Communication In Ukraine Research Articles

Ukrainian Show Business in the 1990s: Communication Models and Forms of Presentation

The article examines the formation and development of Ukrainian show business in the 1990s. The author studies the communication models used by the members of artistic circles to present themselves to a wide audience. The main forms of representation of artists, in particular, through television, radio, and print media were analysed. It is found that in the early 1990s, traditional models of communication dominated, when the artist was an object of media influence. Later, however, there was a shift to the agency of performers who constructed their public image independently. The transformation of mass communication in Ukraine in the context of the establishment of a market economy and democratic freedoms was emphasized. The role of new media platforms (music channels and magazines) in shaping the popularity of artists is noted. The results of the study show that in the 1990s there was a transition from the “star” model of artists’ presentation to more diverse forms of self-presentation. In particular, the role of artists in constructing their own image has become more important, which correlates with the processes of commercialization and democratization of the media space. The study is based on a comprehensive methodological approach that combines historical, cultural and socio-communication analysis. Content analysis of media materials and discourse analysis were used. The data obtained can be used for further research on the transformation of the national media system and cultural industries. The results of the study may also be of interest to specialists in the field of mass communications, sociology, cultural studies, as well as to a wide range of readers interested in the history of Ukrainian culture

“Be Brave Like Ukraine”

This article synthesizes the authors’ earlier research on strategic communication in Ukraine during its first year of enduring Russia’s full-scale invasion and the subsequent war of aggression in 2022. The analysis is framed within the academic fields of strategic communication, military innovation theory, and theories on the mediatization of war. It aims to provide a nuanced understanding of Ukrainian strategic communication by focusing on how it is shaped and functions within specific historical, cultural, political, and social milieus, thus offering a holistic view of its evolution and impact during wartime. The article highlights the importance of approaching strategic communications as an all-encompassing task, engaging government bodies and the wider academic society for an evidence-based policy-based lessons-learned approach. It is argued that the Ukrainian case illustrates that effective strategic communication is deeply intertwined with consistent action, societal unity, political strategy, and national identity.

Legal communication of state authorities as a means of interaction in the informational and legal space

In the article, the authors conducted a scientific study of communication as a legal phenomenon, analyzed the national legislation on legal communication in Ukraine, and made a comparative analysis of the features of legal communication in Estonia, Norway, and Sweden. The concept of «legal communication» is also directly clarified, the problems of legal communication in Ukraine are highlighted. The groups of communication in the field of jurisprudence are distinguished into legislative, judicial, and advocacy, foreign experience of legal communication of the specified types is given. It was emphasized that effective legal communication between state authorities and civil society is an important manifestation of the country’s democratic development. It is through such a phenomenon as legal communication that a feedback occurs, when the government can not only better inform the society about its activities, but also learns about the evaluation of these activities by active segments of the population, representing institutions of civil society. The authors conclude that modern legal communication is one of the necessary conditions for successful management and functioning of the state. The result of communicative interaction is the creation of the main administrative-political and management institutions, the formation of interaction between the authorities and the population. Communication between state authorities and society, the introduction of communication standards in the process of information exchange in society, which is based on fundamentally new principles of equal, mutually responsible dialogue - an integral condition for the democratic development of the state, the formation of civil society. It was determined that high-quality and effective legal communication carried out by the state depends on the current legal framework and its compliance with modern challenges and problematic aspects of social life, which such communication is aimed at. It is the state legal communication that is the regulatory and coordinating mechanism in the relations between the state and society, ensuring the stability and efficiency of the functioning of the social organism as a whole.

