Commercial Dimensions Research Articles

Walking histories: narratives of young urban dancers in the city of Rio de Janeiro (Brazil)

ABSTRACT The aim of the study is to investigate the construction of street dances in the city of Rio de Janeiro, describing urban dancers and their daily ‘art of doing’, listening to their voices and observing their physical and virtual interactions. In this paper, a specific methodological approach is applied towards a tactical plan in order to understand the urban dance phenomenon within the universe of hip-hop culture. This particular approach includes the analysis of eleven narratives of young dancers and their everyday experiences, their personal life stories, interlinked with categories such as masculinity and business. The results reveal the complexity of hip-hop and street-dance culture in general, and specifically among young Brazilians. The narratives of these young men have provided an effective means for representing hip-hop dancers’ concerns and bodily articulations in order to comprehend their dance practice and the construction of spaces, but also indicate aesthetic and commercial dimensions.

Geometrical optimization and evaluation of the bridge safety guardrail

Abstract Lately, the rapid growth of traffic led to the construction of a new freeway bridge to ease the road congestion. This paper studied the crash behaviour of steel guardrails for semi-heavy traffic roads used on bridges. The guardrail structure is tested according to the SR EN 1317 standards at two velocity cases, corresponding to the TB 11 and TB 51 impact test description. To perform this evaluation study, the guardrail structure is first modelled in CAD environment software, respecting the commercial dimensions. The boundary conditions, the material properties assignment, and the load case creation are done by using dedicated FEA software. The obtained results are analysed and are proposed some design improvements to the base guardrail structure. The improved guardrail structure is tested under the same work conditions as the base structure. The conclusions of this research are presented in the last part of the paper.

Turning universities into data-driven organisations: seven dimensions of change

AbstractUniversities are striving to become data-driven organisations, benefitting from data collection, analysis, and various data products, such as business intelligence, learning analytics, personalised recommendations, behavioural nudging, and automation. However, datafication of universities is not an easy process. We empirically explore the struggles and challenges of UK universities in making digital and personal data useful and valuable. We structure our analysis along seven dimensions: the aspirational dimension explores university datafication aims and the challenges of achieving them; the technological dimension explores struggles with digital infrastructure supporting datafication and data quality; the legal dimension includes data privacy, security, vendor management, and new legal complexities that datafication brings; the commercial dimension tackles proprietary data products developed using university data and relations between universities and EdTech companies; the organisational dimension discusses data governance and institutional management relevant to datafication; the ideological dimension explores ideas about data value and the paradoxes that emerge between these ideas and university practices; and the existential dimension considers how datafication changes the core functioning of universities as social institutions.

Determination of mineral content and antimicrobial activities of sumac (Rhus coriaria L.) grown under Kilis ecological conditions (Turkey)

In this study, it was aimed to determine the antimicrobial activity of sumac (Rhus coriaria L.) fruits naturally grown in Kilis region and frequently used in the food of the people and to make antibiograms of the used pathogens. The antimicrobial activity of ethanol, methanol, water and petroleum ether extracts of Sumac (Rhus coriaria L.) fruits was investigated. The antimicrobial effect of the obtained extracts was tested on Escherichia coli, Staphylococcus aureus, Pseudomonas spp., Bacterial strains and Penicillium thomi and Aspergillus parasiticus fungi according to disk diffusion method. Antibacterial effects of extracts of Rhus coriaria L. fruits with different solvents on different test microorganisms were measured by disc diffusion method. In the study, it was determined that the bacteria used were susceptible / resistant to various antibiotic discs, and that the ethanol extract from the microorganisms used had a maximum effect of 33 mm on the S. aureus strain. Methanol extracts (10-30 mm) of the fungi used were found to be more effective. It has been observed that petroleum ether extracts do not act against the microorganisms used. In general, it has been determined that there is antimicrobial property and protective effect against microorganisms as a natural product. Sumac is a natural food substance abundantly consumed in the region according to other regions. Consideration of commercial dimensions around the world is considered to be an important source of income in the development of our country.

