Coimbatore City Research Articles

A Comprehensive Analysis of Social Media Platforms and their Impact on E-Consumer Purchase Behavior (With Reference to Coimbatore City)

In contemporary times, social media has emerged as a highly effective platform for establishing direct connections with prospective clients. Through deeper user engagement, community social networking sites have garnered customer trust and are predominantly utilized for social interactions. Since the beginning of the year, many manufacturers, wholesalers, and retailers have adopted social media marketing strategies. Marketers are increasingly exploring diverse social media channels and introducing innovative social initiatives at an unprecedented rate. The exponential expansion and rapid evolution of social media marketing are extraordinary, reflecting a transformative shift in promotional strategies. Recognizing its immense potential, multinational corporations have integrated social media marketing into their campaigns, significantly enhancing their outreach and engagement efforts. This paper examines the level of awareness among e-consumers regarding social media sites and analyzes the impact of social media advertisements on these consumers. Additionally, it provides a comprehensive overview of Coimbatore's social media marketing practices.

The Extraction and Characterization of Microplastics of Biocompost and Water Samples Collected from the Different Semi-Urban Agronurseries

ABSTRACT Biocomposting at national and regional levels has recently been recognized as one of the feasible, nature-based solutions to prevent the accumulation and reuse of biodegradable waste in enhanced and effective mitigation measures for urban and semi-urban waste management. Recent research has mainly focused on organic compost contamination, as the negative effects of MP on soil systems have been extensively studied. According to current research, organic compost used as fertilizer on farmland contains many microplastics. In this context, microplastics (MPs) have been regarded as a global environmental problem and an emerging soil contaminant. The physico-chemical properties of water and compost samples were analyzed by APHA and AOAC methods. The extraction of microplastics was done using the density separation. In the current study, agricultural waste-based biocompost and water samples used for the production of biocompost were collected from four different agricultural nurseries in semi-urban areas of the Coimbatore city. The physicochemical properties (including heavy metal content) of the biocompost and water samples tested were on par/equal/lower than Indian standards. Interestingly, in the biocompost samples, 85% of the microplastic fragments and 15% of the fiber types were identified only in BC-B and BC-C, respectively, with different colors such as red, brown, blue, light yellow and transparency. However, no microplastics were found in the biocompost samples of BC-A and BC-D. Microplastic polymers such as polymethyl methacrylate (PMMA), polypropylene (PP), and ethylene vinyl acetate (EVA) were identified through ATR-FTIR analysis. The results suggest that semi-urban agricultural gardening may lead to the accumulation of microplastics in terrestrial environments, which may negatively impact soil and plant health. This study contributes to growing research into microplastic contamination in organic compost and its potential impact on agriculture and terrestrial ecosystems.

Socio-demographic and Risk Factors Study of Cervical Cancer among Women in South India

Cervical cancer is the second most common cancer among women in the world. Despite the good achievements in this type of cancer prevention and treatment in developed countries, developing countries are still reporting high rates of new cases and mortalities, India as an example. In the current study, we aimed to study the most associated risk factors with cervical cancer in Coimbatore City, India. The study was first approved by the institutional Human Ethics Committee and then by the Sri Ramakrishna Hospital Human Ethics Committee. Then the data collected from cervical cancer patients after getting their informed consent. The collected data then analyzed statistically based on age, age at marriage, parity, smoking, and alcohol, level of education, and place of living. The study results showed that cervical cancer risk increases with age especially between 50 and 59 years old. The age of marriage data analysis revealed that 44% of the women married before 18 years old. The study found 51% of the patients have three or more children. The majority of the cases were women who had no education (64%) and the incidence decreased in the educated women (19% of 10th class, 9% 12th class, 8% degree or higher).75% of the cases are living in the rural areas. The study clearly showed the risky age (50 -59) and the importance of screening before this age as well as the role of education level, age of marriage, parity, and living place as key factors in cervical cancer.

Unveiling the Behavioural Biases of Retail Investors in Derivative Market

The derivative market is growing faster than capital markets in recent years. Investors’ focus is moved towards the futures market rather than on the stock market. The involvement of individual investors has increased in the derivative market. In investing, biases lead investors to make irrational and emotional decisions. The study tracks how investors’ be- havioural biases influence their investment decisions and also analyses the moderating effect of “financial literacy” and “self-efficacy” in the derivatives market. The snowball sampling technique was used to collect the primary data from 125 investors from Coimbatore city. Factor Analysis, Multiple Regression, and Structural equation Model were used for analysis. The results revealed that Behavioural biases such as “Herding Behaviour”, “Overconfidence” and “Mental Accounting” positively affect investing in the derivative market and the mod- erating variables “Financial Literacy”, and “Self-Efficacy” directly influence the behaviour of the investors which in turn affects derivative trading.

Floristic Studies in Coimbatore City and its Environs

No Abstract.