ТЕНДЕНЦІЇ РОЗВИТКУ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ В УКРАЇНІ

The article examines the trends in the development of marketing communication in Ukraine, because with the emergence of search engines such as Yahoo, AltaVista, and later Google, new opportunities for promotion in the network appeared. As a result, the concept of search engine optimization (SEO) and contextual advertising arose. Since then, companies have started optimizing their websites to improve their search engine rankings. The concept of innovation and features of marketing communication are defined, the essence of electronic business and electronic commerce is considered. Types and features of virtual goods (stores) are considered: corporate virtual stores and intermediary virtual stores. An analysis of online marketing, as well as the number of Internet users worldwide for a certain period, was carried out. We considered the reasons for the growing popularity of online marketing and expanding the possibilities of its use. It is analyzed how the war affected the e-commerce market and the development of marketing communication in Ukraine. The scope of the e-commerce market in Ukraine is considered. The article analyzes the costs of Internet advertising in Europe. The concepts and features of interactive advertising are defined. Progressive methods for the latest communication technologies are evaluated, such as: social networks, wearables – mobile devices, youtubers, content marketing, crowdsourcing and co-creation, experimental and reverse marketing, holistic marketing, Lovemarks marketing, viral and guerilla marketing. Customer relationship management, the use of new technologies in modern marketing, individual video content, Beacon – Proximity, accessibility of social networks, 3D printers, visual Internet, mobile applications, smart sensors and geoentertainment are characterized. It was analyzed that every year marketing communications continue to develop, new technologies, strategies and approaches appear to meet changes in consumer behavior and technology. Successful marketing requires constant improvement and adaptation to change, and companies that are open to new ideas and willing to experiment will have a better chance of success in the future.

Institutional support of intercultural communication in Ukraine in the context of implementation of its european integration vector

Institutional support of intercultural communication in Ukraine in the context of implementation of its european integration vector

Stereotyping of the crimean tatar people’s image as a problem of interethnic communication in ukrainian society

With the transition of the Turkic-speaking peoples to a settled way of life in the eastern steppes of Europe, stereotypes were increasingly established in European public opinion, which determined the stereotyped and often unfair perception of the “steppe” peoples, including the Crimean Tatars, several centuries earlier. This problem is especially relevant for Ukraine, whose territory has become a place where different civilizations, cultures and religions collide. Considering this, an important task at the present stage is to overcome worldviews and prejudices that complicate the process of interethnic communication and the establishment of a dialogue of cultures. The proposed article examines the main features of the process of stereotyping the image of the Crimean Tatar people as a factor influencing interethnic communication in Ukraine. On the example of folklore and classic literature, as traditional relayers of the public consciousness of Ukrainians, the main negative markers-pronouns that were used to designate the Crimean Tatar people were determined. The main reasons that contribute to the stereotyping of the Crimean Tatar people’s image and hinder the development of efficient communication practices have been clarified. In this context, special attention is paid to the study of the historical and religious factors’ role. The nature of social interaction and conflict-genicity between Crimean Tatars and pro-Russian forces in the Crimea before the occupation is outlined. The impact of modern political events on the change in the image of the Crimean Tatar people is determined. The main measures that were implemented in order to overcome prejudices against the Crimean Tatars and to establish efficient and positive interethnic communication inside the Ukrainian society are outlined.

Language biography of a teacher in the study of the dynamics of the language situation in school education in Ukraine

The article outlines trends that indicate the dynamics of the language situation in Ukraine in the context of the Russian-Ukrainian conflict and their manifestation in school education. It is noted that the most significant impact on the field of school education is exerted by the following dynamic processes in language interaction: Communicative strengthening of the Ukrainian language in unofficial and semi-official domains, a widespread transition to Ukrainian in daily communication, and civil society’s involvement in language usage regulatory measures. Changes in the status of languages, the factual transformation of the Ukrainian language into a language of interethnic communication in Ukraine, the decline in the prestige of the Russian language, a reassessment of the roles of languages in the educational ideals of Ukrainians who no longer want their children to learn the Russian language, strengthening of civic initiatives aimed at creating a Ukrainian-language educational environment. Involvement of civil society in choosing language policy instruments in the field of education. Expansion of active language interaction in new linguogeographic areas. The effectiveness of the method of language biographies is substantiated by investigating socially determined relationships between components of the language situation in the educational sector of a linguistically heterogeneous post-totalitarian society. The language biographies of teachers are analyzed in the context of post-colonial deformations of the language situation in school education, which represents an attempt to apply this research method within the macrosociolinguistic paradigm. The conclusion is drawn regarding the prospects of studying the state and conditions of language functioning in the field of education based on language biographies, to develop effective mechanisms for strengthening the communicative position of the state Ukrainian language in the sphere of school education and providing recommendations for enhancing the language competence of educational professionals as a fundamental condition for the sustainable development of the education system in Ukraine. Keywords: language biography, language situation, language policy, language personality, language behavior.

