Commerce Market Research Articles

Current State, Problems and Promotion of Coupang

Purpose - Local social commerce market has grown up remarkably. And, Coupang has shown new delivery strategy of rocket delivery. Making new paradigm...

Shopping on the go: how walking influences mobile shopping performance

Given the growth in use and capabilities of mobile devices, the mobile commerce (m-commerce) market is also continuing to grow and become more sophisticated. Studies exploring the results of m-commerce using mobile devices, however, have traditionally been done in a stationary setting. This exploratory study seeks to examine how m-commerce is impacted by the use of mobile devices in a stationary versus a walking setting. Treadmill desks were used to replicate mobile shopping while using mobile devices and then compared the results with the same task completed on mobile devices in a stationary manner. Results indicate that shopping while walking increases the time it takes to complete the shopping task but not the dollar amount spent for the product in question.

Method of extracting appliance pricing factors in e-commerce

Due to the spread of the Internet and the appearance of smartphones, the size of electronic commerce (EC) market has been growing steadily over the last few years. Despite the tendency that commodity prices generally decline over time, purchase and selling prices in EC business rise and decline according to the supply-demand situation from time to time. This paper investigates the actual purchase and sales data of a certain product sold by an EC business operator and classifies data by using clustering method. Analyzing the results, we extract factors which fluctuate and determine the price in EC market.

Национальные особенности предпринимательства на рынке мобильной коммерции России

Small mobile commerce businesses, due to their flexibility and mobility, are able to adapt to the changing environmental conditions and form new lines of business in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the translation of e-commerce into mobile forms. Forms of realization of the essence of mobile commerce are diverse. Mobile commerce allows people to transfer the entire information flow to users’ mobile phones, giving users complete freedom of movement. The article describes the objects and carried out the classification of the subjects of mobile commerce. National peculiarities of entrepreneurship in the Russian mobile commerce market are revealed.

ОСОБЕННОСТИ РЕКЛАМЫ В СФЕРЕ ЭЛЕКТРОННОЙ КОММЕРЦИИ

The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses.

A comparative analysis of electronic service quality in the online open market and social commerce: the case of Korean young adults

Past research has revealed that the social commerce market has become both a new opportunity and a threat for companies. However, these studies analyzed the correlation for just one business model and provided inconclusive suggestions. We contribute to fill this gap in the electronic service quality literature by comparing two distinct electronic commerce models: the online open market and social commerce. Using the Kano model and analytic hierarchy process analysis, we empirically investigate 397 young adults in Korea who have experience in using both the online open market and social commerce. The results indicate that (1) the classification and priorities of the two kinds of e-commerce differ and (2) it is worthwhile to consider addressing specific strategies for different business models in order to improve the service quality of the electronic commerce market. We also discuss the main contributions of our research and the implications for managers in terms of improving electronic service quality.

Analysis of the Performance of Electronic Commerce in Ukraine

The current phase in the development of economic relations is characterized by the high level of informatization. The rapid science & technology advancement in information and communication technologies pushes up the development of consumption, industry and trade, and lays the background for new forms of economic relations. Electronic commerce is an advanced area of business. Taking advantages from electronic trade, organizations can: considerably reduce financial and time resources, enhance competitiveness, enter new markets, obtain supplementary information on consumer needs, and rapidly respond on the changing demand. Many companies take advantage from electronic commerce and set up pre-sales and after-sales services.
 Today, the Ukrainian market of electronic commerce is undergoing rapid expansion. The objective of the study is to analyze the expansion dynamics of electronic commerce by Ukrainian region and find the latest tendencies in this industry. The analysis is made by statistical data on Internet use in Ukraine. The overall performance of electronic commerce in Ukraine lags far behind the analogous figures of Western countries. Negative effects of the economic crisis, lack of high performing telecommunication networks in a number of Ukrainian regions, and limited use of advanced electronic payment systems hampered the development of the electronic market in Ukraine, and still hamper it in some way. Yet, due to ICT solutions, the environment for electronic commerce, in which the increasing demand pushes up the supply, have recently been improved.
 The method for studying the electronic commerce performance by Ukrainian region by use of the dynamic personified matrix is proposed. On its basis the ranking of Ukrainian regions is built, the regions with the highest performance in electronic commerce are identified, performance trends are analyzed. It is found that the electronic commerce market is concentrated mainly in large cities that are regional centers. The reason behind is that provider firms and firms rendering hosting services are concentrated in large cities, whereas small towns and villages have no access to high quality connection. Therefore, the development of advanced telecommunications market is supposed to contribute to the expansion of the electronic commerce market, enabling to take full advantage from the Ukrainian potential in electronic trade and enhance the competitiveness of Ukrainian business.

