Cirebon City Research Articles

Exploring the Application of Differentiated Learning in Elementary Schools

This study aims to explore differentiated learning in each school and describe the implementation of differentiated learning in the classroom. The method used is qualitative descriptive. Differentiated learning data is learning that accommodates student learning needs. Teachers provide facilities to students according to their needs, because each student has different characteristics, so they cannot be given the same treatment. collected based on the results of interviews with 4 elementary school teachers in Cirebon City, Indonesia. The results of conceptual research reveal that there is a differentiated learning goal is to coordinate learning by paying attention to learning interests, learning readiness and learning preferences, helping all students in learning so that learning goals can be achieved by all students increasing student motivation and learning outcomes establishing harmonious relationships between teachers and students so that students can be more enthusiastic in learning, helping students become independent learners so that Being an individual who is accustomed and also has an attitude of respect for diversity, increases teacher satisfaction because there is a sense of challenge to want to develop their teaching skills so that teachers will become more creative. It can be concluded that differentiated learning provides opportunities for students to be able to learn naturally and efficiently with teachers who are able to collaborate on the methods and approaches needed. This research is important to discuss because we can find out the process of differentiated learning in each elementary school we studied

Brand Awareness Mediation: Analysis of Online Customer Reviews and Influencer Marketing on Local Perfume Purchase Decisions in E-Commerce

This research aims to determine the influence of online customer reviews and influencer marketing mediated by brand awareness on purchasing decisions for local perfumes in e-commerce. Quantitative methods were used in this research with a sampling technique using a purposive sampling method. The population in this study involved Gen Z and millennials with an age range of 17-40 years who were perfume customers in the city and district of Cirebon. The sample used was 150 respondents who met the research sample criteria. Data analysis in the research was processed using structural equation modeling (SEM-PLS) using the SmartPLS 4.1.0 application. Based on the results of the analysis of validity tests, reliability tests, discriminant validity, r-square tests, and path coefficients, results were obtained which stated that there was a positive and significant influence of each exogenous variable, namely Online Customer Reviews, Influencer Marketing on purchasing decisions. Furthermore, Brand Awareness can be a positive mediator in the correlation between Online Customer Reviews and Influencer Marketing which simultaneously influences Purchase Decision variables for local perfume products in e-commerce.

Legal Review Of The Fulfillment Of Wastewater Quality Standards In The Hotel Industry In Cirebon City

Legal Review Of The Fulfillment Of Wastewater Quality Standards In The Hotel Industry In Cirebon City

The Influence of Entrepreneurial Orientation, Market Orientation, and Product Innovation on the Marketing Performance of Culinary MSMEs in Cirebon City

This research was conducted with the aim to analyze the influence of entrepreneurial orientation, market orientation and product innovation on marketing performance in culinary MSMEs in Kesambi District. This research method uses quantitative research methods. The results showed that the first hypothesis was accepted, which means that entrepreneurial orientation has a positive and significant effect on the marketing performance of the Research. The results showed that the second hypothesis was accepted, which means that market orientation has a positive and significant effect on marketing performance. The results showed that the third hypothesis was accepted, which means that product innovation has a positive and significant effect on marketing performance. The results showed that the fourth hypothesis was accepted, which means that Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. Based on the results of the analysis that has been described regarding the influence of entrepreneurial orientation, market orientation and product innovation on the marketing performance of culinary MSMEs in the city of Cirebon, especially in Kesambi District, it is concluded that Entrepreneurial Orientation has a positive and significant effect on Marketing Performance. Market Orientation has a positive and significant effect on Marketing Performance. Product Innovation has a positive and significant effect on Marketing Performance. Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance.

