Communication Content Research Articles

Internet Media Exposure to Premarital Sexual Behavior in Students at SMAN 1 Dringu, Probolinggo Regency 2023

Background: Premarital sexual behavior carries the risk of experiencing unwanted pregnancy and acquiring sexually transmitted infections (STIs). Various factors, including internal factors such as individual characteristics and low knowledge of reproductive health and external factors such as exposure to internet media, influence premarital sexual behavior. Aims: The research aims to determine the relationship between internet media exposure and premarital sexual behavior among students at SMAN 1 Dringu, Probolinggo Regency, in 2023. Method: The research uses primary data, with 93 respondents as sample size. The sampling technique uses a proportional stratified random sampling technique. Results: The research results showed that 67.7% of respondents had engaged in premarital sexual behavior. Conclusion: Regarding the gender factor, knowledge of adolescent reproductive health, duration of internet use, access to entertainment content, and access to pornographic content have significant relationships with premarital sexual behavior. The type of access device, frequency of internet use, educational content, communication content, and buying and selling content in internet media use have no relationship with premarital sexual behavior.

Analysis of the Effectiveness of Implementation of Corporate Social Responsibility (CSR) Perisai Bumi by PT. Pertamina Gas in the Kab. Indramayu

One of the Corporate Social Responsibility (CSR) initiatives in state-owned enterprises (BUMN) is the partnership program, specifically tailored for the development of micro, small, and medium enterprises (MSMEs). The goal is to foster sustainability, independence, and competitiveness among these enterprises, utilizing funds derived from BUMN profits. This research aims to investigate the implementation of the CSR program and the long-term impacts it has on the company, with a specific focus on PT. Pertamina Gas. The research employs a qualitative approach utilizing descriptive research methods. Within this study, the researcher adopts one of Ralph Tench's theories and introduces a theoretical model that addresses the primary communication factors for CSR from the company's perspective. This model aims to answer the question, 'How can CSR communication be carried out more effectively?' The model comprises four key elements: communication, subject of communication, form of communication, and content of communication

Digital Bonds: Exploring the Impact of Computer-Mediated Communication on Parent–Educator Relationships in Early Childhood Education and Care

Despite advancements in the use of mobile technology in recent years, investigation of the technology designed for communication in parent–educator relationships in early education and its impact remains limited. This study investigated how computer-mediated communication could support parent–educator communication in the early childhood education and care (ECEC) sector. The participants selected were parent users (n = 140) at sites in Ontario, Canada, who had implemented a specified communication application; these participants were recruited by email, as identified within the organization’s database. Using a retrospective mixed-method design involving open- and close-ended and blended questions, an online survey consisting of 47 researcher-created questions was used to assess participants’ perspectives of changes in parent–educator communication. The quantitative and qualitative survey data were analyzed using paired sample sign tests and thematic analysis. Computer-mediated communication was found to have the potential to strengthen parent–educator communication practices, particularly when paired with face-to-face communication. The participants reported increased communication content regarding their children’s daily experiences, which positively influenced both parent–educator and parent–child relationships. To facilitate technology-mediated communication in childcare settings in the future, ongoing training and clear expectations for its use are recommended to support the effective application of technology within parent–educator communication practice.

What people do matters during intergroup communication: Immediate and delayed effects of intergroup contact via cognitive, affective, and behavioral mediators

ABSTRACT Positive intergroup communication reduces outgroup prejudice. Attempting to decompose the effect of intergroup contact more precisely, we argue that engaging in different activities during intergroup communication influences prejudice through different pathways. We investigated whether exposure to interactive videos involving cognitive, affective, and behavioral activities reduces outgroup prejudice through relevant mediators (knowledge, empathy, and synchronization). We found support for the effect of dancing (behavioral activity) and language learning (cognitive activity) on outgroup prejudice through the relevant mediators: synchronization and knowledge, respectively. Also, we demonstrated a long-term effect of mediated intergroup contact: the mediation path from dance through synchronization lasted a week after the intervention. We discuss the importance of the content of intergroup communication and its implications for creating prejudice-reduction interventions.