CONSUMERS PRICE PERCEPTION AND SALES PROMOTION OF FASHION BRANDS IN THE SOCIAL COMMERCE MARKET

Today, consumers are becoming more sensitive to price since price have been an essential motivation for them to choose the electronic retail venue. Recently, it is recognized that social commerce, with higher rate of daily active users, is ahead of traditional electronic mobile commerce in Korea. One of strengths in social commerce is attractive price deals for fashion brands, which positively lead to purchase probabilities. Therefore, fashion retailers should understand consumers’ price perception and their responses toward sales promotions on the social commerce. The purpose of this study is to examine the effect of consumer price perception and choice heuristics on impulse buying behavior for sales promotion of fashion brands and to examine the moderating effect of an engagement level in the social commerce. A self-administered questionnaire was developed, and mainly included consumer price perception (e.g., price consciousness, sales proneness), choice heuristics (e.g., affect referral, price referral), engagement, impulse buying and demographics. An online survey was undertaken by a research agency. A total of 235 usable responses were obtained from Korean consumers who had purchased fashion brands from social commerce sites (e.g., Coupang, Wemakeprice, Ticketmonster, etc.) using mobile devices. Respondents represent more females (n=129, 54.9%) than males (n=106, 45.1%). They are aged from 19 to 39 years old (Means=29). Results showed that consumers’ sales proneness had a positive effect on affect referral and price referral heuristics, which positively lead to impulse buying behavior. However, consumer price consciousness had a negative effect on impulse buying at the social commerce sites. Also, the mediating effect of the engagement was significant in the relationship among sales proneness, choice heuristics, and impulse buying behavior for sales promotion of fashion brands in the social commerce sites. This study discussed marketing implications for social commerce to effectively manage promotional program in the social commerce market.

소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향 만족의 매개효과 및 시장 : 전문성의 차이

The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.

MANAGEMENT OF FINANCIAL RISKS IN INTERNATIONAL TRADE FINANCING

Sale of products with delayed payment, i.e. credit supported sale is a major force in international trade and an imperative in today’s business world. In the contemporary international commerce market positions and negotiation power have changed mainly in favor of buyers, who on the other hand, regularly request credit – based purchasing. Faced with competition on the global market, sellers intending to sell their goods and services on the market are enforced to offer favorable conditions, which is in fact sale with delayed payment. Presence on the global market offers possibilities for profit-making, but at the same time export-oriented businesses are surrounded by potential risks. The major problem in fact is the re-payment of the receivables, which is a result of the time interval from the moment when the foreign buyer will receive the delivered goods to the moment when he will pay the agreed amount. Risk management and exposure management or hedging exposure, are applied frequently by financial managers, managing the funds of a company, in order to enable exposure cover and reduce the potential instability for the company. The exposure management in case of foreign currency or exchange exposure represents an integral part of the financial function of the company, which acts globally, primarily multinational companies.International trade transactions are administered in far more complex conditions than those on the local/national market. Therefore, the stress should be on the crucial importance of the economic and financial risk management in the domain of international trade finance.

마케팅 효과 극대화 및 비용절감 효과성에 대한 기업용 메시징서비스 효율화 연구

스마트 커머스 시장에서 소비자는 개인 성향에 최적화된 개인화된 서비스와 소비자 취향을 고려한 맞춤형 쇼핑 경험을 원하고 있다. 즉, 소비자는 개인화된 맞춤형 서비스를 요구하고 있다. 이러한 요구에 따라 기업들은 메시징서비스를 소비자에게 제공하고 있지만, 각 개인에 맞춤형 서비스를 포함하지 못하고 있다. 따라서 본 연구는 메시징서비스에 개인화 서비스기술을 결합하여 기업용 메시징서비스의 통합 모형 및 시스템 구축방안을 제시하고, 이를 통해 마케팅 효과를 극대화하고 비용절감 효과를 분석한다. 제안된 통합 모형 작동방식은 고객 요구사항에 따라 개인화된 정보를 통해 개인화모형 적용하여 효과적인 개인화를 통한 메시징 전송 방안을 제시하고 있다. 본 연구의 개인화 통합모형은 검색서비스와 결합되었을 경우 매우 높은 효과가 있을 것으로 판단된다. In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.

