Institutional Communication Research Articles

Mediatization as a Fundamental Communication Strategy of University Libraries in Kharkiv

Objective. The aim of the study is to develop conceptual foundations for medialization as the most effective communication strategy for university libraries. The unique experience of analytical and marketing practices in scientific libraries of universities enables them to effectively monitor the impact of their official accounts on social networks and messaging platforms, thereby contributing to the formation of their unique image. Methods. Employed methods include observation, comparison, Internet marketing, content analysis of official university websites, references to official web representations on social networks (messengers), statistical and mathematical methods, as well as systemic and socio-communicative approaches. Results. The study clarified the extent of Kharkiv universities’ incorporation into the global communication space through their web presence activity on various social networks/messengers. Rankings for the popularity of social networks/messengers (Facebook, YouTube, Instagram, Telegram) among Kharkiv universities, as well as for their Telegram channels based on the number of subscribers were developed. Conclusions. University libraries possess powerful analytical potential for enhancing the effectiveness of universities’ branding campaigns through medialization – effective communication activities on social networks/messengers. Systematic use of web analytics tools to monitor the effectiveness of communication strategies and adapt content according to subscribers’ interests can improve the quality of communication and marketing activities in higher education institutions.

A ‘good death’ needs good cooperation with health care professionals – a qualitative focus group study with seniors, physicians and nurses in Germany

BackgroundStudies investigating notions of a ‘good death’ tend to focus on specific medical conditions and specific groups of people. Therefore, their results are often poorly comparable, making it difficult to anticipate potential points of conflict in practice. Consequently, the study explores how to achieve a good death from the perspective and experience of physicians, nursing staff, and seniors. The aim of this study is to identify comparable notions of a good death among the participants and to determine factors that may promote or prevent a good death, including those that may lead to futile care.MethodsThe study used a qualitative design with a total of 16 focus group discussions, 5 each with physicians and nursing staff, and 6 with seniors at least 75 years old. The group size ranged between 3 and 9 participants. Analysis was carried out using Qualitative Content Analysis.ResultsThree major aspects affect the quality of death: (1) good communication and successful cooperation, (2) avoidance of death, and (3) acceptance of death. While successful communication and acceptance of death reinforce each other, successful communication counters avoidance of death and vice versa. Acceptance and avoidance of death are in constant tension. Additionally, the role of family and loved ones has been shown to be crucial in the organization of dying (e.g. communicating the patient’s wishes to health care professionals).ConclusionsCommunication and cooperation between patients and all involved caretakers determines quality of death. However, communication depends on several individual and organizational factors such as the personal level of acceptance or avoidance of death and the availability of institutionalized communication channels crossing professional and organizational boundaries. Furthermore, treatment cultures and organizational structures in hospitals and nursing homes often default towards life prolongation. This carries significant potential for problems, particularly because physicians emphasized the need to prevent hospital admissions when no further life-sustaining treatment is desired. In contrast, nurses and seniors were less aware that hospitals may not be the most suitable place for end-of-life care. This, along with the ambivalent role of nursing homes as places of death, holds potential for conflict.Trial registrationGerman Clinical Trials Register: DRKS00027076, 05/11/2021.

Availability and use of educational databases for effective teaching and learning by academic staff

Background of the Study: Educational database also known as academic database or online databases as collection of electronic information resources produced by publishers on various disciplines of human knowledge. These databases, plays a pivotal role in streamlining operations enhancing educational quality and ensuring efficient communication in institutions of learning at all levels. Purpose: The purpose of the study is to determine the availability of educational databases in Usmanu Danfodiyo University, Sokoto as well as determine the extent to which these resources are utilized by academics in the study area. Method: Quantitative research approach using descriptive design was used involving 254 academics in Usmanu Danfodiyo University, Sokoto as sample respondents. Findings: Findings of the study shows that there are several kinds of educational databases in the university. It further revealed that the most frequently used databases by academics in Usmanu Danfodiyo University, Sokoto are Pavilion, HINARI, Elsevier, Science Direct and DOAJ amongst others with a high extent of mean score ranging between 2.75-3.07 and SD= of .82-.96. These are above the 2.50 accepted average ranges. On extent of use, the findings revealed a high extent of the mean of 2.76-2.95 and SD= of .85-.1.0 which are both above the 2.50 accepted average mean. The Cluster of mean of 2.83 shows the extent of utilization of databases. Conclusion: The study concludes that the use of educational databases by academic staff contributed immensely towards effective teaching and learning in Usmanu Danfodiyo University, Sokoto.

