech logic, emotional content); persuasiveness, ability to present information; erudition. To achieve the study purpose, an online survey was conducted. The research process used the content analysis method, as well as lexical-semantic and morphological analysis. It is concluded that the podcast is an audio version of a written text. This is one of the main differences between the podcast format and other formats of modern media discourse, which allows us to explore the author’s speech techniques. It can be concluded that the Tsivina’s texts lexical features show that the restaurant critic views his own podcast as an effective means of communication with the audience. In general, the podcast “Restaurant Criticism with Daria Tsivina” is characterized by a clear, concise structure and the use of easy-to-understand morphological units. Prosody as a super segmental phonological phenomenon in context. This study suggests that the podcaster must take into account prosody as a super segmental phonological phenomenon that is critical to the trust formation. Keywords: podcast, media trust, prosody, intonation, convergence

Implementation of a Health Communication Strategy in the Success of the COVID-19 Vaccine Program in West Jakarta

The research will focus on the West Jakarta Health Service's Communication Strategy for Disseminating the COVID-19 Vaccine. This research is inspired by the concern that the Jakarta COVID-19 vaccination achievement remains below target, particularly for the elderly, at 64.85 percent for the first dose and 58.44 percent for the second dose in October 2021. There are many obstacles such as hoax news and low public knowledge about vaccines. This research focuses on how to examine the Jakarta Health Office's communication strategy in inviting people to implement COVID-19 immunization. This research will expand on health communication concepts and theories by employing Push, Pull, and Pass communication tactics. A variety of doctors, and health professionals were interviewed for this study. The study results show that the push approach is implemented by opening direct vaccine centres, pulling through persuasively, door prizes, basic food packages, cooperation cross-sectors, and passes with public figure testimonials. The job of Dasawisma cadres is critical because they are the ones who directly persuade the people in simple languages like Javanese and Sundanese. The community also trusts the Dasawisma cadres because they are previously acquainted. The City of West Jakarta achieved 98% of the first dosage of the vaccination, and 65% dosage 2nd in December 2022. Keywords: Health communication, vaccine, communication strategies, COVID-19, Dasawisma.

Greek political leaders on TikTok: crafting visual bonds in election and non-election times

Through social media platforms (SMPs), politicians share professional, personal, and even private information in an effort to connect with both influential personalities and ordinary individuals. Specifically, politicians’ use of TikTok can be seen as a strategy to generate “visual flows” of professional, personal, and private moments aimed at crafting visual bonds with TikTok users. This research comparatively analyzes how the leaders of the three largest political parties in Greece -New Democracy, SYRIZA, and PASOK-Kinal- shape their public images through TikTok video posts. The analysis covers their activity on the platform from its inception until mid-March 2024 (March 15, 2024), including the recent double general elections held in Greece in late May and late June 2023. The study explores how Greek politicians use TikTok, with a focus on platform-specific strategies that convey authenticity and intimacy to users. It also compares communication tactics across political leaders and electoral periods, integrating the findings with previous research on Instagram. The communication strategies that seek to enhance the “ordinariness” aspect of politicians appear to have a significant positive effect on viewer engagement with TikTok videos, while the presentation of political activities appears to have a negative correlation to user engagement. Overall, this research aims to contribute to the literature by offering a nuanced understanding of how politicians utilize TikTok to shape their public image, engage with audiences, and navigate the complexities of digital communication in the political sphere.

Pelaksanaan Strategi Komunikasi Persuasi Coffeshop Delapan Meter

The Eight Meter Coffee Shop, located in the Mojokerto area, has become a popular gathering spot, especially for the people of Mojokerto City. According to its Google Business page, Eight Meter Coffee Shop has gained popularity with a rating of 4.6 out of around 295 recorded reviews. The shop offers an industrial concept and a view of the rice fields, enhancing the experience for visitors. Apart from its well-crafted ambiance, Eight Meter Coffee Shop employs various communication strategies to engage its customers effectively. In this study, the persuasive communication tactics employed by Eight Meter Coffee Shop are analyzed using a quasi-qualitative research methodology, involving data collection, analysis, conclusion drawing, and application of findings in a broader context. Informants involved in this research include the baristas, the owner, and patrons within the Coffee Shop. Additionally, a quasi-qualitative research design is utilized to analyze data at various levels, classify it for easier utilization, and compile it into a scholarly report. The research findings highlight the importance of considering appropriate design in advertising Eight Meter Coffee Shop, focusing on product quality with added attractive elements, and seizing specific moments to capture the attention of new audiences. Moreover, strengthening ties with the local community and involving them in promotional activities can be effective strategies for increasing foot traffic and customer engagement.

