Research on the Enterprise Environment of Clothing Company

Abstract

The business activities of any enterprise are conducted in the international market, which is influenced by various factors such as international politics, the economy, and so on. An enterprise environment can create opportunities for a business and can also pose a threat to a business. Therefore, in order for an enterprise to develop for a long time, it must study the environment and actively adapt to it. This article examines the environmental problems of clothing companies and analyzes the degree to which different clothing companies implement the environment on their websites, with the aim of providing effective measures for enterprises to adapt to the environment and long-term development. To analyze and evaluate the environment of a garment enterprise, first of all, it depends on the physical environment of the enterprise, clothing materials or the implementation effect of external publicity. The second is to analyze the enterprise environment. Enterprise environment analysis includes macro-environment analysis and micro-environment analysis. For the macroenvironment of an enterprise, it is necessary to grasp the political, economic, technological and social and cultural aspects.