On the issue of choosing optimal ways to overcome crisis phenomena in the field of political communications against the background of large-scale military aggression

The paper examines the choice of optimal ways of overcoming crisis phenomena in the sphere of political communication in the context of the Russian-Ukrainian war. Special attention was paid to the theoretical explanation of the phenomenon of political communication in terms of its scope and practical usefulness. The article analyzes the features of the conduct of an information war by the Russian Federation. The purpose was to investigate the optimal ways of overcoming crisis phenomena (large-scale military aggression) by means of the tool of political communication. The article is based on the use of two types of research methods: general scientific (analysis, synthesis, induction, deduction) and special political (structural-functional, historical, etc.). The obtained results allow us to conclude that, on the basis of the analysis of the Russian-Ukrainian war, communication solutions should be aimed at fulfilling three tasks: neutralizing negative information, editing it and disseminating alternative information. The work of communicators during the war has certain limitations caused by their subordination to the military command. Definitely, the problem of the Russian-Ukrainian war demonstrated the existence of a considerable number of problematic issues in political communication in Ukraine and the world.

Information and analytical center in the context of development of modern technology of scientific communication

The purpose of the article is to identify the specifics of the information and analytical center of a highereducational institution in the context of the development of modern technology of scientific communication in Ukraine. Methodology. The article uses a cognitive approach to the concept of “information and analyticalcenter”, which allowed us to identify its basic essential characteristics and determine the principles offunctioning and development of the information and analytical center as a project group, the activity of whichis aimed at the evolution of information support of domestic science and education, as well as the formationInformation culture skills of employees, students and faculty of universities. In the context of the specifics ofthe study, general scientific methods were applied, in particular, analogies, abstractions, system analysis, aswell as an informational, descriptive method and a theoretical generalization method. Scientific novelty. Thespecifics of the activities of the information-analytical center as a structural unit of the university; traced thetransformation of the library of a higher educational institution into an intellectual center; traditional andinnovative functions, directions, as well as methods of this project group, were identified and analyzed; Theperspective of the functioning of the university’s information and analytical center in the domestic socioculturalspace is described. Conclusions. A study of the specifics of the information and analytical center of a domestichigher educational institution of the XXI century revealed that the implementation of organizational andmethodological support and the use of innovative technologies in the process of managing the scientific andeducational activities of a university, in particular, the introduction of innovative methods and informationtechnologies, the formation of a register of structural units, scientific groups and individual scientists, aswell as calculating their ranking, cataloging journals, identifying groups of scientists with excellent potentialand competencies, etc., in order to optimize the management of the scientific potential of the university andincrease its rating and publication activity – a priority result for these project groups. The development ofmodern technologies of scientific communication on the basis of the information and analytical center ofa higher educational institution is positioned as a promising trend - libraries of domestic universities areconstantly improving their own services in order to develop information infrastructure, positive changes, andadequately provide research results.Keywords: information and analytical center, higher educational institution, science, modern technologies,publication activity.

