Color Psychology Research Articles

Research on Color Space Perceptions and Restorative Effects of Blue Space Based on Color Psychology: Examination of the Yijie District of Dujiangyan City as an Example.

An increasing number of studies have demonstrated that blue space can promote the recovery of the human body, as does green space. However, the influence of blue space on the color space has been studied much less. Based on research on color psychology and healthy cities, the current study takes Yijie District of Dujiangyan City as the research object. Logistic regression models and the semantic differential method was used to explore residents’ perceptions of color space and their restorative ratings of blue space. This study describes the characteristics of the people visiting blue space, investigates whether the benefits brought about by blue space are related to the color space, and studies whether the surrounding colors in the blue space have a positive effect in promoting residents’ perceptions of pleasure. Based on residents’ choices of environmental pictures containing various colors, a color tendency map was constructed. The results revealed strong correlations between residents’ perceived pleasure and color space color collocation. Socio-demographic factors were found to affect the frequency of visiting blue space. Reasonable color planning is necessary for human health. Based on the study findings, relevant planning suggestions are proposed as a reference basis for waterfront space color planning.

Penerapan Pembelajaran Psikologi Warna untuk Meningkatkan Kemampuan Mahasiswa Dalam Memilih Warna pada Desain Kemasan Produk Prodi Manajemen FEB UNISMA

Provide Color is the fastest method of delivering messange and meaning in the non-verbal communication category. The use of color in packaging design is very important. Good product packaging requirements are as a place, attractive, can protect, practical, cause self-esteem, accuracy of size, and transportation. Color selection decisions on student product packaging design can be analyzed from color psychology. The purpose of this study is to analyze the application of color psychology learning to improve students ability in color selection in product packaging design. The research includes an assessment of the understanding of color psycology and the ability to choose colors that are implemented in product packaging design. Total population and sample of 30 respondents with saturated sampling technique. The method used in this research is experimental and ex-post facto explanatory nature. Data collection techniques using questionnaires, observations, evaluation result (score), and interviews. Data analysis using descriptive qualitative analysis and t test. The result showed satisfactory understanding of the color psychology of students, the suitability of product packaging design with color psycology, packaging design assesment is very good and good. The effectiveness test of the application of color psychology learning to the color selection ability in packaging design by 56,2%.

Sound-Color-Symbolic Perception of Poetic Texts by Synesthets

Introduction. The article is devoted to discussing complex synesthets’ capability of sound-colour-symbol analysis of poetic texts in order to investigate their perception depending on subconsciousness which activity manifests itself in the form of symbolic images of the unconscious (Jung, 1968).
 Research methods. Synesthets were offered the text and the recording of R. L. Stivenson’s poem “The Land of Counterpane” in original and variants of its translation by V. Brjusov and О. Mandelstam (the last one with recording). The tasks were as follws: to read aloud or to listen to the poems trying not to take into account meaning of words, to describe the colour of the texts depending on sound/letter frequency and to report us their image-symbol associations based on sound-colour of the texts. These data were analyzed from the point of view of Jung’s depth analytical psychology and psychology of colour.
 Results and their discussion. Sound-colour analysis executed by respondents show that their perception of sound frequency differs depending on individual peculiarities of synesthesia. Synesthets’ spontaneous incidental image-symbol associated with sound and colour of the same poems have a tendency to be different in most cases and rarely coincide. Various metaphoric images can have close symbolic meaning determined by poet’s primary motivation with help of phonetic means of language expression. Received data show that synesthets’ perception depends on the language, the text is written in, and emotionality/inemotionality (characteristic feature offered by one respondent) of reader’s manner of reciting in the recording. Image symbols evoked while reading and listening to English and Russian texts can be the same in case the tested person regards the translation more successful.
 Conclusion. Image symbols associated by complex synesthts with sound and colour of poetic texts appear in the subconscious on the ground of synesthemia (co-sensation and co-emotion). Sound-colour-symbol perception is determined by individual peculiarities of synesthesia and synesthets’ personal experience.

Coloring the destination: The role of color psychology on Instagram

Abstract Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated destination pictures. Orange, yellow, blue, and violet contributed significantly to post popularity based on different photographic typologies. Overall, color is a complex construct that functions within diverse dimensions and can enrich tourists’ destination-related perceptions. Based on brand post popularity and color theories, the study findings provide valuable implications for effective and efficient destination promotion via Instagram. Relevant limitations and future directions are also discussed.