PROMOTING THE PRINCIPLES OF INTERRELIGIOUS DIALOG THROUGH DIGITAL MEDIA: THE CASE OF MOHAMMADIA LEAGUE OF SCHOLARS IN MOROCCO

The League of Mohammadia Scholars as a religious institution in Morocco plays a role in promoting the principles of peace and religious tolerance through the lens of modern media. Through quantitative methods with the theoretical frameworks of media, institutional communication, and interfaith dialog, we attempted to look at culture as it relates to peace and tolerance. Through the responses collected, we identified key patterns, trends, and insights that provided a deeper understanding of the subject under study. Fundamental to this is the need to use modern media such as social media and new media to expand the scope and impact of interfaith dialogue to realize a moderate and tolerant Islam.

Strategi Komunikasi Humas DJKI Kemenkumham dalam Membangun Media Relations dengan Jurnalis: Studi pada Humas DJKI Kemenkumham & SCTV

The role of mass media is crucial in shaping public opinion and disseminating information to the broader community. A harmonious relationship between organizations and the media, particularly through public relations, is essential for conveying a positive image and maintaining public trust. This study focuses on the role of the Public Relations Office of the Direktorat Jenderal Kekayaan Intelektual (DJKI) of the Ministry of Law and Human Rights (Kemenkumham) in building media relations with journalists, with a specific focus on journalists from SCTV. The study aims to identify the communication strategies employed by the DJKI’s Public Relations Office and evaluate the effectiveness and challenges faced in their interactions with the media. A qualitative research approach was used, including in-depth interviews and document analysis to gain insights from both DJKI’s PR officials and SCTV journalists. The findings indicate that the DJKI’s Public Relations Office employs various strategies to build and maintain positive relationships with journalists. These strategies include organizing press conferences, distributing press releases, and managing social media. However, the study also identifies several challenges, such as differences in response times, information gaps, and differing expectations between the PR team and journalists. The insights from this research provide valuable information for the DJKI’s Public Relations Office and other PR practitioners on effective media management. The recommendations are expected to enhance communication strategies and strengthen media relationships, ultimately helping to achieve institutional communication goals and improve public image.

Professional ghosting and bureaucratic kindness: institutional communication with applicants to tenure-track academic staff positions in student affairs and/or higher education

ABSTRACT As a phenomenon of being on the academic job market, many applicants may feel ‘ghosted’ by prospective employers after submitting their application and receiving little if any communication from the employer. To date, no studies have explored the concept of ‘ghosting’ on the academic job market and whether applicants should anticipate communication from tenure-track search committees. This mixed method autoethnography analyzes three academic job cycles (2019–2020, 2020–2021, and 2021–2022) of tenure-track student affairs and/or higher education academic staff applications in North America (n = 166) and all communication with search committees (email, phone interviews, Zoom interviews). Results suggest 37% of committees never respond, with rejections requiring 121 days on average, and 1st round interview requests requiring between 2 and 133 days after the application deadline. Several institutions communicated rejections over 350 days after the application deadline. Implications for human resource communications, management, and labour market equity are addressed.

Clinical Readiness for Practice of Nursing Students: A Concept Analysis.

