Tourism Communication Research Articles

ANALISIS KEKUATAN KOMUNIKASI PARIWISATA DALAM MEWUJUDKAN GERBANG IBU KOTA NEGARA (IKN) DI KALIMANTAN SELATAN

South Kalimantan does not yet have a tourism model that can be described as an icon that sells, although South Kalimantan is famous for the Banjarmasin as city of the thousand rivers. However, brand of the tourism is based with the iconic river concept has not been well demonstrated in terms of facilities and infrastructure. Tourism marketing techniques are also still packed with minimalist techniques, very far from being effective because they only rely more on selling tourism through national events held in South Kalimantan. Especially after the Covid-19 outbreak which spread throughout the world, of course tourism has a very big impact including South Kalimantan and all of Indonesia. So a deep strategy is needed to dismantle the power of tourism because South Kalimantan is an old city that is 495 years old. The research approach used is the Mix method, a combination of qualitative and quantitative and location development as well as a tourism development strategy that is intended to be implemented in all 2 cities and 11 districts in South Kalimantan. The results of this study are that South Kalimantan needs to maximize the green tourism aspect, because Indonesian tourism is directed at preserving natural resources. South Kalimantan in tourism marketing communications, the main strength lies in natural conditions which can be directed at the concepts of green tourism, green region and green society. In addition, facilities and infrastructure in South Kalimantan must be improved because they are still very minimal, even though South Kalimantan is projected to be the gateway to the nation's capital in the future. Therefore, South Kalimantan as part of Indonesia must offer a mature tourism concept in the future so that it deserves the title of tourist area towards the gateway to the nation's capital. Keywords: Tourism Communication, IKN Gate, Green Tourism, South Kalimantan

Tourism marketing in a metaverse context: the new reality of European museums on meta

ABSTRACT The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience by virtual means only. This experience has laid the foundations for hybrid communication (physical and virtual) by museums and acted as a pilot experience for their activities in the metaverse of the future. The aim of this research is to analyse the online tourism communication strategies implemented by 20 European museums through Facebook (Meta) in times of COVID-19. The results show the effect of lockdown on patterns of consumption and interaction, and the impact of message content and format on user engagement and participation.

E-Booklet as Communication Strategy to Influence Change on Tourist’s Behaviour in Bali

Tourist’s demand led to an increasingly complex travel trend. as a result, numerous competitors rising to Indonesia tourism sector with various innovations and patterns of tourism communication. E-booklet is one of many products to build the image of quality tourism and Green Tourism in Indonesia. As a promotional medium, the e-booklet became a marketing communication strategy carried out by the Ministry of Tourism and creative arts in collaboration with the private sector since 2018. Together with the Grab Indonesia company, the Ministry of Tourism launched 2 types of e-booklets about Bali tourist destinations in mid-2022 and early 2023. In its implementation, two e-booklets entitled Bali Magz: Eat, explore, and Enjoy Bali and Exploration of the Enchantment of the Island of the Gods have provided comprehensive, visually interesting, and informative information. The nature of the e-booklet, which contains promotions and suggestions, is contained and can help tourists to choose the desired destination. These two e-booklets have been uploaded to the official website of the Ministry of Tourism and Creative Economy. Socialization from the government, ease of access to e-booklets, and understanding of tourists are indicators of the success of booklets in educating tourists. In the future, booklets would be perfected as promotional media to fulfil various elements of booklets and e-booklets. Planning for the preparation of the e-booklet is also needed so that each thing tourists need to know can be accommodated in the next guidebook. In the future, Indonesian Tourism, in general, and Bali, in particular, can achieve maximum success.

Integrated Communication Model to Develop Tourism in Coastal Areas of Southeast Sulawesi

This study aims to provide an overview of tourism improvement through communication. The development of tourism in coastal areas requires integrated communication. Improving the image of the destination can be enhanced through effective integrated communication. Local governments can use integrated communication as a driving tool in tourism development. They were using a qualitative approach to describe and describe the core of the problem. Research informants are the government, private sector and the community as stakeholders. Observation, interview and documentation are collection techniques used by authors. The procedure in this study is to simplify the collected data, systematically present the oral data of the interview and recording results into written data, and process, interpret and analyse more comprehensively. Tourism communication is an activity of the government, society and tourism business owners to exchange information about the substance of tourism consisting of tourism marketing activities, delivery of destination image information, messages about accessibility and information on the availability of human resources and Institutional. The outline of the tourism communication model shows the importance of communication elements that frame the overall process of tourism communication channels. The persuasive communication process of mass communication, interpersonal communication and group communication on tourism marketing activities in coastal areas is an integral part of tourism communication

EFFECTIVE COMMUNICATION FOR TOURISM IN TSUNAMI MUSEUM BANDA ACEH: DEVELOPING SPEAKING SKILLS THROUGH COLLABORATION.