Research on Color Design of Children's Hospital under Visual Effect

At present, children''s medical treatment is facing the transformation from traditional biomedical model to biological, psychological and social medical model. For children, the environmental color of the hospital should give full play to the visual and psychological effects according to the children''s physiological and psychological characteristics, and at the same time pay attention to the healing effect of color itself, which will definitely play a certain role in improving the medical environment and promoting the early recovery of sick children [1].This paper takes the color of children''s medical environment''s space environment as the research object, combining the visual effect of color, color psychology and color use technology to explore. On the basis of analyzing the excellent examples of environmental color design in children''s hospitals at home and abroad, and integrating the recent situation and previous research data of environmental color design in children''s hospitals in China in recent years, this paper makes relevant analysis on the environmental color of children''s hospitals at present, puts forward the problems needing attention in color design under the current situation of children''s hospitals in China, and puts forward the corresponding design ideas and methods.

Opposites attract: Impact of background color on effectiveness of emotional charity appeals

The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation intention examine the hypothesis that a negative charity appeal against an orange (vs. blue) background and a positive charity appeal against a blue (vs. orange) background will increase donations. We propose that this is because blue and orange colors are incongruous with positive and negative charity appeals, respectively, due to the affective valences of the appeals and the perceptions of warmth and coldness cued by the background colors. This incongruity enhances the attention people pay to the charity appeals, thereby strengthening their emotional response to the appeals, which increases charitable donations. When attention is manipulated, people who pay a high (vs. low) level of attention to the charity appeal are more likely to donate regardless of the color and valence of the appeal, suggesting attention is an important antecedent to the intensity of the emotional response and subsequent donation behavior. We also identify affect diagnosticity as a boundary condition for the effect – when people are informed that color affects their emotions, the contextual effect of color disappears.

The Effect of the Colours on the Perception of Time among Players of Computer Games: A Narrative Review

Introduction: Colors are among the effective factors in human life, which are related to human feelings and emotions more closely than other visual elements. The perception of time may vary in different physical environments according to the colors. The aim of this study is to review the studies on the effects of colors on the perception of time in computer games. Materials and Methods: Data were collected through library research in Civilca, Noormags, Scientific Information Database (SID), and Scopus databases; Google Scholar and Science Direct search engines were also used. The search keywords included: color, color psychology, time, and time perception. English and Persian articles since 2000 (1380 Persian Calendar) were included. Results: Among 65 articles found regarding colors and psychology of colors as well as the perception of time and color impact on the perception of time, 28 articles, which were related most, were selected. Based on the search, it seems that the plan had not been investigated in the context of the computer games. According to the studies in the field of architecture on some colors (blue and red), these colors may also be used in computer games. With the combination of these colors, perfect time perception may be provided for game players Conclusion: The time perception and the impact of color on it was often investigated in architectural studies and interior or urban decoration while no study was found specifically in the field of computer games. Although those studies may be considered as the basis for implementing color compositions in computer game graphics, scientific studies basically in the field of computer games are essential for detailed analysis.

Color preference and color meaning in the context of flags

Researchers have argued that people's general color preferences can readily be generalized to their color preferences for artificial objects. However, although a strong general preference for blue has been documented, recent researchers have reported a preference for red when viewed on national flags. We addressed this inconsistency by examining the flag color preferences of 181 Chinese participants across 3 contexts: own nation, allied nation, and enemy nation. We found that general color preferences did not generalize to flag color preferences, and that preferences varied across the different 3 flag contexts. Participants assessed competitive and affiliative meanings differently in terms of conformity to the most preferred flag colors across contexts, indicating that flags have different color meanings in different contexts. We have contributed to the field of color psychology by demonstrating the effect of the interaction between color and context on people's color preferences.

