Commerce Market Research Articles

A Case study for Agricultural Mobile Commerce Application Using Oauth Based Real-time Information Sharing Technique

This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

Not all seals are equal: An experimental investigation of the effect of third-party seals on purchase probability in electronic commerce

Many online retailers display third-party seals on their website in order to signal their trustworthiness to potential customers. However, it is unclear whether and under what conditions such seals are effective in raising purchase probability. This article adds to the literature by testing and comparing the efficacy of two third-party seals. Both seals are common in the European electronic commerce market, but their dissemination differs vastly. Results from an online laboratory experiment with 300 subjects show that the two seals are not effective on average. However, this result is driven by the low-dissemination seal; its insignificant effect masks the high-dissemination seal's positive effect on purchase probability. Hence, evaluating third-party seals based on their average effect can be misleading. These results have important implications for electronic commerce research, consumer policy, online retailers, seal providers, and market analysts.

Research on the Electronic Commerce Market Survey Based on Normalization Kernel Principal Component Analysis

As a new kind of consumption mode, the online group buying is familiar to consumers and many consumers adopt this new consumption mode. We can conclude online consumption as one of the electronic commerce. Electronic commerce is known as utilization of computer technique, network technique and telecommunication technique to achieve the entire electronic commerce (business transactions) process electronically, digitally and networked. From the view of the consumption patterns, the online group buying(so called electronic commerce) can be divided into the simple online shopping mode and the mode which combine the online shopping and the entity shopping (that is, O2O mode). Though the domestic E-commerce industry starts later, it develops very quickly. However, the unbalanced development among the different regions results the imbalance of the online group buying market development. Therefore, it is necessary to survey the online group buying market. In this paper, we put forward an improved principal component analysis method- normalization principal component analysis method. This method transforms the negative index and the neutral index into the positive index. And it also transforms the positive index that the index value exists negative values into the index value that the positive indexes are all the positive values. Then it can score these indexes. The experimental results show that the method is feasible and effective.

모바일 커머스 시험 평가 방법

Abstract As smartphone penetration increases are mobile payments service are expanding. Mobile Commerce software market is trend that is soaring. Accordingly, high reliability Mobile Commerce request of high quality are enlarged. And The greater amount of data is going to be more mobile commerce market situation is also gradually increased. In this paper, I surveyed and analysed the general trend and test/certification trend of mobile commerce software, and developed the mobile commerce software quality evaluation metrics base on ISO/IEC 9126 and ISO/IEC 12119, the standard about the quality evaluation. Key Words : Mobile Commerce, Software, Quality Evaluation, Test Evaluation * “이 논문은 2013년 호서대학교의 재원으로 학술연구비 지원을 받아 수행된 연구임“(2013-0325)Received 10 November 2014, Revised 29 December 2014Accepted 20 February 2015Corresponding Author: Hae-Sool Yang(Graduate School of Venture, Hoseo University)Email: hsyang@hoseo.eduⒸ The Society of Digital Policy & Management. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is ISSN: 1738-1916 properly cited.

Affiliate Marketing's Future in India

What exactly is affiliated marketing? It is a type of online marketing technique where an affiliate/publisher promotes a business through an advertisement on their web site and in return that business rewards the affiliate with commission each time a visitor, customer generates sales. Affiliate marketing is also referred as performance marketing and associate marketing. Affiliate marketing core consists of 3 parties:-Advertiser, Publisher, and Consumer. Advertiser can be any company selling products like electronics, books, clothing, and air tickets online or could be insurance company selling policies etc. Publisher is the one who promotes advertiser’s products or services through its website or blog. Consumer is the final and very important part of this cycle who see the advertisement and then makes an action (click) which takes him from publisher’s website to advertiser’s website and after making a purchase it is called conversion. In context to Indian online market, according to IAMAI, the digital commerce market has seen a growth by 33% to Rs 62,967 crore last year as against Rs 47,349 crore. And it is predicted that this online market will touch $50-$70 billion by 2020 for the increasing popularity of online shopping and increase in internet penetration. Online retailers like Flipkart, Amazon, and Yatra.com have already started affiliate marketing in India and the technique is gaining popularity in digital market. The objective of this research paper is to analyze adoptability of affiliate marketing in Indian businesses and the future potential of it.Keywords: Affiliate Marketing, E-commerce, India, Online Marketing

