University Students In Seoul Research Articles

패스트 패션 브랜드 구매의 선행변수

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer- related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

문화 및 웨딩 메이크업과 헤드드레스가 이미지 지각에 미치는 영향

The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver's culture on bride's image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride's makeup and head dress was classified as five dimensions: 'distinctive', 'tidy', 'elegant', 'soft', and 'beautiful'. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.

Family Violence and Dating Violence in Korea

The purpose of this study is to examine the antecedents of dating violence. The paper hypothesizes that the relationship between family of origin violence and dating violence will be mediated by neutralizing beliefs. To test this hypothesis, a survey was conducted of 510 college students in Seoul and Kyung-gi provinces in South Korea. Partner violence and child abuse in the family of origin were associated with college students’ perpetration of dating violence. That relationship was mediated by neutralizing beliefs. The same results were found for both male and female students. Based on the findings, this study presents practical suggestions for intervening in dating violence.

패션스타일 지향성의 선행변수

Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

남자 대학생의 착용 패션스타일과 음악·여가·라이프스타일·가치관과의 관계

The main objectives of this study were to empirically examine the relationship between the preference of fashion styles of male college students and their individual taste in other areas including music styles and recreation types. Life style and values were also examined for their relationship with the fashion style preferences. Survey questionnaires were distributed to male college students in Seoul, Incheon and Gyeonggi-do during May and June of 2011, and a total of 256 responses were used in the final analysis. The results showed that there were three segments according to the fashion styles - 'modern-dandy', 'resistance style', 'no-individuality' groups - and there were significant differences between groups in terms of their preferred music styles and choice of recreational activities. Modern-dandy group preferred R&B, dance music and ballad, while resistance style group preferred hiphop, dance and reggae music. No-individuality group did not show any preference for a particular type of music. Both modern-dandy and resistance style groups liked sports, while resistance style group showed the lowest preference for hobby and culture. There were also significant differences in lifestyles and values according to the fashion styles of the three groups.

Comparison of Serum Adiponectin Levels According to Body Mass Index and Dietary Behaviors of Female University Students in Seoul

This study was conducted to determine whether dietary factors could be related with serum adiponectin concentrations in 243, year-three female university students living in Seoul. The mean of body mass index (BMI) and adiponectin levels of all subjects were 20.17 kg/m and 11.07 µg/ml, respectively. When the subjects were divided into 3 groups based on BMI (underweight: 75) was slightly higher than that the low MAR group (MAR ≤ 75). Serum adiponectin levels showed a negative correlation with body weight (p < 0.01) or BMI (p < 0.001) and a positive correlation with intakes of of animal or total protein (please clarify) or vegetable protein.Among the dietary behaviors, serum adiponectin levels of females who answered ‘yes’ to the question about ‘eating breakfast’ was significantly higher than that of those who answered ‘sometimes’ or ‘No’ (p < 0.05) and serum adiponectin levels were higher among those who reported higher fruit intakes. Overall, our results suggested that healthy lifestyle including acceptable BMI, eating breakfast and higher fruit consumption might play an important role in the prevention of obesity and enhancement of blood adiponectin levels. (Korean J Community Nutr 18(4) : 354~364, 2013)

Assessment of Physical Activity Pattern, Activity Coefficient, Basal Metabolic Rate and Daily Energy Expenditure in Female University Students

This study was conducted to investigate the physical activity pattern, activity coefficient, basal metabolic rate and energy expenditure of female university students. One-day activity diaries were collected from 95 female university students in Seoul. Body composition was measured by Inbody 720. Subjects spent 7 hr 8 min on sleeping, 6 hr 31 min on studying, 2 hr 50 min on physiological activity, 2 hr 3 min on leisure, 2 hr 2 min on walking and jogging, 1 hr 58 min on commuting and 22 min on house chores. The activity coefficient of these subjects was 1.58. The comparison of body composition of subjects according to PAL showed that body weight, body fat mass, arm circumference and arm muscle circumference of physically active group were significantly higher than those of the sedentary group. BMR calculated by Harris-Benedict (HB) formula and DRI formula and BMR measured by Inbody 720 was 1375 kcal, 1306 kcal and 1209 kcal, respectively. Total energy expenditure (TEE) examined by one-day activity diaries and calculated by H-B formula and estimated energy requirement (EER) formula in DRI was 2102.1 kcal, 2184.4 kcal, and 2164.5 kcal, respectively. The Pearson correlation coefficient between TEE examined by one-day activity diaries and H-B TEE was 0.795 (p < 0.001) while that between TEE examined and DRI EER was 0.604 (p < 0.001). Overall data indicated that female university students seemed to be less active. Therefore it is recommended that universities develop good exercise programs for their students. Further studies are needed to generate more meaningful results with a larger sample size and using machine attached to the body, which are able to detect physical activity more accurately. (Korean J Community Nutr 18(1) : 45~54, 2013)

