Batam City Research Articles

CHARTING A STRATEGIC MODEL FOR POST-COVID-19 TOURISM DESTINATION DEVELOPMENT: INSIGHTS FROM RIAU ISLANDS' TOP FOREIGN-TOURIST CITIES, INDONESIA

Purpose: The purpose of the research is to evaluate the impact of the COVID-19 pandemic on the tourism industry in the Riau Islands Province, Indonesia, and to reformulate a strategic model for developing tourist destinations, focusing on Batam City and Bintan Island. Theoretical framework: This study examines the impact of the COVID-19 pandemic on the Riau Islands, Indonesia, focusing on revitalizing the tourism sector. It aims to formulate a strategic model for tourism development by considering market analysis, infrastructure, and government policies to attract more foreign tourists and boost post-pandemic economic recovery. Design/methodology/approach: This study utilized a Mixed-Methods approach, Concurrent Triangulation Design, and the IFAS EFAS analysis. Data collection methods included questionnaires, interviews, focus group discussions, and observations. Quantitative data analysis involved percentage techniques, while qualitative data analysis followed Miles and Huberman's approach. Findings: This study identified Asian tourists as the most promising market for tourism in the Riau Islands Province, then highlighted the need for infrastructure improvement, enhancements in government policies to support tourism development, and the formulation of an aggressive growth-focused strategic model. Research, Practical & Social implications: The research compared Batam City and Bintan Island to develop post-COVID-19 tourism strategies, offering practical insights for policymakers to guide sustainable tourism development, benefiting local communities economically and socially by identifying key market opportunities and strategic directions. Originality/value: The study enhances existing literature by exploring challenges and opportunities in the tourism industry post-COVID-19 and offers a unique methodological approach, combining quantitative and qualitative methods to analyze the situation comprehensively.

Population Density and Distribution Pattern of Sea Urchin (Diadema Setosum) in Abang Island, Batam

This research aims to describe the population density of Sea Urchin (Diadema setosum) and it’s distribution pattern in the waters of Abang Island, Galang District, Batam City - Indonesia. Carried out in June 2023. Observations at 3 stations, using survey methods. Sampling was carried out using 3 line transects 20 meters long at each station, placing the transects from the shoreline towards the sea and placing observation plots 1m x 1m on the left and right of the transects. Measurement of water quality parameters; pH, salinity, depth, Dissolved Oxygen (DO), and temperature. The highest density was 2.28 ind/m2 found at station I with a number of 228 individuals and the lowest was 0.81 ind/m2 found at station II with a number of 81 individuals. The distribution pattern of sea urchins (Diadema setosum) was in clustered were found at all stations.

The Influence of Product Quality, Price, Promotion, Lifestyle, and E-WOM On Purchase Decision of Thrift Apparel Mediated by Purchase Intention.

This research aims to determine the influence of product quality, price, promotion, lifestyle, and eWOM on purchasing decisions for thrift clothing which is mediated by purchase intention. The method used in this research can be grouped as comparative causal research, namely research to see the effect of one variable on another. This type of research. In this research, the research object that will be used is the people of Batam City. The samples used were residents of Batam City who had purchased Thrift clothing, either online (Instagram, Shopee, Ecommerce) or who had made purchases by coming directly to the Thrifting place (Thrift Market/Second Market). The results obtained from this research are that Product Quality has no significant influence on Purchase decisions, Price has no significant influence on Purchase decisions, Lifestyle has no significant influence on Purchase decisions, Promotion has a direct influence on Purchase Decisions, E-WOM has a direct influence on Purchase Decisions, E-WOM has a direct influence on Purchase Intention. Purchase Intention has a direct influence on Purchase Decision. Purchase Intention has a direct influence on Purchase Decision.

Pengaruh Kualitas Produk, Promosi dan Keragaman Produk Terhadap Keputusan Pembelian Pelanggan Indomaret Orchid Park 11

This research aims to assess the influence of product quality, promotion and product diversity on the purchasing decisions of Indomaret Orchid Park 11 customers. The subjects used as the population for this study are individuals who purchased at Indomaret Orchid Park 11, Batam City in 2023, the exact number is not known, while the sample consisted of 204 respondents selected using the Jacob Cohen formula method drawn using purposive sampling. To analyze the data, the multiple linear regression method was used to test data quality, classical assumptions, influences and hypotheses. The results of multiple linear regression analysis show that product quality has an impact of 21.3% on purchasing decisions. Promotions have an impact of 31.6% on purchasing decisions. Product diversity has an impact of 29.7% on purchasing decisions. From the analysis of the coefficient of determination (R2), it can be concluded that the combination of product quality, promotion and product diversity can explain around 68.2% of the variation that occurs in purchasing decisions. In addition, the t test and F test show that product quality, promotion and product diversity partially or jointly have a positive and significant effect on Indomaret Orchid Park 11 customers' purchasing decisions.

