Business Communication Research Articles

The Unity of Business Processes and Business Communications in Business Practice

When two different but closely related aspects of one common business object – business processes and business communications – are separated and investigated separately, a problem often arises. The article examines the objective reasons for this phenomenon, provides a specific example of a business object – a commercial competition, and shows that unexpected business results arise when separating processes and communications, analyzes the reasons why differences occur, and shows the possibility of eliminating this problem. The purpose of this article is to prove that a holistic or systematic approach is needed to create business processes and related business communications as the main objects of any real business. Когда два разных, но тесно связанных аспекта одного общего объекта бизнеса – бизнес-процессы и бизнес-коммуникации – разделяются и исследуются отдельно, часто возникает проблема. Статья рассматривает объективные причины такого явления, приводится конкретный пример объекта бизнеса – коммерческого конкурса, и показано, что при разделения процессов и коммуникаций возникают неожиданные результаты бизнеса, анализируются причины, по которым возникают различия, и показаны возможность устранения этой проблемы. Целью этой статьи является доказательство того, что для создания бизнес-процессов и соответствующих бизнес-коммуникаций, как основных объектов любого реального бизнеса, необходим целостный или системный подход.

Investigating the Role of Artificial Intelligence to Measure Consumer Efficiency: The Use of Strategic Communication and Personalized Media Content

This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research design. The study targeted 498 responses via distributing the survey links on social media platforms. Using the SEM analysis in Smart PLS 4, this research tested the research hypotheses. The findings showed that strategic communication significantly improves personalized media content and consumer service efficiency, confirming its importance in business customer interactions and outcomes. Customized media content does not significantly improve consumer service efficiency, suggesting other mediating factors may be involved. AI mediates this relationship, bridging strategic inputs and service outcomes. AI boosts strategic communication and personalized content, improving consumer service efficiency. The results showed that AI fully mediates strategic communication and personalized media content into improved service efficiency, demonstrating its transformative potential in business communications and operations. The study shows that AI supports and improves digital marketing communication strategies. It is statistical evidence and confidence intervals that exclude zero, AI-enabled the application of personalized content and strategic directives to improve service efficiency in the mediation analysis.

The Role of Business Communication in Improving Sales in The Food and Beverage Industry (Case Study on Gozadera Bar De Tapas)

The Role of Business Communication in Improving Sales in The Food and Beverage Industry (Case Study on Gozadera Bar De Tapas)

Pemetaan Potensi Ekonomi dalam Upaya Meningkatkan Penyerapan Tenaga Kerja di Kota Surabaya

The purpose of this study is to analyze the economic potential in order to increase employment in the city of Surabaya. Compilation of mapping analysis of economic potential in employment in Surabaya will use two basic research designs, namely Exploratory and Descriptive Research which is carried out in stages. From the results of the calculation of the Location Quotient index (base and non basis), the Differential Shift component (internal growth component), and the Proportional Shift component (external growth component) as well as the sectoral typology of economic sectors explains that there are three potential sectors in the Surabaya City area namely: Transportation Sector, Accommodation Provision Sector, and Information Sector. While the economic sector according to the business field, the highest economic growth was achieved by the business of the Provision of Accommodation and Food and Drink followed by the growing Information and Communication business field and finally the Construction business field

Adapting to AI: exploring the implications of AI integration in shaping the accounting and auditing profession for developing economies

The study investigates the adaptability of the accounting and auditing profession in the face of rapid AI integration, focusing on developing economies with Ghana as a case study. It employs a quantitative approach, using a cross-sectional survey design to collect data from accounting and auditing professionals across various sectors in Ghana. A stratified random sampling technique ensures diverse representation, and the data is analysed using structural equation modelling (SEM) tools. The research identifies six key domains and twelve adaptability attributes, including forces of change, leadership qualities, readiness, approach, and resistance to change, which are critical for the profession’s response to disruptive AI technologies. The extracted model, based on these attributes, was validated through a survey, revealing a good model fit with the Standardized Root Mean Square Residual (SRMR) below 0.08 and a Normed Fit Index (NFI) within an acceptable range. The findings suggest that to remain relevant in the AI era, accounting professionals in developing economies must continuously upskill and reskill, alongside cultivating strong business acumen, interpersonal skills, critical thinking, value-added services, and communication abilities. The study emphasizes the importance of policymakers, professional bodies, and leadership within the profession aligning their strategies with these adaptability attributes to enhance resilience and competitiveness in an AI-driven landscape. This research significantly contributes to the understanding of how the accounting and auditing profession in developing economies can navigate the challenges and opportunities presented by AI.