Narrative and Polemic Aspects of Epistolary Communication in Ukraine of the Late 16th – Early 17th Century

The article analyses epistles as a form of communication in the framework of Ukrainian publicism in the late 16th – early 17th century, which is characterized by the interaction of various polemical forms of expression and their influence on the recipient. It is noted that epistolary texts were among the most popular forms at that time, and their role was strengthened with the proclamation of the Union of Brest (1596). Being able to promptly convey information, along with the development of methods for active polemicization, they came to be established as a means of communication, so epistolary works provided the opportunity to express ideas and, through various forms, convey information about important social and political problems to the addressees (listeners, recipients). Due to this feature, they increased the author’s influence on the readers. Private correspondence, which had the status of political documents at that time, is distinguished as a special category as it mainly expressed the viewpoints of representatives of different religious denominations. The exchange of letters between the persons involved in the Brest Union intensified considerably. It is emphasized that because of certain genre features epistolary works of that time could be viewed as open letters/epistles. Such a genre form was also popular in Western European Protestant publicism of the 17thcentury. The article considers the narrative and polemical aspects of epistolary texts, using examples from correspondence by Ipatii Potii, Kliryk Ostrozkyi and Ivan Vyshenskyi.

Main channels of party communication in Ukraine

The dynamics of the creation of the party press in Ukraine at the end of the 20th – beginning of the 21st century becomes obvious in the context of the emergence of new parties and the establishment of their journals. The main purpose of political communication is to inform, persuade, and mobilise the electorate. The quantitative indicators of the party press have changed because the number of parties has increased, as a result of which new publications have appeared more intensively. The party press is one of the most important sources of information about the party and its leader(s), the social orientation of the programme foundations; it is one of the main channels of communication with party members, supporters, and opponents. As a result of the development of information technologies, political parties started using internet resources to establish effective communication with more voters. The use of digital technologies, multimedia tools, bringing the information and propaganda activities of parties closer to the needs and opportunities of the readership in a certain way expands the social and communication horizons of party influence.

THE RESEARCH OF THE INFLUENCE OF MEANS OF MARKETING COMMUNICATIONS ON THE TOURIST ENTERPRISES COMPETITIVENESS

Topicality. Today, the tourism industry is facing a number of specific problems related to the pandemic. Development and support of tourism in our country is a priority because this industry makes a significant contribution to the development of our country. Therefore, increasing the competitiveness of tourism enterprises is a strategic task today. At the same time, the tourist resources that our country has are used irrationally. Tourism companies do not use marketing management at the appropriate level. Importantly, marketing communications involve not only the impact of the company on the consumer, but also the feedback - the impact of the consumer, which is very important for the company. This connection allows the company to receive useful information that allows properly navigate in the business environment, as well as make adjustments to its activities, in particular, regarding the tools and actions of the communication complex. Properly establishing marketing activities at tourism enterprises will strengthen competitive positions, will allow enterprises to focus on the needs of the market and the interests of consumers.Aim and tasks. The purpose of the article is to study the impact of marketing communications on the competitiveness of tourism enterprises.Research results. In this paper the state of the market of marketing communications of Ukraine is considered. The volume of marketing services of Ukraine is investigated. The costs of tourist enterprises for marketing communications are analyzed. The use of modern types of marketing communications by these enterprises is tracked. In order to increase the level of competitiveness of tourist enterprises, the article suggests ways to use modern tools of marketing communications.Conclusion. Studies have shown that a travel agency needs to pay attention to the development of domestic tourism to improve its competitive position. Due to this, the company will help improve the situation of domestic tourism in the country and in the city. The proposed marketing communications have had a significant effect on improving the competitiveness of marketing, which are very important for a company operating in the tourism industry. The proposed means of marketing communications will help improve the competitive position of PE "All Tours". It is projected that a significant increase in profits will be possible due to the adjustment of marketing communications not only for a specific segment of consumers, but also for each consumer individually.

