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Abstract
The study in this article is aimed at assessing the effectiveness of virtual communication and analyzing the needs of representatives of various fields of activity in the online communication process. To provide the communication process effectiveness, a combination of different interaction forms is required to compensate for the lack of personal communication through virtual communication. The data was gathered through an online survey. The survey was formed using the Google Forms online tool and was carried out in the form of anonymous survey sent by link through social networks. The aim of the presented study review was to reveal the current situation with the beneficial implementation of online interaction tools to solve variety of communication problems. The questionnaire analyze showed that online communicators consider the ZOOM platform an important online communication tool. According to the study, language in remote communication is endowed with new functions related to communication tactics and strategy. Social and cultural factors affecting the structure and properties of the communicative situation, as well as the characteristics of communicants, determine the success or failure of communication. Qualitative and quantitative indicators of online software tools are of interest for research of online discourse from different aspects.
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