Commodification Of Content Research Articles

Application of Media Political Economic Theory in The Kick Andy Program on Metro TV with Childfree Theme

The phenomenon regarding Childfree has now become a Viral and Trending Topic on social media. Childfree itself is a decision for married couples who decide not to have children in their household. This decision is being widely discussed so that when this issue is broadcast on television media it has the opportunity to get high ratings. This research aims to analyze editorial in commodifying the content (commodification of content) of an event into an interesting show that is worth broadcasting and worth selling to produce a profit for the company. This research method uses a qualitative approach, with a constructivist paradigm and uses data collection methods through observation. The findings from this research are the commodification of content or issues regarding childfree. There are political economic interests carried out by capital owners so if we look at it from this point of view, it can be seen as something that was born because of the domination of one group over another group in the form of control for profit and being a capitalist agent. It is hoped that the implications of this research can enrich case studies regarding the political economy of the media. Thus, in the future the viewing public will be "media aware" and the media can be utilized as fully as possible, not only from a commercial perspective.

Towards the engagement economy: interconnected processes of commodification on YouTube

A dominant way for digital platforms to generate revenue has been through the sale of audiences to advertisers encapsulated by the idea of the attention economy. This model has been challenged in recent years due to competitive and political pressures on platforms. In this paper, we use YouTube as a case to understand how processes of commodification are changing on digital platforms. We demonstrate that YouTube furthers the commodification of content, audiences and creative labour by cultivating commercial interactions, standardising exchange mechanisms and constructing systems of trust. The platform enables producers and retailers to sell digital and physical goods to users, advertisers to capture audiences’ interest and brands to establish partnerships with producers. In sum, we show how YouTube not only monetises attention but commodifies all forms of engagement through its marketplaces with consequences for the precarity of users and producers on the platform.

Talk shows: A thematic exploration deciphering commodification, branding and links to capitalism in the media sphere

Celebrity talk shows are perceptive illustrations of how they are rooted in profusion of flattery for the bourgeois class, and applaud class consciousness to the extent of normalizing it. This paper encapsulates the trends and patterns in the media sphere through the talk show, Simi Selects India’s Most Desirable and how it flourished as a celebrity’s brand augmenting platform. The study reads into commodification of content, links it to capitalism and also how it is a celebrity branding or rebranding platform. Using the talk show as an apparatus, this work integrates the political economy of communication approach with Critical Discourse Analysis (CDA).

REPRESENTASI MASKULINITAS DALAM IKLAN TELEVISI (ANALISIS SEMIOTIKA IKLAN NIVEA MEN ‘BERUBAH EXTRA CERAH’ VERSI ADIPATI DOLKEN)

This research discusses the representation of masculinity in the advertisement of Nivea Men Changing Extra Bright and the Adipati Dolken Version of Gatsby Styling Pomade which aims to identify and reveal the meaning of masculinity behind the message. This type of research is qualitative research with Roland Barthes' semiotic model which has core concepts, namely signs, denotations, connotations and myths. The results are masculinity depicted in the two advertisements is divided into two types of masculinity, namely traditional masculinity and new (metrosexual) masculinity. With the myths that were found, namely: (a) Nivea Men 'advertisement' Turns Extra Bright: Self-confidence increases after washing your face and masculinity which is macho. (b) Adipati Dolken version of the Gatsby Styling Pomade: Men today who pay attention to appearance and men with their automotive world. For the analysis of commodification found, namely: (a) Commodification of Content and (b) Commodification of Audiences.

The Commodification of Virtual Community Content in Increasing Media Traffic

Traffic is activity on a page of a site resulting from Internet visits and activity on that page. The more a site is visited, and the more activity Internet users engage in on the site’s pages, the higher its traffic. Traffic is like an audience on a television station, listener to the radio station, or circulation on print media. Traffic is the overall activity of readers on online media sites. Data collection from cnnindonesia.com is the commodification of content in an online forum, as in Kaskus and Kompasiana. The media are certainly competing to present exciting news content so that their readers remain loyal to their online. Exciting content on news portals and other efforts are employed solely to increase traffic. One such effort is the use of referral traffic, that is traffic which comes from other websites other than the major search engines, sources such as forums, blogs, and minor search engines are categorized as referral traffic. Visitors come to the online media portal through other websites and blog intermediaries. Although the contribution of made by referral traffic is not as great as the other sources, this practice considered quite useful as it does increase traffic in the media, traffic which is essential—and a measure of success.

The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors conclude that <em>Tribunnews.com</em>, the cyber media news, and the object of this research, makes social media a commodity and a content distribution channel, by involving all parts of the newsroom to utilize social media (structuration). The commodification of content is carried out by making information on social media an initial source for news production. Audience commodification by using the followers of social media accounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by <em>Tribunnews.com</em> for profit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news included in the media group—without providing additional wages. Spatialization was carried out by using social media as a means of news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet, including through smartphones and social media. Structuration achieved through the formation of a team dedicated to managing the use of social media in the production and distribution of news.