A STUDY ON CUSTOMER SATISFACTION TOWARDS BAJAJ AUTOMOBILES IN DELHI NCR

In order for the car company to gain advertising power, it needs to understand what consumers want in order to come up with a final product that satisfies them in terms of price, quality, and utility. Examining the demand for the particular type of motorbike in the city of Coimbatore, Tamil Nadu, India. There is a high degree of congruence between consumer propensity and actual purchasing behaviour. To do this, a showcase overview was carried out with one hundred people in the contemplation zone. Authorized merchants should also devise an appropriate notice to attract local clients, and promotional campaigns should focus on reaching the extreme custom. There have been advancements in the two-wheel market thanks to the introduction of the Legend Honda bicycle. The business should introduce a plethora of stylish two-wheelers. After the part, we survey Saint and Saint Honda customers to find out which brand they lean towards. Results about the brand choice of the client are documented. Based on our research, we know that Saint Honda is gaining market share in the two-wheeler industry, and we are curious to see what happens next for Honda.

Comparative Study Between Nykaa and Mamaearth with Special Reference in Coimbatore City

The research attempts to study the consumer buying behavior of cosmetic products, particularly Nykaa and Mamaearth in India, specifically with reference to Coimbatore The purpose of this paper is to compare the two products and to decide which product is best. In this paper, respondents are only those who are using Nykaa and Mamaearth products and data was analyzed and interpreted with the help of statistical techniques. The study reveals that different factors have significant influence on buying behavior.

A Study on Customer Satisfaction in E-Shopping with Reference to Coimbatore City

Online shopping in the process whereby consumers directly buy goods, services etc., from a seller interactively in real-time without an intermediary service over the internet. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores.

A Study on Working Women Perception Towards Gold Investment in Coimbatore City

In today's scenario, women are financially independent and keen on turning their savings into investments. Gold holds a special place in their investment portfolios, being a significant avenue in India. The study aims to identify the preferred gold investment options and assess the awareness and satisfaction levels of women investors. Primary data was collected through a well-structured questionnaire from 117 randomly selected women respondents in Coimbatore City.

A Study on Influence of Behavioural Biases on Investment Decision of Young Investors in Coimbatore City

This study investigates the influences of cognitive biases on the investment behaviour of the youth of the city of Coimbatore. The main purpose of this study will be to explore the idea that individuals who engage in stock market activities and have different types of biases such as Overconfidence, Anchoring, Loss Aversion, Confirmation and Herding perceive to have the power to affect their investment choices. The study involved 120 investors aged 18-29. The study uncovered various behavioural biases that significantly affected the investment decision-making process among young investors. Anchoring Bias was proven the most significantly influencing bias of investment decisions, followed by Overconfidence Bias and Loss Aversion Bias. The information provided suggests that the effect of Confirmation Bias and Herding Bias on decision-making is insignificant.

PURPOSE OF VISIT AND SATISFACTION OF BRANDED APPAREL IN SELECTED RETAIL STORES AT COIMBATORE CITY

Todays’ trend in shopping people has an attitude to spend time in organized shopping malls and retail stores. To hang on the customer inside a malls and growing organized retail outlet measuring customer satisfaction in such stores is very important. This study focuses on profiling retail customers and measuring their level of satisfaction in the selected stores in the Coimbatore city. Primary data has been collected using structured questionnaire. It has been found that visiting retail outlets have become a group activity. Word of mouth by friends, family, colleagues and Advertisement, influences majority of customer. Majority of respondents came for shopping inside store, rest came for hang out, enjoy crowd, meeting friends and getting refreshed. Femina Retail outlet was found to have higher level of satisfaction followed by Lifestyle, Pantaloons and Westside.

A RESEARCH ON THE IMPACT OF MENTAL HEALTH AMONG COLLEGE STUDENTS IN THE FINAL YEAR

College life is the most pressing stage in the teenagers lives that can sometimes impose major challenges to study, play, socialize and live at the same time. Failure to manage these challenges effectively may lead to poor mental health in the teenagers. The aim of this study is to examine the prevalence and effects of depression, stress and anxiety among final year college students and to analyze the multifaceted challenges affecting their mental health and to identify the consequences faced by them and suggest targeted interventions to improve their overall mental well-being during their critical stage of their academic life. The scope of this study encompasses a comprehensive examination of the effects of mental health among final year college student within a Coimbatore city. It will focus on assessing various mental health parameters such as depression, stress, anxiety and other factors that may impact the psychological well-being of the students. Ethical considerations will be paramount, ensuring participant confidentiality, informed consent and adherence to ethical guidelines throughout the study. This study aims to provide valuable insights into the mental health challenges faced by the final year college students, with implications for counselling services, awareness initiatives, and policy recommendations to support student well-being KEY WORDS: Mental health, depression, stress, anxiety and coping mechanism.