Artificial Intelligence applications and effects on business communication among marketing professionals

Artificial Intelligence applications and effects on business communication among marketing professionals

Factors influencing environmental sustainability performance: A study applied to coffee crops in Colombia

The Environmental Sustainability Performance (ESP) in Agricultural Activity (AA) is a topic of great interest due to its essential role in the future of society. Efficient resource management and capacity building among people engaged in AA are essential for reducing environmental impact and achieving long-term sustainability. In this regard, a model was developed based on AA and its relationship with ESP by reviewing the relevant scientific literature. The model was then empirically validated by surveying coffee crops in the Valle del Cauca region of Colombia. Structural equation modeling (SEM) was used to analyze the causal relationships between the theoretical constructs, measured using a 28-item survey instrument grouped into five blocks. The survey was administered to 692 administrators, managers, and owners of coffee Agricultural Producing Units (APUs), and the data were validated and analyzed using the partial least squares technique (PLS-SEM) and SmartPLS Version 4.0 software. The results indicate that Business Associativity (BA), Agricultural Management (AM), Citizen Participation (CP), and Information and Communication Technologies (ICTs) have a direct and positive relationship with ESP. Moreover, this study found that the relationships between AM and BA, ICT and AM, and ICT and CP generate significant indirect effects associated with ESP. Finally, the study discusses the impact of agricultural management on ESP and its effects on other variables.

Examining University Students' Business English Writing Performance: Frequent Errors and Pitfalls

This study aims to identify the common writing errors made by college students in business English writing and investigate the contributing factors. The study employed a mixed-method approach to comprehensively analyze writing errors in the business English context. The research population comprised college students enrolled in Writing for Business Communication courses at Universitas Sulawesi Barat, with a sample of 100 students majoring in English education. The findings highlighted content errors, organization challenges, vocabulary issues, language use discrepancies, and mechanics errors in their writing. The most common errors encompassed grammatical errors in language use (48%), errors in conveying business messages in content (45%), and document structural errors in organization (38%). Moreover, the study identified several significant factors contributing to these writing errors, including a lack of practice, a limited understanding of business concepts, resource limitations, inadequate feedback, and time constraints. This study underscores the importance of addressing these specific writing challenges in business English education, offering insights for educators to develop targeted strategies and materials. It also contributes to the broader field by highlighting the unique errors within business English writing and emphasizing the need for specialized instruction. Ultimately, this research informs both pedagogical approaches and students' preparation for future careers in the globalized business environment.

Amalgamating an intelligent variant of the gravitational search algorithm with decision trees for email spam detection

In today’s interconnected digital world, email remains a primary mode of digital interaction valued for its suitability in official, academic and business communications. However, despite its utility, email faces significant challenges due to the widespread presence of spam in various forms, such as phishing, suspicious attachments and deceptive content. This issue not only affects the efficiency and security of email communication but also poses a barrier to its reliability. Therefore, it is essential to devise effective methods to tackle the escalating count of spam emails. This research work presents an intriguing methodology to combat the persistent problem of email spam. The proposed method, abbreviated as AIGSADT, is an amalgamation of the intelligent variant of the gravitational search algorithm (IGSA) and decision trees (DTs). The machine learning-based DT algorithm is individually inadequate for dealing with the large amount of constructive data on a certain attribute due to its instability and ineffectiveness. The proposed AIGSADT approach integrates the IGSA algorithm, which is effective in handling large amounts of data to detect email spam. This is achieved by constructing decision trees employing gravitational forces as the means of information transfer through mass agents. Here, the intelligent factor of the IGSA algorithm prevents the trapping of GSA agents in local optima by updating their positions based on information provided by the best and worst agents. The performance of the presented AIGSADT approach is analyzed through experiments conducted on various categories available in the Ling spam dataset. These experimental evaluations aim to analyze the significance of different pre-processing modules across different dataset categories. The comparative analysis indicates the supremacy of the proposed approach compared to state-of-the-art methodologies.