The effect of digital technology development on economic growth

The article simulates the impact of the digital technologies’ development on economic growth, which makes it possible to find ways to improve the quality of various spheres of life and identify areas of the economy, the accelerated digitalization of which will ensure an increase in gross domestic product (GDP). The research used groupings of economic activities that directly influence the development of the digital economy. Using the data of regression models, the coefficients of GDP elasticity from the development of the studied sectors were calculated and used to forecast GDP under the development influence of the studied sectors while maintaining the existing trends. The dynamics of the e-commerce market development in Ukraine, the dynamics of production volumes of products (services) of the main types of economic activities in the field of digital transformation of the economy in Ukraine, the dynamics of financial results of enterprises in the information and telecommunications sector in Ukraine, the dynamics of capital investments in the field of information and communications of Ukraine, the dynamics of foreign investment in the development of the type of economic activity “information and telecommunications” in Ukraine, the dynamics of the development of the main areas of digitalization of the Ukrainian economy in 2010-2018 and the dynamics of GDP in actual prices were revealed. A correlation and regression analysis of the impact of the main indicators of the digital technologies sectors development on Ukraine's GDP is also carried out. The forecast extrapolation trend of production growth volumes of products and services in the information sector of Ukraine was built. A forecast of GDP growth in Ukraine has been constructed, taking into account the processes of digitalization of the economy in accordance with certain trends. The forecast dynamics of changes in GDP under the influence of the IT sector development until 2023 was also illustrated. It was found that Ukraine lags significantly behind most developed countries in terms of the level of industrial production development of information and communication technologies and equipment, Ukraine is completely import-dependent in this area. It has been proved that stimulating the development of information and communication technologies has significant prospects for activating digitalization processes in all spheres of the economy and society and increasing GDP.

Investigation of possibilities of replacement of cable lines by radio relays in difficult­-accessible and «problem» areas

The article considers the routes of cable systems of the telecommunication network, for each its advantages and features are determined. The key trends and prospects for the development of radio relay communication in Ukraine are noted. The analysis of the current state of digital radio relay communication systems in the market of information and telecommunication services is given, indicating their tactical and technical characteristics, their peculiarities of use are given. A detailed analysis of the possibilities of replacing cable communication lines in hard-to-reach and «problematic» environments with the latest digital radio relays and replacing the «problem» area with other promising wireless transmission systems. Promising systems of wireless information transmission are analyzed. The analysis showed that the decision to partially replace certain network components with more convenient ones should be implemented. To address the goal set in the article, the following steps are considered, namely: reducing maintenance costs, increasing the simplicity and speed of construction of the communication network, increasing network survivability to the detriment of simplicity, clarifying the possibility of compensating the data exchange rate, autonomy of the network structure from other public or private institutions. Recommendations for the use of the obtained results are the expediency of replacing cable communication lines with radio relays in hard-to-reach and problem areas and as an alternative, laser data transmission is chosen, which allows to significantly speed up information exchange between two stations on the «problem» area. any network flow. Laser receivers, due to their low power, do not pose a health hazard.

Formation of national style of political communication in Ukraine as a challenge of modern globalization

Formation of national style of political communication in Ukraine as a challenge of modern globalization

Моніторинг розвитку наукової комунікації в Україні

Annotation. Introduction. In today’s rapidly evolving Internet, new opportunities are emerging for scientific communication among scientists around the world. The dissemination of scientific ideas in society through the media is a daily norm abroad. In Ukraine, the attitude of the research community towards the promotion of scientific research still raises many questions: it is rather wary. For the even development of Ukrainian science, scientists need to cover the results of their work to a wide audience, communicate with press services and journalists and disseminate their ideas in society. With the emergence of new more effective ways and forms of scientific communication through Internet resources and relevant platforms, the creation of new information and scientific technologies, there is a need for state support of scientific activities, communication in Ukraine and ensuring the appropriate level of copyright protection of these scientists, developers etc. Purpose. The main purpose of the study is to monitor the state and trends of scientific communication in Ukraine in modern conditions and to develop recommendations for its further development. Results. The analysis of development of scientific communication in Ukraine is carried out. The definition of the concept of scientific communication is indicated. The process of scientific communication is schematically presented. The most common classification of scientific communication is given. The significance of the created National Research Fund of Ukraine for scientists and science in general is noted. The dynamics of the number of employees involved in the implementation of research and development, who have the degree of Doctor of Science and Doctor of Philosophy. The analysis of the employees number by level of education is involved in the implementation of research and development. Conclusions. We are convinced that the improvement of the support mechanism for Ukrainian science, scientists and scientists by the state will help to minimize the possible risks and dangers associated with copyright infringement and the decline of domestic science in general. Keywords: scientific communication; communicant; communicator; recipient.

