Clothing Company Research Articles

Debunking the corporate paint shop: Examining the effects of misleading corporate social responsibility claims on social media

Misinformation thrives on social media, prompting much research into social media interventions such as debunks. This paper tests debunking’s effectiveness against an understudied but prominent form of online misinformation: misleading organizational claims of corporate social responsibility, or CSR-washing. British participants ( N = 657) took part in a preregistered experiment with a 2 (debunk: present, absent) x 3 (CSR-washing: greenwashing, bluewashing, purplewashing) between-subjects design. They saw an Instagram ad from a fictional clothing company that showcased its dedication to environmental sustainability, gender equality in the workplace, or the elimination of child labor. Half of the participants then received a debunk. Unlike most previous research which showed continued influence of misinformation after debunking, we found that the debunks were very effective: they reversed the persuasive effects of CSR-washing, resulting in negative brand attitudes and low purchase intentions. Several explanations for this finding are discussed, highlighting CSR-washing’s distinctiveness from many other forms of misinformation.

Sufficiency-related Strategies and Activities of Small Finnish Clothing Companies

AbstractThe current textile industry is characterised by unsustainable business models. There is a need to transform the industry towards sufficiency – that is a textile industry where consumption is decreased to a level that is adequate and within planetary boundaries. Through a literature review and interviews with small Finnish textile companies, our research synthesizes previous research and provides new information about business practices that companies can employ to advance sufficiency as part of their everyday business. We found that companies have various activities that can enable, promote or inspire decreased consumption and sufficiency. Activities relate to six categories: (1) valuing quality over quantity, (2) enabling multiple product lives, (3) provision of support services, (4) encouraging and enabling doing-it-yourself, (5) ethics-motivated communication and interaction and (6) embracing locality. The activities connected to each strategy are manifold and context specific including, for example, permanent collections, not having discounts, repair service, quality and curated second-hand products and interaction with users during the use phase. It is important to note, however, that the studied sufficiency strategies come with rebound risks and companies should identify the best activities that fit their context and measure their impact. Changing the paradigm from fast fashion to sufficiency will not be an easy task and will require efforts from consumer citizens, decision makers and companies alike.

Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention

PurposeVirtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one element to study its impact on consumers’ purchase intentions. This study disassembles the components of virtual clothing presentation in Taobao and explores how each component (virtual clothing, virtual model, presentation space, presentation technology and system quality) affects consumers’ purchase intention, which can provide clothing companies recommendations for developing it and help improve consumers’ online shopping experience.Design/methodology/approachThis study created the parts of a virtual clothing presentation and took advantage of Taobao’s 3D interactive module to simulate a shopping scenario. Participants experienced a 3D interactive virtual clothing presentation in which they could change clothing colors, show actual clothing sizes, try different model poses, switch presentation backgrounds and unfold clothing structure through interactive buttons. Then they were randomly assigned to view two kinds of images and videos of experiment clothing (real images and videos vs virtual ones), respectively. Hypotheses were tested using SEM and applying SmartPLS 4.FindingsThe results demonstrated that five components of virtual clothing presentation have different degrees of influence on consumers’ purchase intention through different consumer perceptions (perceived usefulness, ease of use and enjoyment). It is necessary to consider the design of the virtual clothing presentation in those five dimensions for different needs. In addition, it is feasible to replace images and animated videos of real clothing with virtual ones in Taobao.Originality/valueDifferent types of virtual clothing presentations can lead to various results in terms of diverse impacts. This study disassembles and researches each component of a virtual clothing presentation. Overall, this study could provide guidance and suggestions for clothing companies to develop and design or invest in virtual clothing presentations.