지각자의 사회적 가치가 남성의 액세서리 착용 이미지 평가에 미치는 영향

Abstract This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men’s accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men’s image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers’ social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.Keywords: glasses(안경), hat(모자), necktie(넥타이), social value(사회적 가치), image evaluation(이미지 평가)

자신이 인지한 배우자의 갈등대처행동이 자존감과 우울에 미치는 영향

Abstract This study was a descriptive survey to examine the impact of spouse’s conflict-coping behavior on self-esteem and depression among couples married within 5 years, in order to provide data for education and intervention program of improving their relationships for early marriage couples. Participants were 176 persons who were family members or neighborhood of S college students in Seoul and they were asked to complete questionnaires. Findings showed that there were differences in conflict-coping behavior of withdrawal type according to sex while differences in conflict-coping behavior of physical type and withdrawal type and depression according to age. Differences were found in conflict-coping behavior of language type and depression according to occupation. There were significant differences in self-esteem and depression according to couples’ conversation time. Perceived their spouses cope with the conflict in the relationship between behavior and depression, self-esteem appeared to represent an indirect effect.

대학생의 진로자기효능감이 위험감수수준에 미치는 영향

본 연구는 대학생의 진로자기효능감이 위험감수수준에 미치는 영향을 분석하고자 진로에 관련하여 능동적 직업탐색의 근본이 되어주는 진로자기효능감을 자기평가, 목표설정, 직업정보, 문제해결의 4개 항목으로 설정하였으며, 위험감수수준은 직업선택, 금전관리, 인간관계의 3가지 항목으로 설정하였다. 본 연구를 위한 설문조사는 2011. 11. 26.~12. 17. 까지 3주간에 걸쳐 서울과 수도권 그리고 지방에 있는 4년제 대학생을 대상으로 실시하였고 450부의 설문지를 배포하여 이 중 유효한 402명을 연구대상으로 하였다. 진로자기효능감 중에서 자기평가 항목은 금전관리위험감수수준이 높은 군이 가장 유의한 영향을 보였고, 문제해결 항목은 직업선택위험감수수준과 인간관계위험감수수준이 높은 군에서 가장 유의한 영향을 보였다. 직업정보는 위험감수수준 전 항목에서 부(-)의 영향력을 끼치며 위험감수 수준이 낮은 연구대상일수록 직업정보에 더욱 적극적인 영향력을 미친다는 연구결과가 나왔다. 본 연구는 취업을 앞둔 대학생에게 직업유형에 따른 위험감수수준이라는 개인의 직무에 대한 보다 세분화된 분석 자료를 제공하고 직업탐색에 가장 기본적인 요소인 진로자기효능감에 대한 새로운 검증이라는 데에 의미가 있다. In order to analyze the influence of career self-efficacy on risk taking level in university students, career self-efficacy which becomes the basis of active occupational exploration was classified into four items including self evaluation, goal setting, occupational information and problem solving. Risk taking level was divided into three items of occupational selection, monetary management and human relation. 450 surveys were distributed to four-year university students in Seoul, capital area and rural area for three weeks from November 26 until December 17, 2011, among which 402 surveys were accepted as effective study subjects. Among items of career self-efficacy, most significant influence on self evaluation was shown in group with high risk taking level in monetary management, and problem solving had most significant influence in groups with high risk taking level in occupational selection and human relation. As a result, occupational information was found to have negative (-) influence on all items of risk taking level, with increasing degree of influence on occupational information for subjects showing lower degree of risk taking level. This study provides detailed analysis on individual's work task called risk taking level based on different occupational types, offering new verification of career self-efficacy as the most fundamental element of occupational exploration to university students looking for employment.

일부 대학생의 외적 이미지와 자기 완벽성에 대한 인식이 우울에 미치는 영향

The purpose of this study is to examine the influence of external image and self perfectionism on the depression. The survey collected 240 subjects from 3 university students in Seoul, Korea. The research period was from May to June of 2011 and the collected data were analyzed using the SPSS 15.0. As a result of this research, those with lower self image level, those with higher self perfectionism increased the depression level. It is necessary to develop programs for university students considering the fact that external image and self perfectionism influence on the depression. Moreover, it should be developed that solutions can decrease psychological pressure and overcome overwhelming expectation.