PEMBERDAYAAN KEMITRAAN MASYARAKAT MELAUI BADAN USAHA MILIK DESA (BUMDESA) SEBAGAI PENGGERAK EKONOMI MASYARAKAT GUNA MENCAPAI SDGs DESA DI ERA DIGITAL

Village-owned enterprises (BUMDesa) are village business institutions managed by the community and village government to strengthen the village economy and are formed based on village needs and potential. In practice, problems have been found related to aspects of BUMDesa development: promotional constraints, weak marketing networks, financial management, and administration constraints, and low human resource skills in mastering communication technology. For this reason, this service program is carried out to provide digital marketing assistance so that BUMDesa Amarta, Pandowoharjo Village, Sleman have digital media that actively market their products through content that stimulates consumers to make purchases. Apart from that, to support the development of BUMDesa, management is targeted to be formed by assisting with rebranding, sound finance, and marketing. The method used by the proposer to realize the target is through workshops related to marketing communications management, virtual marketing communications, management, and finance. Additionally, website creation, social media, and assistance in creating virtual communication content (video profiles, packaging, product photos, e-catalogs, e-pamphlets) are also carried out to support digital-based marketing activities. The service results are in the form of increased knowledge and skills in using websites, e-commerce, and financial systems, as well as skills in creating product photo content. The conclusion from the implementation of the service is that providing training and mentoring contributes to increasing the knowledge, skills, and abilities of Amarta BUMDesa managers utilizing digital technology.

Communication About Chimeric Antigen Receptor T-Cell (CAR-T) Therapy

Chimeric Antigen Receptor T-cell (CAR-T) therapy has revolutionized the treatment of patients with hematologic malignancies, yet treatment may coincide with the potential for life-threatening toxicities. Currently, no studies have investigated how oncologists communicate with patients about CAR-T therapy or what patients and their caregivers want to know prior to consenting for CAR-T therapy. This study characterizes the content of oncologist communication with patients and caregivers about the risks and benefits of CAR-T therapy and explore the information preferences of patients and their caregivers about CAR-T therapy. We conducted a multimethod study of 20 patients with hematologic malignancies referred for CAR-T therapy at the Massachusetts General Hospital and 10 caregivers. We audio recorded the initial outpatient visit with the oncologist to review and sign consent for CAR-T therapy. We subsequently surveyed patients and caregivers about information gaps that remained after consent. We then interviewed patients and caregiver about their perceptions of oncologist communication and information preferences after the consent visit, 1 month, and 3 months post-CAR-T therapy treatment. Qualitative data analysis was conducted using the framework approach. Six major themes regarding communication about CAR-T therapy were identified: (1) oncologists create a narrative of power and innovation about CAR-T therapy, (2) oncologists set clear expectations regarding CAR-T therapy, (3) oncologists preferentially discuss positive treatment outcomes and less frequently address treatment failures or uncertainties, (4) oncologists couple their discussion about risks of CAR-T therapy with assurances about risk mitigation strategies, (5) oncologists engage in empathetic communication throughout the consent visit, (6) patients and caregivers vary in their preferences regarding communication about CAR-T therapy but largely favor a positive discourse during the consent visit and (7) patients who completed CAR-T therapy and their caregivers report significant knowledge gaps during and after treatment. Overall, patients and caregivers felt well informed about CAR T-therapy yet identified communication gaps regarding, advanced care planning, treatment failure and treatment toxicities. A predominantly positive discourse between patients, caregivers, and oncologists around CAR-T therapy leaves patients and caregivers with significant knowledge gaps about negative outcomes. Further research is needed to help oncologists communicate about treatment uncertainties and help patients and their caregivers prepare for negative outcomes of CAR-T therapy.

O CÔMICO E O MÍTICO

This article intends to take part in the debate about the relationship between religion and humor, specifically from imagery objects with a high communicative content and sense-making. To this end, it brings the concept of religious myth closer to the fundamental human need to develop narratives, proposing new forms of expression consistent with the most current manifestations of individuals and communities. In its first part, it discusses the approximation between myth and comic. Then, it presents the role of humor as an important narrative strategy of humanity over the centuries, to, finally, particularize the proposal around two chosen figures, both with the purpose of demonstrating the potential of communication present in humor, including in when it comes to religious-themed productions. Thus, it intends to participate in the growing interest in the area of Religious Sciences for contact with the universe of the arts, as a legitimate form of expression of the human spirit and producer of new knowledge.

