Abstract
This article takes AT Clothing Company as a research object. Firstly, based on PEST and the Five Forces Competition Model the external macro environment of AT Clothing Company was analyzed. Secondly through SWOT matrix analysis the combination of SO + WO growth strategies and turnaround strategies was selected as the company’s transformation strategies. Finally based on the digital transformations framework and the results of strategic selection analysis, the specific digital transformations strategic plan for AT Clothing Company was proposed from three levels: strategic overall planning, business management and strategic implementation guarantee. Some insights were provided for AT Clothing Company and other peer enterprises in their digital transformation.
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