Batam City Research Articles

The analysis of authenticity on destination loyalty mediated by heritage tourism

Heritage tourism is an attractive destination for many people because it has its own culture and characteristics. The city of Penang is one of the world's cultural heritage destinations which is listed on the World Heritage List by UNESCO as a cultural heritage destination and has preserved the culture that has existed for a long time. The majority of tourists who visit Penang City come from Indonesia. This research aims to analyze the influence of authenticity on destination loyalty mediated by heritage tourism in Penang City and analyze how each variable influences each other, is related, and has a positive and significant impact to each other. This research uses quantitative methods by determining the sample using the purposive sampling method. Data testing was carried out using the PLS-SEM test to test the hypothesis and the influence between variables in this research. The results of the research show that the authenticity of Penang City has a positive and significant influence on destination loyalty with heritage tourism as a mediation for Indonesian national tourists in Batam City. This shows that the authenticity of Penang City influences tourists' travel interests.

Analysis of Service Levels in the Development of Infrastructure and Facilities against Minimum Service Standards in Supporting the Quality of Area Facilities Intanjung Piayu District, Batam City

The government has an important role in providing public services for its people. Every public service provider must have service standards. One form of standard public service is the service of developing facilities and infrastructure. Facilities and infrastructure development services can be divided into nine elements, namely service procedures, suitability of proposals, timeliness, complaint handling, implementing competence, provider competence, development quantity, development quality and development results. The research was conducted in Tanjung Piayu Village, Batam City by direct observation and filling out a questionnaire regarding community perceptions regarding facilities and infrastructure development services. Type of descriptive qualitative research. This study uses minimum service standards (SPM) and index analysis. The research sample was 80 respondents. The results of the research show that the facilities and infrastructure development services owned by respondents are considered to be in good condition, with a service unit IKM of 76.90. However, there is a mismatch between the results of the assessment and real conditions, there are three elements of services for the construction of facilities and infrastructure that are in poor condition, namely timeliness, service procedures, and construction quantity. So, There is a need for re-management of existing facilities and infrastructure development services in order to further improve the quality of public services provided.

Implementation of Free Trade Zone Licensing Services through the Indonesia Batam Online Single Submission (IBOSS) System in Batam City

Implementation of Free Trade Zone Licensing Services through the Indonesia Batam Online Single Submission (IBOSS) System in Batam City

The Mediating Role of Trust in Purchasing Intention

Generation Z is defined as those born between 1997 and 2012 who have grown up in the digital era. This has had a significant impact on their thinking and behavior, especially in the realm of beauty. Generation Z, born in the digital era, possesses distinct characteristics that set them apart from other generations. Notably, they have a strong preference for purchasing beauty items, with a significant portion of their income allocated to this expenditure. The aim of this study is to determine the function of trust as a mediator in the correlation between purchase intention and cosmetic products among persons who are part of Generation Z. The survey includes individuals from Generation Z in Batam City who possess a comprehensive knowledge of beauty products. The results of this study suggest that trust and social influence are significant factors in determining purchase intention; however, price does not have any impact on purchase intention. Furthermore, the inclination to make a purchase remains unaffected by the accuracy or reliability of the information. However, when we consider trust as a mediating factor, the quality of information directly influences the willingness to engage in a transaction. Furthermore, social influence directly influences the propensity to purchase, with trust playing a more substantial role. Trust does not act as an intermediary between an individual's perceived value and their intention to make a purchase.

The Influence of Social Presence on Purchase Intention in Social Commerce: The Mediating Roles of Trust and Attitude

Social commerce is a new form of e-commerce that applies Web 2.0 technology features to design customer-oriented businesses. This al-lows consumers to generate content with the aim of sharing information about their shopping experience and engaging socially in the purchasing process. This study aims to analyze the impact of social presence on purchase intention, using trust and attitude as mediators in social commerce. The Batam city community, well-versed in social commerce, serves as the sample for this research. A total of 300 re-spondents were used in this study. The sample technique uses purposive sampling. Smart PLS is an analysis tool. The variables used are social presence, attitude, trust, and purchase intention. The results of this study are that social presence has no effect on purchase intention, but social presence influences purchase intention with the mediation of trust and attitude. Another result is that social presence influences attitude and trust. These findings contribute to businesspeople making good use of social commerce. By understanding the factors that influence purchase intention in social commerce, company can increase their social presence and increase customer trust in their service atti-tude, thereby increasing sales of products and goods in social commerce.