Communication as a prerequisite for forming online learning communities: a case study

Many researchers and educators have emphasized the importance of forming and developing online learning communities. Moreover, the leading role that the forms and the contents of communication between learners have in the creation and functioning of these communities is stressed. In this paper we present and comment on s, the findings of a research project that studied the aforementioned communication issues between students of undergraduate and postgraduate courses, at the Hellenic Open University. The analysis of the empirical data of this research, shows that the role of communication in the educational activities in which the subjects of our research were involved is extremely weak and consequently the formation of online learning communities is rudimentary.

Digital literacy and information dissemination in ESP classes

The printed format of information has been replaced by digital tools which have acquired a particular importance for learners and information users in the 21st century. Developing digital literacy and encouraging information dissemination through various channels, videos, visuals etc., have also become a relevant part of the teaching environment, especially in higher education. The right selection of the communication content by means of digital tools is equally significant to provide a high-quality teaching act in ESP classes. The present work aims to highlight how digital literacy contributes to a better and more creative educational setting. At the same time, the variety of tools used to disseminate information is even more valuable as it helps to develop critical thinking and contributes to the engagement of students in a more inspiring and motivating learning environment.

The Operational Logic of Culture-Based Short Video Marketing Empowering Brand Growth: The Case of Local Cultural Brands

Many academics studying marketing have shifted their focus to the scientific study of short videos as a result of the rapid growth of new media. Despite the abundance of research findings, the majority of academics concentrate on short videos for pure communication purposes without analyzing how traditional culture is used in short videos for propaganda or the integration process. In order to support the long-term growth of marketing, investigate additional opportunities presented by short-video cultural communication, and broaden and deepen the scope of marketing research, this article conducted a thorough analysis of the best examples of short-video cultural communication using the literature analysis method. It also examined the primary ways in which short-video culture-based marketing supports the development of a brand and integrated a broadly applicable brand communication path. According to the brand case study, the "Cao County" brand primarily uses "official marketing + self-media dissemination + live broadcasting with goods" to promote local culture and tourism in Cao County. In contrast, the brand "Chuanxiang Xiaomeier" achieves brand image unification and short video communication content innovation through the usage of "personal account promotion, brand identification system, and family communication context creation". This article ultimately finds that the core path of "dual matrix mode creation + brand image unification + cultural background empowerment" supplies a reference program for short video culture promotion. It does this by combining the common points and communication benefits of the two scenarios.

The effect of referral tasks on customers’ referral likelihood on social platforms

PurposeCustomer referral programs (CRPs) are popular; however, they often generate low referral rates. The authors propose that certain CRP referral tasks may hinder consumers’ referral likelihood. This study aims to explore the effects of referral tasks (communication content and approach) on customers’ referral likelihood on social platforms and the role of self-construal.Design/methodology/approachThis study establishes a theoretical model based on online social platforms and conducts three scenario-based experiments. The authors obtain data from consumers on Sojump platform and test the hypotheses using analysis of variance (ANOVA) analysis and mediation analysis in SPSS. The valid sample sizes for these three experiments are 288, 203 and 214, respectively.FindingsThree experimental studies indicate that communication content and approach have a significant effect on referral likelihood. Furthermore, the effect of communication content on referral likelihood depends on the communication approach. Self-construal plays a moderating role in the effect of communication content and approach on perceived social costs.Originality/valueCRPs typically involve tasks and rewards; consumers are asked to complete a referral task and then receive a reward. Both tasks and rewards can affect an individual’s willingness to participate; however, existing studies on CRP focus primarily on the reward component. To the best of the authors’ knowledge, this is the first study to systematically investigate the role of referral tasks (communication content and approach) in CRPs. The authors extend the related research by examining the impact of referral tasks on consumers’ willingness to recommend. In addition, this study introduces self-construal into CRPs research.

The Virtual and Realistic Journey of Digital Human: An Assemblage of Urban Communication

Artificial intelligence technology provides conditions for the development, improvement, and promotion of digital humans. As a hot spot in current social media, digital humans have formed a continuously changing but relatively stable urban assemblage with elements such as urban image architecture, urban cultural communication, and urban image in social platforms. From the assemblage perspective, this paper analyzes the content of virtual people and urban culture communication in social media though assemblage ethnography. These materials show that in the social environment of rapid development and change of new technology, active use of new technology and new media platforms is conducive to the dissemination and development of traditional culture, while increasing the attraction to young audiences and building a dynamic urban imagination. It also emphasizes the importance of paying attention to the interaction between humans and non-humans and breaking the boundary between virtual and reality in the ever-changing social environment.