The foundation’s principles to the evaluating the logistical potential as a factor in the successful commercialization of innovative production

The purpose of the article is to evaluate the logistical potential of Poltava region in the context of commercialization of innovative production. The article is devoted to the analysis of each component of the logistics regional potential, as well as to the logistics efficiency index for Ukraine. Methodology of research. The tasks set in the article are solved with the help of such general scientific and special methods of research: analysis, synthesis, systemic and dialectical approaches, generalizations, statistical analysis. Findings. The analysis of the values of the logistics efficiency index in terms of indicators: border control, infrastructure, international transportation, quality of logistics services and competence, tracking and delivery, timeliness of delivery), which helps to build a reliable supply chain for commercialization of innovative production at the level of individual enterprises. Based on the set of indicators of each component of logistics potential (transport, human resources, consumer, service, spatial and transit), which affects the success of commercialization of innovative production, the Poltava region was estimated on the basis of statistical data 2016–2018. Practical value. The results of the conducted research can be applied by industrial enterprises of Ukraine to identify opportunities for further development of logistical support for regional markets. Keywords: logistic potential, evaluation, commercialization, innovative production, region. REFERENCES 1. Logistics Report 2015 FTA. (2019). Retrieved from http://www.fta.co.uk/export/sites/fta/_galleries/downloads/logistics_report/Web_files/LR15_WEB_270415.pdf (accessed 20.10.2019) [in English]. 2. Connecting to Compete Trade Logistics in the Global Economy. The Logistics Performance Index and Its Indicators. (2019). Retrieved from http://d21a6b425f3bbaf58824-9ec594b5f9dc5376fe36450505ae1164.r12.cf2.rackcdn.com/LPI_Report_2014.pdf (accessed18.11.2019) [in English]. 3. Logistics performance index. (2019). Retrieved from https://lpi.worldbank.org (accessed 10.10.2019) [in English]. 4. Bilovodska, O. A. (2019). Marketynhova polityka rozpodilu innovatsiinoi produktsii promyslovykh pidpryiemstv [Marketing distribution policy of innovative production at industrial enterprises]. Kyiv : Tsentr uchbovoi literatury [in Ukrainian]. 5. Frejdman, O. A. (2011). Logisticheskij menedzhment potokovyh processov v regione [Logistic management of streaming processes in the region]. Irkutsk : IrGUPS [in Russian]. 6. Frejdman, O. A. (2013). Metody kriterialnoj otsenki logisticheskogo potentsiala regiona [Methods of criteria-based assessment of the logistics potential of a region]. Rossijskoe predprinimatelstvo –Russian entrepreneurship, 3 (225), 127–130 [in Russian]. 7. Transport i zv’iazok Ukrainy (2016–2018). [Transport and Communication of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/(accessed 10.11.2019) [in Ukrainian]. 8. Ekonomichna aktyvnist naselennia Ukrainy (2016–2018). [Economic activity of the population of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ ( accessed 10.11.2019) [in Ukrainian]. 9. Pratsia Ukrainy (2016–2018). [Labor of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ (accessed 10.11.2019) [in Ukrainian]. 10. Holovne upravlinnia statystyky u Poltavskii oblasti (2016-2018). [Main Department of Statistics in Poltava Region]. Retrieved from http://pl.ukrstat.gov.ua/ (accessed 10.11.2019) [in Ukrainian]. 11. Valovyi rehionalnyi produkt (2016–2017). [Gross regional product]. Retrieved from http://www.ukrstat.gov.ua/(accessed10.11.2019) [in Ukrainian]. 12. Naselennia Ukrainy (2016–2018). [The population of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ (accessed 10.11.2019) [in Ukrainian]. 13. Zovnishnia torhivlia Ukrainy (2016–2018). [Foreign Trade of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ ( accessed 10.11.2019 [in Ukrainian]. 14. Naukova ta innovatsiina diialnist Ukrainy (2016-2018). [Scientific and innovative activity of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ (accessed 10.11.2019 [in Ukrainian]. Published: 2020-03-26

