Communication Strategies Research Articles

The impact of team psychological safety on employee innovative performance a study with communication behavior as a mediator variable.

This study aims to delve into the impact of team psychological safety on employee innovative performance and to analyze the mediating role of communication behavior in this process. Given the central role of innovation in the sustained competitiveness of enterprises, understanding how team psychological safety promotes employee innovation through communication behavior is of significant theoretical and practical importance. The study employs a structural equation model (SEM) to analyze survey data from 580 employees across various high-tech enterprises. The results indicate that the three dimensions of team psychological safety-team collaboration and understanding, team information sharing, and team give-and-take balance-have a significant positive impact on employee innovative performance. Moreover, communication behavior plays a significant mediating role between team psychological safety and employee innovative performance. This study reveals the positive influence of team psychological safety on employee innovative performance through communication behavior, emphasizing the importance of building a positive team psychological safety environment to stimulate employee innovation potential. It provides empirical evidence for enterprise managers to optimize team communication strategies and enhance employee innovative performance.

Understanding content dissemination on sensemaking: WHO’s social listening strategy on X during the initial phase of COVID-19

Abstract Purpose Guided by the Crisis and Emergency Risk Communication model (CERC, Reynolds and Seeger 2005. Crisis and emergency risk communication as an integrative model. Journal of Health Communication 10(1). 43–55.), the present study aimed to study how X (formerly Twitter) users sensemaking and efficacy based message. Additionally, the study also aimed to understand how the World Health Organization (WHO) responded to the emerging conversation. Methods Unsupervised machine learning was conducted on 6.1 million tweets between January and March 2020 to understand sensemaking about COVID-19 among X users. Additionally, content analysis was used to examine if the World Health Organization (WHO) responded to popular emerging conversations via content on their own X handle. Findings The majority of dominant topics in COVID-19 tweets from January to March 2020 related to understanding the virus and the crisis it caused. X users tried to make sense of their surroundings and re-create their familiar world by framing events. Content analysis revealed that WHO engaged in effective social listening and responded quickly to dominant X conversations to help people make sense of the situation. Practical Implications The initial stage of COVID-19 pandemic was marked with uncertainty. However, WHO had a robust communication strategy and addressed the dominant conversation during the time frame including debunking misinformation. Originality/Value The present study fills the research gap by situating the themes in the context of the health crisis and extending the CERC model to user-generated content via the lens of sensemaking and efficacy messages during the COVID-19 pandemic. Additionally, the study segmented the timelines into smaller time intervals to understand how sensemaking evolved over time.

Light‐Based Juxtacrine Signaling Between Synthetic Cells

Cell signaling through direct physical cell–cell contacts plays vital roles in biology during development, angiogenesis, and immune response. Intercellular communication mechanisms between synthetic cells constructed from the bottom up are majorly reliant on diffusible chemical signals, thus limiting the range of responses in receiver cells. Engineering contact‐dependent signaling between synthetic cells promises to unlock more complicated signaling schemes with spatial responses. Herein, a light‐activated contact‐dependent communication scheme for synthetic cells is designed and demonstrated. A split luminescent protein is utilized to limit signal generation exclusively to contact interfaces of synthetic cells, driving the recruitment of a photoswitchable protein in receiver cells, akin to juxtacrine signaling in living cells. The modular design not only demonstrates contact‐dependent communication between synthetic cells but also provides a platform for engineering orthogonal contact‐dependent signaling mechanisms.

