Nowadays, communication skills are of utmost importance in all social, academic and work environments. These tools are fundamental because they allow a correct integration in these spaces, providing the security of being active agents and transformers of realities based on their actions, thoughts and ideas. When these skills are not well developed or do not exist in individuals, they face disadvantages that hinder their progress in various processes. Faced with this reality, it is necessary to have good communicative competence. Schools must give priority to the formation of competent human beings, with solid rhetorical, argumentative and reflective bases, capable of contributing to the environments in which they find themselves and of transforming their reality. Considering the above, this text aims to present some reflections on the importance that academic institutions should give to the development of oral argumentation, rhetoric and critical thinking as fundamental bases of education.