Turkish-Israeli economic relations in the new normalisation environment

ABSTRACT Normalization indicates that states have opened a new page in their bilateral relations, and while it does not cover some problematic areas in relations and does not offer a final solution, it serves to create a reasonable basis for dialogue. The concept of normalisation includes the capacity to transform not only the political but also the economic dimension of Turkish-Israeli relations. This article contends that before the normalisation process in the bilateral relationship, the economic and especially the commercial dimension of the relations remained at a certain level and maintained its strong position even during tense diplomatic and political periods. In this context, the article draws attention to the fact that the normalization of Israel-Turkey relations is an ongoing process and aims to indicate that despite the existence of some disagreements, the search for cooperation on specific issues of common interest may continue.

WALKING HISTORIES: NARRATIVES OF YOUNG URBAN DANCERS IN THE CITY OF RIO DE JANEIRO (BRAZIL)

The aim of the study is to investigate the construction of street dances in the city of Rio de Janeiro, describing urban dancers and their daily 'art of doing', listening to their voices and observing their physical and virtual interactions. In this paper, a specific methodological approach is applied towards a tactical plan in order to understand the urban dance phenomenon within the universe of hip-hop culture. This particular approach includes the analysis of eleven narratives of young dancers and their everyday experiences, their personal life stories, interlinked with categories such as masculinity and business. The results reveal the complexity of hip-hop and street-dance culture in general, and specifically among young Brazilians. The narratives of these young men have provided an effective means for representing hip-hop dancers’ concerns and bodily articulations in order to comprehend their dance practice and the construction of spaces, but also indicate aesthetic and commercial dimensions. Keywords: Hip-hop; dance; urban; masculinity; Brazil.

A-110 Analytical Performance Evaluation of Diazo Bilirubin Assays on the Atellica CH Analyzer

Abstract Background Measurements of bilirubin are used to evaluate liver function. The two most common methods to measure bilirubin are the diazo method (based on measuring the color of azobilirubin) and the vanadate method (based on chemical oxidation). Advantages and disadvantages of each method are well-documented in the literature. This study was designed to evaluate the analytical performance of two new diazo-based methods: the Atellica® CH Total Bilirubin (D_TBil)* assay and the Atellica CH Direct Bilirubin (D_DBil)* assay on the Atellica CH Analyzer. Methods Precision and method comparison (MC) were used as performance indicators for the diazo-based assays. Precision studies were performed according to CLSI EP05-A3. Human serum samples were spiked with either conjugated or unconjugated bilirubin. One aliquot of each sample pool was tested in duplicate in two runs per day >2 h apart for >20 days. MC studies were performed according to CLSI EP09-A3. For total bilirubin comparisons, human serum samples (n = 100) were analyzed using the Atellica CH D_TBil assay and the commercial Dimension® Total Bilirubin (TBI) assay. Direct bilirubin comparisons were performed by analyzing human serum samples (n = 100) using the Atellica CH D_DBil assay and the commercial ADVIA® Chemistry Direct Bilirubin_2 (DBil_2) assay. Results Representative precision and MC results for each assay across the indicated sample ranges are listed in the table. Over the two assays tested, repeatability and within-lab %CVs were <2.0% and <3.5%, respectively. Slopes determined by the Deming linear regression model were approximately equal to 1. Conclusion Evaluation of the Atellica CH D_TBil and D_DBil assays demonstrated good precision and equivalent performance compared to commercially available assays.

Techno-economic identification of production factors threatening the competitiveness of algae biodiesel

The majority belief is that microalgae is the most promising potential feedstock for biodiesel production while it can also be used for treating wastewater. After the microalgae biodiesel is mixed with proper additives, it can even outperform some conventional fossil fuels, not to mention its environmentally friendly nature. Although the mainstream view is that microalgae production costs are small and will be even smaller once mass production is implemented, no reviewable reports are traceable to support these claims. Only a few studies are available that address the commercialization aspects of microalgae mass production and the economy of its subsequent refining into biodiesel. The prevailing view is that microalgae cultivation is fully mastered, while most production costs refer to energy consumption, where there is much room for optimization. The current review focuses on the financial aspects of microalgae production via bioreactors. Economic considerations are also given to the less common alternatives such as harvesting from natural habitats, production of biogas, or nutrient regeneration. Synergies from the combination of these methods are also taken into account. Our analysis confirmed that the cost-competitive microalgae biodiesel business strongly depends on the microalgae production cost, which is strongly defined by the running cost of the production technology. However, it is claimed that no technology could be found that was ready to be transformed into commercial dimensions and made it possible to produce microalgae at a price that creates at least a remote possibility of running profitable algae biodiesel business in the current state of the market.

