Pedestrian vitality in commercial streets is influenced by various factors, among which the spatial form of the street and the resulting thermal environment have a significant impact. This study, from the perspective of thermal comfort, combines thermal comfort simulation with pedestrian simulation to establish an optimization model based on pedestrian vitality. The model aims to analyze and quantify the impact of street spatial form on thermal comfort and pedestrian vitality, providing a comprehensive evaluation of optimization schemes for commercial street spaces. Firstly, the study identifies the levels of spatial design parameters for commercial streets and generates optimized design scenarios for commercial street spaces. Using the simulation platforms Rhino 7 Grasshopper and MATLAB R2023a, a pedestrian simulation model guided by thermal comfort is constructed and validated against empirical data. Next, the influence of commercial street spatial design parameters on store visitations is assessed, identifying the most critical design parameters. Finally, design strategies for commercial streets are proposed based on vitality-oriented layouts. The results indicate that the spatial form of the street significantly affects store visitations, with the street width-to-height ratio being the most influential factor, followed by street orientation and interface form. NW-SE-oriented streets show a 47.2% higher Total Store Visitations (TSV) value compared to E-W-oriented streets, while E-W streets exhibit a Differential Store Visitation (DSV) value 4.47 times that of NW-SE streets. Streets with a W/H ratio of 0.25 have a 54.9% higher Total Store Visitations value than those with a W/H ratio of 0.9, and streets with a W/H ratio of 0.65 exhibit a Differential Store Visitations value 1.21 times that of streets with a W/H ratio of 0.25. Considering overall street vitality, the study recommends NW-SE- and NE-SW-oriented streets, with a width-to-height ratio between 0.25 and 0.4. The study also proposes strategies for the modification and expansion of streets in different orientations, providing the scientific basis and optimization recommendations for the planning and renovation of commercial streets in cold regions during summer.
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