Strategic Defense Against Misinformation: Empirical Findings on Paracrisis Responses

ABSTRACT This study provides a comprehensive understanding of how companies address reputational risks posed by the increasing spread of online misinformation. Employing an empirical approach, the research draws on the results of an in-depth longitudinal multiple-case study conducted from 2019 to 2023. The data were collected through media monitoring, social media descriptive analysis, analysis of internal documents and interviews with managers and their colleagues who have experienced misinformation paracrises. The findings reveal the response strategies employed during misinformation paracrises and the factors influencing managers’ decisions regarding strategy selection and modification. Key aspects such as breaking points in paracrises, post-paracrisis actions, and the communication goals of companies in defending their reputations are highlighted. The study identifies several effective communication tactics for countering corporate rumors, including deliberate silence, legal actions, debunking, media outreach, humour, and employee management. Additionally, it introduces a decision tree as a practical tool for managers navigating these challenges. This research contributes empirical evidence and an insider perspective, thereby offering practical recommendations through the presentation of lived experiences drawn from five European companies.

From Bar to Sportainment: The Role of Strategic Communication in Holywings' Brand Transformation

The strategic transformation of brands in the digital age necessitates a dynamic and multifaceted approach to communication. The case of Holywings, an Indonesian establishment that successfully transitioned its brand identity from a conventional bar to a prominent player in the sportainment industry, exemplifies this phenomenon. The research employed a qualitative methodology, incorporating in-depth interviews with key stakeholders and a comprehensive content analysis of Holywings' social media presence. The interviews provided insights into the strategic rationale and communication tactics employed, while the content analysis examined the types of content shared, engagement metrics, and overall communication style. The findings revealed a multifaceted strategic communication approach, leveraging both digital and traditional marketing channels. Social media platforms, particularly Instagram and TikTok, played a pivotal role in showcasing Holywings' sportainment offerings and fostering audience engagement. The content strategy focused on sports-centric events, behind-the-scenes glimpses, and interactive elements, amplified by the use of gimmicks, drama, and storytelling. The integration of offline activations further enhanced the brand experience, fostering a sense of community and loyalty. The strategic communication efforts yielded a significant shift in brand perception, successfully repositioning Holywings as a leader in the sportainment industry. The omnichannel engagement model facilitated a seamless and personalized customer experience, driving brand advocacy and repeat business. In conclusion, the study underscores the pivotal role of strategic communication in shaping brand perception, navigating the complexities of brand transformation, and achieving sustainable growth in the digital age. The findings highlight the importance of adaptability, innovation, and a customer-centric approach in crafting a compelling brand narrative and fostering meaningful connections with the target audience.

Social media politics: Analysis of political elite image construction in multiple country elections

This article examines how political leaders use social media to shape their image during elections. Social media and digital platforms have changed political communication, allowing politicians to craft their image carefully. Social media has changed politics, yet misinformation and public opinion manipulation are concerns. Politicians' online avatars may misrepresent their goals and policies, overshadowing public policy discussions. This study uses a comprehensive analysis of the literature from the Scopus database to analyze how political elites shape their social media image during elections in different nations. This research examines how political leaders use social media to shape their public persona during election campaigns in several countries. The results will reveal political elites' social media image-building strategies during elections, including personalized methods, visual cues' impact on engagement, and preferred platforms for visual communication. This extensive study of the long-term consequences of visual communication tactics shows that politicians’ use of social media to convey stories has a lasting impact on public perception and engagement in politics.

Persuasive strategies for encouraging food waste reduction: A study of temporal focus, message framing, and the role of perceived trustworthiness in restaurant

Restaurant and foodservice industry contributes a substantial amount of food waste each year, which makes it a concern to the society. Reducing food waste requires active involvement from consumers, and advertising messages could possibly encourage consumer involvement by increasing their awareness of the food waste issue. To promote restaurant consumers' positive intentions to reduce food waste, this study proposes effective communication strategies by analyzing the relative persuasiveness of two advertising elements: temporal focuses (past versus future) and message framings (attribute versus benefit). By incorporating consumers' perceived trustworthiness toward restaurants' food waste reduction practices, this paper further investigates how these proposed communication tactics can be operationalized. Results reveal that advertisements emphasizing future promises and social benefits of food waste reduction efforts can effectively promote consumers’ intentions, specifically by triggering a higher perceived trust in both ability and integrity. The moderated mediation effects of perceived trustworthiness were confirmed.