A Comparative Model Analysis of Predictors of Community Pharmacists’ Collaborative Practices in Two Southwestern States in Nigeria

Background: In community pharmacy practice, pharmacists are expected to engage in collaborative activities to deliver quality service to clients. However, due to the hybrid nature (social and commercial dimensions) of the practice, certain subjective behavioral norms-competitive and information-sharing behavior may have potential influence on the collaborative behaviors of community pharmacists
 Objectives: Based on the theory of planned behavior framework, the study tests the influence of subjective norms-competitive behavior and information-sharing practices on the collaborative behavior of community pharmacists; and, investigated possible differences in the perception of respondents in two southwestern states in Nigeria
 Methods: A cross-sectional quantitative study with randomly administered questionnaires to 421 community pharmacists from two purposively selected states- Lagos (230) and Ogun (191) in southwest Nigeria. A structural equation model was developed using Analysis of Moment Structures software (AMOS). Group differences were evaluated using the chi-square difference test.
 Results: Competitive behavior and information-sharing behavior are substantial predictors of collaborative behaviors among community pharmacists (R2=0.97, p<0.001). Multigroup analysis revealed differences in perception between respondents in the densely populated and less densely populated settings. Model comparisons revealed insignificant group differences.
 Conclusion: The study confirmed that information-sharing and competitive behavior have a positive and significant influence on collaborative behavior. The findings of the study imply that no link exists between the geographical placement of community pharmacists and differences in their practice behavior. Professional associations and regulatory bodies should provide training and engage in participatory workshops to strengthen the right collaborative attitudes among community pharmacists. The study provides a theoretical framework for further studies in inter- and intra-professional relations among healthcare professionals.

Linking entrepreneurial orientation and supply chain resilience to strengthen business performance: an empirical analysis

PurposeThis study examines the interactions between entrepreneurial orientation, supply chain resilience (SCRES) as well as the financial and commercial dimensions of business performance.Design/methodology/approachDrawing on a literature review, the authors develop a research model to identify positive relationships between five specific dimensions of entrepreneurial orientation, SCRES and business performance based on the dynamic capabilities view. The hypotheses are then empirically validated by applying partial least squares structural equation modeling (PLS-SEM) on survey data obtained from a questionnaire and 168 global companies.FindingsThe results partially support the hypotheses and suggest that entrepreneurial activities complement the resilience of supply chains to sudden disruptions and therefore also foster competitive advantage.Originality/valueThe relationships between entrepreneurial orientation, SCRES and business performance are examined and validated empirically in a single model, bridging the gap between these distinct research streams and shedding further light on supply chain risk management.

Navigating the complex space of journal editing: Exploring the tensions between the intellectual and commercial dimensions of academic publishing

British Educational Research JournalVolume 49, Issue 1 p. 1-4 EDITORIAL Navigating the complex space of journal editing: Exploring the tensions between the intellectual and commercial dimensions of academic publishing Emma Wainwright, Corresponding Author Emma Wainwright emma.wainwright@brunel.ac.uk orcid.org/0000-0001-6490-7160 Brunel University London, Uxbridge, UK Correspondence Emma Wainwright, Brunel University London, Uxbridge, UK. Email: emma.wainwright@brunel.ac.ukSearch for more papers by this authorDavid Aldridge, David Aldridge orcid.org/0000-0002-8601-6366 Edge Hill University, Ormskirk, UKSearch for more papers by this authorGert Biesta, Gert Biesta orcid.org/0000-0001-8530-7105 University of Edinburgh, Edinburgh, UK Maynooth University, Maynooth, IrelandSearch for more papers by this author Emma Wainwright, Corresponding Author Emma Wainwright emma.wainwright@brunel.ac.uk orcid.org/0000-0001-6490-7160 Brunel University London, Uxbridge, UK Correspondence Emma Wainwright, Brunel University London, Uxbridge, UK. Email: emma.wainwright@brunel.ac.ukSearch for more papers by this authorDavid Aldridge, David Aldridge orcid.org/0000-0002-8601-6366 Edge Hill University, Ormskirk, UKSearch for more papers by this authorGert Biesta, Gert Biesta orcid.org/0000-0001-8530-7105 University of Edinburgh, Edinburgh, UK Maynooth University, Maynooth, IrelandSearch for more papers by this author First published: 10 January 2023 https://doi.org/10.1002/berj.3852Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Volume49, Issue1February 2023Pages 1-4 RelatedInformation

