Our country Major music (art) colleges have set up art management majors. However, at present, the development speed of art management majors in domestic music colleges is relatively slow, which cannot meet the needs of society for high-level art management talents. Therefore, it is very necessary to develop a connotation-oriented development strategy. From the perspective of music art management, this paper sorts out the constituent factors of the "connotative" development of music art management, analyzes some problems existing in the current music art management, and explores the countermeasures of "connotative" development, so as to prove the "connotative" development. It is of great significance. I hope it can provide reference for the "connotative" development of music art management in China.