How e-human resource management can increase employee productivity in F&B in Batam

Purpose: The purpose of this study was to determine the impact of E-Human Resource Management (E-HRM) had on Batam’s F&B productivity. Research methodology: A total of 395 respondents were included in the study. Four populations were used in this study, namely Starbucks, McDonalds, Mixue, and KFC, located in Batam City, Riau Islands, Brazil. The obtained data were processed using the PLS SEM application. Results: The results suggest that the implementation of E-HRM has a significant positive impact on employee productivity in the F&B companies studied. Limitations: There are many limitations when conducting this study due to difficulties in collecting data, information, and respondents at KFC, Mixue, Starbucks, and McDonalds. This causes this research to be suboptimal because the company maintains its data privacy. Therefore, this study only obtained respondent data internally. Then, with limited time, the time to distribute questionnaires to respondents was very short. Contribution: This research provides a deep understanding of the importance of implementing E-HRM (E-Job Analysis, E-Training & Development, E-Performance Appraisal, E-Recruitment, and E-Communication) in increasing employee productivity in F&B companies in Batam City. The results show that e-HRM has a positive impact on Behavioral Intention, which contributes to increased employee productivity.

Analysis the Influence of Motivation, Work Environment, Workplace Spirituality, and Leadership Style on Organizational Citizenship Behavior (OCB), with Job Satisfaction as a Mediating Factor, among Employees in Beauty Clinics in the City of Batam

This research aims to explore the influence of motivation, work environment, workplace spirituality, and leadership style on Organizational Citizenship Behavior (OCB), with job satisfaction as the mediating variable, among employees in beauty clinics in Batam City. The study adopts a quantitative approach, collecting primary data through Likert-scale questionnaires distributed via Google Form to employees in beauty clinics in Batam City. Secondary data is sourced from official channels such as journals, government websites, and national news. Data analysis employs Partial Least Square (PLS) to test hypotheses and the research model. The research population comprises 132 respondents, with a minimum sample size of 100 respondents determined through Krejcie and Morgan's calculation using simple random sampling. The research findings indicate: 1) a significant positive correlation between the work environment and OCB mediated by job satisfaction (t-statistic: 2.992, p-value: 0.003); 2) a significant positive correlation between leadership style and OCB mediated by job satisfaction (t-statistic: 2.664, p-value: 0.008); 3) a significant positive correlation between job satisfaction and OCB (t-statistic: 25.974, p-value: 0.00); 4) no significant correlation between motivation and OCB mediated by job satisfaction (t-statistic: 0.531, p-value: 0.596); 5) no correlation between workplace spirituality and OCB mediated by job satisfaction (t-statistic: 0.689, p-value: 0.491) among employees in beauty clinics in Batam City.

The Effect of Workload and Work Stress on Employee Job Satisfaction on Lucky Plaza Batam Cellular Data Store

The purpose of this study is to ascertain how work stress and workload affect employee satisfaction at the HP secular Lucky Plaza Batam store. Situated at Jl. Imam Bonjol, Lubuk Baja Kota, Lubuk Baja District, Batam City, Riau Islands, the HP secular Lucky Plaza Batam Store served as the research site for this study. Researchers use a quantitative population. Up to 50 employees of the HP Secular Lucky Plaza Batam Store work in this area. Research findings indicate that workload has an impact on job satisfaction among employees at the HP Secular Lucky Plaza Batam Store. Stress at work has an impact on job satisfaction at the HP secular Lucky Plaza Batam Store. Stress at work and workload at the same time affect Job Satisfaction at HP secular Lucky Plaza Batam Store.

MENINGKATKAN RASA MENGUCAP SYUKUR MELALUI PEMBINAAN PEMAHAMAN BERKAT

Gratitude is acceptance of one's condition in any condition. This attitude is crucial for Christians to have as a form of respect for God's sovereignty. However, the importance of this attitude is often not found in Christians, especially when experiencing difficult times. One of the reasons is the belief that the blessings given by God are only material things in the form of wealth. This view then influences the gratitude of people who receive God's blessings. To anticipate the formation of this thought pattern, guidance is needed in understanding God's blessings as a whole. This coaching activity is intended to answer this problem. Using research results that have been published regarding God's blessing in Deuteronomy 28:1-14, the implementers carry out coaching using the lecture method. The coaching targets two mutual aid communities in Batam City, OMEFA and Family Batam. The participants were given coaching in four stages to provide a complete understanding of God's various blessings, which are very broad. This coaching is expected to make participants aware of God's blessings apart from material wealth.

