Carnosic acid, carnosol and betulinic acid are the main compounds present in rosemaryextract (RE) and have shown anti-proliferative effects on various tumor cell lines. The objective of this work was to study the anticancer effects of rosemary extract on different human colon cancer cell lines (HGUE-C-1, HT-29 and SW480). For this purpose, intracellular free radical generation and modulation of nuclear factor erythroid 2 [NF-E2]-related factor 2 (Nrf2) pathway was explored. Cells were treated with RE (20–40 µg/mL) for 24 h at 37 °C and cell viability was determined by MTT assay. Reactive oxygen species (ROS) production was measured with DCF-DA. In addition, cells were transfected with Nrf2-targeting siRNA to determine the potential role of this transcription factor. The inhibition of cell proliferation was correlated to an increase of intracellular ROS content by RE. Furthermore, Nrf2 silencing in siRNA experiments decreased cell viability in all cell lines, then the molecular mechanism seems to involve activation Nrf2/ARE pathway as a response for cell survival at least in this cell line. In conclusion, the antiproliferative effects of a rosemary extract obtained by CO2-supercritical fluid extraction may be related to their pro-oxidative capability by increasing the intracellular generation of ROS, which leads to the activation of Nrf2 as a response for cancer cell survival.