Cultural Codes Research Articles

Аксиологические рубежи обороны системы национальной безопасности: функциональное предназначение

The aim of this study is to substantiate the strategically significant functional role of the axiological defense lines of the national security system. This formulation of the question proceeds from the consideration of this system as a citadel, a unified defensive complex comprised of six defensive lines, the names of which correspond to the generalized means of managing social systems: methodological (gnoseological), historical-algorithmic, factual (ideological), economic, demographic, and military. Among the six mentioned defense lines, the first three are in the plane of sciences belonging to the humanitarian cycle and closely related to the value system, components of the country’s cultural code. In the context of hybrid warfare, the state is forced to use the military arsenal when it has conceded to the enemy on all previous defense lines, primarily on axiological lines. Neglecting the issues of protection of axiological defense lines of the national security system leads to the fact that the country suffers significant and often irreparable damage to subsequent lines: economic, demographic, military. It is recommended that axiological defense lines be defended and reinforced no less intensively than economic and other defense lines of the national security system. Without prompt resolution of these issues, the full-fledged implementation of Russia’s national projects and the achievement of technological sovereignty will be significantly hampered.

Gender Roles of Women in Russian Parodies

The article talks about gender stereotypes in Russian proverbs and sayings. Gender stereotypes are a reflection of the traditional patriarchal code of linguistic culture, since the main value paradigms have been formed in society for centuries. Russian paroemias reflect gender relations, they still contain disappearing ideas about the role of women and men in society; they preserve the history of changed (or remaining) worldview stereotypes of gender behavior. Gender representations of men and women in paremiology show how stereotypes have been formed over the centuries. Gender roles of women in Russian parodies: the role of a woman in the family (wife, mother-in-law, mother-in-law, daughter, mother-granddaughter, aunt, sisterin-law, daughter-in-law, etc.); the role of a woman in accordance with social status (widow, unmarried maiden, matchmaker, etc.); the role of a woman in accordance with family and social ties (matchmaking, godmother, etc.) shows that women were in a dependent position. Their whole life was built in relation to the patriarchal model of family and marriage, which was completely dominated by men, which is explained by the historically established type of social relations.

Structural and Semantic Peculiarities of the English Phraseological Units with the Component «an Item of Kitchenware»

The article studies the semantics of the English phraseological units that contain components from the thematic group «kitchenware» and also singles out the most common components – the names of the items of cutlery in the phraseological units. The relevance of studying this group of phraseological units, which has not yet been the subject of a separate study, is conditioned by the fact that preparing and eating food are the important parts of the cultural code of any people, encrypted, among other things, with the help of phraseological units of the language. Kitchenware being are tools, means and tools for preparing, consuming and aestheticizing the process of food consumption, contribute to the formation of cultural values of a linguistic community which are expressed, among other things, in the aesthetic and ethical norms of human behavior. Unlike linguistic units of other levels, phraseological units being units of secondary nomination, do not only contain accumulated information about the situations and events that occurred throughout the cultural and historical development of a particular linguistic community, but are also the building material of the secondary picture of the world. The semantics of phraseological units is a vivid expression of the national uniqueness of the linguistic picture of the world. As a result of the study, we divided the selected phraseological units into such phraseological groups as «versatility of human activity», «appearance, character and mental characteristics of a person», «financial situation of a person», «alcohol consumption and the consequences of this use», «food intake and consequences its intake», «various life situations». As a result of a quantitative analysis of the representation of components-names of utensils in phraseological units, we came to the conclusion that the most common components in phraseological units are the lexemes pot (26% of the studied units), bottle (14.5%), knife (13%), plate (10%), spoon (9%). We associate the prevalence of these components with the special role of the kitchen utensils, designated by the corresponding lexemes, in particular, a pot is a container for both cooking and storing food, a bottle is a container for drinks, which are also are included in the gluttonic sphere of human life, and a plate (plate) and a spoon (spoon) are the most important tools for eating. It was also revealed that the leading structural-semantic types of the studied phraseological units were nominative-communicative units (60% of the studied phraseological units) and nominative phraseological units (28% of the studied units).

