This article aims to show what research needs to be carried out not only to understand the nature and establish the potential capabilities of clay raw materials, to guide technologists, what stages of testing should be organized in production and at what stages it is advisable to consult a specialist in order to develop a technically competent and optimal composition of ceramic bricks. A program for testing clay raw materials is described, which should be developed in such a way as to obtain the most complete information about this clay, its composition, properties, behavior during technological processing: molding, drying and firing during research. And also an explanation is given about the measures necessary before the start of the tests, it is advisable to have information about the geological surveys of the field, about the previously conducted studies and, if the plant has already been built and operated, about the problems that do not allow the production of products of the required quality.