The Effects of Misinformation Identification in the Computer-mediated Communication Through Media Literacy Intervention

Computer-mediated communication is an integral form of recent communication that allows people to gain information quickly and improve the engagement of information. However, computer-mediated communication also provides a medium for misinformation production and dissemination, which is caused by the need for a fact-checking mechanism, the distribution mechanism of systems, and the difference in the media literacy level of participants. Therefore, this study aims to explore misinformation identification's effect in computer-mediated communication's computer programming section by evaluating and analysing past research to enhance the misinformation research view. Media literacy intervention as a tool to improve the personal capacity for misinformation identification. Results have shown that the capacity of misinformation identification can work in the computer programming section to enhance the fact-checking system and improve the accuracy of information resources, content, and interactions in computer-mediated communication.

Digital Technologies and their Impacts on Communication Systems in Sudanese Information Firms – Analytical descriptive study applied on Suna (Sudanese news agency) in the period from 2020-2021.

The digital technologies participated in activating the information operation in the information institutional diversity of communication content and multiplicity of its technologies supported by the computer potentials and its programs. The technologies have opportunities to achieve high quality, accuracy, and speed. The presence of legal threats and infrastructure requests to keep up with the continuous technology challenges and their impact on the management processes, in addition to the appearance of new types of communication that are consistent with the application of the new technologies used in different fields, mentioned previously. The study discussed the effect of variables on institutional communication and issues content and whether they are compatible digitally with different generations. These generations moved from traditional systems to modern global ones and inevitable convoying. The study is divided into three chapters: the first chapter is titled Methodical Introduction the second chapter is titled Digital Technologies and Communication Content, and the last chapter discusses the effect of technology communication systems. The study has various recommendations and results. Keywords: Digital Technology, Institutional Media, Technology

Postpartum menstrual equity: Video and audio analysis of vaginal bleeding counseling during postpartum inpatient care at a southeastern US tertiary hospital.

Despite the universal nature of postpartum vaginal bleeding after childbirth and the importance of managing vaginal bleeding in the postpartum period to monitor health status, little is known about the information or products that birthing individuals are provided. Investigating current practices may offer insights to enacting more supportive and equitable postpartum care. To evaluate the patterns and content of vaginal bleeding counseling provided to birthing parents while on a postnatal inpatient unit. Observational study of inpatient postpartum care. Birthing parents and their companions consented to video and audio recording of themselves, their infants, and healthcare team members during their postnatal unit stay. Following IRB approval and in coordination with clinicians at a tertiary hospital in the southeastern United States, data were collected with 15 families from August to December 2020. A multidisciplinary team coded video and audio data from each family from 12 h before hospital discharge. This analysis evaluates patterns of vaginal bleeding counseling timing, content, and language concordance and thematic content of this communication. Birthing parent participants were self-identified Hispanic White (n = 6), non-Hispanic Black (n = 5), non-Hispanic White (n = 3), and non-Hispanic multi-race (n = 1). Six were Spanish-speaking and eight had cesarean section births. The timing, content, and language concordance of vaginal bleeding communication varied, with these topics mainly addressed in the hour preceding discharge. Twelve of the 15 birthing parents had communication on these topics between 2 and 5 times, 2 had one exchange, and 1 had no counseling on postpartum bleeding observed. Four of the six Spanish-speaking birthing parents had counseling on these topics that was not language concordant. Postpartum vaginal bleeding management involved the themes of access to products, patient safety, and meaningful counseling. There was a lack of adequate access, variation in accurate and respectful care, and a busy clinical environment with differences in information provided. Findings suggest that there are opportunities to strengthen clinical practices for more consistent, proactive, and language concordant vaginal bleeding and subsequent menstrual care postpartum. Menstrual equity is an important part of dignified and safe care.