Factors Affecting the Clothing Purchase Intention of Young Consumers through Online

This research paper was conducted for the purpose of identifying the factors that influence the clothing purchase intention of young consumers who are used to shopping through online market. To serve the purpose of the study, a total of 100 (one hundred) respondents were selected through convenience sampling. The collected data were analyzed using Pearson correlation and multiple regression analysis. The authors found that all factors namely time & convenient, perceived past experience, perceived security; product variety, Website design and Service quality have significant impact on online clothing purchase intention of young generation. Through this study the authors suggest that social media has a beneficial effect on how customers behave while buying clothing companies. Social media experiences online are influencing study participants' decisions to purchase intention of clothing from a certain brand. The authors expect that this study will help the clothing brands to understand the purchase intention of their young consumers through online and it will help them to take necessary step to increase their online sales based on the significance level of each factor and contribute to the clothing industry.

Evaluation of psychological occupational health constraints according to the Karasek model among female sewing machine operators in Tunisia

Evaluation of psychological occupational health constraints according to the Karasek model among female sewing machine operators in Tunisia

Effects Influence of Social Media Constructs on Shopping: An Empirical Study on the Prediction of Retail Clothing Sales

AbstractIn a market characterized by frequent new product placement and their rapid exit, accurate forecasting of the sales is an important goal to guarantee the profitability and long-term survival of companies. This paper follows this line of research and explores the sales data of an Italian clothing company. The objective of this research is to improve sales forecasts.The data under study were extracted from the corporate datalake of the clothing company analyzed as well as from the company’s official Facebook page using Facebook’s Graph API. The sales forecasting should try to consider all the possible demand influencing factors and also explanatory variables. In this way, the time series perspective is combined with qualitative indicators on the demand side. The approach taken confirms the influence of sales from exogenous variables: there is a delay of 15 days between social communication and the sale of clothing. Social communication, as well as some regular Italian holiday, negatively affects sales. On the other hand, school holidays and some regular Italian holidays have a positive impact on sales. As a result, the advance knowledge of revenue forecasts allows managers to choose suitable marketing strategies.

Applications of MCDM methods for the assessment of sustainable development: a case study of fashion textile group

PurposeThe textile industry harms the environment at every stage of production, from the acquisition of raw materials to the disposal of finished products. It is very important for the textile industry to adapt to the basic policies on environmental sensitivity and sustainability to keep up with the transformation in production processes and the rapid changes occurring around the world in order to exist in global competition. Within the scope of sustainable development goals, it is of great importance to measure and evaluate indicators of all processes of the sector. This paper aims to present application of multi-criteria decision making (MCDM) methods for the assessment of sustainable development in textile industry.Design/methodology/approachThe data of a multinational clothing company’s four-year sustainability performance between 2018 and 2021 were evaluated under 22 sustainability parameters determined using two new MCDM techniques, namely the combined consensus solution method and multi-attribute ideal real comparative analysis. In determining the criteria, priority key indicators were determined by taking into account the sector’s relationship with the environment, raw material consumption and social adequacy.FindingsAccording to the application results of both methods, the year 2021 shows the best performance. It has been seen that the sustainability performance of the Inditex group has increased over the years and the results of the applied models support each other. It can be suggested that the proposed approach be applied to evaluate the progress in the textile sector with the relevant data on a particular company or on a macro scale.Originality/valueThis study makes an important contribution to the field in terms of the fact that the methods used are recent and have no application in the field of textiles. It allows the evaluation of different sustainability criteria together using a single method. It is very important to share data on sustainability indicators with customers, employees, suppliers, investors, partner organizations and society and evaluate performance. Analyzing sustainability performance on the basis of annual reports is important in terms of identifying good practices, sharing them with the community and setting an example. In addition, using scientific methods in the evaluation of the sustainability report data published by companies regularly provides significant feedback for policymakers and academics.