The Role of Civil Service Police Unit in Controlling Illegal Buildings in Cirebon City

The regulation of illegal buildings is a common problem in various cities in Indonesia, including Cirebon City. These buildings are often constructed without official permission from local governments, leading to issues such as insecurity, environmental damage, and discomfort for the surrounding community. This study aims to evaluate the role of the Civil Service Police Unit in regulating these buildings and identify the factors influencing the success of their efforts. The research employs a normative juridical method, examining the norms and rules related to the issue, combined with a sociological approach through direct observation and interviews. The findings indicate that while the Civil Service Police Unit has made efforts to regulate illegal buildings in Cirebon City, their efforts have not been optimal. Challenges include a lack of personnel, inadequate infrastructure, limited budget, and low public awareness of local regulations. However, supporting factors such as the quality of human resources and effective internal and external coordination and communication exist. It is recommended that the Cirebon City Civil Service Police Unit enhance public awareness through socialization of local regulations, increase the budget, improve facilities and infrastructure, and enforce strict sanctions against violators.

Factors Affecting The Use Of Accounting Information With Environmental Uncertainty As A Moderating Variable

We realize that accounting information is very important for MSMEs today in the era of digitalization, where this research aims to obtain empirical evidence of variables that can influence it. The total research population was 50 MSMEs in the city of Cirebon and the sample was 40 MSMEs because of the population of 50 MSMEs that had used computerization, there were 40 MSMEs. The purposive sampling method was chosen to determine the sampling technique. The data analysis technique uses Moderated Analysis Regression (MRA). The conclusion that can be shown is as follows: the use of accounting information can be influenced by accounting knowledge or accounting training. The owner's education does not affect the use of accounting information. The use of accounting information can also be influenced by business size/scale of business. Environmental uncertainty can strengthen the influence of accounting knowledge on the use of accounting information. Environmental uncertainty cannot strengthen the effect of accounting training. The results of this research can be used as a reference for MSMEs to be motivated to use accounting information to improve MSME performance.

Peran Guru BK Dalam Menangani Perilaku Membolos di SMAN 8 Kota Cirebon

This research aims to deal with educational problems, namely truant behavior, the method used is a qualitative method with the type of observation at SMAN 8 Cirebon City school. Observation is a strategy for obtaining information by direct observation. Truant behavior is a deviant act which, if left unchecked, will hamper the success of an education, truancy or absence without permission has become commonplace now. In America, absenteeism is considered a problematic issue. This is because according to several studies, truant behavior is considered a predictor of juvenile delinquency. This truant behavior occurs due to two factors, namely internal factors and external factors, one example of which is the low level of student motivation, and problems in the community or family environment experienced by students. Here the role of the Guidance Teacher is needed to provide solutions and motivation, as well as appropriate direction in providing the approaches and techniques that students need.

Multitemporal Analysis of the Relationship Between Vegetation Density and Built-Up Land to the Urban Heat Island Phenomenon in Cirebon City

Abstract The attractiveness of Cirebon City as a target for urbanization lies in its strategic location and significant development, particularly in tourism, the service industry, and culture. As a result, vegetation has been transformed into urban development, leading to a subsequent rise in land surface temperatures and causing the Urban Heat Island (UHI) phenomenon. UHI is prevalent in urban areas and diminishes in peripheral regions. This research aims to investigate the correlation between vegetation density and built-up areas to the UHI phenomenon in Cirebon City, utilizing Landsat-8 data for the years 2014 and 2023. Normalized Difference Built-Up Index (NDBI) is used to identify built-up areas, vegetation density is identified with the Normalized Difference Vegetation Index (NDVI) algorithm, and Land Surface Temperature (LST) data is obtained from thermal band extraction. The results of the LST analysis were used to describe the Urban UHI phenomenon. Findings throughout the study period revealed significant changes in built-up land and vegetation density, while dynamic changes occurred in LST and UHI. The results also show that there is a positive correlation between the built-up land index and UHI, which indicates a unidirectional relationship. Meanwhile, the vegetation density index to UHI is negatively correlated, which means it shows an inverse relationship.