The Effect of Trust, Promotion and Ease of Use on Grabfood Purchase Decisions in Batam City

Penelitian ini bertujuan untuk menginvestigasi pengaruh kepercayaan, promosi dan kemudahan penggunaan terhadap keputusan pembelian pada GrabFood di Kota Batam. Penelitian ini melibatkan konsumen atau pengguna GrabFood pada tahun 2023 sebagai populasi. Dalam penelitian ini, 100 responden dipilih sebagai sampel menggunakan metode rumus Lameshow dengan pernarikan berdasarkan purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda, dengan pengujian kualitas data, uji asumsi klasik, uji pengaruh, dan pengujian hipotesis. Temuan dalam analisis regresi linier berganda menunjukkan bahwa kepercayaan memiliki pengaruh sebesar 33,2% terhadap keputusan pembelian. Promosi memiliki pengaruh sebesar 29,2% terhadap keputusan pembelian. Kemudahan penggunaan memiliki pengaruh sebesar 23,1% terhadap keputusan pembelian. Temuan yang diukur menggunakan analisis koefisien determinasi (R2), yang menunjukkan bahwa kepercayaan, promosi dan kemudahan penggunaan bersama-sama menjelaskan 65,4% variasi dalam keputusan pembelian. Lebih lanjut, hasil uji t dan uji F menunjukkan bahwa kepercayaan, promosi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap keputusan pembelian pada GrabFood di Kota Batam

PENYULUHAN EKONOMI KREATIF BAGI PERUBAHAN SOSIAL EKONOMI MASYARAKAT MUARA TAKUS BATAM

Abstract
 The aim of this research is to find out about creative economy counseling for socio-economic changes in the Muara Takus Batam community to map economic opportunities from the creative industry which is part of the creative economy as well as employment opportunities. This research is research in the form of field research or field research is a type of research. This research is a qualitative descriptive research. The data in this research comes from primary and secondary data. Data collection methods use observation, interviews and documentation. Interviews were conducted with the community at the PkM location. Data analysis in this research uses the Miles and Huberman model which suggests that there are three activities in qualitative research, namely reduction, data display and conclusion drawing or verification. The research results obtained in the implementation of community empowerment through the creative economy development program in Kampung Seraya where the stages of community empowerment outreach in developing the creative economy are not optimal in accordance with the goals to be achieved, problems in empowerment are not yet optimal, such as the lack of knowledge possessed by human resources. creative economy, quality production and innovation and can have good selling value in the marketing process. There is a lack of awareness among community members, especially those who manage the creative economy, to take part in programs implemented by the Batam city government in training and empowering the creative economy. The inhibiting factor in community empowerment efforts lies in the community itself because participation is still very lacking so that maximizing existing human resources is less than optimal.
 Key words: Creative economy, social, Muara Takus, Batam

FACTORS THAT INFLUENCE THE PERFORMANCE OF MSMES IN THE CITY OF BATAM

The aim of this study is to examine whether technology, organization, and environment can influence the adoption of social media by SMEs in Batam City, and how this adoption can impact SMEs' performance. The research also investigates the effects of technology, organization, and environment on SMEs' performance in Batam City. The study population consists of SME owners in Batam City, with a sample size of 100 respondents selected using non-probability purposive sampling, focusing on SMEs using social media. SmartPLS 3.0 software was utilized for data analysis. The findings indicate that there is no significant positive influence of technology on social media adoption. However, organization and environment have a positive and significant impact on social media adoption. Social media adoption, in turn, positively and significantly affects SMEs' performance. Additionally, while technology has a positive but insignificant influence on SMEs' performance, organization and environment significantly contribute to SMEs' performance. Nonetheless, there is no significant mediating effect of social media between technology, environment, and organization. The results of this study are expected to benefit SME owners in Batam City and help improve their business performance in the current market conditions.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND AMBASSADOR TERHADAP PURCHASE INTENTION PRODUK SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z

One of the developments that has become a trend in the current era is the trend of beauty and skin care. The group that dominates in skin care and beauty is Generation Z. This research aims to identify and analyze factors that influence purchase intentions of local skin care products branded by Korean celebrities. The object of this research is generation Z in Batam City who have purchased local skincare products that use Korean celebrities as brand ambassadors. Data analysis used in this research was carried out using Smart PLS with a total of 348 respondents. The research results show that the variables brand awareness, information quality and usefulness have a significant positive effect on trust, while the variables electronic-word of mouth and reputation do not have a significant effect.