A Novel Secured Authentication Protocol for Mobile Banking

Objective: In the modern era, smart phones and iPhones are the most dominating gadgets among human beings. The tremendous number of mobile users along with the omnipresent nature of mobile devices has created an immense market for mobile commerce. But, for that m-commerce to be recognized to 100%, users have to belief the security measures of m-commerce generally and m-payment especially. In other words, the growth of wireless networks and massive usage of mobile devices have increased the concerns about performance and security of mobile payment systems. The two critical and challenging features of any payment protocol are security and privacy. Method: This paper proposes a novel secured authentication protocol for mobile banking which would overcome the two critical features of any mobile payment transactions. This proposed protocol combines both asymmetric and symmetric key cryptographic techniques. Findings: Compared to few existing authentication protocols based on either ECC or RSA, the proposed authentication protocol over resource-constrained mobile devices serves better in terms of privacy, security and computation. Novelty: This paper proposes a novel secured authentication protocol which combines both asymmetric and symmetric key cryptographic techniques (HECC and AES).Keywords: Authentication, ECC, HECC, Privacy, RSA, Security

Determinants of Mobile Commerce Customer Loyalty in Malaysia

Asia's emerging markets are poised for explosive digital growth. With the rapid adoption of the Internet and the familiarisation of consumers with mobile devices, the mobile commerce market is set to become one of the most promising and lucrative growth markets. In Malaysia, although the mobile commerce market is relatively at its infancy stage, the mobile internet penetration is expected to grow rapidly in years to come. Numerous mobile commerce adoption studies have been investigated. However, little attention has been paid on what factors could be utilised to retain mobile commerce customers, which could in turn improve business performance. Therefore, this paper aims to bridge the gap by investigating the factors that affect mobile commerce customer loyalty in Malaysia by incorporating e-service quality models and relationship quality theories in the context of mobile commerce. Specifically, the objective of this study is to examine the relationships between e-service quality dimensions of efficiency, system availability, fulfilment and privacy, and relationship quality dimensions of satisfaction, trust and commitment with customer loyalty in mobile commerce services. Online survey method was used for data collection. Out of the 300 questionnaires distributed, 214 were completed and returned, yielding a response rate of 71.3 percent. Data were subsequently analysed using the Structural Equation Modelling (SEM) method. The research findings contributed significantly in filling up the knowledge gap regarding the determinants of customer loyalty in mobile commerce services. The study may assist mobile commerce service providers, marketers and managers in their decision making as well as improving their profitability, products and services.

Significance and Role of Small and Middle Entreprises in Economic Development

Summary Small and middle enterprises (SME) are becoming more and more the subject of interest in developed countries in which small and middle companies represent a factor of development. The developed countries of the word put SME into focus of their economic strategies and programs and- by concrete macro-economic measures- the aimed politics to SME has a direct impact to reduction on business costs and improvement of liquidation (thus, competitive position of SME), through tax bonds. However, BiH still does not develop tax politics and praxis of many developed countries, which causes a lack of attention and improvement of the sector of SME. This is what many research in BiH confirmed. The changes in social-economic system based on the market commerce create suitable conditions for development of various activities which should be profitable and keep up with the development, with continuous adaptation to constant changes on market, which gives the advantage to SME or, so called, small business. Such companies most often represent the collision of ownership, management and risk, so the knowledge and skill needed for successful management include a very wide range.

E Commerce — An Evolving Weapon amongst Business Strategists to Capture Blue Oceans in India

Modern approach defines e-commerce as creation and maintenance of web-based relations. It is about enabling retailers, brands and cataloguers to be more consumer-centric across channels. The Asia-Pacific region is proving to be the world's ecommerce market hub in 2015. Because of the growing influence of mobile-oriented search, more online marketplaces, consumer goods and F&B organizations are focusing on bettering their digital visibility. India is witnessing a huge upsurge in the growth figures of this industry. Today Corporate and business houses are facing immense problem of competition, changing customer's tastes and preferences and rising operating costs. Moreover, with the changing lifestyle, customers' demands are also changing. They are searching for easily accessible markets, apt information, greater services and a wide range of comparable items. E-Commerce may reduce many of the disadvantages associated with an isolated location by decreasing marketing, communication, and information costs and increasing access to lower cost suppliers and services. It also facilitates easy transactions between a company and its facilitating partners. E-Commerce may be involved in the design, finance, production, marketing, inventory, distribution, and service aspects of business activities. As such, the use of e-commerce by a firm has the potential to increase revenues from sales as well as significantly decrease costs through greater efficiencies of operation. It provides opportunities to companies to cater huge market segments and at the same time fulfill the emerging requirements of customers with greater ease. Indian e commerce market is in its nascent stage and is holding a good area of untapped markets. The paper presents careful evaluation of opportunities and threats present in the industry along with organisational capabilities essential for a player to exploit the opportunities emerging in the market. A big strategy carries several tactics behind it, which can only be implemented in the direction of environmental flow. Paper focuses on the role of e–commerce as emerging strategic platform for business houses to expand their presence with increased sales, lower cost and enhanced sustainability. Aggressive players smelling the demands of industry to join as a prospector but at the same time they have be aware of environmental changes and have to make experiments in the field.