A Knowledge Base Driven Task-Oriented Image Semantic Communication Scheme

With the development of artificial intelligence and computer hardware, semantic communication has been attracting great interest. As an emerging communication paradigm, semantic communication can reduce the requirement for channel bandwidth by extracting semantic information. This is an effective method that can be applied to image acquisition of unmanned aerial vehicles, which can transmit high-data-volume images within the constraints of limited available bandwidth. However, the existing semantic communication schemes fail to adequately incorporate the guidance of task requirements into the semantic communication process and are difficult to adapt to the dynamic changes of tasks. A task-oriented image semantic communication scheme driven by knowledge base is proposed, aiming at achieving high compression ratio and high quality image reconstruction, and effectively solving the bandwidth limitation. This scheme segments the input image into several semantic information unit under the guidance of task requirements by Yolo-World and Segment Anything Model. The assigned bandwidth for each unit is according to the task relevance scores, which enables high-quality transmission of task-related information with lower communication overheads. An improved metric weighted learned perceptual image patch similarity (LPIPS) is proposed to evaluate the transmission accuracy of the novel scheme. Experimental results show that our scheme achieves a notable performance improvement on weighted LPIPS while the same compression ratio compared with traditional image compression schemes. Our scheme has a higher target capture ratio than traditional image compression schemes under the task of target detection.

Analisis Etika Publik dalam Mencapai Good Governance di Badan Kepegawaian Daerah (BKD) Provinsi Sumatera Barat

This study examines the implementation of public service ethics at the Regional Civil Service Agency (BKD) of West Sumatra Province as an effort to achieve good governance. Good public service ethics contribute to enhancing service quality and transparency in personnel administration. The findings indicate that BKD has implemented various standard operating procedures (SOPs) and communication strategies, including the use of social media, to improve information access and responsiveness to complaints. Despite challenges such as maladministration and insufficient socialization, BKD is committed to improving services and building trust among the public and civil servants.

Exploring the Role of Short Video Platforms in Guiding Public Opinion in the New Media Era

With the rapid development of short video platforms, they are gradually changing the way information is disseminated and public opinion is guided. To explore the role of short videos in guiding public opinion, this study mainly analyzes data from third-party data platforms and short video media accounts to reveal the mechanism of short videos on the evolution of public opinion. A detailed statistical analysis of the content of relevant videos on the short video platform was conducted, including the number of video views, the number of comments, and their changing trends; An in-depth analysis was conducted on the videos and comments released by self-media and mainstream media. Through content analysis, the study evaluated the communication characteristics of these media in guiding public opinion, including the selective dissemination of information, emotional tendencies, and the shaping of public cognition. The research results show that short video platforms play a significant role in guiding public opinion, and their dissemination characteristics and content selection have a profound impact on the formation and development of public opinion. In particular, self-media and mainstream media play a key role in guiding public opinion. They play a leading role in shaping public opinion through different communication strategies and content presentation.

Policy Information Communication in Shanghai’s 15-Minute Community Living Circle--Taking Jing’an District as an Example

This paper examines the communication strategies of the “15-minute community life circles” policy in Shanghai Jing’an District. The study highlights the critical role of effective information dissemination in fostering public understanding and engagement with the policy. Analyzing current communication channels, including online platforms such as WeChat and Weibo, the paper identifies key challenges such as inadequate coverage, low public awareness, and insufficient interaction between policy content and residents’ daily lives. The paper also critiques the reliance on traditional media, which may not effectively reach younger demographics. Recommendations are provided to enhance the policy’s communication, including diversifying media channels, tailoring content to specific audience segments, and integrating more interactive and relatable narratives. By improving these aspects, the policy can better achieve its goal of creating sustainable, well-connected communities that meet the needs of all residents. This study underscores the importance of adaptive and responsive communication strategies in the successful implementation of public policies.

THE IMPACT OF SENTIMENT ON USER’S REACTION ON FACEBOOK: THE CASE OF THE AMERICAN CHAMBER OF COMMERCE IN UKRAINE

This study investigates the relationship of sentiments expressed in Facebook posts by the American Chamber of Commerce (ACC) in Ukraine on audience reactions. By employing AI-driven sentiment analysis, we categorize ACC's posts into five categories: Empowerment category, Excitement and enthusiasm category, Gratitude category, Optimism category, and Resilience category. Our findings reveal that posts signaling resilience and optimism receive significantly more reactions compared to those communicating empowerment and excitement. As sentiment analysis continues to evolve, incorporating multimodal approaches and leveraging advancements in AI and NLP, businesses that effectively utilize these tools will be better equipped to make informed decisions and adapt to the ever-changing digital landscape. Furthermore, posts classified as displaying empowerment are more likely to be shared/reposted by the readers. These results highlight the importance of tailoring communication strategies to elicit desired audience responses and provide valuable insights for organizations navigating complex environments.