PENGARUH KOMUNIKASI BISNIS DAN STRATEGI ALIANSI TERHADAP KINERJA MANAJEMEN RANTAI PASOK PADA PT. “XXX” BANDUNG

Abstract Very tight competition requires business managers to create new models in managing the flow of products and information. Due to the smooth supply of raw materials PT. "XXX" Bandung can maximize the production process so that the volume of products sold can increase. In its implementation, supply chain management is strongly influenced by suppliers. With the existence of other companies that affect the production process, it is the obligation of PT. "XXX" Bandung to establish quality cooperation. Communication in business is seen as an important element for the success of cooperative relationships between companies because in reality it proves that cooperative relationships between companies always involve communication. Having different suppliers means that companies need to make adjustments in the field because each supplier certainly has different characteristics such as the way to communicate, the ability of the supplier itself, and the quality of the raw materials produced. The quality of good cooperation between the company and its suppliers will also have an impact on the production process that occurs in the company. The method in this study uses a quantitative descriptive method with 126 respondents as a sample of supplier companies in the city of Bandung. Data was collected by using a questionnaire method via google form and interview by telephone. Data processing is carried out using structural equation model analysis (SEM) with AMOS 20 software as a tool. The result of the research is that there is a positive and significant effect of business communication, alliance strategy on supply chain management performance is a simultaneous influence. While the effect of business communication or alliance strategy on supply chain management performance is a partial influence and the occurrence of a positive and significant influence.

Stock exchange operations in an anti-crisis management system of the enterprise

Today, in the process of building an effective system of anti-crisis management of the enterprise, more attention should be paid to such less common, but highly effective tools as stock transactions. Anti-crisis management is a certain set of strategic measures and tactical actions aimed at identifying, preventing and overcoming crisis phenomena in the company's activities, as well as impulses that potentially threaten the development of crisis phenomena in the future. The main directions of action are the following: development of the general anti-crisis strategy of the enterprise, ensuring the financial stability of the enterprise, implementation of the risk management system, restructuring of the enterprise and its business processes, personnel and communications management, increasing the efficiency of the marketing system, etc. Speaking about the place of stock exchange operations in the system of anti-crisis management of the enterprise, it should be noted that they can be considered as a tool in the middle of some of the above measures, namely optimization of business processes, improvement of the level of communications and activation of marketing. In all these aspects, the use of exchange operations can be effective. In our opinion, transactions with goods and derivative financial instruments require the main attention. Speaking about the optimization of business processes, the following advantages of cooperation with stock exchange institutions can be distinguished: guaranteed replenishment of production stocks with raw materials and materials of the required quality and quantity due to the conclusion of term exchange agreements for their supply, the forecast level of prices for raw materials and materials, which is fixed during the conclusion of exchange agreements , clearly defined conditions of supply. Access to the stock market also has a positive effect on the level of business communications, because it is the stock exchange that maximally concentrates all interested parties regarding specific types of goods, which contributes to the intensification of business activity. Exchange operations can also be considered as a highly effective tool for activating the marketing activities of the enterprise. In addition to the purchase of raw materials on the stock exchange for your activity, you can use the stock market for the sale of goods manufactured by the enterprise. In this way, the company can guarantee itself future sales in a certain forecasted price range, and accordingly, reasonable planning of the company's performance indicators, cash flows is possible, therefore, it becomes possible to manage insolvency, which is the main crisis impulse for the company.

Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.