Design of Traffic Control Solutions and Infrastructure Alignment to Overcome Congestion Problems in Batam City.

Batam City is one of the cities that experiences significant traffic congestion problems, especially around the Traffic Light intersection. This research aims to identify and analyze the factors that influence the smoothness of traffic at the Batam City Traffic Light Intersection, as well as designing integrated solutions to overcome these problems. Through study stages involving data collection, analysis of key factors causing traffic jams, and modeling the impact of each factor, this research tries to provide recommendations for improving infrastructure, redesigning intersections, using traffic light technology, and providing education to motorists. It is hoped that the results of this research can serve as a guide for the government and stakeholders in improving traffic management and quality of life in Batam City.

The Influence of Perceived Quality, Perceived Value of Cost, Brand Identification, and Brand Trust on Brand Loyalty Mediated by Customer Satisfaction in Batam City

Due to technology steadily developing at a rapid pace, it gave rise to many new businesses one of which is smartphone products. This study aims to analyze the effect of perceived quality, perceived value of cost, brand identification, trust, and lifestyle congruence on brand loyalty mediated by customer satisfaction with using Samsung smartphones in Batam City. The sample size was 378 respondents using purposive sampling. Empirical data was obtained through the distribution of online questionnaires with Google Forms. Testing research data using Structural Equation Modeling, Smart PLS 3 software. The results confirm that variables perceived quality, perceived value of cost, brand identification, and brand trust have a significant positive effect on customer satisfaction. The perceived value of the cost value variable, brand identification, and customer satisfaction have a significant positive impact on the brand loyalty variable. In contrast of the perceived quality variable, brand trust has no significant effect on brand loyalty. The variables perceived quality, perceived cost value, brand identification, and brand trust have a significant positive impact on brand loyalty mediated by customer satisfaction. The purpose of this research is to contribute to literature and marketing strategies to be more efficient as a decision-making tool in companies.

Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam

This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample used in this study was 199 respondents. The results showed a positive relationship between customer satisfaction and repurchase intention, there was no relationship between price and repurchase intention and showed that quality was positively related to repurchase intention. The results also show that there is a significant influence between quality on repurchase intentions through customer satisfaction. However, customer satisfaction failed to mediate the relationship between price and repurchase intention.

Pengaruh Pengetahuan Keuangan, Perilaku Keuangan dan Pendapatan Terhadap Keputusan Berinvestasi Mahasiswa Kota Batam

Along with changing times, especially improvements in the economic sector, Batam students need money as a complementary to meet their daily needs. One way to make money is investing. Students need financial knowledge as a basis for making decisions, applying appropriate financial behavior in managing their finances and adjusting income on the investment products they choose. This research has many objectives to be analyzed again, one of which is to see whether the results of this research can bring benefits to Batam City students in increasing their awareness of carrying out investment activities. The aim of this research is to find out whether financial knowledge, financial behavior and income influence the investment decisions of Batam students. The sample in this research was Batam students who took the Accounting study program, totaling 105 respondents. The method used to collect data was by form of distributing questionnaires to universities in Batam. The data analysis methods used are descriptive statistical analysis, data quality test, classical assumption test, multiple linear regression analysis, hypothesis testing, coefficient of determination and the data is processed with help of statistical tools with SPSS version 26. The results of this study show that financial knowledge hasn’t effect on investment decisions of Batam City students. Financial behavior has a significant influence on investment decisions of Batam City students. Income has a significant influence on investment decisions of Batam City students. Simultaneously financial knowledge, financial behavior and income have a significant influence on investment decisions of Batam City students. The conclusions in this research are that H1 is rejected, H2 is accepted, H3 is accepted, and H4 is accepted

E-Catalog Promotion of Fishermen Business Group with User Centered Design Method

This research aims to design a promotional e-catalog for fishing business groups using the User Centered Design (UCD) method to improve the quality of their promotional services online. The partners in this research are the Fisheries Supervisory Community Group in Batu Basar Village, Nongsa District, Batam City, Riau Islands. So far, this group and fishermen have often faced obstacles in promoting their products effectively to potential consumers, especially in the rapidly developing digital era. The UCD method used in this research is a user-focused approach. The initial stage of research includes gathering information regarding the needs and preferences of potential users, including fishing business groups and potential consumers. This information was obtained through interviews, observations and literature studies. Based on the data collected, a promotional e-catalog was designed that took into account user needs and promotional objectives which included features such as complete product descriptions, product photos, price information, user testimonials and contact information. After the design is complete, the manufacturing stage is carried out and then continues to the testing stage involving potential users. This testing aims to maximize usability, efficiency and user satisfaction. The test results used the Nielsen model with five indicators with the results of Easy To Learn getting a score of 3.85, Efficiency To Use getting a score of 3.75, the Easy To Remember indicator getting a score of 3.85, and the Few Errors indicator getting a score of 4.05. Then the fun to use indicator has a value of 3.95.