Komodifikasi Musik Resepsi Pernikahan di Bandung

The term cover here means to re-sing or re-perform a song. The process of covering a song is essentially an adaptation, in which much of the value lies in the cover musician’s interpretation. Covers can easily be found at wedding receptions in the case of performing popular songs and romantic themes. This research studies about pop cover songs on wedding receptions, using commodification theory by Vincent Mosco. Data collection methods are literature studies, interview, and observation. From this research, the results show that the commodification of pop music covers are as follows: (1) commodification of content, cover songs are packaged into a romantic musical performance, as if giving a message or “meaning” that a wedding party without musical entertainment would be felt less lively (2) commodification of audiences, the bride as clients are used as a source of economic (3) commodification of labor, skill and service of musicians as workers, are treated as commodities and rewarded in return. Wedding reception as popular culture is closely related to a society prioritizing prestige and image rather than just utilities. Keywords: commodification, cover, wedding music

Dakwahtaiment Televisi Lokal (Tinjauan Kritis Atas Komesialisasi Dakwah JTV Surabaya)

Dakwah adalah sebuah proses mempengaruhi, maka efektifitasnya perlu ditunjang dengan keberadaan media. Namun eksistensi media pada gilirannya seperti pisau bermata dua. Di satu sisi memberikan kemudahan dan keterjangkauan yang lebih luas, akan tetapi media juga berkonsekuensi pada potensi menjadikan agama sebagai bahan komoditas ekonomi. Dampak terakhir inilah yang akan diungkapkan dalam artikel ini. Dengan melakukan kajian lapangan melalui metode kualitatif, berhasil menemukan kesimpulan penting yaitu: 1) Proses dakwah yang dijalankan oleh JTV didesain dengan menggunakan beberapa instrument pendukung, seperti musik dan juga MC yang wajib memiliki selera humor tinggi. 2) fitur-fitur komersialisasi dakwah JTV antara lain; komodifikasi konten, audien, instrinsik dan ekstrinsik 3) Adapun faktor-faktor yang menjadi determinasi primer dalam melakukan proses hiburan program dakwah di JTV adalah; 1) menarik animo masyarakat, 2) menaikkan ratting and share, 3) memancing pihak iklan untuk mensosialisasikan produknya melalui siaran dakwah di JTV.

KOMODIFIKASI WACANA SENSITIF GENDER FIRZA HUSEIN DI MEDIAINDONESIA.COM

The coverage of sensational conversations in the context of pornography between Rizieq Shihab and Firza Husein became interesting to be exploited by the media with a tendency to focus on female actors rather than male actors. On the other side, the media is also careful to package the news according to their interests. The researcher chose Mediaindonesia.com as an object of study that helped publish the news stories about pornography Firza Husein throughout 2017. The purpose of this study was to find out MediaIndonesia.com positioned women in the news discourse and the commodification process formed in the discourse.
 This research uses qualitative research methods using Sara Mills discourse analysis. Data collection techniques used are documentation, observation and interviews. The subjects involved in this study were MediaIndonesia.com. The unit of analysis of the data taken is 5 news by using pusposif based on google analytics.
 The results of the study show Firza Husein to be the object to be discussed and the Police become the narrator, then Rizieq Shihab is shown as a victim of slander. Commodification of content seen is news raised from a legal point of view, workers who are involved in totality in digging information, then audiences are harassed to advertisers with invitation adverts and government adverts categories that are displayed in the form of special news columns.

KONGLOMERASI MEDIA DAN POLITIK: ANALISIS KOMODIFIKASI TV SATELIT BERLANGGANAN INDOVISION DALAM PESTA DEMOKRASI

Media ownership is closely related to political-economic interests. Whether it involves power over the economic industry that encompasses its fields, as well as power in the political sphere. Ownership of subscription satellite TV also has its own advantages in the sphere of media-political economy. In the momentum of the 2014 legislative and presidential elections, subscription satellite TV Indovision as a subsidiary of broadcast media owned by Harry Tanoesodibjo has its own role. In this article, Indovision's role in the democratic party was analyzed by looking at the theory of commodification of audiences and the commodification of content, both of which are interrelated in perfecting the commodification of political advertising content in Indovision subscription TV. The analysis was carried out using a qualitative descriptive research method with the presentation of several points, including Indovision Domination in the Subscribed Satellite TV Market; Indovision Commodification (covering commodification of audiences and content); and Commodification of Political Advertising Content. Keywords: Political Economy of Media,, TV Cable, Content Commocification, Audiens Commodification.

Programming Content in Malaysian Television

This paper seeks to examine and discuss the implications of recent trends such as liberalization and deregulation in the Malaysian television industry, specifically on the increasing commodification of content and audiences.Since the middle of 1955, the Malaysian broadcast industry witnessed an acceleration of the privatization, liberalization and deregulation processes, as a result of the introduction of a second private television station (Metrovision), the first round-theclock cable television system (MegaTV) and the first digital satellite television service (ASTRO–All Asia Television & Radio Company). The introduction of the new players in the field stiffened the competition and spurred the first private television station (TV3), for example, to diversify its activities in other core-related businesses, such as movie production, home shopping programmes and mini cinema franchise. With the increase in television stations, broadcast hours and transmission costs, television networks also resorted to capitalizing on the audience's narcissism by including the public in various shows to save on production costs. The audience is also increasingly constituted as onsumers as evidenced by the proliferation of direct selling or sales promotional programmes in all the television channels, particularly the two commercial ones.