Abstract
The Gerindra Party's communication tactics during parliamentary elections are examined in this article. It emphasizes how the party has adjusted to the changing media environment by combining digital strategies on sites like Facebook and Twitter with more conventional techniques like town hall meetings. The study points to a knowledge gap regarding the creation and consumption of political messaging in Indonesia's ever-changing digital landscape. The study attempts to evaluate the efficacy of these tactics through a combination of media content analysis, interviews, and documentary reviews. The findings show that, despite difficulties with crisis management, Gerindra's strategy was effective in attracting a varied electorate. Political parties that are adjusting to internet communication and voter mobilization may find this study useful.
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