Abstract
In the era of new media, the traditional development model of cultural and tourism industry has been impacted. Cultural and tourism communication needs to realize the deep combination of "Internet +" and "culture +". This paper proposes some suggestions on the spread of Western style architectural culture in Tianjin through the analysis of the current situation and problems of cultural communication of western buildings in Tianjin in the era of new media. We will mainly discuss its problems from the perspectives of increasing intelligent interactive communication, accurately positioning communication direction, integrating into the new media era, expanding cooperation channels, etc., and expect to provide references for other research on new media communication.
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