AN EXPRESSION OF COLOR PSYCHOLOGY AND HUMAN CONSCIOUSNESS: DECONSTRUCTING THE BINARISM OF WHITE COLOR IN HAN KANG’S THE WHITE BOOK

From time immemorial, human beings have tried to uncover the meaning of their existence. Philosophers and scientists alike have tried to answer the puzzling questions on human consciousness. Consciousness can be considered as the most familiar yet the most mysterious aspect of human lives. Human consciousness is often the outcome of what we see and what we perceive. The colors that we see around us can have a great impact on our moods and feelings. Color Psychology studies how hues determine human behavior, moods and feelings. In literary texts, especially in the autobiographical ones, authors have tried to express their self, identity, consciousness and their mental and physical beings through symbols and binarisms. The dichotomies in the society in which one lives affect the existence of the individual. Binary opposites are considered as ‘western construct’. French anthropologist Levi Strauss, who is considered as the father of modern anthropology, proposed the theory of binary opposites and spoke about how books and media use binary opposites to strengthen their plot, develop narratives and bring about contrasts. Han Kang in her semi-autobiographical novel, The White Book, has extensively used the color ‘white’ to express her moods, feelings, memories and thoughts. White is a color that comprises of all the other colors in the color spectrum. The white color is usually associated with peace, purity and hope. On the contrary, it also symbolizes death, detachment, disinterest and dryness. This dichotomy is used very beautifully throughout the novel. The current paper thus tries to deconstruct the binarisms of the color white as used in the novel, The White Book. The paper also tries to examine how color psychology affects human behavior and consciousness.

How to read color: writing, wallpaper, and the case of Charlotte Perkins Gilman

How does color, especially historical color, become inscribed in literature? What relation holds between the materiality of color at any given historical moment and the concurrent literary representations of color experience? This article proposes, first, that in historicizing literary color we should consider theories of color psychology alongside technologies of color production. It then uses the discourse of color in late nineteenth-century design theory, which focused precisely on the relation between chromatic arrangements and their mental effects, to show how historical ideas about color informed the writing of Charlotte Perkins Gilman, particularly her depictions of color experience, but also her larger approaches to narrative. The article concludes by arguing that the model of color popularized in home decoration—one in which colors produce potent yet unnoticed psychological effects—illuminates the relation between Gilman’s fiction and her broader efforts at social reform.

Bilingualism and The Psychology of Colors

The reality of humans spans beyond spoken language into varieties of extra linguistic avenues such as colors, clothing, pictures and inscriptions through which they express themselves. Color system is a general concept across cultures even though distinction through names and ascribed meaning(s) to each color vary per culture. This research investigated the strong statements about identity and attitude that bilinguals can make through their choice of colors depending on how conducive they find their linguistic community. Comparison was made between Chinese-English bilinguals in the US and Yoruba-English bilinguals in Nigeria using Ethnolinguistic Vitality Theory of sociolinguistics (EVT). Findings revealed that Chinese-English bilinguals had an overwhelming positive evaluation of their native language while Yoruba-English bilinguals had a more positive evaluation of English. Also, the importance of an individual’s language within their immediate environment can influence their evaluation of such language. Respondents utilized colors, as a universal concept, to reveal implicit information such as attitude and perception. The study concludes that language attitude can be largely presumed upon cognitive perception of a language based on influencing societal factors, and that EVT is very much applicable to beyond ordinary spoken utterance analysis of language.

DIFFUSING NEW MEDIA AS KNOW-HOW DIGITAL COMMUNICATION IN TROUBLESHOOT MAINTENANCE OF PICO HYDRO TECHNOLOGY IN BENGKULU, INDONESIA

Communication has an important role for spreading messages and ideas through various mediums. This research explains the important role of new media in community engagement activities and the dissemination of new information, innovations and technologies that have been done in 2017, especially for the graphic design via the internet on Pico Hydro's information technology in Batu Roto village, Bengkulu province, Indonesia. Community involvement itself is based on a special multidisciplinary perspective of communication and engineering. Pico Hydro is commonly used worldwide to generate electricity in rural areas, making it very useful for rural electrification. We conduct research to meet the needs of our plans in community engagement and use the theory of communication development to support the outcomes of this program. Communication development theory has a focus on dissemination of innovation. This research method is desk research of new media. This research argues that the application of Pico Hydro technology will have more impact on Batu Roto village community when combined with the method of social communication science development through digital media. The information contained in the infografic is expected to spread the idea to train the community in applying Pico Hydro technology for many homes in Batu Roto village so that it can solve the problem of electricity shortage in Bengkulu Province. Keywords : communication development; diffusion of innovations; infografic; pico hydro; psychology of colour; typographic; rural electrification; new media; digital communication