Drivers of Mobile-Commerce Acceptance in India: An Empirical Study

Over the past few years mobile phones have transformed our day to day life and working. With the advancement in wireless and mobile technologies, mobile phones are reshaping the modes how corporates do business and also the ways how consumers interact with businesses. Today, Mobile Commerce (m-commerce) has become the new trend which is expected to make significant impact on the business landscape. In India, the Mobile Commerce market is expected to grow at a CAGR of 71.06 percent by the year 2016. According to a report from Internet Mobile Association of India (IAMAI), the number of mobile internet users in India is expected to double between July 2013 and June 2014 (as depicted in fig 1). There is substantial increase in smartphone users in India. Both of these factors are associated with greater adoption for mobile-commerce in India. M-commerce refers to the usage of a mobile devices for making transactions wirelessly. Chaffey (2009, p.6) defines Mobile commerce as transactions and communications conducted using mobile devices such as laptops, PDAs, and mobile phones, and typically with a wireless connection. Tsalgatidou & Pitoura (2001) indicated that “mobile electronic commerce (MEC) operates partially in a different environment than Internet e-commerce due to the special characteristics and constraints of mobile terminals and wireless networks and the context, situations and circumstances in which people use their hand-held terminals.” Consumers are gradually using mobile devices to connect their online and offline markets. Today, a large number of people are using their mobile phones to look up product information, compare prices and even make online purchases while window shopping in an offline store. Presently, Indian users indulge in mobile purchases for low value transactions such as entertainment services, games, and music downloads. Mobile commerce is quite popular in the developed countries but in India it is in nascent stage and yet to take off. This study captures users’ acceptance behaviour towards M-commerce by applying theory of planned behaviour (TPB) model developed by Ajzen (1991). Data was collected online by using a questionnaire. Data was analysed with SPSS 18.0 and AMOS 18.0. Structural equation modelling (SEM) was used as main analytical tool to analyze the cause and effect relation of the research model constructs. Results indicate that attitude and perceived behavioural control have positive and significant impact on individual’s intention while subjective norm has a positive but not significant impact on intention. Further, intention is found to be significantly and positively related with behaviour.

Analysis on Sport Consumption Behavior under the Environment of E-Commerce

This paper aims to provide the recommendations for the development of sport electronic commerce and sport market operation under the electronic commerce times, with introducing into sports electronic commerce and discussing the develop condition and environment of sport electronic commerce.

Emerging trends regarding accessible accommodation in Dubai luxury hotels

Purpose – The purpose of this paper is to determine how luxury hotel operators in Dubai interpret the current disability laws in the region, and further how they currently provide accessible accommodation to disabled tourists. Design/methodology/approach – This study draws on data collected using document analysis of UAE Federal Law 29 (English translation), Department of Tourism and Commerce Marketing Hotel Classification Manual, some five star hotels’ internal guidelines and semi-structured interviews with 12 hotel representatives. Findings – The majority of participants were unaware of existing statutory law addressing the rights and needs of the disabled community in Dubai. Despite their perceived absence of a legal framework, tendency toward provision of accessible accommodations was prevalent. Uniformly, the participants focused exclusively on tourists with physical disabilities. Practical implications – There is a need for detailed and comprehensive legislation protecting the rights and needs of disabled tourists, particularly in view of Dubai’s successful bid to host Expo 2020. This need will, no doubt, be fulfilled in light of the recent announcement that Dubai will enact its own disability law intended to make the emirate fully accessible to persons with disabilities. Originality/value – Research into the rights and needs of the disabled community has been largely overlooked in the Middle East, an oversight which is due for correction by virtue of an anticipated increase in tourism numbers in Dubai. The opportunity exists for enactment of model legislation taking into account the needs of disabled tourists, expectations of local industry, realities of the marketplace and regional cultural influence.

Online shopping drivers and barriers for older adults: Age and gender differences

The use of the Internet by older adults is growing at a substantial rate. They are becoming an increasingly important potential market for electronic commerce. However, previous researchers and practitioners have focused mainly on the youth market and paid less attention to issues related to the online behaviors of older consumers. To bridge the gap, the purpose of this study is to increase a better understanding of the drivers and barriers affecting older consumers’ intention to shop online. To this end, this study is developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and innovation resistance theory. By comparing younger consumers with their older counterparts, in terms of gender the findings indicate that the major factors driving older adults toward online shopping are performance expectation and social influence which is the same with younger. On the other hand, the major barriers include value, risk, and tradition which is different from younger. Consequently, it is notable that older adults show no gender differences in regards to the drivers and barriers.

Model Path of E-Commerce Adoption in SMEs

Incomplete Internet environment and business affairs of the distribution of information, we Multi-Agent-based collaborative commerce market structure, research and established a trading model and market information efficiency model, which the statute of the e-commerce market microstructure structure and operation mechanism, to avoid the risk of market information asymmetry brought the market allocation of resources to promote cost-effective, reasonable market price for the structural behavior, and optimize trading efficiency and market efficiency of the foundation.

Research Intelligent Precision Marketing of E-commerce Based on the Big Data

This paper analyzed and summarized the development path of electronic commerce marketing based on the big data; the related aspects of intelligent marketing framework has been designed combined with smart technology; and describes its functional structure and operational processes. Taking into account the differences between e-commerce and traditional retail industry; constructed RFMA model combined with characterizes of the electricity suppliers, by means of k-means clustering to achieve the client's precision division. Finally, verified the model of marketing by a c2c transaction data, clarify this model could develop precise marketing strategies to deal with the challenges posed by big data has some significance.