Methodology for the photovoltaic solar energy projects evaluation

Scientific evidence points to the excessive use of fossil fuels as responsible for climate change. Within the world's high energy consumption, electricity has been the element with the fastest-growing demand in the last 25 years. The increase in renewable energy generation sources has transformed the global electricity supply, positioning electricity as a response to environmental challenges. Unfortunately, thousands of projects proposed and developed over time either have not met the expectations or have not been implemented. One of the most important reasons for these inconveniences is that these projects do not include a comprehensive feasibility analysis and evaluation methodology. The current proposals mainly consider a technical-financial evaluation and leave aside other essential evaluations such as social, environmental, legal, political, economic, and technological, which, when not evaluated, negatively impact the project. Consequently, it is proposed to innovate the development of a comprehensive evaluation methodology that includes the essential variables of the social, environmental, political, legal, technical, technological, financial, economic, and commercial dimensions that mitigate the frequent problems that occur in photovoltaic solar energy

Brief Synopses of New Arabic-Language Publications

Brief Synopses of New Arabic-Language Publications

From islands to territorial empire: The French colonial administration at Gorée and the environmental causes of continental expansion after the Seven Years War

This article explores the relationship between islands and the continental shore through the lens of the French colonial administration at Gorée after the Seven Years War. In this period, the French Ministry of the Marine deliberately sought to check French territorial expansion across the globe in order to favor France’s lucrative plantation complex in the Caribbean. As part of this official policy, Gorée was deemed critical for the protection of the French slave trade, but not seen as a point of departure for colonial empire on the African continent. Unreliable provisioning from the metropole, labor shortages, and environmental conditions at Gorée, however, pushed local French administrators to rely on the African mainland for resources, nourishing expansionist ambitions in the process. Focusing on the environmental, geo-political, and commercial dimensions of island-continental interaction at Gorée and the Senegambia’s coast, this article brings into view unaddressed tensions among official French imperial policy, colonial provisioning, and territorial expansion.

Foreign Experience of Graffiti Commercialisation: from Objection to Cooperation

The purpose of the work is to comprehend graffiti commercialisation process in the European countries and the USA, determine the peculiarities of interaction between graffiti artists, the advertising industry and private companies. The methodology of the research stipulates the use of axiologic, semiotic, comparative analysis, hermeneutic interpretation of the basics of interdisciplinary, namely cultorologic and artistic, approaches. The stated methodological set of tools allows clarifying the peculiarities of graffiti inclusion into the commercial field and the attitude of graffiti artists to the defined phenomenon. The scientific novelty of the work consists in the discovery of the dynamics of graffiti inclusion into the commercial dimension of art, classification of the behavioural patterns in the writers’ attitude to their art monetisation. Conclusions. Graffiti overcame the barrier of hostility with the society and identification with the rebel demonstration of marginalised groups and acquired the characteristics of legitimised form of art in the European countries and the USA, paradoxically holding down therewith romanticised criminal identity that has made it a commercially demanded artistic object. The main behavioural patterns in the writers’ attitude to graffiti commercialisation are negative, integrative, and neutral, the correspondence to which is determined by the degree of interaction with business representatives and authority.
 Key words: street art, graffiti, commercialisation, graffiti writer, advertisement, company.

Labour, Self -Care and Respite: Neoliberal Rationalities in Sleep Crisis Rhetoric

This article tracks the emergence of sleep discourse in the past ten years in the USA, illustrating a democratisation of this rhetoric insofar as it has begun to interpellate populations beyond midlife women. Despite the sociological and demographic inequities associated with sleep deficits in marginalised populations, the much vaunted 'sleep crisis' is more widely appreciated as a distinct self-care frontier. Such behavioural scripts resonate with exaltations of the self as resilient entrepreneurial problem-solver and are linked to the broader positioning of self-care as salve for the injuries of neoliberalism. Beginning with sleep's ties to women's wellness and consumerist culture writ large, we apprehend sleep as an economy, one with staggering new commercial dimensions. Sleep remedies tend to be focused narrowly on the acquisition of products and technologies (sleep sprays, essential oils and melatonin gummies, blackout curtains, premium bedding, sleep apps, sound machines, adult sleep coaches), all of which come under consideration here. The investigation then turns to the heightened attention paid to the experience of sleep during COVID-19, discusses how sleep discourse articulates to and with a sense of ambivalent dispossession from work regimes and, finally, argues that the sleep crisis has been leveraged to intensify neoliberal brutalities.