Explanation of the Model of Content Marketing Using Social Media with an Emphasis on Citizenship Behavior (Case Study: Retailers of Bandar Abbas and Qeshm)

Background and Aim: Today, social media play a key role in the formation of ideas, views and choices of the citizens. In line with this, the current research seeks to study the behaviors of the citizens in Bandar Abbas and Qeshm via an explanation of the model of content marketing focusing on the reinforcement of purchase intention of the customers through social media. Materials and Methods: This descriptive-correlational study has been conducted based on the structured equations of 500 retailers across Bandar Abbas and Qeshm. To this end, we have taken advantage of the Grounded Theory in a deep and semi-structured along with the quantitative method based on questionnaire. Statistical population consisted of 500 respondents from among the retailers of Bandar Abbas and Qeshm. To accomplish the descriptive and deductive analyses, SPSS and LISREL software were used. Findings: Simplicity of advertisement has a significant effect on the purchase intention of citizens (significance level: 9.11); shortness of the message has a significant impact on the purchase intention of citizens (significance level: 10.79); advertising message has a significant effect on the purchase intention of the citizens (significance level: 10.51); observation of principles of color psychology in advertising message has a significant effect on the purchase intention of the citizens (significance level: 11.30) and the power of persuasion of the advertisement has a significant effect on the purchase intention of the citizens (significance level: 11.71). The fit model of research with (t-values) Z significant coefficients has resulted from the consistency of the fit model and the statistical population. Conclusion: Simple design of advertising messages of retailing industry in social media has more effect on the purchase of the citizens. If the content of advertising messages of the retailing industry in social media is designed in a simple yet meaningful way despite their simplicity, it will have more impact on the purchase of the citizens. Moreover, if advertising messages of retailing industry in social media are designed and produced in a succinct and useful manner, they will play a more colorful role in the attraction of citizens. The advertising messages of the retailing industry are better to be designed based on the comparative advantages of the product. Advertising messages of the retailing industry should avoid exaggeration in the social media. Advertising messages of retailing industry in social media should make correct use of the colors based on the principles. Please cite this article as: Ghavami LahijiS, MirabiV, Bagheri M. Explanation of the Model of Content Marketing Using Social Media with an emphasis on Citizenship Behavior (Case Study: Retailers of Bandar Abbas and Qeshm) . Bioethics Journal, Special Issue on Human Rights and Citizenship Rights 2019; 243-258.

Intelligent human-centric lighting for mental wellbeing improvement

In recent years, the main area of interest in the issue of influencing mental states of people is the impact of lighting on human beings, their wellbeing but also workplace productivity. This work discusses in detail the problem of positively influencing people using intelligent technologies, especially the role of the colors. We describe techniques and technologies needed to implement the case study of an intelligent lighting system. The system proposed can detect humans from an IP camera, find faces, and detect emotion. The main aim is to adjust the lights accordingly to the emotional result to improve the mood of people while taking into consideration the principles of color psychology and daytime. We have evaluated our case study solution in a real-world environment and collected the feedback from participants in the form of a questionnaire. Evaluation of participants’ wellbeing was based on their subjective statements. There were several ideas on further functionality extension which needs to be explored. Among them is including wearable devices to the proposed system, validate the emotional results according to them, but also determine the impact of an increasing number of users interacting with the system at the same time.

Growth-promoting supervision: Reflections from women of color psychology trainees.

Growth-promoting supervision: Reflections from women of color psychology trainees.

A Practical Model to improve the understanding of the information contained in the financial statements using the Visual Arts

Financial reports are the end product of an accounting system that is aiming to provide useful information to users so that they can use this information in making economic decisions to take it. Unfortunately, in order to fulfill this goal in most cases, accountants neglected and presentations of information for the content. The main purpose of this paper is to present a new model for financial reporting that would somewhat increase the capacity to understand the information contained in the financial statements and the report looks to bring a new spirit. Methodology: In this model is used Foundations of Visual Arts, the psychology of colors, aesthetic intelligence, financial analysts and fuzzy logic. In order to express the theoretical foundations and the introduction and explanation of each of the above combination of physical arts in accounting principles using the fuzzy model, was investigated. Results: Finally, is presented a theoretical model which aims to provide performance figures contained in the financial statements based on probabilities, using the principles of visual arts (including color and size) and color psychology. In addition to these financial statements in terms of form presentations to be removed from the case of formal. Conclusion: This method of reporting a new category innovative of accounting and financial reporting system.