Choquet integral-based product satisfaction inference in consideration of subjective decision-making tendencies

As the Social Commerce market continues to expand, the number of consumers desiring to buy quality products through the Internet increases. The number of products in similar categories, however, is so large that it is difficult for a consumer to choose a product based on price and discount rates. In addition, it is difficult to recommend certain products according to the subjective tendencies of individual buyers. Thus, this study suggests a product satisfaction inference method reflecting the users preferences based on such variables as price, discount rate, number of buyers, and purchase satisfaction, which are most influential in choosing and purchasing goods. To this end, the level of product satisfaction was assessed by determining the Fuzzy Membership Function for each condition of decision-making and Fuzzy Logic-based FIS. To evaluate the level of product satisfaction in reflection of users subjective tendencies, with the disadvantages of FIS excluded, subjective decision-making tools Choquet Integral method and AHP were suggested.

E-Commerce Revolution: A Field Survey on a Success of E-Commerce Applications

Electronic commerce is commonly known as e- commerce. It is a type of business where buying and selling of products or a service is conducted through electronic systems such as Internet and other computer networks. E-Commerce is also used in banking sectors like ATM, mobile banking, credit card, electronic bill payment. However, there is an increasing growth of online banking. For the past four and five years, the growth of e- commerce is 400%. The e- commerce market in India is growing very fast. E- Banking in developing countries is in its early stage of development. However, online banking in a raise. E- Banking in Malaysia emerged in 1981 with the introduction of ATM. On June 1, 2000, the Malaysia bank formally allowed local commercial banks to offer Internet banking services. On June 15, 2000, May Bank, one of the largest banks in Malaysia. As in most markets, credit and debit card payments dominate in India. 44% of online buyers are for payments through credit card, and 41% pays through debit card. Some people prefer to pay through cards only. Retailers in India have started to offer delivery through cards. 24% of people use online bank transfer, 28% respondents have indicated their intention to open an online account and 58% are lead users and followers. Now a day's ATM is the most popular e- commerce transaction. Most of the 8700 ATMs in India are located in the metros and Urban centres although there has been about 30 per cent growth in the number of ATMs developed in the country since 2008.

Customer attribution of service failure and its impact in social commerce environment

As social commerce gains popularity, companies need to address service failure cases that cause expansive consumer damage. While existing literature has examined service failure in the traditional e–commerce market, the unique consumer relational characteristics of social commerce makes it difficult to directly extend current understanding to this business model. Founded on the attribution–affect–behaviour model, this study examines consumer–perceived source of service failure and its impact on negative emotions and post–purchase behaviours. A survey of 300 active social commerce users who have experienced at least one service failure shows that consumers blame failed incidents on social commerce companies and merchants. Regret and disappointment lead to dissatisfaction. Dissatisfied consumers spread negative e–WOM and have lower tendency to repurchase from the same social commerce sites. This study underscores the importance of close collaboration between social commerce companies and merchants in delivering satisfactory services to customers.

Key factors of marketing strategies of mobile service innovations

In order to increase profits, a growing number of telecommunication firms and related services industries are offering mobile service products that integrate marketing and trade functions for both firms and consumers. This study discusses key marketing factors in terms of both case studies and statistics to develop integrated quality and quantity evaluations for mobile service innovations. Technology acceptance model and innovation diffusion theory are both referenced in developing a conceptual framework to verify consumer attitudes and adoption behaviours toward mobile service innovations. Research results have verified that the specific factors of TAM and IDT positively affect consumer attitudes toward the adoption of mobile services, and that higher adoption attitudes effectively increase consumer usage intentions. Furthermore, self-efficacy levels of consumers play significant negative moderating roles on the specific marketing factors that influence adoption attitudes. Study findings provide development directions and promotion strategies for mobile service innovations in the mobile commerce market.

소셜커머스에 대한 인식과 구매경험 등이 구매태도(만족도)에 미치는 영향

The mobile market in South Korea is about 4trillion and the social commerce market is also growing. Social commerce market was started from small venture company and in nowadays, its status is getting higher enough to compete with such as Gmarket and 11st. As social commerce market is rapidly growing, the interest of consumer is getting higher and we need to research about how consumers to recognize and make a purchase. For the research, I set hypothesis about consumer's recognition about social commerce, shopping experience, purchasing disposition, a trust influence on purchase attitude and we analyzed through actual investigation. I did a survey for male and female in 20s. An analysis result showed that the recognition about social commerce, shopping experience, purchasing disposition and a trust can affect on purchasing satisfaction. The most popular category in social commerce market was restaurant and fashion and I also found that consumers visit social commerce market in case of need rather than regular visits. I expect a rapid growth of social commerce market as an advance of smartphones. I hope this research could help for to establish marketing strategy by understanding characteristics of social commerce market and consumer proneness.

