Chinese Culture Communication Research Articles

The Significance of Chinese Cultural Dissemination from The Perspective of the "Silk Road".

With the gradual advancement of the Silk Road Economic Belt, the cultural dissemination of the Silk Road has also become very important, and it is necessary to rely on the function of the Silk Road to spread China's excellent traditional culture and promote the development between China and the countries along the Silk Road. How to make good use of the intermediary nature of the Silk Road to spread China's culture, this paper will explain the significance of Chinese cultural communication from the cultural communication channels of the ancient Silk Road, and put forward suggestions on how to better promote the communication of Chinese culture in combination with the current era.

Chinese Culture Aphasia in Chinese Senior Middle School English Class

Chinese culture going global is one of the concrete manifestations of the improvement of China's comprehensive national strength. Having a certain English expression ability of mother tongue culture has increasingly become an inevitable requirement for high school students to improve their English application ability, realize effective cross-cultural communication and carry forward Chinese culture. Although the current reform of senior high school English curriculum standards clearly puts forward the emphasis on the communication of Chinese culture, the phenomenon of Chinese cultural aphasia is still widespread among senior high school students. In this study, the author will investigate the Chinese cultural aphasia experiences of high school students, aiming to comprehend more deeply how the phenomenon of Chinese cultural aphasia emerges in high school classrooms. Through questionnaires, the author will examine their experiences with Chinese cultural aphasia, the specific ways in which this phenomenon occurs, and how to minimize it. This research is based on the following questions :(1) What aspects does Chinese cultural aphasia present in high school English teaching? (2) What are the main causes of Chinese cultural aphasia in high school English teaching? (3) What measures are helpful to solve the problem of Chinese cultural aphasia in high school English teaching? In the research process, the author uses the questionnaire survey method, from the perspective of students, to deeply explore the reasons for the phenomenon of cultural aphasia in high school. Suggestions for improvement are put forward according to the above reasons.

Research on Algorithm-Driven International Chinese Online Language and Culture Dissemination Mechanisms

Abstract With the development of digitalization and Internet technology, algorithm-driven international Chinese online language and culture dissemination mechanisms are becoming increasingly important and a key area of cultural exchange in globalization. This study explores the international Chinese online language and culture communication mechanism under algorithm-driven. By analyzing social network data and adopting quantitative methods such as the SEIR model, the study reveals the effects of network structure, user behavior and cultural content characteristics on communication. The study results show that in the algorithm-optimized network environment, the propagation speed of information is increased by about 50%, and the propagation efficiency of its central node is increased by nearly 70%. Simulations using the SEIR model show that the dissemination coverage of Chinese culture can be increased by more than 40% in a short period with the intervention of the algorithm. In addition, the survey data shows that about 60% of the respondents consider social media the main channel to learn about Chinese culture. The study also found that content with a high degree of interactivity is more likely to be disseminated, with an average interaction rate 30% higher than that of moderate content. Algorithm-driven Chinese cultural communication has higher speed and breadth, but it also needs to pay attention to the depth and diversity of cultural content.

Chang An and Chinese Culture Communication

Chang An is a good example of telling Chinese stories and promoting Chinese culture internationally. This article explains the reasons why Chang An has been so successful and how it has gained international recognition. It emphasizes the importance of translation quality when spreading Chinese culture and the effective utilization of new media to successfully promote it abroad.

Research on Social Media, Short Video, Digitization and International Communication of Chinese Culture

Abstract Social media have become a pivotal platform for countries to engage in international discourse in the context of globalization and integration. In this study, a six-degree communication model is utilized to construct the online communication body of Chinese culture. Based on the social network analysis method, a communication analysis is completed for Chinese culture’s international communication. As a final step, 434 effective communication samples are chosen as research objects on the TikTok platform, which combines social media, short videos, and digital technology to facilitate the international communication of Chinese culture. The results show that on the TikTok platform, the global communication distance effect of Chinese culture is reflected in the network distance of 0.3900, the content distance of 0.2971, and the emotional distance of 0.3129, all of which are much smaller than the communication distance of traditional methods. The way Chinese culture spreads on TikTok, a platform that combines social media, short videos, and digitization, exhibits a degree of efficacy and feasibility.