The concept of clinical readiness for practice among nursing students is yet to be analyzed, and there is a lack of empirical evidence on its usage among academics and clinicians. This concept analysis is anchored on a systematic literature review that adhered to the PRISMA guidelines and incorporated the eight iterative steps of Walker and Avant's concept analysis method. This concept analysis method involved: (1) choosing a concept; (2) determining the objectives of the analysis; (3) identifying usages of the concept; (4) determining the defining attributes; (5) identifying a model case; (6) identifying other cases, including borderline, contrary, and related cases; (7) identifying antecedents and consequences; and (8) defining empirical references. The integrative thematic data synthesis method was adopted. The concept of nursing students' clinical readiness for practice is said to have four interrelated attributes. These attributes included (1) professional skills, (2) communication skills, (3) self-management skills, and (4) self-confidence. The two antecedents for nursing students' clinical readiness to practice are (1) personal factors, including demographic characteristics, prior healthcare experience, income, and emotional intelligence; and (2) educational factors, including the clinical learning environment, clinical internship program, learning resource, and learning strategy. The consequence of clinical readiness for the practice of nursing students includes obtaining practice skills that can lead to more personal and job-related satisfactory outcomes. clinical readiness for practice in nursing encompasses the acquisition and integration of professional knowledge, skills, effective communication abilities, and self-management capabilities and the application of these competencies with confidence toward the provision of high-quality care to patients. Understanding the components of clinical readiness is crucial for nursing educators, preceptors, and healthcare institutions to ensure that nursing students are adequately prepared for the challenges they will face in clinical practice. By recognizing the importance of professional knowledge, skills, communication, and self-management in clinical readiness, educators and training institutions can tailor their curricula, programs, and support systems to better prepare nursing students for the demands of real-world healthcare settings. This focus on clinical readiness ultimately delivers safe, effective, and compassionate patient care.

Science communication for a sustainable academia: a comparative analysis of public and private universities Netherlands, Portugal, and Spain

Introduction: This research outlines a comprehensive study aimed at exploring the role of science communication in high education institutions, its impact and future sustainability in European universities across Netherlands, Portugal, and Spain. Methodology: By conducting a comparative review, we aim to provide valuable insights that can inform policy decisions and practices in the field of education sciences sharing knowledge in a more efficient manner. Through an examination of existing corporate data of public and private centers (N = 166) by conducting an exhaustive quantitative and correlational analysis of its official digital communications. Results: it is spotted that Spanish universities include more direct messages towards science communications, while Netherlands make much less general load but focuses more on sustainability topics. Findings suggests that in the stakeholder management, quantitative attempts in digital media are stronger from public institutions but may not be as decisive as the quality efforts, given that although Spain leads a higher gross value of online corporate communications, Dutch and Portuguese public universities are relatively much better valued in the global worldwide academic classification. Conclusions: This first study reveals an innovative unique new approach in cross-analyzing sustainable scientist knowledge, European universities, and international rating impacts based on the ARWU ranking.

Strategy and Marketing Communication of Islamic Educational Institutions

Competition in the world of education is one of the challenges for Islamic educational institutions in Indonesia. One solution to face these challenges is the existence of educational marketing activities in order to maintain the existence and increase the growth of educational institutions. The aim of this research is to describe the marketing strategy and communication process of educational institutions in promoting the excellence of their respective institutions. The research method used is a literature study using a descriptive approach to understand the concept of marketing strategy and communication for Islamic educational institutions. The research results show that when selecting a marketing strategy you can use a marketing mix strategy. In the marketing mix there are seven important elements, namely 7p: Product, Price, Place, Promotion, People, Physical Evidence and Process. Apart from that, you can also use a differentiation strategy. A differentiation strategy is a strategy that seeks a difference in educational institutions so that they can compete with other educational institutions. In implementing the differentiation strategy, there are several activities that can support the achievement of differentiation, namely unique academic programs, focus on certain fields, superior facilities and infrastructure, quality teachers, industry connections and job opportunities as well as an active learning approach. Components in marketing communications include several elements, namely source or communicator, message, media, recipient, effect and feedback.