Business Communication in the Sustainability of Belitong Geopark to Economic Growth of Tanjungpandan Community

The Belitong Geopark, located in Tanjungpandan is one of the geopark areas that has extraordinary natural potential. The sustainability of the Belitong Geopark has become a concern in recent years, with efforts to utilize the geopark's potential to support the economic growth of local communities that have not felt a significant economic impact. At the level of business communication studies, we see that there are barriers to effective communication with the resulting economic implications. The methods of this study are observation and literature review. The data that has been collected is then analyzed using Em Griffin's semiotic analysis. The results showed that the sustainability of the Belitung Geopark has a positive influence on the economic growth of the Tanjungpandan community. The increase in Tanjungpandan community income is driven by increased tourist visits to Geopark Belitung. The increase in employment of the Tanjungpandan community is driven by the increase in economic activities related to Belitung Geopark, such as tourism, trade, and services. The increased welfare of the Tanjungpandan community is driven by increased income and employment.

The Role of Public Relations in an Illiberal State: The Case of Russia

Drawing upon in-depth interviews with seasoned public relations practitioners, this study suggests that the field of public relations in Russia has gradually transformed over the last 30 years from being relatively independent to being largely subordinated to political and business elites. Failure to sustain the role of public relations as a driver of democratization has coincided with the overall decline of democratic institutions in the country. Current practices in the field primarily focus on promoting government and business interests and lack a systemic approach to developing relations with citizens to address social problems. This study, which focuses on the Russian context, contributes to the body of literature on business communications and international public relations by analyzing how a country’s sociopolitical and economic context can influence transformations within the field of public relations; in this case, evolving from being relatively independent to becoming subordinate to political and business elites.

Improving ChatGPT's Competency in Generating Effective Business Communication Messages: Integrating Rhetorical Genre Analysis into Prompting Techniques

This study explores how prompting techniques, especially those integrated with rhetorical analysis results, may improve the effectiveness of artificial intelligence (AI)-generated business communication messages. I conducted an experiment to assess the effectiveness of these prompting techniques in the context of crafting a negative message generated with ChatGPT 3.5 ( n = 85). A multiple regression was calculated to explore prompting techniques’ impact on the negative message grades and how each technique influences the message grade. The results ( F(4, 80) = 31.84, p < .001), with an adjusted R2 = .595, indicate a positive relationship between prompting techniques and the effectiveness of AI-generated messages. This study also identified challenges related to students’ AI literacy. I conclude the study by recommending practical measures on how to incorporate AI into business and professional writing classrooms.

Социальное взаимодействие как универсальная компетенция бакалавра менеджмента: сущность и содержание

The article reveals the essence and content of social interaction as a fundamental core of universal competence, which is essentially important in the activity of a future bachelor in the field of management and administration. On the basis of the analysis of scientific, pedagogical, psychological and sociological sources had been revealed the features of the formation of the targeted competence of a student as a subject of self-realization in teaching, research, practice-oriented activity in the environment of higher education. It was described the developing potential of humanities disciplines actualising a set of comprehensive knowledge, skills, abilities and creative abilities of students. It was shown the indicators of formation of universal competence of social interaction from the position of scientific and pedagogical approaches. It is demonstrated how the experience of social interaction acquired in higher education becomes a means of effective business communication and interpersonal relations for students, enriching the content-functional aspects of his professionalism and personal qualities, establishing the basic foundations of communication humanism in personnel management, in solving disputable and conflict situations. It is proved that the ability to build effective social interaction is an integral part in achieving the set goals of a successful career of future bachelors of management and administration.

On the issues of business negotiation processes and prospects for overcoming them through large language models

This article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for systematic resolution (such as breaches of good faith principles, ineffective communication strategies, lack of clear planning, etc.), are identified. The study focuses on a key negotiation problem related to the increasing transaction costs of businesses due to unmet interaction results. It demonstrates how large language models can optimize the negotiation process at every stage: from preparation (gathering and analysing information, scenario modelling) to conducting negotiations (contextual analysis, proposal formulation) and implementing agreements (execution control, monitoring). The study highlights that large language models can ensure: objectivity and speed in information processing; improved planning and forecasting; enhanced communication efficiency; and reduced transaction costs. The findings of the research conclude that the application of large language models is a promising development direction for optimizing the business negotiation process, contributing to the reduction of transaction costs and strengthening companies’ competitiveness by expanding human capabilities in managing business communications.