God’s Influencers: How Social Media Users Shape Religion and Pious Self-Fashioning

Abstract Drawing on the contributions presented in the special issue “God’s Influencers: How Social Media Users Shape Religion and Pious Self-Fashioning”, this introduction explores resonances and dissonances between the six articles: First, I reconsider the online/offline connection in relation to the religious actors examined. Then, I articulate a post techno-utopian vision of religion online, identifying digital media as a social space where inequalities, prejudices and power structures offline can be both reinforced and challenged. Third, I shed light on the subjective turn in the way online religious actors understand and impart “authenticity”, a heatedly debated concept in the context of both religion and social media. Fourth, I present some of the communicative strategies that the religious social media users examined in this special issue employ. And, finally, I conclude by sketching future research directions in the study of how social media users shape religion and pious self-fashioning.

An empirical analysis of learning and forgetting mechanisms in repeated evacuations: A panel recursive logit approach

Global efforts to address climate change increasingly focus on risk communication to encourage people's mitigation behaviour. This study investigates how risk communication influences evacuation behaviour, through repeated risk communications and stated preference surveys. In modelling the learning process of infrequent events like disasters, it is necessary to consider decision-making under uncertainty about future situations and the tendency to forget acquired information. We propose a recursive model that captures two decision dynamics relevant to infrequent events: proactive decision-making amid dynamically changing conditions and the learning and forgetting processes between events. The former is modelled using the recursive logit model on a time-expanded network, while the latter is represented by dynamic changes in utility and memory decay parameters. The estimation results indicate that risk communication generally promotes earlier evacuation to safer places. However, effective communication strategies and the duration of their effects differ based on individuals' perceived and actual risks.

STRATEGIES FOR USING SOCIAL PLATFORMS TO ATTRACT INVESTMENTS IN THE RECOVERY OF DEOCCUPIED TERRITORIES

The article addresses the complex issue of restoring Ukraine's de-occupied territories, which have suffered significant damage due to military actions. It emphasizes that the scale of destruction goes beyond ordinary material losses, encompassing both social and economic spheres, which significantly complicates the processes of restoration and reintegration of these territories. The recovery of regions left without proper infrastructure, damaged roads, bridges, and residential buildings requires a strategic approach that goes beyond physical rebuilding and includes long-term economic planning, social stabilization, and the integration of innovative solutions. The focus is on the role of economic revival as a key element of sustainable regional development. Given the limited state resources, attracting investments becomes a necessary tool for initiating economic processes, such as the restoration of production capacities, the creation of new enterprises, and the introduction of foreign technologies. The article also highlights the importance of the social aspect of recovery, including the reintegration of people who have lost their homes, jobs, or loved ones, which seriously affects their psychological well-being. The restoration of social infrastructure, education, and healthcare facilities is considered critical for ensuring basic living conditions and stability in the region. The work emphasizes the importance of implementing innovative solutions in the reconstruction process. Specifically, it explores the potential for developing "green" technologies and renewable energy, which could contribute to environmental sustainability and the region's energy independence. The authors propose the active use of digital technologies to increase the efficiency and transparency of recovery management processes, as well as to attract investments. Special attention is given to the use of social platforms as a tool for attracting investments and creating a positive image of the de-occupied territories on the international stage. The article analyzes the experience of other countries, such as the Balkan states, Colombia, and Iraq, which have used social media to promote their regions, attract investors, and enhance transparency. Based on this experience, the authors suggest creating special social media campaigns that may include webinars, online conferences, promotional videos, and infographics aimed at attracting investors' attention. The conclusions emphasize the need for a comprehensive approach to recovery, which includes economic, social, and technological aspects, as well as an effective communication strategy involving social platforms. Such an approach will ensure sustainable economic growth, social stability, and the integration of innovative technologies, which, in the long term, will contribute to the successful restoration of Ukraine’s de-occupied territories.

