Comparative Study Between Nykaa and Mamaearth with Special Reference in Coimbatore City

Abstract

The research attempts to study the consumer buying behavior of cosmetic products, particularly Nykaa and Mamaearth in India, specifically with reference to Coimbatore The purpose of this paper is to compare the two products and to decide which product is best. In this paper, respondents are only those who are using Nykaa and Mamaearth products and data was analyzed and interpreted with the help of statistical techniques. The study reveals that different factors have significant influence on buying behavior.