대학생의 통제소재가 취업스트레스에 미치는 영향

글로벌경제의 경기침체 우려가 현실로 나타나면서 대졸자의 취업난이 그 어느 때보다도 심각한 상황이다. 이러한 현실 속에서 취업을 해야 하는 대학생들은 고민과 갈등으로 많은 스트레스에 시달리고 있다. 이에 본 연구는 과연 대학생들이 자신의 운명을 무엇이 통제한다고 믿는지에 기인된 내적 통제소재와 외적 통제소재에 따라 취업스트레스의 하위요인 환경적, 신체적, 심리적, 예민 행동에 어떠한 영향을 미치는지 알아보고자 한다. 본 연구를 위한 설문조사는 2011. 10. 5.~10. 20까지 15일 동안 서울과 수도권 및 지방의 4년제 대학생을 대상으로 총 550부의 설문지를 배포하여 480부가 회수되었고 이 중 유효한 430명을 연구대상으로 하였다. 연구 결과 첫째, 취업스트레스에서 환경적인 영향이 49%로 높게 나타나는 반면 신체적 영향은 7%로 나타났다. 둘째, 취업스트레스와 통제소재의 상관분석을 실시한 결과, 외적 통제소재는 환경과 신체, 심리, 예민 행동에서 정적인 영향을 보이고 있으며, 내적 통제소재에서는 모두 부적인 상관을 보이고 있어 보다 다양한 진로정보가 제공되어야 하겠다. 청년실업률과 직결되는 대학생들의 침체된 진로효능감을 높이고 취업스트레스를 감소시킬 수 있는 다양하고 적극적인 방안이 모색되어야 한다. With rising concerns on downturn of global economy, college graduates are experiencing a serious unemployment crisis. In this reality, undergraduates preparing for employment face much stress from worries and conflicts. Accordingly, the purpose of this study is to examine the influence of university student's belief of destiny on sub factors of employment stress such as environmental, physical, psychological and keen behaviors according to internal and external locus of control. 550 surveys were distributed to four-year university students in Seoul, capital area and rural area for 15 days from October 5 until October 20, 2011. 480 surveys were returned, among which 430 were effective as study subjects. As a result of this study, first, environmental influence on employment stress was high at 49% while physical influence was 7%. Second, as a result of performing correlation analysis on employment stress and locus of control, external locus of control showed positive influence in environmental, physical, psychological and keen behaviors. Internal locus of control showed negative influence in all behaviors, suggesting that more diverse career information must be provided. Since increase in career efficacy and reduction of employment stress in university students are directly linked to unemployment rate of youths, diverse and active methods are deemed necessary.

미국산 쇠고기 선택속성의 중요도-만족도 분석 - 서울.수도권 대학생을 중심으로 -

The purpose of the study is to examine the importance and performance degrees between Selection Attributes of American beef by IPA(Importance-Performance Analysis) for university students in Seoul and Gyeonggi Area. A total of 590 questionnaires were distributed, and 481 questionnaires were used in the study (81.5% of response rate). According to the IPA results of 12 selection attributes for American beef, the selection attributes with relatively low satisfaction but high importance(II quadrant) were 'country of origin', 'safety', 'cleanliness and hygiene'. The factor to be improved relatively through to the results of IPA was consumer confidence factor ('country of origin', 'safety', 'cleanliness and hygiene') and it was confirmed that university students had a low satisfaction in large degrees compared to the significance of American beef. Therefore, recovery of consumer confidence of American beef is urgent as well as the need to increase satisfaction of consumers. From now on, based on these results, it is considered that many efforts are necessary to increase the trust of consumers by planting awareness that American beef is safe by setting institutional conditions to vitalize purchase of American beef. Moreover, it is considered that these efforts would be significant for the vitalization of restaurants with beef as their main menu, and vitalization of consumption of Korean beef as well as American beef henceforth.

대학생의 감성과 선호하는 주거 실내공간이미지 특성에 관한 연구

Due to the belief that housing for university students is uniform materialistic and non-human, a variety of needs and preferences of the residents is becoming more important. In order to more positively identify the user's emotional needs, a design that meets the needs of the resident's living space is absolutely necessary. The purpose of this study is to group the sensibility types of university students, to analyze the preferred interior image and interior design elements, and then to understand the preferred characteristics according to sensibility type. To collect the data, a survey method was used for 224 university students in Seoul and the metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, t-test, chi-square, factor analysis, and cluster analysis. The results of the analysis are as follows: First, sensibility types were segmented into four groups including 'Unique & Elegant', 'Static & Tidy', 'Warm & Comfortable', and 'Characteristic & Free'. Second, the preferred interior image was the Minimal-Dandy-Natural Image, the preferred floor_material was wood, and the preferred wall_material was marble. Third, there were different interior preferences according to each type of gender & sensibility.