РЕПРЕЗЕНТАЦИЯ ЗДОРОВОГО ЧЕЛОВЕКА В НЕМЕЦКОЙ И АНГЛИЙСКОЙ ФРАЗЕОЛОГИИ

The article provides a comparative study of German and English phraseological units with a zoonymic or phytonymic component representing a healthy person. The analysis is given according to the following two types of cultural codes: 1) zoonymic and 2) phytomorphic. Consideration of comparative phraseological units containing zoonyms and phytonyms in the context of culture allows us to determine the general and the specific in the imaginative thinking of the Germans and the British about health, to explain the peculiarity of their functioning. Studying phraseological units within the framework of the linguistic and cultural paradigm is considered relevant since the zoomorphic and phytomorphic images underlying the formation of phraseological units are the conductors of culture. They transmit valuable information about the geographical and climatic living conditions of a particular ethnic group that helps to identify ethnocultural stereotypes and standards reflecting the collective view of the most valuable human being that is health. Moreover, the very trope (tropeic) essence of a phraseological unit is born from a combination of cultural codes, which are the structure-forming elements of cultural space and are present in the cognitive base of any linguistic and cultural community.

СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ БІЗНЕСУ: ОСНОВНІ СКЛАДОВІ ТА ПРІОРИТЕТНІ НАПРЯМИ РЕАЛІЗАЦІЇ

The article examines the components and directions of the implementation of social responsibility of business, which are implemented under the influence of current events in Ukraine. Approaches to the definition of the concept of "social responsibility of business" according to scientists M. Friedman, G. Bowen, A. Carroll, from the position of the World Council of Entrepreneurs for Sustainable Development and the World Bank Institute are given. The relationship between social responsibility of business and sustainable development is indicated. Differences in the characteristics of social responsibility of business and philanthropy according to the criteria of involvement, purpose, participation in decision-making, strategicness and dependence on external circumstances are determined. It was established that the concept of social responsibility of business has a wider meaning than charity. Such key principles of social responsibility of business as openness, systematicity, reliability, regularity are indicated. The main components of internal and external social responsibility of business are revealed. The reasons that restrained the development of social responsibility of business in Ukraine are highlighted. The actions of the state regarding the activation of social responsibility in Ukraine are indicated. Measures have been taken by leading business structures regarding social responsibility at the beginning of hostilities in Ukraine in such areas as humanitarian aid to the population, support of medical facilities, evacuation and accommodation of the population from the areas of hostilities, organization of shelters for the population. The five-component model of social responsibility of business in war conditions is given and characterized according to the following components: business continuity, people's safety, army assistance, partnership, local communities. Referred to the results of the study of the sustainability of Ukrainian business during the war. Attention was focused on the following key directions of the SVB: systematization and coordination of corporate volunteering within the organization, the application of the practice of well-being (corporate well-being) and war/work balance (balancing work during the war) and Ukraine first, National Identity, Ukraine Culture Code.

Value model of political communications of the Russian elite in conflictual and deviant polysubject environment

The article, based on the results of a comprehensive political analysis, substantiates that in the modern socio-political reality, the formation of a multipolar world, the problem of the effectiveness of political communications are closely related to the potential of political and administrative power elites. The communicative qualities of a modern politician are enhanced by value-civilizational and moral parameters, the ability of strategic vision and the ability to maintain civilizational and value discourse in the political and economic system and direct it towards sustainable advanced development of society. This, in turn, involves the analysis and development of parameters for diagnosing the quality of modern Russian political and administrative elites, their moral and professional adequacy and aptitude; so is the actualization and solution of the problem of deviations at the elite level of political power. In order to form a value model of political communications of the Russian elite, it is necessary to comprehensively consider management systems based on specific values (including management of public values), identify and position public values as determinants of socio-political development, develop mechanisms to counteract the value degradation and marginalization of national elites, take into account the propensity of the Russian government to identify internal and external enemies in the previous stages of development, and also to the uncritical borrowing of the models of democracy alien to the Russian cultural and civilizational code, and the image imitation of elite qualities.