From Preloved to Reloved: How Second-Hand Clothing Companies Facilitate the Transaction of Used Garments

From Preloved to Reloved: How Second-Hand Clothing Companies Facilitate the Transaction of Used Garments

A Literature Study of Behavioral Changes in Clothing Design Firms Before and After the Epidemic Shock

Clothing companies have been under much pressure these past few years in the face of the sudden onslaught of epidemics. Customers were unable to buy, and businesses were unable to sell. This paper aims to study and analyze the fundamental shift in the sales format of apparel companies before and after the epidemic, from offline sales at the beginning to online sales during the outbreak and finally to the combination of online and offline sales modes after the epidemic. Literature studies have found that online and offline sales are the most suitable for the current economic situation and market. Four different apparel companies are mentioned in the paper as the most examples: Prada, Zara, Chanel, and Adidas. Policymakers should encourage the development of online e-sales to improve the current economic efficiency through better access to user information through digitalization, and policy should provide relevant support, taking into account the sales of offline brick-and-mortar stores.

Determiners of Family Life Cycle as a Demographic Segmentation Practices on Consumer Choice of Ready to Wear Clothes in Kenya

The family life cycle can be defined as the series of stages typically through which most of the family progresses, with different characteristics of the stages. These characteristics are related to their demographics, Clothing companies in the fashion industry are becoming more tuned in segmenting to what their customers want and giving them what they want. In order to overcome the stiff competition ready to wear business ought to understand their market characteristics. However, there was a deficiency in information on Family life cycle as demographic segmentation practices on consumer choice. This study therefore seeks to fill the existing knowledge gap by focusing Family life cycle as demographic segmentation on consumer choice of readymade clothes. The study adopted descriptive survey design to obtain in-depth information from the respondents on the influence of family life cycle as demographic segmentation on consumer choice of the ready to wear clothes in Kenya. The study adopted Nassiuma’s (2008) formula to get the overall sample size of 83 respondents from ready to wear entrepreneurs’ businesses from the three cities in Kenya. Both closed-ended and open Questionnaire was used to collect data desirable for the study. The findings showed that the relationship between family life cycle on consumer choice of ready to wear clothes was established to be positive, and statistically significant (r = 0.563; p < 0.05). This implied that family life cycle had a significant influence on consumer choice of ready to wear clothes.

CLOTHING SHOWROOM DISPLAY TO FETCH IN CUSTOMER ATTENTION: A REVIEW

A clothing showroom of a clothing company in which clothes are on display or sale in a space created by their brand or company. The clothing showrooms have facilitated the process of selecting clothes and purchasing them, like the placement of women’s and men’s clothes in a particular space. This research paper examines the clothing stores to determine the lighting, furniture, and display is designed to hold customer’s interest and fully utilization of spaces through case study of various brand’s clothing showroom.

In search of a non-anthropocentric middle-range theory of the firm: On how the Patagonia Purpose Trust granted a controlling stake to nature

Patagonia, an outdoor clothing company thrust into the limelight by a New York Times full-page ad that in 2001 invited customers not to buy its own gear, has recently responded to the inherently low capacity of firms to supply ecosystem services. Since the firm is a generic term encompassing many different bundles of property rights, the specific mechanism of the Patagonia Purpose Trust is researched to find whether it has plausibly locked the company in on preserving ecosystems through its environmentally driven community investment, product re-design, and supply chain overhaul. A mechanism-based methodology is employed, organizing the units of observation in keeping with a formal ontology and benchmarking Patagonia's mechanism against the generic templates of a corporation and a charitable Trust to highlight what is distinct about Patagonia. The findings are that, in a nutshell, Patagonia's mechanism consists of: 1) increasing the opportunity cost of not redressing a breach of purpose by designating an ascertained beneficiary with an unequivocal interest in Nature's preservation; 2) offsetting fiduciaries' influence on asset management with a countervailing mechanism; and 3) designing a procedure centered on the renewal of credible co-trustees to keep checking on fiduciaries in the long run.

Peran Brand Kolaborator Dalam Memperkuat Produk Kustom Interaktif - Studi Kasus Kolaborasi Uniqlo dengan Indomie, Tolak Angin dan Gojek.