The Contrasting Risk Communication Strategies of European Leaders during the COVID-19 Crisis

Abstract COVID-19 brought the role of leaders under intense scrutiny; their communication and framing of the crisis was crucial during the initial period of uncertainty. UK prime minister Boris Johnson and German chancellor Angela Merkel, managed and communicated the first wave of the crisis (March-June 2020) very differently. The clear contrast between pandemic response in two countries, with similar population sizes, wealth, and exposure to COVID-19, provides a lens through which to reflect on the different risk communication strategies utilized by both leaders. Following a grounded theory approach, the communication strategies of both leaders were examined. Transcripts from 31 press conferences from the initial announcement of COVID-19 to the end of the first wave were examined, and key themes identified. The analysis was framed using the CDC’s Crisis and Emergency Risk Communication lifecycle model, allowing for a structured comparison across different phases of the crisis. The findings were examined through the broader socio-political context of their communication. Similar themes were present in both leaders’ speeches, this included a focus on national identity; national strategy; health situation and social solidarity. However, they did so in markedly different ways. Merkel’s consistent, evidence-based communication strategy was more closely aligned with risk communication best practice compared to Johnson’s initial populist approach, which ultimately required a significant mid-crisis adjustment. Their different approaches also reflect their personas as political figures. Key messages • The consistent, science-based communication strategies exemplified by Merkel closely followed risk communication best practice and is likely enhanced public compliance and trust during the crisis. • These finding demonstrate the importance of incorporating a political lens to understand leaders approaches to risk communication and in public health research more broadly.

Strategi Komunikasi Pemasaran PT. Lakone Serasa Juara melalui Sosial Media Instagram dalam Menciptakan Brand Awareness

This research aims to determine the marketing communication strategy of PT. Lakone Serasa Champion on Instagram to increase brand awareness. This research is included in qualitative research, which is an important effort related to asking questions, through procedures, collecting specific data from informants. The circular model of some theory related to share, optimize, manage, and engage is used as an analytical theory. This research found that (1) PT. Lakone Serasa Juara uses a communication strategy through the use of advertising features on its social media. Using advertising features and paying a fee on each social media platform will have an effect on product recognition and sales; (2) PT. Lakone holds an annual event and also discounts for the winners; and (3) communication strategy through uploading photos and videos on online media by uploading photos and images in real pictures and of course having good image quality will attract consumers' interest in buying.

7.I. Skills building seminar: Beyond the jargon: an interactive workshop for effective risk communication