Cultural Dress Codes: Navigating Fashion Stereotypes in Multi - Generational Households

Cultural Dress Codes: Navigating Fashion Stereotypes in Multi - Generational Households

Interference of Cultural Codes of the CIS Countries of Central Asia: Civilizational Transformations

For centuries, Turkic peoples have lived in close interaction, which contributed to the formation of similar cultural traditions, languages and customs. This has made them a unique and distinctive historical and cultural area on the map of Eurasia. The study of the interpenetration of cultural codes of the CIS countries of the Central Asian region becomes particularly relevant, as it allows us to identify the main trends and patterns of interference of interacting cultures.The novelty of the study lies in the methodological approach to the analysis of cultural codes of nations, according to which the interference of cultural codes is considered here as an instrument of cultural interpenetration, which reveals the specific relationship between cultural codes and national identity, as well as identifies the reasons for the universalization of cultural codes of border cultures.The purpose of this paper is to explore precisely those features of cross-border cultural interaction that fall under the description of cultural interference in its original sense, which implies spontaneous, uncontrolled cultural interpenetration resulting in the strengthening of some characteristics and weakening of others, in the absence of a dominant culture and deliberate influence on the qualitative characteristics of each of the interacting cultures. This publication offers an analysis of the spontaneity and uncontrollability of civilizational transformations of border cultures, acting as a natural process of interference of cultural codes. The research material is the cultural practices of the CIS countries of the Central Asian region.The main study measures used are conceptual and phenomenological analysis, axiological and analytical research techniques, method of classification analysis, etc.The study of the CIS countries of Central Asia revealed a number of coinciding elements of culture of these countries, indicating the presence of their common national cultural and civilizational identity, which stem not only from the cultural roots common to these peoples, but also a consequence of cultural interference and integration in the process of centuries of coexistence in the neighboring territories.

Modern graphic design as a means of rethinking the cultural heritage of the past

The article considers the method of reinterpretation and actualization in graphic design. The role and importance of this approach in the modern world and development trends. To date, the problem of preserving the cultural code of the population remains unresolved and requires an up-to-date approach. The tendency to rethink the legacy of the past is considered through the prism of the possibility of this method to positively influence the generation and further development of new ideas within the framework of an overabundance of information. The fact that it is the reinterpretation of hereditary forms that makes it possible to create original design concepts based on existing ideas is actualized.

Study of Cultural and National Specifics of Russian and Kazakh Phraseological Phrases in University Language Classes

The article is devoted to the study of Russian and Kazakh phraseological units, which are products of linguistic folk consciousness as the materialization of the experience of generations and individual representatives of the ethnic group. It is revealed that the phraseological fund of a language records and reflects the social and cultural experience of a particular community, and is reflected both in the universal, common to all humanity, and in the unique, national-cultural picture of the world. The conceptual and phraseological aspect of the study of stable phrases through the national cultural code is highlighted in the light of modern linguocultural research, and a comparative description of phraseological units of the Kazakh and Russian languages is provided. The expediency of conducting experimental studies (questionnaires) is substantiated to reveal the degree of assimilation of phraseological units by recipients and the effectiveness of their use in speech. An educational longread has been created as a tool for digital linguodidactics in the study of Russian and Kazakh phraseological units, effective methods for introducing phraseological units into speech have been selected. The materials presented in the article can contribute to the construction of a productive intercultural dialogue, in which it is important not only to understand the language of another people, but also to master the cultural values of this people, perceive their national specifics, and assimilate those components that make up the national cultural code of the picture of the world under study.