European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X

The outbreak at the end of February 2022 of the Russian invasion of Ukraine—and the Russian–Ukrainian hostilities that began in 2014 with the Euromaidan—has led to numerous dramatic episodes from both a humanitarian and an informative perspective. In this context, social media have been filled with rhetoric and narrative mechanisms, both from civil society organisations and from European media and institutions, in their eagerness to define their position within the dialectical battle. This research aims to address organisational communication in the European Union during the first year after the invasion, taking as its object of study the publications of four institutional bodies: European Commission, European Parliament, European Council, and European External Action Service. For this purpose, a content analysis of tweets was carried out, as well as in-depth interviews with specialised actors in institutional communication and disinformation at the EU level. Overall, the results show that the parallel narrative of the Commission, the Parliament, the Council, and the EEAS has been quite similar and lacks significant divergences, reflecting coherence and coordination in the communication strategies around the Ukrainian war, although there are interesting findings on the interaction of the institutions with the media and other civil society actors in communicating this international crisis via social media.

Peran Komunikasi dan Organisasi Humas pada Lembaga Pendidikan

This research aims to determine the role of public relations communication in educational institutions. This research uses various research methods, one of which is library research. Research carried out in libraries using books, journals, previous research and other sources is called library research. The steps for setting goals and the stages of knowing the direction of the target components must be understood by humans before choosing strategies to be used in the classroom. In reality, there are many obstacles that must be overcome in creating public relations communications. Higher education institutions serve as valuable tools for human development and the creation of a better future. Each member of the institution will experience development and change according to the color and pattern of the organization. Public relations can be used to carry out an organization's strategic communications initiatives, but management must fully support public relations. The purpose of this article is to discuss the role of public relations in educational organizations globally. The practice of public relations or public relations has developed and continues to develop, whether consciously or not, as a result of increasingly fierce competition to win public attention. There are many ways used by institutions or companies to explain their programs or policies, even their advantages, but the main goal is to convey them to the public by empowering public relations or public relations, who in this case are tasked with conveying information to the public.

Sustainability Communication in Higher Education Institutions: Scale Development and Validation Study

This article aims to develop and validate the Sustainability Communication Scale in higher education institutions. An eight-step process proposed by DeVellis (2022) was applied to develop the scale, which consists of 32 items capable of measuring the level of sustainability communication in Turkish universities. A total of 1291 participants, comprising 109 academics and 1182 students, participated in the study. Expert opinion analysis, KMO and Barlett tests, exploratory and confirmatory factor analyses, Cronbach's alpha, composite reliability, and partial correlation analyses were all used to check the scale's validity and reliability. According to the results of the exploratory factor analysis using the principal components method, the scale consists of 4 factors: environmental sustainability communication, social sustainability communication, economic sustainability communication, and sustainability of communication. The general structure and measurement of the scale have been validated by confirmatory factor analysis. The internal consistency coefficient found using Cronbach's alpha was .769; internal consistency coefficients found using composite reliability were .875(F1), .888 (F2), .866(F3), .882(F4). The findings indicate that the scale is a valid and reliable measurement tool.

