ABSTRACT Scholars have long outlined the prestige-seeking behaviors engaged in by institutions, but limited scholarship has sought to understand how students understand and conceptualize institutional prestige as key constituents of colleges and universities across the United States. Guided by Bourdieu’s notions of field, habitus, and capital, the purpose of this study was to examine how college students conceptualize institutional prestige and made sense of the landscape of prestige-related discourses during the college admissions process. Based on in-depth interviews with 32 college students and follow-up questionnaires from 30 of them, I argue that college students' understandings of institutional prestige aligned with dominant discourses that value selectivity, wealth, and job-related outcomes. Although participants understood the value of prestige, I suggest their habitus, which was focused on achieving a stable, middle-class career, oriented them toward seeking an affordable institution that would offer them a strong return on investment and the opportunity to attain social capital. By viewing college as a means to gain social capital, I posit their communication about higher education embodied neoliberalism and its meritocratic, market logics.
Read full abstract