中华文化国际传播能力在大学日语教学中的培养路径研究

中华文化国际传播能力在大学日语教学中的培养路径研究

The International Communication of Chinese Culture in the Context of Games - A Case Study of Genshin Impact

With the international development of Chinese game industry, game is becoming a new way to promote “cultural export” as a kind of new media form and communication method. Genshin Impact, a Chinese game that has been well received in overseas markets in recent years, is taken as an example in this study, and this phenomenon is analyzed to provide strategic support for the international communication of Chinese culture and the overseas development of Chinese game industry. The study found that Genshin Impact has conveyed the profound “Chinese beauty” to global players in a subtle way through the basic setting of Chinese style and the spiritual core of Chinese story. When conducting cross-cultural communication in the future, Chinese games need to take into account the cultural psychology of Chinese and foreign players, focus on the translation strategy of re-localization, and better get Chinese culture “into the mind of people” through various “secondary creation” settings and improvement of O&M mechanism.

Correlation Analysis of International Student Exchange and the Enhancement of China’s International Cultural Communication Power Based on the Subsumption Sorting Algorithm

Abstract International students are a bridge between Chinese and foreign cultures, but they still face multiple dilemmas in Chinese cultural communication due to different cultural backgrounds and values. In this paper, we utilize the subsumption sorting algorithm to sort the amount of cultural communication of international students’ exchanges, which is dynamically switched by a combination of two methods: back-block forward interpolation and header exchange. The D-S monopolistic competition model is used to construct the theoretical model of international student exchange that affects China’s international cultural communication power. The CES utility function is used to construct China’s international cultural communication network, which calculates the total amount of communication culture of cross-cultural exchanges between international students. In the end, an analysis of 85 international student samples revealed a correlation between international student exchanges and China’s international cultural communication. The results show that the correlation coefficient between international student exchanges and China’s international cultural communication is 0.305 p > 0.05, indicating that international student exchanges have a positive promotion effect on China’s international cultural communication. This study examines the general law of international cultural communication, which is crucial in promoting Chinese culture worldwide.

Innovation of Chinese Culture External Communication Based on Multivariate Statistical Analysis

Abstract With the development of economic globalization, the influence produced by cultural soft power has an irreplaceable role in the comprehensive strength of a country. In this paper, principal component analysis is used to classify the main factors affecting the effect of cultural communication, and factor analysis is combined to construct the effect dimensions of Chinese cultural communication. Pearson’s correlation is used to test the correlation between the effect of cultural communication and the four communication factors: degree of cultural satisfaction, degree of cultural cognition, development prospect and degree of publicity. From the perspective of social media information dissemination, a cultural communication model is constructed by combining social networks and used to analyze the effects of cultural communication. Combined with the effect of Chinese culture’s communication with the outside world, a communication path to optimize communication media to improve media influence rates is proposed. The results show that the correlation coefficient between the communication effect and the satisfaction degree factor is 0.348**, and the correlation with the publicity factor is 0.317**, of which the most relevant to the communication effect is the cultural cognition factor, with a correlation of 0.412**. The number of cultural communicators first shows an increasing trend and reaches the maximum value at the moment of t=7, then gradually decreases from the maximum value and finally decreases to 0 at t=15. The influence of cultural communication in the network increases as the media influence rate increases.

Analysis of the current situation of Chinese culture communication among Thai Chinese learners

Thailand's "Chinese craze" has developed rapidly since its formation in 2003, and the number of people learning Chinese remains high. In recent years, with the spread of Chinese, the spread of Chinese culture in Thailand has also achieved certain results. Chinese culture is increasingly valued by Chinese learners. Based on literature analysis and survey interviews, this study designs a questionnaire to study the current situation of Chinese culture communication among Thai Chinese learners. This study also analyzes the problems and difficulties faced by Chinese culture communication in Thailand, and summarizes the Chinese culture of Thai Chinese learners by means of interview method. The present study show that the Chinese culture communication strategies of Thai Chinese learners can play a certain role in the overseas dissemination of Chinese culture.