The Influence of Service Quality and Product Price on Purchasing Decisions

Purpose – The researcher conducted this study to analyze the effect on service quality variables (X1) and product price variables (X2) on the variable purchase results (Y) at PT Lunindo in Batam City. This research uses quantitative methods and distributes data by distributing questionnaires.
 Methodology/approach – The population in this study were 149 people. Using data collection techniques with sampling techniques with non probability sampling techniques in Purposive sampling technique. The sampling method uses the Slovin formula at a significant level of 0.05 because respondents was 109 people, then the questionnaire will be distributed to 109 respondents. The next set, data collected through Assistance multiple regression of analysis and with program SPSS.
 Findings – The results of this study indicate the service quality variable (X1) and product price variable (X2) which have a positive and significant effect on the outcome variable purchase (Y) at PT Lunindo in Batam City. Service quality variable (X1) with positive and significant consideration of purchasing decisions (Y), and product price variables (X2) are fully understood positively and significantly towards purchasing decisions (Y). Simultaneously service quality (X1) and product price (X2) have a positive and significant effect on purchasing decisions (Y) at PT Lunindo in Batam City
 Novelty/value – Delve into the specific industry or sector that PT Lunindo operates within. Research could emphasize how service quality and product pricing impact purchasing decisions uniquely within that industry, potentially uncovering sector-specific patterns.

Analysis Of The Influence Of Brand Image, Price, Service Quality On Purchasing Decisions By Mediating Customer Satisfaction On Drinks At Coffee Shops

The purpose of this study is to determine and analyze the influence of brand image, price, and product quality on purchasing decisions by mediating customer satisfaction on drinks at Batam City coffee shops with a number of respondents as many as 210 people. This research is basic research and is quantitative. Data collection techniques go through literature studies and field studies using questionnaires. Data analysis techniques are launched by managing data statistically using the help of smart PLS applications. Through the processing of data that has been done, it is found that brand image does not have a significant effect on purchasing decisions. Price has a significant influence on purchasing decisions. Service quality has a significant influence on purchasing decisions. Customer satisfaction does not have a significant effect on purchasing decisions. Brand image has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Service quality does not have a significant effect on customer satisfaction. Brand image cannot influence purchasing decisions mediated by customer satisfaction. Price cannot influence purchasing decisions mediated by customer satisfaction. Service quality cannot influence purchasing decisions mediated by customer satisfaction.

The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Generation Y Impulse Buying At Tiktok Shop in Batam City

Technological developments affecting business services. Along with the technological developments that are taking place, there has also been a change in generational growth, namely Generation Y (Millennials). Generation Y (millennials) are familiar with the use of technology, especially on online shopping platforms (e-commerce), and they have different lifestyles and character traits. The convenience offered by one of the e-commerce TikTok shops causes users to make spontaneous purchases. This study aims to determine the effect of hedonic shopping motivation and shopping lifestyle on impulse buying among Gen Y in TikTok Shop in Batam City. The research uses Google Forms as a questionnaire to obtain primary data. The partial research results on the hedonic shopping motivation variable obtained a t-value of 2.354> t table 1.661 and a significant value of 0.021 <0.05. The shopping lifestyle variable received a t-value of 3.199> t table 1.661 and a substantial value of 0.002 <0.05. At the same time, f-count 33.184> f-table 3.09 and a substantial value of 0.000 <0.05. It can be concluded that hedonic shopping motivation and lifestyle positively and significantly affect impulse buying.

Optimizing Hospitality Choices: A Forward Chaining and Certainty Factor-Based Expert System for Recommending 4-Star Hotels in Batam City

Tourism and travel is the largest industry in the world with hotels as a key factor in enjoying a holiday. As the cornerstone of tourism, the hotel industry continues to develop to meet increasingly high customer expectations. The application of high technology is the key to competition between hotels, with several hotels moving towards an innovative and efficient "smart hotel" concept. This research explores the hotel industry in Batam as a unique tourism destination and industrial center. The main focus includes analyzing the level of technology adoption in Batam hotels, identifying trends and factors driving the “smart hotel” concept, and developing expert system models to improve the tourist experience. By combining the two methods of Forward Chaining and Certainty Factors in an Expert System, it is hoped that the results of this research can provide important insights regarding the development of the hotel industry in Batam and the positive impact of technology in improving the quality of service to travelers.