A-187 Program for Recognition of Patient Safety Cores in Diagnostic Services

Abstract Background Health services are complex and challenging structures, including diagnostic services. Therefore, it is everyone's responsibility to ensure patient safety. The scope of this study is to present the challenges and opportunities in structuring the Quality Management and Patient Safety System (QM&PS) of a large diagnostic service that culminated in the first laboratory to receive the Patient Safety Core Recognition Seal (NSP), a program established by the partnership of QGA (Quality Global Assurance) and IBSP (Brazilian Institute for Patient Safety). Methods The restructuring of the QM&PS began in 2018 and since then, 6 NSPs have been established, distributed across 6 regions of the Brazil, with procedures, regulations, confidentiality agreements, and responsibilities clearly defined. The NSP are multidisciplinary and discuss 13 safety indicators monthly, namely: adverse events, contrast extravasation, falls and faints, reactions to medications, contrasts, and vaccines, immunization errors - vaccine application and exchange, loss of noble samples, technovigilance, and pharmacovigilance. With an engaged and participative Medical Board, the Patient Safety Committee was created in 2020, with the participation of top management and representatives of strategic leaderships to discuss cases of serious adverse events and deaths with systemic outputs and plans. In 2022, we conducted the first Patient Safety Perception Survey, from which we extracted insights to further develop the safety culture. Six working groups were organized focusing on interaction between company committees and programs, institutional communication for sharing information and Patient Safety initiatives in the organization, identification, prevention, and monitoring of incidents, risk management tool for analysis of clarity, application, and relevance of use as support for management and continuing education. Results The working groups involved 58 professionals and resulted in 65 implemented actions. Among the main results achieved, we can highlight the implementation of the rapid response flow to SAE (serious adverse event), Just Culture Policy, Disclosure Protocol, Second Victim Care Flow, Safety Rite in Customer Service Units, Patient Safety Trail, Institutional Communication, and the Patient Safety Core Recognition Seal. Conclusions Patient Quality and Safety must be part of the institutional pillar, composing the Strategic Objectives to be achieved. It is necessary to engage the organization and rely on the involvement of leadership and physicians. As a large service, our biggest challenges are demonstrating the effectiveness of implemented improvement actions in the face of identified risk modifications, defining strategies to reduce underreporting, and being able to involve all collaborators and operational teams in the safety culture.

THEORETICAL APPROACHES TO SOCIO-CULTURAL COMPETENCE AND ITS DEVELOPMENT PROCESSES IN EDUCATION

This article analyzes the theoretical approaches to the term “socio-cultural competence” and its role in the educational process. Various interpretations of this concept by different authors are examined, highlighting the significance of socio-cultural competence in language learning, intercultural communication, and personal development. The role of socio-cultural competence in foreign language teaching and its connection with communicative abilities is discussed. The article also addresses the importance of socio-cultural competence in shaping the ethical values of future managers and young people. It is emphasized that the harmony between national and universal values serves as a foundation for developing a culture of communication in educational institutions.

Лингвосемиотический метод исследования в политической коммуникативистике

<p>This article is devoted to the linguistic approach in a new interdisciplinary field of knowledge called “political communicativism”. Among linguistic methods, the author singles out linguosemiotic method, aimed at decoding speech-behavioural codes in the context of communicative strategies. The importance of emotive codes in the process of information broadcasting in institutional discourse is noted. The paper provides examples of the use of communicative strategies in modern institutional communication of the national variant taking into account the suggestive and pragmatic potential on the basis of domestic and foreign studies.</p>

Plain language in public organizations: a systematic literature review

This systematic literature review examines how plain language is being addressed in studies involving public organizations. From selected studies in the Scopus and Web of Science databases, the most researched themes on the subject were highlighted and good practices were identified that can favor and improve communication in public administration institutions based on Simple Language. The results showed that simple language is an important tool for effective communication with citizens, as it allows them to get closer to what they really need; for making him understand what he finds; and for using what they find to meet your needs as a citizen. In other words, Simple Language makes public communication more inclusive and democratic. Practical implications include the need for training for professionals who deal with public communication and the creation of guidelines to produce texts in didactic language.

Challenges in teacher-student communication during family medicine residency: A qualitative study.