Abstract Risk communication plays a central role in epidemiology to provide information for disease surveillance and outbreak control. It is one of the of the eight core functions that WHO Member States must comply with as part of the International Health Regulations (2005) ensuring national and global preparedness for health threats. It refers to the timely and accurate exchange of information between public health experts or authorities and individuals who are confronted with a threat to their survival, health, economic or social well-being. At its core, risk communication is about empowering people exposed to a risk to make well-informed decisions in order to mitigate potential risks and adopt preventive actions and measures. Risk communication considers political, social, and economic factors; it analyses risk and risk perception; and it places a great emphasis on dialogue with impacted and targeted populations to help them make the best decisions they can. Therefore, it requires an understanding of stakeholders’ perceptions, concerns, and beliefs, as well as their knowledge and practices. In the context of the COVID-19 pandemic, the need for effective and efficient risk communication has become even more evident than before. Risk communication should be able to recognise and deal with rumours and disinformation, and reach the most vulnerable groups, who have a higher risk of contracting the virus and suffering from COVID-related consequences. Lately, increasing attention has been given to this topic. The WHO set-up, in April 2023, a technical Advisory Group for Risk Communication, Community Engagement and Infodemic management (TAG-RCCE-IM) to provide independent review and technical advice in the context of emergency preparedness and response in Europe. The Joint Action PreventNCD aims to also build a framework for country-specific communication strategies for non-communicable diseases (NCD) patients in health crises in one of the Work Packages, by collecting and analysing health communication strategies in different European countries targeting NCDs. In this interactive skills-building seminar, we will share with the participants the knowledge, skills, and process of effective risk communication by using case studies from experts in the field. The session will start with a presentation on the core elements of risk communication followed by examples from the field. This workshop will foster an inclusive interactive environment where participants will hear from panellists sharing their experiences from different settings such as international organisations and national public health institutes. Participants will be split into groups and will be provided with a piece of scientific output, such as a research study or epidemiological report and encouraged to translate this technical message into a clear, concise message that can effectively communicate the key points to the general public. Key messages • Risk communication is essential to fight disinformation while empowering the public to make informed decisions related to their health and well-being. • Epidemiologists and researchers should be encouraged to employ efficient and targeted communication strategies when disseminating their findings. Speakers/Panelists Stefan Schaub Bundeszentrale für gesundheitliche Aufklärung (BZgA, Cologne, Germany Federica Rossetti Sciensano, Brussels, Belgium Stefan Adrian Voinea WHO/Europe, Copenhagen, Denmark

Integrating psychiatry and family medicine in the management of somatic symptom disorders: Diagnosis, collaboration, and communication strategies

AbstractSomatic symptom disorders (SSDs) present a complex interplay of physical and psychological factors, necessitating an integrative approach to diagnosis and management. This article explores the collaborative efforts between family medicine and psychiatry in addressing SSDs, emphasizing the importance of a multidisciplinary strategy for comprehensive patient care. Effective diagnosis involves recognizing the significance of both somatic symptoms and the patient's psychological response, with tools like structured clinical interviews and self‐report questionnaires playing crucial roles. Management strategies include psychotherapeutic interventions such as cognitive behavioral therapy (CBT), pharmacological treatments, and lifestyle modifications, all tailored to the patient's needs. Communication strategies are vital in validating patients' experiences while addressing underlying psychiatric issues. Techniques such as active listening, biopsychosocial framing, and the teach‐back method foster trust and improve treatment adherence. Cultural considerations and the use of interpreters enhance communication with diverse patient populations. Training programs for healthcare providers further improve competency in managing SSDs. This integrative approach aims to enhance patient outcomes by addressing the multifaceted nature of SSDs through collaborative care, effective communication, and comprehensive treatment planning.

Development of an air quality communication strategy with underserved groups

Abstract Air quality is the greatest environmental health threat. Effective communication can support individuals to take actions to protect themselves, however, we know some groups are less likely to engage with exposure reducing behaviours than others. We aimed to explore what information individuals want to receive about raised air pollution levels, when, where and how they would like to receive it. In this qualitative study individuals participated in either semi-structured interviews (n = 6) or focus groups (n = 8) in North East England between Oct23-Feb24. We used purposive sampling underpinned by extensive community-based engagement to ensure inclusion of those who were underserved and/ or at risk of digital exclusion. The Capability Opportunity Motivation-Behaviour model was used to help guide discussions and the data thematically analysed using an inductive approach. Fifty individuals participated, many of whom were of non-white ethnicity (n = 23, 46%), spoke English as an additional language (n = 12, 24%), and had lower educational attainment levels (i.e., no-qualifications n = 7, 14%). Participants discussed four aspects that they deemed important to include in air quality communication: (1) the risk and harms of air pollution should be stated, and be tailored because “what’s a dangerous level for one person isn’t a dangerous level for another”(P41) (2) Participants felt detail about the pollutants should be included such as: “what is causing the air pollution?”(P15) to “avoid the exposure to this source”(P21). (3) Messages should also include actionable recommendations about how to protect oneself and, (4) various ways to communicate these messages (text-message-based approaches being the most popular) were suggested. Our findings indicated using a combined communication strategy including text messages and community-based approaches. This work can inform the development of inclusive future air quality information communication Key messages • Effective communication can support individuals to take actions to protect themselves from air pollution. • A combined communication strategy including text messages and community-based approaches were suggested as being effective communication strategies.