Modeling Nurse Job Satisfaction Mediated Remuneration Supported Career Development and Transformational Leadership

Objective: The objective of this study is to examine and create a model that proposes that views of compensation, in conjunction with career development and transformational leadership, operate as a mediating factor in nurse job satisfaction. Methodology: 200 clinical nurses participated in the survey-based study, which was carried out at the Embung Fatimah Regional General Hospital in Batam City. Stratified random sampling was used for the sampling process. The structural model's results show that career development has a favorable and considerable impact on job satisfaction, which is higher than the effects of transformational leadership and compensation. Greater than the impact of transformational leadership on compensation is the direct and substantial influence of career development on compensation. There is an indirect influence of career development on job satisfaction through remuneration that is greater than the influence of transformational leadership on job satisfaction through remuneration. Conclusion: Since compensation is a mediating variable, our research introduces it. It is imperative for nurses to prioritize their professional career development and adhere to existing legislation when it comes to remuneration management in order to enhance job satisfaction.

Analisis Yuridis Penegakan Hukum Migran Ilegal di Luar Negeri Korban Perdagangan Manusia

The crime of human trafficking is a transnational crime. Human trafficking is generally carried out by violating human rights, such as in the form of cruel treatment and slavery-like practices. The issues in this research are how the law regulates the enforcement of illegal migrant workers abroad who are victims of human trafficking, how the implementation of law enforcement for illegal migrant workers abroad who are victims of human trafficking is carried out, and what are the obstacles and solutions for law enforcement for illegal migrant workers abroad who are victims of human trafficking by conducting a research study at the Nongsa Police Station in Batam City. Meanwhile, this research aims to determine the regulation of law enforcement for illegal migrant workers abroad who are victims of human trafficking, to understand how the implementation of law enforcement for illegal migrant workers abroad who are victims of human trafficking is carried out, and to identify the obstacles and solutions for law enforcement for illegal migrant workers abroad who are victims of human trafficking in the research study at the Nongsa Police Station in Batam City. This research uses a descriptive method with a normative approach (legal research) to obtain primary data through field research. The results of the study show that the enforcement of law for illegal migrant workers abroad who are victims of human trafficking in the research study at the Nongsa Police Station in Batam City has been carried out well, although there are still many challenges in the field, especially the lack of legal awareness among prospective migrant workers/Indonesian migrant workers, weak law enforcement, and inadequate supervision system for Indonesian migrant workers abroad. It is hoped that the Government (BP2TKI) or PPTKIS should not only provide education and training for competency and language, but also provide guidance and advocacy to increase legal awareness and legal protection for prospective migrant workers/Indonesian migrant workers.

PENGARUH PENERAPAN E-SAMSAT, KUALITAS PELAYANAN PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN PAJAK KENDARAAN BERMOTOR DI KOTA BATAM

The purpose of this research is to obtain evidence that can influence for application in e-samsat, Tax Employee Service, And Tax Sunctions on Tax Payer Compliance paying vehicle tax in Batam City. 100 responders served as the study’s sample. Data was gathered via a questionnaire. Several research techniques are applied to fulfill the goal of the research including and descriptive statistical analysis, validity test, reability test,test classical assumption (normality test, multicollinearity test, heteroscedasticity test), multiple regression analysis, hipotesys test (t test, f test, coefficient determination test). The result of this study showed that the influence application of e-samsat, Tax Employee Service and tax sanctions have effect dan signifikan on tax compliance paying vehicle tax in Batam City.

The Effect of Financial Literacy, E-Money Use and Self-Control on Consumptive Behavior

Consumptive behavior is the act of consuming an item or service excessively with high intensity that tends to prioritize wants over needs. The study aims to determine the effect of financial literacy, e-money usage, and self-control on the consumptive behavior of accounting students in Batam city. The total population was 1,354 accounting students with a sample of 93 accounting students. This study uses a quantitative approach with simple random sampling technique using primary data obtained from distributing questionnaires online using google form. The data in this study were processed using SPSS (Statistical Package for Social Science) software version 26. The data analysis technique in this study used validity test, reliability test, classical assumption test and hypothesis testing. The results of the t test research explain that financial literacy and the use of e-money partially have no effect on the consumptive behavior of accounting students. Self-control partially affects the consumptive behavior of accounting students. The results of the F test research explain that financial literacy, e-money usage, self-control simultaneously have a significant effect on the consumptive behavior of accounting students with a percentage of 17.9% and the remaining 82.1% is influenced by other variables.