Tourism is a rapidly growing industry globally and is currently a source of employment and livelihood for many people. Tourism development in the region as one of the development sectors cannot be separated from the development of local communities and the construction of supporting facilities. One of the success factors in the development of a tourist destination is communication. Through communication, opportunities for the fame of a tourist destination will open up to be widely known by the wider community. This study aims to describe tourism communication and develop speaking skills through collaboration in Banda Aceh. This study uses qualitative research. This type of approach in qualitative research is a case study approach. Case study is a method that exploits a bound contemporary system (a case) as well as several bound contemporary systems (multi cases) in the real world all the time, through detailed data collection. The application of communication by the manager of the Tsunami Museum tourist attraction in Aceh is on the theory of communication effectiveness which includes cognitive, affective, and behavioral aspects.

Caffè macchiato grande, Bambini and Casoni: languaging in the text genre of travel guides

Abstract This article deals with languaging, a manifestation of language contact often found in tourism communication. It is understood as the use of local language in tourism texts written in the language of the tourists. After a review of previous research on languaging and its functions within tourism communication and on the contact linguistic status of languaging units and their mediation in the text, an analysis of a corpus consisting of four general German guidebooks on the northern Italian region of Friuli-Venezia Giulia is carried out with regard to how the examples of languaging found therein are distributed between the different guides and within each guidebook. Previous studies have already pointed out that the distribution in the guides is not uniform. The analysis is based on the work on text genres by Fandrych and Thurmair, according to which travel guides are large texts with four subtext genres, namely orientation texts, sightseeing texts, advice texts and in-depth texts, each of which fulfils certain dominant functions, has certain linguistic structures and deals with certain topics. The research questions posed are: what is the quantitative distribution of languaging evidence in the analysed guidebooks, and do certain semantic-functional types of languaging occur preferentially or even exclusively in certain subtext genres?

The Elders’ Voices Regarding Their Role as a Catalytic Agent for Local Tourism

Elderly populations play important roles in society as providers of historical accounts, wisdom, culture, traditions, and social customs. As elderly people generally remain physically, mentally, and intellectually healthy, encouraging them to preserve and share their local identity through English language communication is one strategy that can support Thailand’s Sustainable Development Goals (SDGs) for older people. This study investigates the elderly’s need to learn communicative English for tourism to maintain local cultural identities. The participants included 170 retired elders from one district in a province in northern Thailand. The instruments used for data collection were questionnaires and semi-structured interviews. The results indicated that 65.88 % of elders expressed a need for English language training for tourism communication. The elders’ overall needs for training content were also at a high level (x̅= 3.69). Finally, the elders’ needs for situations for practicing English communication skills were at a high level (x̅= 3.74). The results of this study suggest that it is vital to survey and prioritize the elders’ needs for English language communication training courses for local community sustainability. The results of the present study have been used as guidelines for training elders to strengthen their role as a catalytic agent for local tourism.

Biosphere, Noosphere, Global crises, Global management, Scientific thinking.

his research was conducted to determine the communication strategy of Lejja hot spring tourism in increasing tourism interest in Soppeng Regency and the things that support and hinder travel. This study uses a qualitative method that aims to describe a situation or phenomenon. In this study, there are research results that show that the parties involved in the development of tourist objects have implemented tourism communication strategies, but still need to be more optimized. In tourism communication, to find interest in traveling, tourism communication is carried out through advertising or promotion through the website. Tourism communication strategies, among others, focus on: natural attractions, community support and advances in information technology.

