The Virtual and Realistic Journey of Digital Human: An Assemblage of Urban Communication

Abstract

Artificial intelligence technology provides conditions for the development, improvement, and promotion of digital humans. As a hot spot in current social media, digital humans have formed a continuously changing but relatively stable urban assemblage with elements such as urban image architecture, urban cultural communication, and urban image in social platforms. From the assemblage perspective, this paper analyzes the content of virtual people and urban culture communication in social media though assemblage ethnography. These materials show that in the social environment of rapid development and change of new technology, active use of new technology and new media platforms is conducive to the dissemination and development of traditional culture, while increasing the attraction to young audiences and building a dynamic urban imagination. It also emphasizes the importance of paying attention to the interaction between humans and non-humans and breaking the boundary between virtual and reality in the ever-changing social environment.