Research on the Effect of Cross-Cultural Communication of Chinese Culture on YouTube Evidence from Hanfu

Research on the Effect of Cross-Cultural Communication of Chinese Culture on YouTube Evidence from Hanfu

Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data

Abstract The value of Chinese culture’s external communication is used as an entry point to construct the external communication ecosystem in this paper. In order to be able to analyze the factors affecting communication power, the differential game in game theory is used to make the optimal decision of the communication power strategy and then construct the system of the external communication power of Chinese culture. The specific factors affecting the external communication power of Chinese culture are analyzed through multiple covariance tests, regression tests, and robustness tests. The results show that there is a significant positive correlation between Confucius Institutes (CIs) and the spread of Chinese culture to the outside world. The power of Chinese culture spreading to the outside world will increase by 0.9%-2.5% with every 10% increase in the number of CIs. For every 10% increase in the proportion of the total population using the Internet, the contribution to the spread of Chinese culture abroad is approximately 10%-15%. This shows that the foreign communication power of Chinese culture can be further enhanced by building Confucius Cloud Academy in the era of big data.

Intercultural Communication Paths in Chinese International Education Based on Multiple Regression Models

Abstract In this paper, we first studied the demand for Chinese language communication, explored the mode of Chinese language communication, the process of Chinese language communication and the mode of interaction, and constructed a multivariate and three-dimensional communication path of Chinese language and culture. Then, a multiple linear regression model was established, the generalization error of the model was calculated, and the least squares method was used to find the optimal solution of the model parameters. Finally, the effect of cross-cultural communication in Chinese international education was evaluated, and the level of Chinese cultural awareness, Chinese cultural identity and Chinese cultural communication of the research participants were analyzed. The results show that the overall cultural awareness dimension of the survey respondents scored a total of 186 points, with an average score of 138.65 points, which is a medium level, indicating that Chinese intercultural communication and dissemination are more effective. This study promotes the development of international education and the in-depth development of international communication and cooperation.

An Analysis of International Curation from an Intercultural Perspective

It is the advantage of Chinese cultural diplomacy to enrich foreign cultural exchange forms and enhance international influence, communication power, and attractiveness through international museum exhibitions. The international exhibition is an important platform for cultural exchanges with other countries. In the case that the traditional communication forms of Chinese theatre art no longer adapt to the development of modern society, this study will analyze how to curate international exhibitions on the theme of Chinese theatre art from the intercultural perspective so as to achieve the purpose of Chinese culture communication. By analyzing the current situation and problems of international curation, this study explores the cultural significance of international exhibitions from an intercultural perspective, selects Chinese theatre art as the curation theme, analyzes the special narrative expression in theatre art exhibitions, and puts forward some suggestions on the virtual and digital applications in exhibitions. The research shows the mutual compatibility between international exhibition and Chinese theatre art and the importance and necessity of realizing intercultural communication through exhibition as the medium and constructing a new cultural exchange mechanism for the communication of Chinese theatre art through curating exhibitions.

Research on the External Communication of Chinese Culture Empowered by Short Videos in Rural China -- Take the Short Video Content of YouTube Platform as an Example

Using YouTube as the platform and rural short videos as the entry point, this study investigates how Chinese rural short videos empower the external dissemination of Chinese culture on the YouTube platform. By using comparative analysis and content analysis research methods to select samples and construct categories, the aim is to compare rural and non rural themed Chinese short videos, as well as the similarities and differences in text structure and symbol types between Chinese rural short videos and foreign rural short videos, to analyze the empowerment of rural elements combined with different themes, and to summarize the dissemination content characteristics of Chinese rural short videos that have successfully gained popularity on the YouTube platform.

Research on Strategies to Enhance the International Communication of Chinese Culture ——Taking Advertisement Translation as an Example

Driven by global development strategies, both domestic and foreign enterprises tend to utilize international brand advertisements to enhance their visibility and expand their global businesses. Since its accession to the WTO, China has experienced rapid development. Therefore, for Chinese enterprises, the appropriate translation of their product advertisements directly impacts commodity sales and consumer’s brand awareness. Building upon intercultural communication theory, this thesis will further analyze the challenges in intercultural communication as perceived by professional translators and explore their specific solutions through a case study. Subsequently, this essay will provide comprehensive insights into strategies and techniques for translating contemporary Chinese local brand advertisements in the context of intercultural communication.

International Communication Strategies of Traditional Chinese Culture in the Age of Media Convergence—China Daily's Mobile Client as an Example

International communication of traditional Chinese culture has long been an issue in the development of Chinese discourse and the Chinese narrative system in China. Traditional Chinese cultural communication has taken the "express train" of media convergence, upending the previous communication pattern with the advent of the media convergence era. China Daily's mobile client is a good example. This study aims to shed light on traditional cultural communication in China in the media convergence era. We will investigate the international communication strategies of traditional Chinese culture.