Flipkart.com’s Strategy on Amazon.com’s Entry into India :A Case Study

The online retail industry in India is expected to grow to Rs. 7000 crores by 2015. Its size in 2013 is Rs. 2500 crores. By 2014 India is expected to become the 3rd largest nation of Internet users and this would provide huge potential to the online retail Industry1.Among the major cities in India, consumers in Mumbai topped the chart in doing online shopping followed by Ahmedabad and Delhi2. As per Google study conducted in 2012, 51 percent of the traffic for its Great online shopping festival (GOSF) was due to customers from cities other than the four metros. Referring to the growth in online sales, Nitin Bawankule, industry director, e-commerce, online classifieds and media/entertainment at Google India said, “Top motivators for shopping online include cash back guarantee, cash on delivery, fast delivery, substantial discounts compared to retail, and access to branded products”3. The E –commerce space in India has seen a lot of action and there are many online players like flipkart.com, Myntra.com, Fabmart, Indiaplaza and Indiatimesshopping. Amazon.com made an indirect entry through Junglee.com. The reason for this indirect entry is the result of government policy towards foreign direct investment. The Government of India announced in September 2012 the revised foreign direct investment policy in retail. As per this announcement foreign investments are blocked in e-commerce sector while allowing 51 percent FDI in multi-brand retail stores and 100 percent FDI in single brand retail. Amazon has been eyeing the Indian E commerce market which is estimated around $2 billion4.

Intention to purchase on social commerce websites across cultures: A cross-regional study

This study investigates the moderating effect of culture and the mediating effect of trust in a social network community on the relationship between social interactions and purchase intention. Trust transference theory, social interactions, and Hofstede's cultural dimensions are considered. The findings from the research support the moderating effect of culture and the mediating role of trust in a social network community on the relationship between social interactions (in terms of closeness and familiarity) and intention to purchase in social commerce environments. In addition, the mediating effect of trust in a social network community is conditional on culture. The findings also suggest that trust in a social network community may be attributed to the closeness and familiarity developed among its members resulting from social interactions. The results presented herein are in line with the trust transference theory. The empirical study results also suggest that social commerce market penetration in East Asia may have relatively fewer barriers to overcome and be more likely to succeed than in the Latin America region.

소셜커머스 이용의도에 영향을 미치는 요인에 대한 연구 : 성별의 조절효과를 중심으로

Due to the recent development of SNS(Social Network Service) which is represented by Twitter and Facebook, social commerce market which combines on-line shopping mall and SNS is expanding. With increasing speed of its market, this study is to focus on detecting the crucial variables promoting the use intention, which results in the sustainable competitive advantage in social commerce market. This research empirically analyzed the use intention of social commerce. Also, this study explores the moderating effects of gender in explaining intention to use social commerce. A technology acceptance model is applied for pinpointing the antecedents of intention to use social commerce and for revealing cross-gender differences. The results from a survey of 452 participants reveal that the effects of perceived risk, perceived usefulness, ease for use and subjective norm on intentions to use social commerce differ across gender. Findings imply that the risk-free quality and portrayal of in-group or out-group situations of social commerce need to be communicated to female consumers, along with the social norms of using social commerce. When targeting male consumers, the technological features illustrating the usefulness of social commerce should be focused. This study will provide diverse implications companies providing social commerce services.

소셜 커머스 사이트에서의 정보품질이 소비자의 만족과 지속적 이용의도에 미치는 영향

소셜 커머스에서 정보품질의 중요성에도 불구하고 소셜 커머스가 최근에 등장한 사회적 현상인 관계로 정보품질의 관점에서 심층적인 실증 연구나 학문적 접근이 이루어지지 않고 있다. 이에 본 연구에서는 소셜 커머스 소비자의 만족과 지속적 이용의도에 미치는 영향을 정보품질에 초점을 맞추어 살펴보고자 한다. 구체적으로 소셜 커머스가 제공하는 상품, 가격, 서비스, 판매자와 관련된 정보품질이 소비자의 만족도와 지속적 이용의도에 미치는 구조적 관계에 대해 확인해 보고자 하는 것이 본 연구의 주요한 목적이다. 연구 결과에 따르면 가격 정보품질을 제외한 상품, 고객서비스, 판매자 정보품질은 소비자의 만족도에 유의한 영향을 미치는 것으로 나타났다. 또한 소셜 커머스에 대한 소비자의 만족은 지속적 이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구의 결과를 통해 지속적으로 발전하는 소셜 커머스 시장에서 소비자 만족을 높이기 위한 전략적 시사점을 제공해 줄 수 있을 것이다. Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.