What is the Role of Third Party Logistics (3PL) Partners in an Omni-Channel Strategy?

The logistical infrastructure of the supply chains of online and offline sales channels of suppliers have been historically often completely separate. In the growing mobile commerce market, customers interact with suppliers using multiple touch points in one overall stream of information and goods which is considered an omni-channel. For larger suppliers, this can be an intricate chain of either their own resources or global partners. For many smaller suppliers, this is a chain of third parties adding value to the core competency of the supplier. The selection of a logistics partner for a small and medium-sized enterprise (SME) is a substantial investment in both infrastructure and a trusted relationship. But do SME suppliers know what they are looking for in an omni-channel strategy, and why? This article examines what characteristics an SME looks for in a 3PL partner in an omni-channel strategy, and discusses how an omni-channel strategy can be developed for these players.

An Empirical Study of Key Parameters that Impact Purchase Decisions of Consumers Who Use E-Commerce Websites for Online Shopping in India

Electronic Commerce has experienced a rapid growth all over the world during the last few years. It is a new modern-day business technique by which businesses and consumers buy and sell goods and services through an electronic media. It has not only helped in increasing the speed of service delivery but also helped in reducing the cost factors also. It addresses all the issues from the view points of all the stakeholders i.e. organizations, merchants and consumers in a very efficient manner. This mode of commerce is destined to be the future of shopping in the entire universe as the leading e-commerce companies such as Snapdeal, Alibaba, Jabong, Flipkart, Amazon, Ebay are paving the way towards the growth and development of this concept. Most of the companies have now started running their on-line portals for also selling their branded products and specialized services through internet. As per Internet and Mobile Association of India, the domestic digital commerce market is expected to register a much higher growth in the coming years because of better internet penetration, increase in trust level and pricing advantage. As such, it has become important for all the stakeholders to know more and more about the e-attitude of the consumers, triggering an idea of conducting an extensive study on e-commerce shopping in India.This study investigated the preference of buyers to gather information through internet in comparison to the information provided by the branded companies. This study has observed that the present day consumers are more efficient and expert in collecting information through internet and they believe less on the information provided by the branded companies before taking a final decision on purchasing the required products. Using Multiple Regression Model, Means Comparison Analysis and Demographic Details, the study gave decent business insights into the Indian online consumer’s cognitive decision making. This study concludes by observing that consumers gain more experience through the use of internet and get the better information than just relying on the information provided by the advertising of the same products and services by the brick and mortar companies.