The Application of the Use of Indonesian Language in Promoting Tourist Destinations to Archipelago Tourists in North Toraja Regency

Indonesian language should be encouraged through tourism promotion, especially in the tourism sector, to describe the form of tourism promotion and implementation. Bahasa Indonesia, as a domestic tourism promotion, also describes the role of Bahasa Indonesia as tourism communication to develop and internationalise Bahasa Indonesia in the Department of Tourism and Cultural of North Toraja Regency. This research aims to describe the tourism promotion form in the Department of Tourism and Cultural of North Toraja Regency. Data collection techniques with in-depth interviews through the Snowball Sampling technique for the stakeholder included the private management of tourism attractions, tour guide, and visitors at tourist destination areas. The conclusion of this research is the promotional language to use in the Department of Tourism and Cultural of North Toraja Regency through two options of language: Bahasa Indonesia and English language, but also uses a traditional or local vocabulary which is often used for tourist attraction and describe the local language.

Problems of tourist communication and media treatment in a conflict zone : case of the municipality of ziguinchor and djembering (lower casamance).

Problems of tourist communication and media treatment in a conflict zone : case of the municipality of ziguinchor and djembering (lower casamance).

The Cultural Communication of Western-style Buildings in New Media Era

In the era of new media, the traditional development model of cultural and tourism industry has been impacted. Cultural and tourism communication needs to realize the deep combination of "Internet +" and "culture +". This paper proposes some suggestions on the spread of Western style architectural culture in Tianjin through the analysis of the current situation and problems of cultural communication of western buildings in Tianjin in the era of new media. We will mainly discuss its problems from the perspectives of increasing intelligent interactive communication, accurately positioning communication direction, integrating into the new media era, expanding cooperation channels, etc., and expect to provide references for other research on new media communication.

The Role Of Online Tourist Communication In The Promotion Of Medical Tourism: Study With A Sample Of Algerian Tourists Who Have Chosen Tunisia As A Treatment Destination

The Role Of Online Tourist Communication In The Promotion Of Medical Tourism: Study With A Sample Of Algerian Tourists Who Have Chosen Tunisia As A Treatment Destination

Sangiang Anyer Island Tourism Communication Strategy as a Nature Tourism Park

Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis

Eco-Tourism: Concepts and Application by Smart Rural Areas: Case Study in Trenggalek, East Java

Indonesia has a good tourist market, East Java is an island that has a very magnificent of tourism potential, then Trenggalek is particular as a tourist-magnet in South East Java. Several southern regions such as Trenggalek appear to play a huge role in sustaining economic growth, especially in the southern coastal areas. This several factors have supported by environment, knowledge, and expertise of the local population through the economy. Particularly in Trenggalek and generally in East Java is to apply the concept of international education with a package tour for tourism development in the short and long term as well. In this case, how to make local people economically profit in the sustaining tourism progress, how to develop eco-tourism programs and products meets the needs of tourist market and how to promote the concepts of cultural education. The methodology use a site visits with capability to quickly act and growth some innovation. The results of this study provide some several choices of answers a concepts and applications that be able to show entrepreneur potential in Trenggalek, East Java. Some concepts have 4 components, such as tourism destinations, tourism communication between local people and local government, tourism good services, and also value change. For the over time, local people in Trenggalek area will be more confident displaying their expertise. They can introduce about how to develop culture through creative learning programs with domestic tourists. There is a flow chart for some tourists to get a location using a smart village technology, it learn together about tourism for business, such as making business processed by making batik (culture), and learning for java language (education). So, some concepts and applications it can joined by local citizens, government, and stakeholders to change for ecotourism. Because a survival for ecotourism is depend on earth. Hopefully, an expectation can be applied in East Java by using a smart village, specifically for tourists to increase a economic growth.

Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika

The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive the tourism sector. The purpose of this study is to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.

Challenges in Marketing Communications During the COVID-19 Pandemic

The purpose of this study is to explore how tourism and hospitality firms managed marketing communications (marcom) since the COVID-19 outbreak and to propose a conceptual framework on marcom challenges that the pandemic crisis has brought to the industry. In-depth interviews were conducted with tourism and hospitality managers in Croatia, a destination that registered remarkable tourism results in 2021. The proposed conceptual framework reflects the adaptation process and major changes in B2B and B2C communication since the COVID-19 outbreak on one hand and resulting strategic opportunities for marcom managers on the other, discussed in terms of practical implications. To the best of the authors’ knowledge, this is the first study that presents an integrative overview of major challenges in marketing communications in tourism and hospitality since the COVID-19 outbreak by examining managers’ viewpoints through in-depth interviews. The study proposes a conceptual framework for understanding changes and opportunities that emerged in a situation of a systematic health emergency. It also provides meaningful guidelines and implications for the global tourism and hospitality industry, as managers from many countries have been facing similar difficulties and challenges during the pandemic.