Этнокультурные особенности лингвокультуремы «французский сад» («jardin français»)

In less than a century, the stable concept of «French garden» is formed and consolidated, having become the result of the activity of very specific historical figures (André Lenôtre and Louis XIV) in the national consciousness of the French and in the language. The concept can be classified as a linguocultureme with a clearly expressed nationally colored semantic meaning. The article proposes to explore the ethnocultural features of the linguocultureme «French garden», as well as to determine its role and place in the national consciousness of the French, and to outline its influence on the formation of the French national picture of the world. The concept of «French garden» in the linguocultural aspect is not well-studied, which emphasizes the novelty of this work. The author conducts the research using a complex of scientific methods, including contextual-interpretive analysis, diachronic research, and analysis of linguistic and cultural objects. It is also worth noting that the author for the first time cites, in the author’s translation from French, primary sources of French scientific research and publications on the topic of landscape gardening, unknown to Russian readers. As a result of a comparison of theoretical generalization and analysis of linguistic material, the author comes to the conclusion that at certain stages of history, some concepts and traditions are formed in the collective consciousness of a nation, which can become elements of the cultural code and form the basis of the national linguistic picture of the world. Such a concept and a tradition stretching back centuries for the French is the desire to cultivate a garden, in which its aesthetic component acquires particular importance.

Futuristic Design of Ethnic Clothing Using 3D Technologies

The author considers the use of innovative 3D printing technologies as a tool used by modern clothing designers striving for uniqueness and a futuristic look of their products. Particular attention is paid to the prospects for introducing 3D printing into the fashion industry and the opportunities it provides for individualisation, experimentation with shapes and textures, as well as the creation of new aesthetically attractive designs. The article may be of interest to students of the creative speciality of Fashion Design, design specialists exploring modern technologies in the fashion industry, as well as for those interested in innovation and creative approach to modern and promising clothing design. 3D printing allows one to create unique and personalised products such as jewellery, patterns, accessories that meet individual needs and preferences. Designers can adapt existing patterns or create their own, which will lead to a more exclusive approach to designing clothes, accessories, and jewellery. The author's desire to draw attention to the influence of 3D printing on the cultural code sewn into ethnic decor in order to give new breath to traditional symbolism is the goal of this study. Ethnic motifs and patterns made on a 3D printer can serve as separate details of decor, as well as be elements of a clothing item itself in its various manifestations. Ethnic patterns are an important aspect of world fashion, reflecting the cultural heritage and traditions of different peoples. The identification of the degree of significance of modern technologies in the life of an artist of decorative and applied arts was the result of this study. According to the author, the introduction of 3D printing into the creative process of a designer expands their capabilities, stimulates the development of innovations, and transforms the fashion industry. The results of the study showed that 3D printing opens up unique opportunities for the creative process of a designer. However, the study also revealed a number of technical problems associated with 3D printing of clothes that need to be solved for the widespread implementation of this technology in the fashion industry. Further research and cooperation with such specialists as engineers and computer experts are necessary to fully realise the potential of 3D printing.

THE DISCOURSE OF TRANSHUMANISM AND TECHNO-CULTURE IN THE 21ST CENTURY

The advent of a new culture and human evolution in the 21st century, set against the backdrop of accelerated technological advancement, artificial intelligence, and discourses surrounding technohumanism and cyberculture, is exerting a profound influence on the formation of a new reality and cultural codes. The wide variety of approaches and theories requires the systematisation of knowledge about them, as they all have both scientific and practical applications.

Cultural code of a modern regional city: An experience of discourse description (based on street art objects in Tomsk)

Cultural code of a modern regional city: An experience of discourse description (based on street art objects in Tomsk)

Societalized Politics in the German Civil Sphere: The 2015 “Refugee Crisis” and Post-Potsdam Civil Backlash