Comparisons of Body Image Perception, Health Related Lifestyle and Dietary Behavior Based on the Self-Rated Health of University Students in Seoul

This study was conducted to examine the differences in perceived body weight and image and various lifestyles based on the self-rated health of university students when gender was adjusted. Five hundred fifty-five participants were asked their perceived health condition, and 58, 289, 160 and 48 students answered themselves as very healthy, normal, and unhealthy, respectively. As compared to the other 3 groups, unhealthy group showed higher proportions in dissatisfaction of body weight and negative perception of body image (P < 0.01). As health related lifestyles, very group reported longer sleeping than unhealthy group (P < 0.05), and had a higher proportion of people with regular exercise. Among the dietary behaviors, the frequencies of followings significantly different among the groups: Regularity of meal time (P < 0.01), Eat protein more than twice a day (P < 0.001), Eat vegetables (P < 0.01), Eat fruit and fruit juice (P < 0.01), Eat vegetable oil added foods (P < 0.01), Eat seaweed (P < 0.01), Eat breakfast (P < 0.01), Modulation in animal fat and high in cholesterol intake (P < 0.01). Particularly, higher proportion of subjects answered very had higher frequencies (6-7 times/ week) of these dietary behaviors. Overall results suggest that healthy lifestyle including adequate sleeping time, regular exercise, and good dietary behaviors might be potential factors affecting positive perception of health. In addition, positive perception of body weight and image were related with positive perception of health. (Korean J Community Nutr 16(6) : 672~682, 2011)

An Analysis on Clothing Purchasing Behaviors at Entertainers’ Internet Shopping malls of Female College Students in Seoul and Gyeonggi area

An Analysis on Clothing Purchasing Behaviors at Entertainers’ Internet Shopping malls of Female College Students in Seoul and Gyeonggi area

역할완화소비와 선행변수

This study verifies the validity of the role-relaxed consumption scale developed by Kahle (1995b) for Korean consumers. This study also tests a model that includes consumer susceptibility to interpersonal influence along with attention to social comparison information as antecedents and their relationships. Data were gathered by surveying university students in Seoul, Korea, using convenience sampling, and 600 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, ANOVA and path analysis were conducted in order to analyze the data. It was proved that the role-relaxed consumption scale was effective for Korean consumers. A path analysis showed that consumer susceptibility to interpersonal influence and attention to social comparison information influence role-relaxed consumption.

Determinants of Decision-Making Confidence of Clothing - Consumer Susceptibility to Interpersonal Influence, Vanity, and Clothing Product Knowledge -

The purpose of this study was to identify the determinants of decision-making confidence of clothing. As determinants, this study examined consumer susceptibility to interpersonal influence, vanity, and clothing knowledge. Data were collected through surveying university students in Seoul metropolitan area using convenience sampling method. Out of 324 distributed, 300 useful questionnaires were returned. The results showed that identical conformity among consumer susceptibility to interpersonal influence factors significantly influences, both directly and indirectly, decision making confidence through vanity. Although normative conformity does not influence decision-making confidence directly, it does significantly influence decision-making confidence indirectly through influencing vanity and clothing knowledge. The results suggest clothing is a manifestation tool for managing public self, which finally leads to increased clothing knowledge and decision-making confidence of clothing. These findings may be used by marketers in developing strategies for product development and promotion.

소비자의 브랜드 동일시 및 브랜드 애착이 브랜드 자산에 미치는 영향

This study investigates the effects of consumer brand identification and brand attachment to brand equity. 332 surveys were collected from male and female university students in Seoul. In each survey, respondents were asked to choose one favorite fashion brand that they often purchase and answer questions regarding brand identification, brand attachment, and brand equity. The results were analyzed using SPSS package 12.0 and AMOS 5.0 program and factor analysis, reliability analysis, and path analysis were conducted. After the factor analysis, 3 factors were found under brand identification, 4 factors under brand attachment, and 4 factors under brand equity. The Cronbach`s of brand identification was .84, the brand attachment was .80, and the brand equity was .81. The results of this study show that brand identification had a positive effect on brand attachment that had a positive effect on brand equity. Additional results show that both brand identification and brand attachment had a positive direct effect on brand equity; however, brand attachment had a higher effect on brand equity.

대학생의 어머니 취업력, 성취동기와 직업 양성평등의식이 어머니 취업에 대한 부정적 신념에 미치는 영향

The purpose of the present study was to investigate the effects maternal employment history, achievement motivation and gender egalitarianism in job on university students` negative beliefs about the consequences of maternal employment. A total of 338 university students in Seoul, Kyungki, and Kyungnam area, provided information for the study. Analyses results showed that male students had higher level of negative beliefs about the consequences of maternal employment and achievement motivation and lower level of gender egalitarianism in job than female students did. Mothers` history of employment during the student`s middle and high school period and higher job egalitarianism predicted lower negative beliefs about maternal employment. As male and female students were compared, male students with history of mothers` employment, lower level of achievement motivation and higher level of gender egalitarianism showed low level of negative beliefs about maternal employment. For female students, mothers` employment significantly predicted their beliefs about negative consequences of maternal employment.