THE MAIN DIRECTIONS OF COMMUNICATIVE DYNAMISM IN THE SPACE OF RELIGIOUS COMMUNICATION

e features of the modern situation in Ukraine demonstrate a growth of the interest in the phenomenon of the linguistic programming of personality, which is correlated to the media, political and religious influences simultaneously. The article is devoted to the categories of communicative ethics and responsibility in the religious discourse. The main directions of renovation of religious communication in Ukraine have been stated. The effects of communicative dynamism are corresponded to the political, marketing, social functions and are represented by the religious advertisement, religious branding, religious tourism, religious naming, media activity of the Orthodox and proselyte religious groups, the different types of convergence with political values. The objects of the research are the hidden aspects of verbal religious communication. The subject of the article is renovating communicative status of religious texts. The tasks are the following: to analyze the innovative forms of communicative interactions in the modern Ukrainian religious discourse. The methodology of the research is based on the current approaches to scientific studying of linguistic suggestion. I use discourse analysis (critical) for the science qualification of interactional aspects, sociopsychological and sociocognitive characteristics, frameworks and contexts.In religious discourse, text representation has some characteristics of the independent semantic field, but in a communicative process a religious text can acquire the forms of power and control, which are used by the religious leaders and institutions. Therefore, the use of mass media channels for retranslation of religious ideas, in which the media literacy is ignored, promotes the growth of all types of verbal manipulation. In Ukraine the present-day informational situation is determined by the needs of popularisation of knowledge about existing manipulative technologies and linguistic manipulative techniques, in particular.

Political Communication of Legislative and Executive Branches of Power in Ukraine: Modern Realities

The structure of Legislative and Executive branches in the system of political communication in Ukraine, despite the comprehensive information resource of its institutions, is still lacking in its resonance of political rhetoric effectiveness at the stage of social articulation of social problems. The subjects of this structure are the Verkhovna Rada, the Cabinet of Ministers and the President of Ukraine. The reference to the functional feature of the government is a fairly common explanation of the process when the content of the concept of “Executive power” implies pragmatic actions. After all, the nature of technological operations of professionals in the fields of public administration models certain conditions for the emergence of political discourse. In the developed democracies, including Ukraine, to achieve maximum openness and transparency in the activities of the Legislative and Executive branches, predictable and effective mechanisms are functioning: political, regulatory, organizational, institutional, information and educational. Thus the transparency of the government must be properly ensured by the operation of the public dialogue at all of the decision-making stages, there should be a regular access to full, fair, accurate, understandable information about the actions of public authorities and its officials. In any democratic state, the effectiveness of public administration depends on the level of transparency and the quality of communication to the public on the work of its organs.

TOPICAL ISSUES OF DEVELOPMENT OF MULTIMODAL TRANSPORTATION IN UKRAINE

The state and trends of changes in the development of multimodal transportation in Ukraine are considered. The existing system of international transport and communications of Ukraine is investigated. The issues of prospects for the development of container transportation of goods are considered. The main problems that impede the development of multimodal transportation in Ukraine are identified, and the necessary measures to address them are identified. The aim of the study is the process of organizing multimodal rail transport, identifying development problems in modern conditions. The research method consists in analyzing the phenomena and processes occurring in the process of organizing multimodal transportation. Results. A study of the state of multimodal transport in Ukraine, the main problems are outlined. Practical value: certain advantages and ways of organizing multimodal transportation in Ukraine are proposed