Legal Study of Plastic Waste Handling for Street food Business Actors

In Cirebon City, plastic waste is still an unresolved problem. With the increase in population, there will be an increase in the volume of waste generated by human activities. This study aims to determine the procedures for handling plastic waste and the elements that influence the management of plastic waste in the city of Cirebon. The type of research used is empirical juridical research using qualitative data, initial research by examining secondary data, then continued with research in the field or community. Research data obtained through field observations or obtained through interviews. This research looks at written legal products such as Law Number 18 of 2008 concerning Waste Management, and Cirebon City Regional Regulation Number 4 of 2018 concerning Waste Management. Research on this issue is carried out descriptively analytically, explaining how written law can prevent environmental pollution. Waste management is difficult to resolve due to lack of awareness among business actors and insufficient socialization and efforts from the government. Law No. 18/2008 contains administrative provisions, civil liability, several rights to sue, and criminal sanctions. Regarding administrative sanctions, the above regulation authorizes the regent/mayor to impose administrative sanctions on waste managers who violate the provisions stipulated in the permit. The sanctions given are in the form of government coercion, forced money, and license revocation.

EFFECTIVENESS OF DIGITAL MARKETING TO INCREASE PURCHASE INTEREST OF CIREBON CITY CAFE VISITORS

This study is intended to determine the influence of Digital Marketing through Store Atmosphere on the buying interest of Café visitors in the city of Cirebon. The population used in this study was café visitors in the city of Cirebon. The sampling technique uses Incidental Sampling. In testing this data using analysis with Structural Equation Modeling- Partial Least Square (SEM-PLS), with respondents amounting to 200. The results show that Buying Interest is partially positive and significant which is influenced by 17% Digital Marketing and Store Atmosphere partially affects Buying Interest by 81%. This proves that Buying Interest is a link between the Digital Marketing variable and the Digital Marketing variable. This research provides theoretical implications for references for future research related to Digital Marketing, Store Atmosphere and Buying Interest, especially in Cafes. The implication is in the form of Café suggestions so that in the future it can improve the quality of Digital Marketing and also Store Atmosphere for Purchase Interest to increase.

Water Infiltration Policy for Urban Flood Management

This research was conducted to determine the implementation of water absorption policies for flood management in urban areas, especially in the city of Cirebon at the Cirebon City Public Works and Spatial Planning (DPUPR) department. The research approach used is normative juridical, conceptualizing law as written norms so that this research emphasizes studies in the form of legislative products, namely those that regulate water absorption such as regional regulation number 38 of 2019 concerning the implementation of groundwater conservation through infiltration wells and infiltration holes. biopore. Policy implementation in flood management by the Cirebon City PUPR Service has included handling floods and puddles as a priority in the Regional Government Work Plan (RKPD) for 2025. For handling urban drainage, the PUPR Service's work target is to reach up to 83% by 2024, and 86% for 2025, and 89% for 2026. One of the strategies taken includes the creation of retention ponds, absorption wells and eco-drainage. However, there are still several obstacles in implementing this policy, such as limited resources and lack of community participation. To overcome these obstacles, efforts need to be made such as increasing the budget, providing adequate human resources, and educating the public about the importance of water absorption. Overall, the implementation of the water absorption policy for flood management in Cirebon City has shown a positive direction. With continued efforts and collaboration from various parties, it is hoped that this policy can be more effective in minimizing the risk of flooding in urban areas.