Pengaruh Team Member Exchange, Komptensi terhadap Produktivitas Kerja dengan Kepuasan Kerja sebagai Variabel Intervening

This research aims to analyses the influence of Team Member Exchange (TMX) and Competency on the Work Productivity of PT Techmicron Batam City with Job Satisfaction as an intervening variable. Data was collected from 100 employees of PT Techmicron Batam City using a questionnaire. The data analysis techniques used are multiple linear regression and Structural Equation Modelling (SEM). The research results show that Team Member Exchange (TMX) has a positive but not significant effect on Employee Work Productivity, Team Member Exchange (TMX) has a positive and significant effect on Job Satisfaction, Competency has a positive and significant effect on Employee Work Productivity, Competency has a positive and significant effect on Employee Job Satisfaction, Job Satisfaction has a positive and significant effect on the Work Productivity of PT Techmicron Batam City Employees. The implications of this research are the importance of compensation in building job satisfaction so that it can increase employee work productivity, as well as the importance of building Team Member Exchange (TMX) relationships in increasing employee job satisfaction.

Analisis Hukum Dalam Menyelesaikan Konflik Penanaman Modal Asing di Kawasan Ekonomi Khusus Pulau Rempang Kota Batam

Development is one way to create people's welfare. Therefore, the results of development must be able to be enjoyed by all people as a form of increasing physical and spiritual welfare in a fair and equitable manner. To stimulate economic growth and focus investment policies, the government is aggressively creating Special Economic Zones (KEK) in various regions. It is hoped that people can feel the maximum benefits. Batam City has a strategic location, one of which is Rempang Island which has a lot of potential that can be developed, both in the tourism, economic and social sectors. However, there are misunderstandings between local communities and the government, giving rise to quite serious conflicts due to territorial struggles. So there is a need for efforts to protect the rights of people affected by the clearing of land for investment purposes on Rempang Island, Batam, which can be done with preventive efforts, repressive efforts or prosecution efforts. So this research uses normative juridical research methods, namely focusing on the analysis of doctrine, norms and the application of certain legal principles in dealing with certain legal subjects. With a statutory regulation approach and conceptualization method, it uses technical analysis of legal materials to solve frozen problems.

FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BANK EMPLOYEES BATAM CITY

The study examines the influence of Talent Management, knowledge management, career development, motivation, and competence on employee performance. The object of this research is an employee at a bank in Batam City. The data used was primary data and using Google Forms and collected as many as 233 respondents through the dissemination of questionnaires. The application of SPSS (Statistical Product and Service Solutions) is used as a test tool and the results of research show that talent management and knowledge management have significant and acceptable bets, while on motivation, career development, and competence have insignificant or unacceptable results after the test. This research recommends that this study be developed with the added variables and is expected to support the improvement of employee performance in order to create more potential human resources to create corporate competitiveness.

DOES TALENT MANAGEMENT AFFECT ORGANIZATION PERFORMANCE IN ELECTRONICS MANUFACTURING BATAM?

The research focuses on the influence of talent management on organizational performance, mediated organizational commitment and moderation of transformational leadership. This study is a quantitative study that distributes questionnaires to employees of electronics manufacturing companies in Batam City of 352 respondents, analyzed using the SmartPLS method. The results of the research show that talent management has a significant influence on organizational performance through direct influence tests and its influence becomes insignificant and not mediated by organizational commitment. Organizational commitments, consisting of the dimensions of affective commitment, continuance commitment and normative commitment also have a significant impact on organizational performance, suggesting that employees who are committed to the organization tend to make a better contribution to the company's performance. Transformational leadership has a significant influence on organizational performance directly, when tested as a moderation variable its influence becomes insignificant. This research gives some recommendations; the importance of employee development through training and talent development to improve company performance.