Analyzing Alternative Futures Facing Iranian News Organizations in the Post-Corona Era

Objective: This study aims to analyze the alternative futures facing Iranian news organizations in the post-Corona era. Methodology: To achieve this objective, a qualitative method was employed in two sections, including semi-structured interviews and the Delphi technique. In the present study, the statistical population comprises media managers and communication faculty members. A purposive sampling method was used to collect the sample. Findings: The research findings indicate that increased speed in content production, audience inclination towards using capsule information, the decline of official media with the development of social media platforms, the phenomenon of influencers and their news authority, the use of artificial intelligence, the Internet of Things, and augmented reality in media and news production, the reduction of print media, the decrease in face-to-face communication content, the increase in superficial content, and the expansion of podcast use are considered the most significant transformations in the content produced by news organizations, especially from a technological perspective, in the future. Additionally, based on the results obtained from data analysis in the Delphi section, the most influential factors on the alternative futures facing Iranian news organizations in the post-Corona era are, respectively, the management and governance of the internet, algorithms, and big data, and the transformation of each individual into a separate information source. Conclusion: Therefore, any organization, including media organizations, must incorporate these changes into their policy-setting and decision-making processes to ensure their continued existence.

Online Communication of Marxist Theory in the New Media Era

Abstract This paper explores the development status of Marxism on the Internet by collecting Chinese Internet information. A theoretical model of Marxism’s online communication effect in the new media era is constructed by using the fuzzy comprehensive evaluation method, and all kinds of key factors affecting the effect of Marxism mass communication in the new media era are clarified. In response to the empirical research results, specific measures and strategies are proposed in five aspects, namely, communicators, communication content, communication channels, communication audience, and communication environment. The results show that with the development of new media, the penetration rate of Chinese Internet users will exceed 50% by December 2023. The number of Internet media in Chinese government organizations continues to grow, totaling 269,472. The cultivation of Internet Marxism is fragmented, and it is necessary to aggregate and integrate resources in the future. In the guideline layer indicators of Marxist Internet communication effect, the weight of communication content is 0.4187, which is the main factor in the decision-making system, followed by communication audience (0.1845). Downloading and rewarding behaviors in the program layer indicators have a significant impact on the communication effect.

Digital Technology Drives Changes in the Communication Order of Hunan Sports and Culture

Abstract In the rapid development of digital technology, it has become urgent to explore the order change and development strategy of sports culture communication. This study extracts and analyzes the factors affecting the order change of sports culture communication through partial least squares regression and nearest neighbor component analysis. It was found that between 2016 and 2023, the communication channels, contents and audience order of sports culture in Hunan changed significantly, in which the traditional media communication accounted for 82.52% in 2016, while 81% of the residents accessed sports information through WeChat (26.22%), microblogs (27.73%), and computer webpages (26.78%) in 2023. In 2018 and 2019, the proportion of sportsmanship culture in the overall sports culture communication content is 40.77% and 38.87%, respectively. The development suggestion model in this paper provides an essential reference for the future order change of sports culture communication in Hunan region.

Modeling marketing communication in a farm plant care information system

The article substantiates the need to use the marketing communication channel in specialised software for agriculture. The purpose of such a channel is to provide information to farmers about the availability of planting material, technical means that ensure the processes of the production cycle, services of specialized contractors, etc. in the market. The content of such a channel in the software should be personalized, i.e., based on the user profile and his activity in the software product. The aim of the research is to create an information model that demonstrates the transformation of software product processes when implementing a marketing communication channel. To realize the goal, all the key objects involved in the mentioned processes are established, all the links between them are established. The obtained results became the basis for using the method of information modeling in order to create a model of the process of interaction between users of the system, its main modules and the module responsible for generating content for marketing communication. The developed model shows the information flows arising between the subjects of interaction during the realization of the functional capabilities of the information system.

A Too Intimate Internet: What is Wrong with Precise Audience Selection?

AbstractIt is commonly recognized that the modern capacity for mass online communication carries various dangers: fake news, rampant conspiracy theories, trolling, and so forth. It is less commonly realized that moral problems remain when the contents of online communications are completely innocuous. This article discusses one of the noteworthy features of modern digital technology, the fact that it is possible to precisely target specific audiences, and argues that this can make mass communications such as advertising and political campaigns morally problematic. What is more, this holds even if the communicator is using only rational persuasion. In being selective about who sees which arguments, one becomes liable to mislead the audience despite sticking to honest, evidence-based, rational argumentation.