OBSTACLE OF COVID-19 DIGITAL SURVEILLANCE AT PUBLIC HEALTH CENTERS: EXPLORATORY STUDY IN WEST JAVA

Background: The quality of COVID-19 data from surveillance information systems is still an issue in low-middle-income countries (LMIC), including Indonesia, which uses various applications that have the potential to affect surveillance performance. Purpose: To explore the procedures and obstacles to using various digital surveillance applications at Public Health Centers (PHCs) in Indonesia. Methods: Qualitative research with exploratory studies was used. The setting was in the PHC in Kuningan, Majalengka, and Indramayu, City of Cirebon, Indonesia, with surveillance officer participants and contact tracer data manager, as many as 8. Data was collected by interviewing and using snowball sampling techniques between May 12 and 20, 2022. Data were analyzed using content analysis. Results: The initial data collection procedure involves obtaining data from various health facilities. Data recording was with SILACAK and the New All-Recorded application. Data analysis with descriptive epidemiology was reported to the head. Data quality was achieved with monitoring. Obstacles in data collection were rejection, community paradigm, and fear. The obstacles of the application are maintenance, not immediately updating that day, not entering at that time, sometimes it does not run smoothly, there are no tools for visualization, and data distribution per place not yet available. Conclusion: In COVID-19 surveillance procedures, from initial data collection, data recording, data analysis, data reporting, and data quality assurance, there are obstacles to data collection in the community and to applications used for surveillance. The District Health Office must compile new procedures that include data management stages, epidemiological data analysis, and visualization.

The implementation of parking policy in Cirebon City Kejaksan Square

Kejaksan Square has become a tourist attraction in Cirebon City since it was renovated in April 2021. However, the implementation of parking policies there still faces obstacles such as lack of public awareness, lack of commitment of officers in socializing parking rules, and lack of adequate parking infrastructure. This study aims to evaluate the implementation of parking implementation policies in the Cirebon City Kejaksan Square. Qualitative and descriptive research methods are used, by collecting data through observations, interviews, and documentation. Edwards III's theory of policy implementation is used as a theoretical framework. The results showed that communication, resources, disposition and bureaucratic structure affect the implementation of parking policies. Despite the obstacles, the active role of the Department of Transportation and the availability of adequate resources provided support for the success of the policy. The ultimate goal is to improve the quality of public facilities and infrastructure services that are environmentally friendly.

Drugs are Nation’s Enemy: BNN Demanded to Implement P4GN Policy in Reducing Prevalence Rate

The government's efforts to reduce drug trafficking in Indonesia by establishing the National Narcotics Agency (BNN), a law that regulates narcotics and rehabilitation for victims of drug abuse. This study uses a qualitative descriptive approach to investigate the implementation of the Prevention Policy for the Eradication of Abuse and Illicit Circulation (P4GN) policy by BNN Cirebon City. The research was conducted purposively, using information from the prevention division personnel and P4GN targets of school students. The results of this research can be analyzed using theory according to George C. Edward III in Saufi & Nim (2016) which explains that there are four supporting variables that affect the success of a policy, namely Communication, Resources, Disposition, and Bureaucratic Structure.

THE ROLE OF DIGITAL MARKETING TO CREATE COMPETITIVE ADVANTAGE TO IMPROVE MICRO BUSINESS PERFORMANCE

UMKM has an important role to play in creating jobs and driving innovation. However, UMKM still faces the challenge of understanding the everexpanding information technology. The government has issued regulations to protect UMKM, but they still need enhanced capabilities in digital marketing. Entrepreneurs need to leverage digital technology and social media to create a competitive edge through design, production, marketing, delivery, and sales support. The research aims to understand the role of digital marketing in creating a competitive advantage for improving the performance of microenterprises in Indonesia, in West Java. This research uses quantitative methods. The population used in this study is the entire buyer of the culinary UMKM in the City of Cirebon. The number of samples taken using the formula Lemeshow obtained the calculation of 250 respondents. Sampling technique using incidental sampling. Data analysis technique using Structural Equation Modeling-Partial Least Square (SEM-PLS). Research results show that competitive advantage is partially influenced by marketing performance of 43% and digital marketing of 30%. This is due to the importance of the role of Digital Marketing in improving UMKM performance and creating Competitive Advantage.

