Abstract
<p>This article is devoted to the linguistic approach in a new interdisciplinary field of knowledge called &ldquo;political communicativism&rdquo;. Among linguistic methods, the author singles out linguosemiotic method, aimed at decoding speech-behavioural codes in the context of communicative strategies. The importance of emotive codes in the process of information broadcasting in institutional discourse is noted. The paper provides examples of the use of communicative strategies in modern institutional communication of the national variant taking into account the suggestive and pragmatic potential on the basis of domestic and foreign studies.</p>
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