AbstractThis article introduces a theory of societalized politics to investigate crisis events in the German civil sphere between 2015 and 2024, and to proffer an answer to the disputed question of the preconditions that facilitated the rapid rise of right-wing populism in the German context. Drawing on civil sphere and societalization theory, the article specifies the foundational cultural elements, or binary cultural codes (BCCs), upon which German political elites crafted meso-level narratives to contest and manage strains in the civil sphere. Through an analysis of communicative and regulative institutions’ responses to the arrival of refugees in 2015, and the publication of the Correctiv.org report and the backlash protests it inspired in 2024, the article charts the rise of the far-right party Alternative für Deutschland (AfD), and explains its success as due in part to its leaders’ capacities to represent themselves and their supporters as embodying the BCC’s civil democratic signifiers. Introducing a theory of societalized politics, the analysis demonstrates a processual approach to the construction and contesting of crisis events that emerge within the civil sphere itself. The article also introduces a civil sphere theory of right-wing populism, which frames the phenomenon as the elevation of nativist, primordial signifiers born foremost of the noncivil spheres of ethnicity and religion. It concludes by arguing that while the German civil sphere is in flux, the post-Potsdam civil protests indicate a significant portion of the nation’s publics remain committed to universalistic, civil democratic principles.

Theoretical and Methodological foundations for Creating a Historical Exhibition in the Museums of Kazakhstan

This article addresses significant issues in museum work, a key aspect of implementing Kazakhstan’s cultural policy. The study and promotion of history in museums are conducted through expositions and exhibitions. One of the primary tasks of modern museums is to emphasize the importance of tangible culture in the era of digital communication as a crucial resource for national competitiveness and global recognition. As cultural institutions implementing state strategic policies, museums present Kazakhstan’s historical and cultural values to the world through National Exhibitions of the country in particular, and of Turkic culture in general. This academic article discusses the conceptual framework for creating a historical exhibition covering periods from ancient times to the Kazakh Khanate, using unique exhibits from the National Museum’s collection. The methodology for creating a world-class national exhibition is based on civilizational principles. The authors aim to to present a comprehensive image of Kazakh history through museum exhibitions, reflecting the cultural code of the steppe civilization.The authors view museums as cultural, educational, scientific institutions that play a crucial role in popularizing and preserving national values. They provide scientifically grounded concepts for national exhibitions by addressing theoretical and methodological issues and methods of exhibition creation.

RHETORICAL CODES OF PERIPHRASIS IN THE POETRY OF JOSEPH BRODSKY

The paper examines which rhetorical codes are implemented by periphrases in the poetry of Joseph Brodsky. The understanding of the rhetorical code is connected with the symbolic perception of artistic images created in a poetic text. The study of the rhetorical code involves the analysis of the influencing potential of stylistic means, taking into account the genre features of the text material. The expressive and pictorial possibilities that rhetorical techniques possess are also due to a thematic factor, a communicative situation – a political event, a love twist, a historical action. The interpretation of the code contributes to the establishment of communicative relations between the addressee and the addressee, the author and the reader, thereby comprehending the pragmatic meaning of the work of speech. In the lyrics of Joseph Brodsky, saturated with allusions and reminiscences, the periphrasis becomes a semantic, transmission and transformative buffer that expands the cultural space of the work. The rhetorical codes of reinforcement, substitution and isolation help to understand the emotional state of the lyrical hero, the decryption of these codes explains the causes of frustration, loss and feelings of orphanhood. The article emphasises that the basis of the rhetorical code is the national mentality and linguistic personality of the author of the work; therefore, when interpreting the code, the context of history was taken into account when the poems were created. The rhetorical code is part of the cultural code. Free periphrases, which are often used in the poems of Joseph Brodsky, allow the reader to see a unique, special picture of the poet’s world.