Exploration of Chinese cultural communication mode based on the Internet of Things and mobile multimedia technology.

Image retrieval technology has emerged as a popular research area of China's development of cultural digital image dissemination and creative creation with the growth of the Internet and the digital information age. This study uses the shadow image in Shaanxi culture as the research object, suggests a shadow image retrieval model based on CBAM-ResNet50, and implements it in the IoT system to achieve more effective deep-level cultural information retrieval. First, ResNet50 is paired with an attention mechanism to enhance the network's capacity to extract sophisticated semantic characteristics. The second step is configuring the IoT system's picture acquisition, processing, and output modules. The image processing module incorporates the CBAM-ResNet50 network to provide intelligent and effective shadow play picture retrieval. The experiment results show that shadow plays on GPU can retrieve images at a millisecond level. Both the first image and the first six photographs may be accurately retrieved, with a retrieval accuracy of 92.5 percent for the first image. This effectively communicates Chinese culture and makes it possible to retrieve detailed shadow-play images.

Telling Chinese stories through first-person participatory documentaries

I have kept a watchful eye on the Looking China project hosted by Academy for International Communication of Chinese Culture (AICCC) for a long time. In the earlier time of 2022, the 11th year of the running of the project, I was honored to participate in “A Tour in Beijing”, a part of the project as an instructor, and thereby offered an opportunity again to study the international communication of Chinese stories. The project this year was carried out in two stages. In its first stage, it produced 3 documentaries on Beijing 2022 Winter Olympics in early 2022 in memory of the successfully held Games. It also completed another 6 documentaries in July 2022 in its second stage. All these 9 documentaries were produced under the cooperation between 9 young foreign directors from different countries and Chinese volunteer producers. Before that, working as the executive director, I had made Childhood in China, a two-part special aired on Discovery Channel in April 2020. It was a globally-broadcast version revised from The Post-00s (It’s Chinese name is Linglinghou, which is a documentary project led by Professor Zhang Tongdao, Director of the Documentary Centre of Beijing Normal University (BNU)), an educational documentary series in China. The special offered a 12 year tracking to a dozen of children shortly after they attended an experimental kindergarten in Beijing in 2006. It particularly captured moments of exploration, anxiety, and joy as they experienced a contrasting education that shaped their distinctive personalities. In the co-producing period with Discovery Channel, I came to realize the very part of transcultural communication and was motivated to act as a guide to the Looking China project. In view of this, the article first analyzes the documentaries in “Looking China: A Tour in Beijing” in 2022 and introduce my co-production experience based on Childhood in China. With a review of typical documentaries at home and abroad, it concludes with a discussion on possible solutions to shoot a documentary applicable for better international communication.

Ethnic elements in Chinese cosmetic brands: An exploration of digital communication effects on the recognition of Chinese national identity

With the growing consumption power of Generation Z and the accelerated development of digital technology in China, the market of domestic makeups is on the rise. Meanwhile, various digital platforms have become the main channel for the promotion of national beauty brands. Therefore, the dissemination of domestic cosmetics information on digital platforms remains a discussion that when social content includes Chinese ethnic elements, whether the audience’s recognition of Chinese national identity can be enhanced. Based on the Stimulus-Organism-Response (S-O-R) model, with brand familiarity and media richness as independent variables, knowledge of ethnic elements and cognitive cultural intelligence as moderators, as well as cultural perception as mediators, this study investigates digital communication effects on the recognition of Chinese national identity by exploring ethnic elements in different Chinese makeup brands. The research adopts an experimental method and find that: (1) media richness significantly affects audiences’ cultural perception, and cultural perception play a mediating role in the effect of media richness on Chinese national identity; (2) the knowledge of ethnic elements in Chinese makeups negatively moderates the effect of media richness on culture perception; (3) cognitive cultural intelligence intensifies the link between cultural perception and Chinese national identity; (4) brand familiarity positively affects Chinese national identity while it has a negative impact cultural perception. This paper proves the assumptions effectively, and the findings could be expanded to promote digital communication of Chinese culture in the context of national cosmetics brands.