Pengaruh Social media Marketing Terhadap Brand Awareness Followers Instagram Kopi Daong Bogor

Impact of Social media and Business Communication to Increase awareness of a brand based on Business Communication helps to make easy communication to reach customers through Social media. Therefore, social media marketing has a good role in being able to make a Brand Awareness of the followers of social media accounts. As a new cafe that competes in the coffee shop field, Kopi Daong carries out promotions by introducing menus through its Instagram account. This can create its own brand awareness for Daong Coffee for its followers on Instagram. The purpose of this study was to determine how much influence social media marketing has on the brand awareness of Kopi Daong consumers in Bogor. This study uses a quantitative method, with purposive sampling of 100 respondents from Kopi Daong's Instagram followers. The measurement in this study uses a Likert scale through the distribution of the Google Form Online Survey. The results of the overall research conducted, the researchers concluded that the instrument in this study was valid with a value of 0.863. Other findings stated that it was quite strong with a result of 75.6% Social media Marketing Instagram carried out by Kopi Daong could have a positive effect on Brand Awareness so that the suggestions that were expected to be useful for Kopi Daong's Social media Marketing to build Brand Awareness and should be made more creative than in terms of digital content, so that Kopi Daong's Instagram followers can grow and be loyal to Bogor Daong Coffee Products.

SEMANTIC DYNAMICS OF BUSINESS IN STYLISTICS OF SOCIAL COMMUNICATION

The article is devoted to the linguistic and stylistic motivation of the "business" nature in the time and space of culture. The research idea regarding the need for professional analysis of the evolution of business is formulated and argued: from the primary meaning of the word to the modern one, which reflects the values and priorities of the development of the modern world, verbalized as a result of active processes of literary language development. The functioning of "business" concept in heterogeneous communicative fragments — in the structure of word combinations and fixed expressions — is studied, which explains the nature and scope of its application and the effective expediency of its use in multilingual contexts. The status of business in the language consciousness of society and the general state of business activity are considered through a diachronic comparison of the semantics of the term "business" in general language dictionaries of different editions. Therefore, attention is focused on common and professional definitions of the concept of business, their features and differences. For the dynamics of the objectivity of stylistic studies of business communication, it is determined that it is relevant to characterize the nature of business as a phenomenon, its strategies and tactics, which appear as systematized communicative intentions of speakers and determine effective models of their verbal interaction in this area. At this stage, we consider such tasks to be promising for further research, since business linguistics aspectology is projected onto the system of current issues that determine the vectors of development of national linguistics. Taking into account the development of multimedia technologies, which today actively affect all spheres of public communication, determine the dynamic nature of their functional and stylistic adaptation to the priorities and values of the mass audience, the task of the research perspective of creating and implementing an effective functional model of business communication, in particular, in the media space, was formulated.

FEATURES OF THE DEVELOPMENT STRATEGY OF THE HOSPITALITY INDUSTRY IN MODERN CONDITIONS

The hotel business is one of the key elements of modern entrepreneurship, especially significant in the context of expanding the territorial framework of business, political, and scientific communications; development of sports and tourism, as well as improving the quality of life of the population. The hotel business, both in domestic and international practice, is a promising and rapidly evolving field of entrepreneurial activity, which concentrates a significant potential for development both at the local and international level, capable of bringing stable income. It has been proven that the management strategy of hotel enterprises is designed to ensure economic growth in the conditions of uncertainty of the socio-economic development of the hotel industry, significant innovative changes, expand the horizons of prediction and thereby create the possibility of a timely response of the hotel industry enterprise to those changes that occur in the external environment. It has been established that each of the types of management of a hotel enterprise differs from each other not only in terms of the implementation of its main functions (planning, regulation, forecasting, organization, control, accounting and analysis), as well as in the detailing or consolidation of the implementation of economic, financial, organizational and social indicators, but also, being in a single management system, should be equally focused on achieving the main goal – obtaining the greatest result in the form of hotel and related services with rational use of labor, material, technical and financial resources.