Deficiencies in communication among healthcare professionals, recognized by medical educators and healthcare institutions, can negatively impact medical education and clinical practice. Analyzing teacher-resident communication difficulties shed light on this issue and propose practical strategies for its mitigation. To identify common communication challenges between teacher and residents during Family Medicine residency and to analyze their impact on interactions with peers, the work team, and patients. Qualitative study, the critical incident technique was used to collect information of interest. Seventy teachers, and fifty third-year residents from the Mexican Republic described critical incidents related to their communication experiences during Family Medicine residency. 192 critical incidents were collected (several participants reported more than one incident), comprising 127 reports from teachers, and 65 from residents. Four themes were identified: 1) asymmetric communication, 2) assertive communication, 3) organizational communication, and 4) effective communication. The main challenges identified were abuse of power in communication, lack of communication skills, and the absence of institutional communication channels. These issues significantly impacted learning, work environment, interpersonal relationships, and medical care. This study highlights communication issues within Family Medicine residency in Mexico. The issues detected hindered learning and effective collaboration and negatively impacted the work environment, interpersonal relationships, and the quality of medical care. These findings underscore the urgent need to reorient the medical specialty curriculum towards an approach that includes communication skills.

Assessing the English Language Needs and Challenges of Chinese Undergraduates in Thai Universities

Background and Aim: Studying undergraduate in Thai universities is a popular option for Chinese students. International programs covering popular fields not only meet the goals of Chinese students but are also seen by Chinese students as the best way to harvest specialized knowledge and English ability because of the all-English teaching course. However, since the English language is the only communication medium for Chinese students, there are some difficulties and problems encountered by these students who are not English native speakers. Therefore, this study aims to explore the specific English language skills Chinese undergraduates need and the challenges they face in academic and everyday contexts in Thai universities. Materials and Methods: Participants involved 80 Chinese undergraduates studying four-year international programs in Thai public universities with an IELTS overall score of 5. Employing a mixed-methods approach, we distributed a questionnaire based on a five-point Likert scale to all participants and conducted focus group interviews with 12 participants. Results: Findings indicate a critical need to enhance writing and speaking for academic success, with an emphasis on specific-field terminology, and to improve listening and speaking skills for daily life communication. Besides, the lack of academic writing strategies and English communication in official institutions are the problems that undergraduates encounter in academic and daily contexts respectively. Conclusion: The study underscores the urgent need for tailored EAP courses that address both academic and everyday English use, with a particular focus on writing with academic vocabularies and enhancing communicative competence in key scenarios like immigration processing.

O Ministério dos Negócios Estrangeiros em meados do século XIX: uma unidade de apoio e pressão das estruturas de saúde pública (1848-1857)

This article aimed to study the interactions between the Portuguese Ministry of Foreign Affairs and the national public health structures by analysing the institutional communications produced by the diplomatic entity on health issues at a specific historical moment in the mid-19th century. This research showed that the Ministry of Foreign Affairs played a paradoxical role in implementing public health policy in the 1840s and 1850s, when medical police dossiers were making relations with the international powers of the time more complex.

COVID-19 Safety: Perspectives from Dental Students.

The coronavirus (COVID-19) pandemic created challenges for healthcare providers, especially dental professionals in practices and universities. This study investigated dental students' concerns about COVID-19 and whether institutional communication influenced pandemic-related stressors. An online survey designed to elicit dental students' concerns about COVID-19 was distributed to all dental students enrolled at a private non-profit academic institution in the Western United States from 26 April 2021 to 25 August 2021. Descriptive statistics were used to characterize the respondents, and Chi-square test and z-test analyses were used to compare students' experiences. A total of 92 dental students answered the survey. The respondents' ages ranged from 22 to 47 years. Slightly more than half (50.5%) were male and 93.3% were non-Hispanic or non-Latino. Over one-fourth of the students (27.5%) reported that they either often or always felt anxious that they might become infected with the COVID-19 virus, with 16.3% of the students expressing concern about contracting COVID-19 while on campus. There were no statistically significant differences in anxiety levels about contracting COVID-19 from clinic patients or while on campus between the group of students who perceived the institution communicated effectively and those who did not. However, students who felt that the dental school clearly communicated COVID-19 protocols were more likely to believe that students took protocols seriously and expressed less concern about contracting COVID-19 by touching dental school items. About one-quarter of dental students expressed high levels of anxiety about being infected with COVID-19. Clear communication about COVID-19 protocols reduced students' fear of contracting COVID-19 from dental school items and strengthened their belief that other students followed protocols.