The professionalization and professionalization of college counselors is the key to improve the effectiveness of College Students' Ideological and political education, which is of great significance to the realization of moral education centered link in Colleges and universities. The professionalization and professionalization of College Counselors in the new era is the inevitable result of the development of higher education in the new era. It is an urgent requirement for the ideological and behavioral characteristics of online generation college students, and it is also a practical need for the high-quality construction of college counselors. At present, there are some limitations in the construction of specialty and professionalization; Second, the professional identity of college counselors is low; Third, the mobility of counselors is large. It is of great significance to further stimulate the work enthusiasm and vitality of college counselors, improve the effectiveness of Ideological and political work of college students, and realize the purpose of running a university by formulating a scientific mechanism for the selection and employment of college counselors, improving the training system of college counselors, strict assessment system, and optimizing the promotion channel of college counselors.