A Study on Consumer Preference Towards Food Delivery Apps with Special Reference to Coimbatore City

A Study on Consumer Preference Towards Food Delivery Apps with Special Reference to Coimbatore City

Cognizing waste: a comprehensive quantitative and characterization analysis of municipal solid waste in Coimbatore City Municipal Corporation, India

Cognizing waste: a comprehensive quantitative and characterization analysis of municipal solid waste in Coimbatore City Municipal Corporation, India

Application of Machine Learning–ANN in Predicting the Pollution Index of Sanganur Stream in Coimbatore City, Tamil Nadu, India

Application of Machine Learning–ANN in Predicting the Pollution Index of Sanganur Stream in Coimbatore City, Tamil Nadu, India

Financial Literacy Among Working Women In Coimbatore City

This study aims to investigate the financial literacy of working women in Coimbatore City. The research focuses on the level of financial awareness among women in areas such as investments, savings, and insurance. For this quantitative research, an online survey was conducted, and 160 working women from various age groups and income levels participated. The study's findings indicate that the financial literacy level among working women in Coimbatore City is low, with only a small percentage of women having sufficient knowledge of financial topics. Furthermore, the study found that several factors, such as age, income, education, and work experience, influence women's financial literacy.

A Study on Customer Satisfaction of Royal Enfield with Special Reference to Coimbatore City

“In this study, we aim to explore and analyze the factors influencing customer satisfaction towardsRoyal Enfield motorcycles. Through surveys and interviews, we will examine aspects such as product quality, after-sales service, brand image, and overall customer experience. The findings will provide valuable insights for Royal Enfield to enhance customer satisfaction and loyalty.”

RECENT TRENDS OF CRM PRACTICES IN NATIONALISED BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY

In today’s competitive banking environment, Customer Relationship Management (CRM) has become essential for nationalised banks striving to enhance customer satisfaction and loyalty, especially in urban areas like Coimbatore City. This study aims to explore recent trends in CRM practices within nationalised banks, with a focus on assessing their effectiveness in improving customer service utilization and satisfaction. The problem addressed is the need for nationalised banks to adapt CRM strategies that meet customer expectations and maintain loyalty amid growing competition from private and digital banks. The research objectives are to analyze the effectiveness of CRM strategies in enhancing service utilization and to assess their impact on customer satisfaction in Coimbatore. A Descriptive Research Design was employed, and data was collected from a sample of 134 respondents using Convenience Sampling. The study uses statistical tools such as ANOVA, Correlation Analysis, and Multiple Linear Regression to examine relationships among CRM strategies, service utilization, and customer satisfaction. Key findings reveal that digital banking tools, personalization, and user-friendly interfaces are highly valued by younger customers. Moreover, locality and educational level significantly influence CRM effectiveness, highlighting the need for location-specific strategies. Recommendations include enhancing digital banking platforms, expanding ATM networks, and investing in customer service training to improve conflict resolution. In conclusion, effective CRM strategies are essential for boosting customer satisfaction and fostering loyalty, underscoring the importance of continual adaptation and innovation in nationalised banks’ CRM practices to meet evolving customer needs in Coimbatore City.

Smart parenting program on parenting behavior and the risk of behavioral problems among a dyad of school children and their parents

The study examines the impact of smart parenting program on parenting behavior and the risk of behavioral problems among schoolchildren. Behavioral problems are certain disruptive actions that may be seen in various patterns in all age groups of children. This study sought to evaluate the effect of a researcher-designed SMART parenting program on parenting behavior and the risk of behavioral problems among schoolchildren and their parents in selected corporation schools in Coimbatore City, Tamil Nadu. A quantitative research approach with a pre- and post-test with a Control Group Design was adopted. Totally, 1202 schoolchildren between 8-13 years old were screened, and 129 children were identified as being at risk. The SMART Parenting program was administered to the parents in experimental group. The results of the study revealed a significant increase in parenting behavior and a decrease in the risk of behavioral problems after intervention among the children in the experimental group. An analysis of the impact of the SMART parenting programme on both groups revealed a noteworthy enhancement in parenting behaviour and a decrease in the risk of behavioural problems among parents and children in the experimental group. The SMART parenting program was highly effective in promoting parenting behavior and reducing the risk of behavioral problems among school children. Therefore, it can be widely used by school authorities, by community health nurses, and also by pediatric nurses in hospital settings.

Erode Ground Gecko Cyrtodactylus speciosus (Beddome, 1870) (Squamata: Gekkonidae) from peri-urban common-lands of Coimbatore, India, with comments on habitat associations

We report the Erode Ground Gecko Cyrtodactylus speciosus (Beddome, 1870), a rare, hill forest-dwelling species, from two sites in the northern periphery of Coimbatore city. These two sites, viz., Nallusamy checkdam (Site–1) and Sarkar Sama Kulam (Site–2) are lakes with remnant vegetation belts, surrounded by pastures, farmlands, and villages. From 100 hours of observations during a six-month period (April–September 2023) in these two sites, we report 14 sightings of C. speciosus including gravid females, juveniles, and subadults indicating a persistent breeding population. The encounter rate estimates ranged from 5 h (in Nallusamy checkdam; n = 10/50 h) to 12½ h (in Sarkar Sama Kulam; n = 4/50 h), averaging at about 7 h (pooled; n = 14/100 h) to get one sighting of C. speciosus. Our sightings of C. speciosus in peri-urban common lands abutting a city, calls for intensified biodiversity surveys and enhanced protections of such remnant vegetation belts, often presumed to have low or marginalised conservation values.