Review: L’unique et le véritable: Réputation, origine et marchés alimentaires (vers 1680–vers 1830), by Philippe Meyzie

Review: <i>L’unique et le véritable: Réputation, origine et marchés alimentaires (vers 1680–vers 1830)</i>, by Philippe Meyzie

The Role of Sports Contracts in International Trade Contracts

Sports activities, which were originally considered entertainment, have become a large industry and, consequently, their commercial dimensions have gained special prominence. Iurged to address this problem in the form of scientific research the fact that, now, sport is an independent commercial phenomenon, both in civil and international trade. Thus, in the first place, the concept of sports contracts is analyzed. This research has used descriptive, analytical methods and bibliographic research with valid legal sources to collect information. The results ofthe study showed that the formation and dissolution ofthe sports contract is subject to special rules, international and national, which have distinguished it from the general rules of other contracts. Therefore, due to the expansion of professional sport, special regulations in various sports-related fields are an undeniable necessity and, at the same time, a novel field for scientific legal study.

Perceptions and Attitudes of the Stage Arts Audience on Marketing Mix Variables

"Performing arts meet a wide range of audience needs. Some spectators make the decision to participate because they are interested in the program, while others are attracted by the interpretive qualities or by famous artists. The decision on the characteristics of the artistic product delivered to the public involves solving a dilemma between its artistic and commercial dimension, between the resources and the available budget and the aspirations of the directors. The distinction between entertainment and art is not always very rigid. There is a preconception about an art show that could be perceived as boring and inaccessible to the uncultivated public. The main purpose of the research is to analyze the public's perception of the elements of the marketing mix for the artistic product in the performing arts. Descriptive research was conducted through the questionnaire-based interview. Consumers are more inclined to seek to satisfy an emotional need by consuming artistic products or to learn something new, diversifying their level of education. Keywords: extended marketing mix, performing arts, stage arts audience, spectators’ perceptions JEL classification: M31, L89. "

COMMERCIALIZATION OF ART IN THE CONTEXT OF CONSUMPTION CULTURE

The Enlightenment philosophy, inspired by the intellectual movements of the Renaissance and Reformation, emerging from the scholastic darkness of the Middle Ages, led to the emergence of the Industrial Revolution with its strong light; With the great acceleration given by the production, it has become the dominant ideology of science, culture and art by spreading first to Europe and then to the whole world. Modernism, which was shaped by the idea of Enlightenment, transformed into capitalism in a short time and caused the formation of a consumption culture. The enlightenment ideology brought the understanding of "objective reason" and "progressive history" to humanity, which transformed it into a consumer society shaped by capitalism instead of the "promised paradise". This is why the 'Age of Modernity' is called the age of capitalist transformation. The spread of capitalism to the whole world has been achieved through mass communication and production techniques. TVs, which are the broadcasting organs of capitalism, have become the main tool of capital transformation and have ensured the spread of consumption culture with advertising and marketing techniques. Modernism has carried the material, thinking and comprehension stages of art to a materialistic dimension within a structure that is far from emotional, formed by a technocentric and mechanical mentality. Art integrated with technology has become commodified with capitalist regulation and institutionalization; has gained a commercial dimension. Pop Art, which emerged in the 1960s, has become the symbol of commercialized art; It has emerged as an art movement that deals with the consumption society and its values. Andy Warhol, the famous representative of Pop Art, is one of the artists known to play a role in the commodification of works of art. Warhol's art has made serious contributions to the process of transforming today's art into commodity aesthetics. Meta art/aesthetics is a tradeable world of copies. This artificial world has turned into the real world in the consumer society, which can be reproduced in line with the possibilities of art production technologies; They have become objects of consumption whose uniqueness has been lost. Keywords: Art, Consumption Culture, Commercialization, Kitsch, Andy Warhol