Reception of health data using the Australian Burden of Disease study as an example

Abstract Background Health data, especially on Burden of Disease (BoD), are vital for evidence-based health promotion and effective dissemination is crucial due to resource intensiveness. Germany’s national BoD study is currently transitioning to permanence. Analysing the Australian Institute of Health and Welfare’s (AIHW) well-established collaboration with stakeholders and their reception of health data at national and regional level offers insights for improved knowledge translation. Methods To follow the path of stakeholder engagement, this 3-month project involved scientific exchanges with the AIHW and Department of Health, Western Australia. It compiled communication strategy examples and documents stating examples of BoD data use. A quantitative online survey accompanied by a series of 18 qualitative 45-minute interviews was conducted. The survey implemented via Swift Digital has been running for 20+ days. Interview partners originated from the fields of health research, politics, planning and advocacy for patients or population groups. Results were analysed, illustrated digitally as a booklet and refined in a participatory workshop. Results Communication strategies such as embargoed press and stakeholder releases as well as regular online formats were identified. The survey and interviews displayed the required technical and content-detail level from key facts to raw data and visualisation needs. Noteworthy are the demand to link data to economic aspects like disease expenditure, trends and future scenarios. It elucidated how diverse target groups utilize data to place disease significance and preventive public health measures, aiding dissemination. Alongside, it shows examples of knowledge translation by emphasizing impact over indicators when targeting communities. Conclusions Prioritizing target group identification and employing tailored communication strategies regarding data format and detail level are essential when utilizing new data. Key messages • Analyzing a well-established collaboration with stakeholders offers insights for improved knowledge translation and reveals leveraging engagement strategies for others. • Understanding stakeholder needs is essential for promoting broader health data use in policy and practice, fostering evidence-based decision-making, and enhancing public health outcomes.

4.Y.2. Building inclusive risk communication, community engagement and infodemic management strategies

Abstract Public health crises have their most devastating effects on people who are marginalized due to structural vulnerability mechanisms. As a reflection of this phenomenon, the Novel Coronavirus Disease (COVID-19) pandemic as a public health crises has increased the vulnerability of groups such as refugees, asylum-seekers and LGBTQ+ individuals facing discrimination, stigmatisation, displacement, economic instability, risk environments, precarious living and working conditions among others, and health inequities have been further deepened. A critical post-pandemic task is to develop comprehensive crisis response plans that prioritize inclusivity and address diverse needs. Integral to these plans are Risk Communication (RC), Community Engagement (CE), and Infodemic Management (IM) strategies. While international organizations have provided guidelines for RCCE-IM, there is an urgent need to translate these principles into tailored, context-specific strategies that account for the unique circumstances and requirements of diverse groups. The aim of this workshop is to reflect the lessons learned from the COVID-19 pandemic to strengthen the RCCE-IM strategies, using the cases of migrants and LGBTQ+ people, two groups who are intensively influenced by structural vulnerability mechanisms. The first 20 minutes of this workshop will feature four short presentations. First, the concepts of RCCE-IM will be defined, followed by an explanation of why related strategies should differ for vulnerable groups. The second presentation will focus on the issues that LGBTQ+ people faced during the COVID-19 pandemic, as well as their specific RCCE-IM needs. The third and fourth presentations are based on a collective project taking an expert perspective on the RCCE experience with migrants during the COVID-19 pandemic. Firstly, the extent to which the RCCE actions in Munich, Germany, has been able to include asylum-seekers and areas for improvement will be presented. This will be followed by a presentation on recommendations to enhance RCCE of the experts who were working with undocumented migrants, unaccompanied minors, and newly arrived refugees in Malmö, Sweden. In the final part of the workshop, participants will be invited to provide brief recommendations on the operationalization of international RCCE-IM principles across four key thematic areas: 1) Rapid adaptation of RC materials to culture and context, 2) Trust-building in crisis, 3) Navigating sociocultural and linguistic diversity, 4) Addressing LGBTQ+ migrants in RCCE activities. Key messages • Addressing vulnerable groups in (public) health and humanitarian crises using RCCE-IM strategies are needed to leave no one behind. • To conduct inclusive RCCE-IM activities, cities need to address structural vulnerabilities, identify different needs and context-based strategies, and integrate various sectors and perspectives.