This study discusses how brand collaborations can enhance personal relationship with customers through interactive custom product offerings. The focus of this analysis is the collaboration between Uniqlo, a Japanese retail clothing company, and three local Indonesian brands - Indomie, Tolak Angin, and Gojek. The findings of this research reveal that these collaborations not only produce unique custom products but also strengthen the relationship between brands and customers with interactive products, creating a more intimate and personal shopping experience. This study highlights the importance of the right partner selection for maximum results in collaborations, considering the relevance and value that each brand can offer. Therefore, this study examines what factors support the success of this collaboration from the perspective of the strength of the brands chosen by Uniqlo in this collaboration. Applying a phenomenological study approach, the conclusion drawn from this study affirms that inter-brand collaboration plays a crucial role in creating the interactivity of the series of product experiences offered.

Research on the Enterprise Environment of Clothing Company

The business activities of any enterprise are conducted in the international market, which is influenced by various factors such as international politics, the economy, and so on. An enterprise environment can create opportunities for a business and can also pose a threat to a business. Therefore, in order for an enterprise to develop for a long time, it must study the environment and actively adapt to it. This article examines the environmental problems of clothing companies and analyzes the degree to which different clothing companies implement the environment on their websites, with the aim of providing effective measures for enterprises to adapt to the environment and long-term development. To analyze and evaluate the environment of a garment enterprise, first of all, it depends on the physical environment of the enterprise, clothing materials or the implementation effect of external publicity. The second is to analyze the enterprise environment. Enterprise environment analysis includes macro-environment analysis and micro-environment analysis. For the macroenvironment of an enterprise, it is necessary to grasp the political, economic, technological and social and cultural aspects.

Improvement intervention proposal for a small clothing company: airtable software

The basis for any industry to achieve high growth potential and, consequently, profitability, comes from organization, efficiency, standardization, quality, among other factors. Entrepreneurs are often unable to pinpoint how damaging the disorganization of a production process is, poor programming and development can suck up all the company's profits, and due to the lack of planning and production control this situation can be imperceptible in the final process. All of these points can be resolved with good company organization aligned with good production planning and control. However, every optimization process requires everyone's involvement and commitment, that is, everyone needs to be willing to donate to achieve process improvement that brings positive impacts to both the worker and the company. In this work we observed the importance of developing and implementing Production Planning, Programming and Control (PPCP) software on an online platform called Airtable. With the software it was possible to access the company's entire data history, making the information easily accessible for everyone in the company. As a result, it was possible to see a significant improvement in the company's organization, a reduction in lead time and consequently a significant growth.

No-one left behind: An open access approach to estimating the carbon footprint of a Danish clothing company

The textile and garment industry has faced ongoing scrutiny for its environmental impacts, prompting pledges like the UN's Fashion Industry Charter for Climate Action (FICCA) targeting net-zero emissions by 2050. Building on FICCA's report on sector limitations, this study introduces an action-oriented case study using a GHG Protocol compliant open-access emissions inventory of MASCOT, a Danish clothing company. We identify most emissions are found in scope 3 (85%), specifically purchased goods and services (76%). Yet, supplier-specific data is limited across global supply chains and often displays methodological inconsistencies. Establishing a common data language between buyer and seller must be achieved for decarbonisation and decision support. Open access databases supplement supplier gaps but often lack the resolution or consistency required for sector specific investigations and decision support. A need for open access standardized data emerges as a crucial first step toward net-zero, filling the sector's data gaps. This study has resulted in greater carbon literacy and data awareness within MASCOT and established a language for supplier-firm dialogue, however, the limitations ultimately prevent these findings from commercial use, as clear and structured methods are still lacking in the sector. For tangible progress, a collaborative sector-specific database is required, alongside structured and verified data exchanges between stakeholders. The CSRD and proposals such as the Digital Product Passport are expected to bring attention to these gaps and expedite progress, however, dedicated sector-specific working groups like FICCA will continue to be essential in driving the necessary focus and informed decarbonisation efforts.