Nursing Care for Mrs. W Diagnosed with Hypertensive Urgency using Foot Massage Therapy in the Emergency Department

Hypertensive emergency is a hypertensive crisis characterized by a sudden increase in blood pressure of 180/110 mmHg without organ damage. Hypertensive disease has increased every year due to low awareness of compliance in taking medication and maintaining a healthy lifestyle in hypertensive patients. The purpose of this case study is to provide nursing care to patients experiencing hypertension urgency. This research method uses a qualitative approach with case studies as the main method, using observation sheets, interviews, and documentation studies. This case study chose one patient as the research subject, namely a patient with hypertensive urgency in the emergency room of Gunung Jati Hospital, Cirebon City. Nursing care management is based on meeting the needs of patients carried out in 1 day. The results of the case study showed that after being given nursing care there was a decrease in blood pressure from 195/110 mmHg to 187/104 mmHg. The conclusion is that the nursing care provided is effective in emergency hypertension patients and meets the needs of patients. The implication of this study is the importance of nursing care in managing hypertension emergencies, which can help in the effective monitoring and management of this disease. In addition, this study also strengthens the understanding of the importance of patient compliance in managing hypertension to prevent complications that can arise.

Implementation of the E-Ticket System in the Prosecution of Traffic Violations in Cirebon City

This study aims to analyze the application of the E-Ticket system in prosecuting traffic violations in Cirebon City. E-Tilang is an electronic ticketing system implemented by the Indonesian National Police (Polri) in an effort to enforce traffic law and order. The research method used is a qualitative method with data collection techniques through observation, interviews, and documentation. The informants in this study were the Head and Members of the Cirebon City Police Traffic Unit. The results showed that E-Tilang in Cirebon City has not run optimally. Some of the obstacles faced are accountability such as limited human resources in the police who only have 22 members of Satlantas, lack of socialization to the public and the number of people unfamiliar with technology so that E-Tilang is considered complicated. In terms of centralization such as the lack of E-Tilang camera devices installed, and the inaccuracy of vehicle ownership data that has not been changed. The security of violator data is an important concern. E-Tilang camera devices are planned to be used in the future, along with the improvement of the mobile E-Tilang system.

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl

The Influence of Learning Orientation and Human Capital on Absorptive Capacity in SMEs Rattan Cirebon

The purpose of this research is to examine how human capital and learning orientation affect absorptive capacity. This study used a quantitative research design. The small and medium-sized businesses (SMEs) that deal with rattan in Cirebon City are the study's demographic. Thirty-six companies provided 146 individuals for the samples. In this study, non-probability sampling is employed in conjunction with data withdrawal procedures and questionnaires with a Likert scale for measuring purposes. Multiple regression analysis with SPSS 26 is the data analysis method employed. The findings demonstrated that learning orientation and human capital characteristics had a favorable and significant impact on absorptive ability.

Synergistic Effects of Content Marketing and Influencers Marketing on the Formation of Brand Awareness and Purchase Interest of TikTok Shop Users (Cirebon City Case Study)

This research aims to investigate the synergistic influence between Content Marketing and Influencer Marketing on the formation of Brand Awareness and Purchase Interest of TikTok Shop users in Cirebon City. The aim is to analyze the impact of these two marketing strategies on brand awareness and purchase intention and to test their influence significantly. The research method uses a quantitative approach using research instruments and statistical analysis, especially with SPSS version 24. Samples were taken through non-probability sampling with purposive sampling criteria for respondents aged 17-30 years who are users of the TikTok application in the Cirebon area. Research variables include Content Marketing (X1), Influencer Marketing (X2), Brand Awareness (Y1), and Purchase Intention (Y2). The analysis results show that Content Marketing and Influencer Marketing have a significant influence on Brand Awareness and Purchase Interest, with a high R Square value indicating the influence of these variables on the outcome. In conclusion, this research found that Content Marketing and Influencer Marketing play an important role in forming brand awareness and interest in purchasing products on the TikTok Shop. Recommendations include strengthening content-based marketing strategies and collaboration with influencers, as well as paying attention to the relationship between Brand Awareness and Purchase Interest to improve sales performance through the TikTok Shop platform. This research can be the basis for further research regarding the influence of Content Marketing and Influencer Marketing in the context of digital marketing.