The Influence of Learning Orientation and Human Capital on Absorptive Capacity in SMEs Rattan Cirebon

Abstract

The purpose of this research is to examine how human capital and learning orientation affect absorptive capacity. This study used a quantitative research design. The small and medium-sized businesses (SMEs) that deal with rattan in Cirebon City are the study's demographic. Thirty-six companies provided 146 individuals for the samples. In this study, non-probability sampling is employed in conjunction with data withdrawal procedures and questionnaires with a Likert scale for measuring purposes. Multiple regression analysis with SPSS 26 is the data analysis method employed. The findings demonstrated that learning orientation and human capital characteristics had a favorable and significant impact on absorptive ability.