COOPERATION BETWEEN SCO AND UNODC (UNITED NATIONS OFFICE ON DRUGS AND CRIME)

This article is devoted to the analysis of cooperation between the SCO countries and the integration association itself with UNODC. It is emphasized that the interaction of these structures is extremely important in the current conditions of a high level of cross-border organized crime in the global world, which is facilitated, as you know, by the Internet, the rapid progress of ICT, the liberalization of international transportation and cross-border communication of various communities, individuals and world tourism. One of the types, one of the dangerous varieties of cross-border organized crime is drug trafficking, which brings challenges and threats to national, regional and universal security. Hence the task of establishing close cooperation between the SCO and UNODC through various programs. UNODC seeks to strengthen the potential of the SCO member states to counter the drug threat. The article describes and analyzes various UNODC projects and programs, many of which have been successfully implemented in the SCO member countries.

THE VISITORS' TOURISM COMMUNICATION EXPERIENCES

Tourism is one of the fastest growing industries. The development of tourism provides enormous benefits for the region. However,sometimes it faces big challenges and obstacles and results in a decrease in the number of tourist visits in some areas. This research, entitled the visitors’ tourism communication experiences, aims to describe the communication experiences of tourists during tourist visits and analyze the meaning of the tourism communication. This research was analyzed using the concept of tourism communication, tourists, and tourist destinations. The researcher uses qualitative research methods with a phenomenological approach. The data collection technique was done by interview and observation. The results showed that there were various communication experiences of tourists during their visits to tourist destinations in the form of positive and negative experiences. The positive experiences include enjoying the natural beauty and cultural diversity, while the negative experiences was the unmaintained environmental cleanliness, the number of visitors and people littering and the behavior of people and traders who are not friendly in serving tourists, hawkers who force tourists to buy their wares, as well as the lack of public awareness in maintaining cultural sites in those places.

Efforts to Increase Mendut Temple Brand Awareness through Mix Marketing Communication Strategy

Mendut Temple is one of the tourist destinations in the Mungkid area, Magelang, Central Java. Mendut Temple is one of the historical relics built by the Syailendra Dynasty. Mendut Temple is the second largest temple after Borobudur Temple in the area. Located in the exact location of Borobudur Temple, Mendut Temple is the second destination after Borobudur Temple. With this significant difference in tourist visits, a strategy is needed to increase the interest of tourists in visiting Mendut Temple. The research method used in this research is descriptive qualitative—the collected data using relevant sources through interviews, literature studies, and observation. Then sort and analyze the data to make conclusions from the results obtained. This analysis aims to determine how effective the tourism communication strategy has been in managing Mendut Temple to increase the number of tourists. This study shows that the management of Mendut Temple is still not optimal. Mendut Temple is still unaware of the brand because it still doesn't get a satisfactory response. It is hoped that in the future, the results of this analysis can be used as an evaluation to improve the next communication strategy for Mendut Temple.

Tourism Communication Model in Islamic Perspective

The development of technology greatly affects the changes in communication made to a tourist destination. Communication in Islamic tourism is very important in determining the ease of communication. Global Muslim Travel (GMTI) is an Islamic tourism ranking where the ACES (Access, Communication, Environment, and Services) Model covers four main areas in measuring it, one of which is 20% communication. Communication criteria include: language skills at the destination based on the language spoken by tourists from the top 30 Muslim market trips out. This research uses qualitative methods, through the collection of literature reviews and documents obtained from several other sources such as journals, magazines, the Global Muslim Trevel Index (GMTI) or news that is useful for increasing understanding of the data obtained The halal tourism communication model can be concluded that a clear communication path with relevant authorities to react in real-time to any Health emergency that can carry out there important things: destination marketing; stakeholder awareness; communication proficiency that is able to synergize in developing Islamic communication. Halal tourism communication model that is able to provide Muslim visitor guides, stakeholder education, market outreach, tour guides, and quality digital marketing in communicating.