This article considers the extent to which Active Labour Market Policies (ALMPs) support the sustained inclusion of veterans in the civilian labour market. Drawing on the first in-depth research into veteran’s interactions with the UK’s Public Employment Services (PES) and other contracted providers, we present analysis of qualitative longitudinal data from 68 veterans. We demonstrate the important role ALMPs play in mediating the employment relationship, showing how veterans claiming out-of-work benefits are typically either ‘pushed’ towards inappropriate jobs or ‘parked’ through their exclusion from employment support when deemed unfit for work. This not only exposes veterans and other jobseekers to poor quality work but undermines both job match and inclusive employment practices. Furthermore, the potential for more positive outcomes through engagement with employers and HRM practitioners is not being realised. This is significant for veterans in the UK and beyond, where policymakers make broader commitments to post-Service integration into civilian employment. We critique Work First approaches centred on those deemed work ready and contribute to broader theorisation around interactions between the state and HRM, arguing the need for pluralist approaches which incorporate ALMPs.