My hearing explained for children: exploring use of this discussion tool in clinical practice

Objective To explore the clinical use of ‘My Hearing Explained for Children’ (MHEfC) with children aged 8-11 years, from the perspectives of the child, parents and audiologist. Design A mixed methods randomised control trial. Participants completed evaluation questionnaires after their appointment. Statistical and thematic analyses were used to examine the rating scale and open response elements of the questionnaires respectively. Study sample 45 families participated, 24 randomised to MHEfC and 21 to standard care. Results Use of MHEfC increased the appointment duration by 8.2 minutes (95% CI 4.1 to 14.2 minutes), which was acceptable to parents (96%) and audiologists (67%). It promoted conversation around ‘behavioural and communication tactics’, ‘specific listening situations’ and ‘listening effort’ at the expense of ‘anatomy/physiology/aetiology’. MHEfC positively impacted the discussion of test results (54%); ease of finding joint solutions to problems (71%); and the nature of issues and management options discussed (54%). Parental satisfaction with discussion was high on both pathways, so some parents and audiologists questioned MHEfC necessity and recommended targeted use in future. Conclusions MHEfC was acceptable to children (70%) and parents (86%). It successfully promoted child-centred topics of discussion and can positively impact discussion outcomes.

‘The Next Step is Ours’. The Mutiny of Yevgeny Prigozhin and the Wagner Group in the Perspective of Tactical Communication Approach

The article analyses the tactics of the rebellion of Russian oligarch Yevgeny Prigozhin and the Wagner Group of 23–24 June 2023. Referring to the concept of communicative tactics, the article argues for the thesis that Yevgeny Prigozhin’s rebellion was a strategy to provide a platform to express his expectations and negotiate with political power. This suggests viewing the rebellion as an act of communication and the rebels as rational actors. The article addresses the issue of tactics, rarely discussed in rebellion studies. The aim of the text is to answer the question of the mechanisms regulating the course of the revolt of J. Prigozhin and the Wagner Group militants. At a more detailed level, the article reconstructs the ways in which J. Prigozhin used two tactics characteristic of military mutinies treated as manifestations of tactical communication: making accusations public and formulating threats to use force.

Face Threatening-Acts In Indonesia Fourth Vice Presidential Candidate Election Debate (2024): Pragmatics Study

The research investigates face-threatening acts (FTAs) in the fourth vice-presidential election debate in Indonesia, applying a pragmatic approach to analyze how strategies and acts used impact the candidates’ electability and credibility. This study also focused on the word choices during the debate that can be considered rude or put the other candidates in an uncomfortable situation and how this affects the flow of debate. Qualitative procedures including display data, quoting, and authentication were used in the data analysis process. By applying the politeness theory of Brown and Levinson, the study classifies and divides the FTAs into positive and negative faces. According to the study, the three candidates regularly use strategies meant to harm the public perceptions of their opponents in order to influence voter opinions and affect election results. The research offers insights into the purpose of communication tactics in political debates and their broader impact on political discourse and election outcomes by comprehending the dynamics of FTAs in this high-stakes environment.

ANALYZING IMRAN KHAN’S POST-PREMIERSHIP SPEECHES: A CRITICAL DISCOURSE PERSPECTIVE

The primary objective of this study is to explore the speeches made by well-known political figure in Pakistan, Mr. Imran Khan, following his removal on April 10, 2022. The research explores the persuasiveness of Khan's speeches, spurred on by his considerable influence, especially among young people. The context of Fairclough's 3D model was used to analyze five carefully selected speeches that were given between June 19, 2022, and March 25, 2023. After being translated from Urdu into English, the speeches were examined. Using the 3D model required close examination of the discourse practices, text, and sociocultural background in order to reveal the complex relationships between language, power, and sociopolitical setting in Pakistan. The analysis shows how skillfully Khan uses rhetorical elements like irony, satire, and intertextuality to address important topics, advocate for change, and raise social consciousness. These findings shed light on wider issues of public opinion, government, and social standards in addition to helping to comprehend Khan's communication tactics. This research sets the stage for future discussions on discourse analysis, political communication dynamics, and the role of language in shaping political discourse, ultimately enhancing our understanding of modern political dialogue in Pakistan.