사용자 리뷰를 통한 소셜커머스와 오픈마켓의 이용경험 비교분석

Mobile commerce provides a convenient shopping experience in which users can buy products without the constraints of time and space. Mobile commerce has already set off a mega trend in Korea. The market size is estimated at approximately 15 trillion won (KRW) for 2015, thus far. In the Korean market, social commerce and open market are key components. Social commerce has an overwhelming open market in terms of the number of users in the Korean mobile commerce market. From the point of view of the industry, quick market entry, and content curation are considered to be the major success factors, reflecting the rapid growth of social commerce in the market. However, academics' empirical research and analysis to prove the success rate of social commerce is still insufficient. Henceforward, it is to be expected that social commerce and the open market in the Korean mobile commerce will compete intensively. So it is important to conduct an empirical analysis to prove the differences in user experience between social commerce and open market. This paper is an exploratory study that shows a comparative analysis of social commerce and the open market regarding user experience, which is based on the mobile users' reviews. Firstly, this study includes a collection of approximately 10,000 user reviews of social commerce and open market listed Google play. A collection of mobile user reviews were classified into topics, such as perceived usefulness and perceived ease of use through LDA topic modeling. Then, a sentimental analysis and co-occurrence analysis on the topics of perceived usefulness and perceived ease of use was conducted. The study's results demonstrated that social commerce users have a more positive experience in terms of service usefulness and convenience versus open market in the mobile commerce market. Social commerce has provided positive user experiences to mobile users in terms of service areas, like 'delivery,' 'coupon,' and 'discount,' while open market has been faced with user complaints in terms of technical problems and inconveniences like 'login error,' 'view details,' and 'stoppage.' This result has shown that social commerce has a good performance in terms of user service experience, since the aggressive marketing campaign conducted and there have been investments in building logistics infrastructure. However, the open market still has mobile optimization problems, since the open market in mobile commerce still has not resolved user complaints and inconveniences from technical problems. This study presents an exploratory research method used to analyze user experience by utilizing an empirical approach to user reviews. In contrast to previous studies, which conducted surveys to analyze user experience, this study was conducted by using empirical analysis that incorporates user reviews for reflecting users' vivid and actual experiences. Specifically, by using an LDA topic model and TAM this study presents its methodology, which shows an analysis of user reviews that are effective due to the method of dividing user reviews into service areas and technical areas from a new perspective. The methodology of this study has not only proven the differences in user experience between social commerce and open market, but also has provided a deep understanding of user experience in Korean mobile commerce. In addition, the results of this study have important implications on social commerce and open market by proving that user insights can be utilized in establishing competitive and groundbreaking strategies in the market. The limitations and research direction for follow-up studies are as follows. In a follow-up study, it will be required to design a more elaborate technique of the text analysis. This study could not clearly refine the user reviews, even though the ones online have inherent typos and mistakes. This study has proven that the user reviews are an invaluable source to analyze user experience. The methodology of this study can be expected to further expand comparative research of services using user reviews. Even at this moment, users around the world are posting their reviews about service experiences after using the mobile game, commerce, and messenger applications.

Online Marketing Strategy and Service Quality Evaluation System: An E-commerce Perspective

Electronic commerce is an important industry in modern service industry; it has changed the way of production and consumption patterns. In this paper, we have constructed the evaluation system of e-commerce service quality. In the empirical section, we identified five indicators in the evaluation system as tangibles, reliability, responsiveness, assurance and empathy. At the same time, using the analytic hierarchy process to quantify the evaluation index system of service quality, and then analyze the weight of each index. The result shows that evaluation system will effectively promote the enterprise to control the customer's perception and needs, so as to continuously improve the service quality and competitiveness of enterprises. According to China's e-commerce research center, the latest release of the 2014 annual China e-commerce market data monitoring report shows that in 2014, China's e- commerce market transactions amounted to 13.4 trillion RMB, an increase of 31.4%. Among them, B2B e-commerce market transactions amounted to 10 RMB, an increase of 21.9%. Online retail market transactions amounted to 2.82 trillion RMB, an increase of 49.7%. 2014 e-commerce market segments of the industry structure, B2B e-commerce still account for a dominant position, overall accounted for slightly reduced to 74.6%. In addition, online shopping accounted for a small margin of improvement, from the previous year's 17.6% to 21%. 2014 by the economic downturn in China's economic growth, economic growth slowed down, and B2B e-commerce market growth rate corresponding decline, the overall proportion of the relative reduction. At the same time, with the increasing maturity of the network shopping industry development, each business enterprise in addition to based on the online shopping market of deep ploughing and meticulous work, and constantly expand the category and optimization of logistics and after-sales service outside, in actively to three or four lines of urban and rural market expansion, prompting growth accelerated. The report shows that as of December 2014, e- commerce service enterprises directly employed more than 2500000 people. Currently, the number of people driven by e-commerce has more than 18 million people. With the continuous expansion of the scale of e-commerce, the government to vigorously promote the development of electricity suppliers, e-commerce for courier and other downstream industries has a strong role in driving, thus derived from a substantial increase in the employment market. Followed by customer service, distribution, technology and other positions in short supply. The report shows, 2014 Chinese B2B e-commerce market transactions amounted to 10 trillion RMB, an increase of 22%. 2014 B2B market to achieve steady growth, mainly due in two aspects, one is B2B services providers continue cultivating information service platform by improve the quality of information service, accurate search and push etc. measures to improve the quality of service. Two is to continue to explore the development of online transactions, the major B2B platforms are

Combine Use of Steganography and Visual Cryptography for Online Payment System

rapid growth in the E - Commerce market is seen in recent time in the whole extent of the world. With ever increasing popularity of online shopping, Debit/Credit card fraud and personal information security are major concerns for clients, Merchandiser and depository financial institution specifically in the case of CNP (Card Not Present). This paper presents a novel approach for providing limited information that is necessary for fund transfer during online shopping thereby safeguarding customer data and increasing customer confidence and preventing identity stealing. This method uses combined application of Steganography and visual cryptography for this purpose.