Taxing animal-based food products: A qualitative framing analysis of the media debate in Germany

Abstract Background In most high-income countries, consumption of animal-based food products exceeds levels recommended for health and environmental reasons. Although taxes can reduce the consumption of animal-based products, they are politically controversial. In recent years, various tax models and motivations for these have been discussed. Our study seeks to identify key arguments and policy actors in the German media debate on the taxation of animal-based products, shedding light on emerging narrative frames surrounding tax models and motivations. Methods We conducted a qualitative analysis of German media coverage on taxes and levies influencing the price of animal-based foods. We analyzed 488 articles from 10 national newspapers and eight trade press journals published between February 2019 and July 2023. Employing an inductive approach, we identified the actors involved in the debate and common frames and arguments around various tax proposals. Results We found broad consensus on a need for change due to inadequate animal welfare conditions, while environmental and health arguments are more contested. Significant debate surrounds the suitability of taxation as the preferred policy instrument. Furthermore, doubts are raised about a tax’s effectiveness and appropriate revenue allocation. Framing of the tax often emphasizes potential negative impacts on domestic production and product affordability. Additionally, concerns about various unintended consequences and the overall unpopularity of taxation emerge as prominent themes. Conclusions The taxation of animal-based products for health and environmental reasons is still highly contested in the media debate in Germany. Many, but not all arguments commonly raised against such taxes may be considered spurious from an evidence-based public health perspective. Proponents of such taxes may seek to address existing concerns through appropriate policy design and communication strategies. Key messages • Taxation of animal-based foods may help to align consumption with levels recommended for health and environmental reasons, but adoption and implementation is hindered by political controversy. • Objections common in the public debate on such taxes could be addressed with appropriate policy design alleviating justified concerns, and with communication strategies countering spurious arguments.

The state of pandemic preparedness in four European countries

Abstract One of the lessons learned from the COVID-19 pandemic is that monitoring determinants and behaviour can improve policy and communication strategies. To improve countries’ capacity to respond in a hot phase of a pandemic and build a resilient society, suitable monitoring in a cold phase of various behaviours and determinants that could become important in future pandemics is key. In March 2024 we launched the first round of the Pandemic Preparedness and Behaviour (PPb) survey in four European member states: Spain, Slovenia, Ireland and The Netherlands (N = ∼1000 per country). In this presentation we start by showing key findings. For example, we found that overall, approximately one third of participants believe their government is prepared if a new pandemic would occur next month. Next, we discuss similarities. For example, we find that in all four countries, perceived preparedness of self is higher than perceived preparedness of one’s government. We also address key differences, such as distinct patterns in perceived risk of a highly contagious outbreak in the next 5 years (whereas in Spain 26% perceives of participants an outbreak as probable, this is 43% in Slovenia) or differences in self-reported adherence to hygiene behaviours (i.e. handwashing after coughing or sneezing in elbow is markedly higher in the Slovenian sample than in the Netherlands). Next, we explore which determinants of these patterns are generalisable, and which are specific to two of the four countries: Spain and Slovenia. We follow up by comparing insights for policy and practice in their given contexts, as well as lessons learned with respect to use and development of the monitor. We conclude that monitoring individual behaviours and its determinants helps to develop joint efforts in developing effective public health policies across Europe regarding pandemic preparedness.