ENHANCING GOVERNMENT’S SPBE CHANGE MANAGEMENT UTILIZING STRATEGIC COMMUNICATION

This research delves into examining the significance of strategic communication in bolstering change management within the framework of Sistem Pemerintahan Berbasis Elektronik (SPBE) in Indonesia. Through the utilization of qualitative research methodologies, encompassing descriptive analysis and an exhaustive review of existing literature, the study seeks to pinpoint the pivotal factors that influence the effectiveness of SPBE endeavors. The results highlight that well-structured communication tactics, dedication from leadership, and active involvement of employees are crucial in mitigating resistance and harmonizing organizational aims with SPBE objectives. Moreover, the amalgamation of established change management models, such as ITIL v4 and ISO/IEC 20000, with SPBE directives, markedly enhances the efficiency of digital transformation projects. Additionally, the study recognizes prevalent obstacles, like insufficient infrastructure and disjointed coordination, and recommends the implementation of continual enhancements and flexible strategies to tackle these challenges. Lastly, the research puts forth suggestions for formulating specific SPBE change management protocols and advocates for further investigations into the effects of diverse communication approaches in different governmental settings.

Pantoum as Transactional Communication Tactic in Lok Baintan Floating Market

Pantoum as Transactional Communication Tactic in Lok Baintan Floating Market

Uroda kobiety w paremiologii polskiej i bułgarskiej

Beauty is a multispectral and polyvalent emotional-aesthetic category. Beauty is reflected in the thinking and behavioral manifestations of gendered subjects, who constantly subject it to evaluation. The aesthetic side of beauty alone is not enough for successful intersex communication. It also carries risks, so it must be balanced and elevated with an ethical „platform”. Thus it becomes a synonym of goodness with nobility of soul, of an enlightened mind, of the dignity of character. Women’s beauty has a universal nature that reveals a wide range of values, among which one usually stands out in a given context. Among the most sought after in modern times, besides physical attractiveness, is a woman’s ability to be a good wife, mother and keeper of the home hearth.Beauty is also a perceptual model for understanding the delicate nature of women, as well as a specific kind of „instruction” for undertaking certain communicative tactics in inter-gender communication. Since female beauty is an integral part of the enigmatic mystery that men have grappled with since time immemorial, their communicative efforts are directed in two directions: 1) negative, even harsh comments, crystallizing into merciless evaluations of female shortcomings and seemingly erasing the advantages of the female gender (or at best balancing them with irritating weaknesses and deficiencies observed in women); 2) sincere admiration of their charm, but always tempered with fear of the impenetrable enigma.The goal of the study is, through the use of proverbs, to discern the mechanisms by which stereotypes and anti-stereotypical tendencies in conceptualizing beauty, embodied by women, function in the psyche of the subject as a representative of one of the two cultures (Polish and Bulgarian). One of the positively marked stereotypical „directives” is female beauty, associated with her creative essence, namely with the fertility of the Earth. She is beautiful in herself. These identified tendencies demonstrate the high axiological rank of beauty in the subject’s categorization strategies and its ability to sublimate into higher moral and spiritual value. This sublimation contributes to strengthening the bonds between man and woman.The methods used in the study include: semantic-analytical, psychological, cognitive-pragmatic, and comparative methods.

Some peculiarities of effective online interaction

The study in this article is aimed at assessing the effectiveness of virtual communication and analyzing the needs of representatives of various fields of activity in the online communication process. To provide the communication process effectiveness, a combination of different interaction forms is required to compensate for the lack of personal communication through virtual communication. The data was gathered through an online survey. The survey was formed using the Google Forms online tool and was carried out in the form of anonymous survey sent by link through social networks. The aim of the presented study review was to reveal the current situation with the beneficial implementation of online interaction tools to solve variety of communication problems. The questionnaire analyze showed that online communicators consider the ZOOM platform an important online communication tool. According to the study, language in remote communication is endowed with new functions related to communication tactics and strategy. Social and cultural factors affecting the structure and properties of the communicative situation, as well as the characteristics of communicants, determine the success or failure of communication. Qualitative and quantitative indicators of online software tools are of interest for research of online discourse from different aspects.