Extraction and Analysis of Rock Painting Color Data Based on Data Association of Color Psychology

We should continue to dig and develop the breakthrough point of color composition in rock color painting based on color psychology. This paper objectively evaluates the present situation of rock color painting in contemporary China. We should conform to the development of contemporary multiculturalism. We should promote and inherit the development of rock paintings, so as to broaden the manifestations of rock paintings and truly meet the aesthetic demands and value pursuits of contemporary people in the new context.

A Cognitive Study of Multicolour Coding for the Head-up Display (HUD) of Fighter Aircraft in Multiple Flight Environments

By analyzing flight environments and HUD key information of fighter combat mission, based on the theory of color psychology and the regulation of the avionics system, this study simplified 10 kinds of typical flight environments and combined with 7 types of key information colors into 70 color schemes. Taking reaction accuracy and reaction time as performance indicators and testing participants’ subjective feelings, to evaluate pilots’ recognition ability of key information and general information with different color schemes in different flight environments, so as to provide the scientific basis for information coding design of flight HUD. The experimental results showed that the cognitive performance of the bicolor coding is significantly better than that of the monochrome coding by comparing the mean reaction time in various environments, and the cognitive performance of color schemes with the hue of 320 or 340 was better than that of other color schemes in most environments.

ТЕКСТООРГАНИЗУЮЩИЙ И АКСИОЛОГИЧЕСКИЙ ПОТЕНЦИАЛЫ ЦВЕТООБОЗНАЧЕНИЙ В НЕМЕЦКОМ ХУДОЖЕСТВЕННОМ ТЕКСТЕ (НА МАТЕРИАЛЕ РОМАНА К. МОДИКА “KONZERT OHNE DICHTER”)

The article is devoted to the identification of the axiological and text-organizing potentials of colour terms by the material of K. Modick’s novel “Konzert ohne Dichter”. The work has an interdisciplinary character; it is written at the intersection of axiological linguistics and literary criticism, involving data from cognitive linguistics and psychology of colour. K. Modick’s novel-bestseller as a representative of the modern German fiction prose is analysed for the first time. The author reveals the colours appearing in the novel, and the means of their verbalization, demonstrates how colour terms structure the text and how they relate to values.

컬러심리를 활용한 집단미술치료가 대학생의 취업스트레스와 정서안정에 미치는 효과

본 연구는 컬러심리를 활용한 집단미술치료가 대학생의 취업스트레스와 정서안정에 미치는 효과를 알아보기 위한 것이다. 연구대상은 A시의 B대학교 3∼4학년 남, 녀 재학생들 중 취업 을 준비하고 있고 프로그램에 참여를 희망한 자들로 총 18명을 선정하여 실험집단 9명과 통제 집단 9명으로 무선으로 배치하였다. 연구기간은 2017년 5월 31일부터 8월 2일까지 실험집단에 한해서 주 1∼2회 90분씩 총 12회기의 컬러심리를 활용한 집단미술치료가 진행되었다. 결과분 석을 위하여 취업스트레스 척도와 빗속의 사람 그림검사, 정서안정 척도를 사전, 사후로 측정 한 결과를 양적으로 분석하였다. 본 연구의 결과는 첫째, 컬러심리를 활용한 집단미술치료가 실험집단의 취업스트레스 변화에 통계적으로 유의미한 효과를 보였다. 취업스트레스의 빗속의 사람 그림검사를 양적으로 분석한 결과 스트레스, 대처자원, 대처능력에서 모두 통계적으로 유 의미한 효과를 보였다. 둘째, 컬러심리를 활용한 집단미술치료가 실험집단의 정서안정 변화에 통계적으로 유의미한 효과를 보였다. 따라서 컬러심리를 활용한 집단미술치료 프로그램은 대학 생의 취업스트레스와 정서안정에 효과가 있었다.