Pragmatic Nature of Identity as a Linguacultural Category

The article focuses on the phenomenon of identity from the pragmatic point of view. The process of communication is proved to reveal and form the subject’s affiliation with a particular community. Identity is viewed as the result of the process of communication, which consists in searching for an answer to the question of who I am. It is objectified in a dialogue that generates a situation of significance for the subjects of culture involved in it, thus actualizing their integral and differential attributes, which are taken into account in the course of identification. The study shows that two types of communication are used in the process of identity formation: external, according to the I – ONE model, and internal, according to the I – I model. The realization of the first model consists in the fact that a linguacultural community delivers information about itself to other cultural subjects by means of emblems and brands. This method of information transfer is connected with the formation of an opinion about oneself in the minds of other subjects of culture. The internal model of communication relates to the transmission of information to oneself. This type of communication may be considered in diachronic and synchronous aspects. Major means used in auto-communication are etalons, symbols, measures, amulets. Linguaculture, while implementing both models, can generate or borrow new principles, values, symbolary for their expression, which results in transformation of identity. The article determines the significant aspects in describing the pragmatic essence of identity, including the subjects of culture perceptions of oneself and the other, the content of goal-setting, the cultural code, and the message. The cultural code is embodied in the symbolary of identity and the texts in which it is realized. It reflects the image and way of thinking, self-perception of the subjects of culture. Natural language is proved to be the main means of identity objectification.

Medicalizing the Body and the Locale: Kala Azar and Disease Thinking in Assam, 1824-1900.

The article examines two seemingly unconnected occurrences at the nineteenth-century north east frontier of British India. The first is the production of a pathological space via moral, social, and cultural codes enacted by medical topographies on the region since the first Anglo-Burmese war (1824-1826) and the subsequent rise of disease thinking. The second is the ambivalence in disease thinking that is brought to fore through the mysterious malady called kala azar (visceral leishmaniasis), which was geographically designated as Assam fever. This article contends that the geographical designation of kala azar as Assam fever is not just coincidental or a nosological confusion of the late nineteenth century but rather has its origin in the preceding pathological carving of space at the frontier. Further, it explores the troubled ontology between research on malaria and kala azar investigations to show that the old codes enacted by medical topographies hinged upon the era of laboratory medicine.

Tutoring as a form of support for the adaptation of foreign students at the university

Introduction. Strengthening globalization processes leads to the expansion of international cooperation in the field of education. This is especially reflected in the growth of international mobility of students in higher education institutions, in particular, Russian universities. And if the first students of the beginning of the large waves of mass educational migration were proficient in the Russian language and were familiar with Russian culture, then the students who followed them were much less proficient in the language and cultural code. And, since the internationalization of education remains a prerequisite for the existence of universities, and long-term adaptation of foreign students to learning conditions worsens the quality of their training, there is a need to organize their psychological and pedagogical support in the first years of study. The purpose of the article: to specify the main problems of adaptation of foreign students to the conditions of study in Russian universities and to justify the need to organize their tutor support. Materials and methods. The study involved 556 international students of the first and second years of study of three Tatarstan universities (Kazan National Research Technological University (KNRTU-KICT), (Kazan); Kazan National Research Technical University named after A. N. Tupolev (KNRTU-KAI), (Kazan); Elabuga Institute of the Kazan (Volga Region) Federal University (EI KFU) (Elabuga). Research results. The results of the study confirmed the presence of adaptation problems among foreign students. The main ones are difficulties with the Russian language (41%) and acclimatization (21%). It takes 46% of students about a year to get used to the learning conditions, and 23% – more than a year. The main learning difficulties they identify are awkwardness when speaking in public in front of an audience (23%) and teachers’ underestimation of their educational results (20%). More than half of the students see older compatriots as a source of help in overcoming cultural and educational barriers; The help of a supervisor turned out to be effective only for 15% of respondents. Taking into account the results obtained, it is proposed to organize the training of future tutors from among foreign senior students who have undergone appropriate psychological and pedagogical training. Conclusion. While maintaining the institute of curatorship, it is necessary to create a tutoring institute in universities that train foreign students. The main functions of tutors, which are absent from the curators of academic groups, should be to help foreign students overcome barriers to socio-cultural adaptation and insufficient proficiency in Russian, promote the acceptance of foreigners by their new environment, help in building effective interaction with the university administration and teachers, study students' personalities, monitor the results of their educational activities, help in professional identification, monitoring of newly emerging difficulties of students, strengthening cooperation between Russian and foreign students.