A STUDY OF DIGITAL TRANSFORMATION STRATEGIES OF AT CLOTHING COMPANY

This article takes AT Clothing Company as a research object. Firstly, based on PEST and the Five Forces Competition Model the external macro environment of AT Clothing Company was analyzed. Secondly through SWOT matrix analysis the combination of SO + WO growth strategies and turnaround strategies was selected as the company’s transformation strategies. Finally based on the digital transformations framework and the results of strategic selection analysis, the specific digital transformations strategic plan for AT Clothing Company was proposed from three levels: strategic overall planning, business management and strategic implementation guarantee. Some insights were provided for AT Clothing Company and other peer enterprises in their digital transformation.

Use the DCF Model to Value the Company of NEXT

NEXT is a very common large clothing company in Britain, whose clothes are deeply in the hearts of contemporary young people. In the valuation of NEXT Company, the author found the formula of financial statements and selected a lot of useful data, and the DCF model was adopted. A variety of company data and many factors can affect the valuation results. So, many Excel sheets need to be created to summarize and calculate all this data. The final estimated market value is about 14.15 billion, while the actual market value is 8.66 billion. So, the results differ from NEXT's internal estimates, but the overall trend is similar. There are many reasons for this difference, involving some disadvantages of the DCF model and valuation problems. This paper enabled people to: have a certain understanding of the market development trend; learn a lot of valuation methods and become proficient in using them; more clearly understand the advantages and disadvantages of the DCF model; and have a more accurate understanding of the NEXT Company.

Towards a new supply chain manager dashboard under circular economy constraints: A case study on France textile and clothing industry

AbstractThis paper aims to propose a new dashboard in which we consider all indicators related to the sustainable supply chain (SSC) under circular economy (CE) constraints. As small and medium‐sized enterprises (SMEs) represent 99% of all businesses in the European Union (EU), this study mainly focuses on surveys of French textile and clothing SMEs. It aims to propose a practical and agile tool to help SC managers cope with sustainability challenges and assess the performance of CE implementation in the SC of the textile and clothing industries. To achieve this objective and to develop a relevant questionnaire enabling us to prepare and conduct surveys, we first identified 63 relevant indicators through an extensive exploratory study based on a leading group in luxury and fashion and a pioneer in corporate social responsibility (CSR). Second, we conducted a survey of 46 textile and clothing companies based in France. Finally, we proposed a new comprehensive SC manager dashboard under CE constraints. From the results, we found that there are several barriers to implementing the CE concept in the textile and clothing industry, such as a lack of sustainability performance, a lack of regulation, and a lack of mandatory responsibilities of SC actors. Hence, to cope with these barriers, the SC must be circular and sustainable by highlighting more circular practices such as recycling, eco‐design, compliance with regulations, reducing waste, minimizing greenhouse gas (GHG) emissions, energy, and water consumption. The results revealed that our new proposed dashboard highlights all these concepts that enable us to support textile and clothing SMEs to achieve high sustainable development goals. It can also be used as a decision‐making tool to help SMEs' managers, practitioners, and researchers make better sustainability decisions.

The Effect of Total Quality Management (TQM) on Operational Performance in Garment Companies in Sukabumi

TQM has emerged as an important management principle for improving operational performance in several sectors. The purpose of this research is to see how the influence of the TQM method on the operational performance of a clothing company in Sukabumi, Indonesia. Employee surveys were used to gather information, and multiple regression analysis was used to examine the relationship between TQM procedures and operational performance. Findings indicate that all elements of operational performance, including productivity, quality, cost, delivery, and flexibility, improve significantly through employee empowerment, continuous quality improvement, and fact-based management. The findings of this study have important implications for garment companies in Sukabumi and other similar industries in Indonesia.