Optimizing Traffic Management at Batam City Intersections: Analysis of Congestion Causes and Mitigation Strategies

Kota Batam merupakan salah satu pusat kegiatan ekonomi dan perdagangan di Indonesia yang terus mengalami pertumbuhan pesat, menyebabkan peningkatan lalu lintas yang signifikan di persimpangan kota. Kemacetan lalu lintas menjadi masalah yang meresahkan bagi penduduk dan pengunjung kota tersebut. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor utama yang menyebabkan kemacetan lalu lintas di persimpangan kota Batam serta mengusulkan strategi penanggulangan yang efektif. Metode penelitian yang digunakan meliputi survei lapangan, analisis data lalu lintas, dan wawancara dengan stakeholder terkait. Hasil penelitian menunjukkan bahwa faktor-faktor seperti volume kendaraan yang tinggi, kurangnya koordinasi antara lampu lalu lintas, dan infrastruktur jalan yang kurang memadai menjadi penyebab utama kemacetan lalu lintas di persimpangan kota Batam. Berdasarkan temuan ini, beberapa strategi penanggulangan diusulkan, termasuk peningkatan koordinasi antara pihak terkait, penyesuaian pola lampu lalu lintas, dan pengembangan infrastruktur jalan yang lebih efisien. Implementasi strategi ini diharapkan dapat mengurangi kemacetan lalu lintas dan meningkatkan mobilitas di Kota Batam.

Factors affecting consumers intention in purchasing eco-friendly cosmetic products in Batam City

Purpose: This study aims to identify the factors affecting consumer purchase intention towards ecologically sustainable cosmetic products in Batam City. The factors examined included subjective norms, promotion, perceived behavioral control, trust, and product quality. The data comprised of 322 questionnaires. The scope of this study was confined to Batam; therefore, the findings cannot be extrapolated to other areas. Methodology: This study employed a survey to obtain data from consumers of cosmetic products in Batam. Results: The data analysis revealed that attitude, perceived behavioral control, sales promotion, product quality, and subjective standards significantly affected the intention to purchase green cosmetic products in Batam City. Nevertheless, trust does not have a significant effect on purchase intention. The findings of this study offer valuable insights for cosmetic companies to devise more efficient marketing strategies for green cosmetic products. Limitations: Data collection was exclusively conducted via questionnaires, which may have introduced respondent bias. Owing to its cross-sectional nature, this study could not elucidate temporal variations. A longitudinal study offers a more profound understanding of fluctuations in consumer intention over time. Contributions: This study validates consumer perspectives on green cosmetics and advocates for more explicit standards and regulations in the sector, and the use of sophisticated biotechnology to extract natural ingredients.

The effect of partnership and information and communication technology (ICT) capability on competitive advantage through entrepreneurial marketing: a study on culinary sector SMEs in Batam City

This study analyzes the influence of partnership and Information and Communication Technology (ICT) capability on competitive advantage through entrepreneurial marketing. The research employs a quantitative approach with descriptive analysis, involving data collected through questionnaires, interviews, and observations from 56 culinary sector SMEs in Batam City. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that partnership and ICT capability positively and significantly affect entrepreneurial marketing, enhancing coordination and technology usage among SMEs. However, these variables do not significantly impact competitive advantage directly. On the other hand, entrepreneurial marketing demonstrates a positive and significant influence on competitive advantage, highlighting the importance of strong customer relationships and high-value product creation. Additionally, ICT capability significantly influences competitive advantage through entrepreneurial marketing, emphasizing the role of technology in enhancing business flexibility and marketing capabilities.

Analisis Kelayakan Finansial Pada Usaha Ayam Geprek Di Kota Batam

Batam City offers attractive investment opportunities with optimistic economic growth projections of up to 7.08% in 2024, driven by key sectors such as industry, construction, trade and tourism, supported by infrastructure and government pro-business policies. Changes in people's lifestyles, including the demand for culinary variety, have created opportunities for fast food businesses, especially the popular fried chicken. Culinary tourism in SP Batam attracts tourists. Financial analysis shows that investment in the Ayam Geprek Sambal Lesung Paradisa MSME is feasible and profitable, with an internal rate of return of 9.5%, a 7 month Payback Period, and a multi-product Break Even Point, indicating an attractive business opportunity for entrepreneurs

Strategi untuk Memaksimalkan Pekerjaan Divisi Commercial pada Kantor PT Citra Maritime

PT Citra Maritime, which is a company providing inter-island cargo transportation services, ship charter services and shipping agency services, was founded on September 12 2008 in Batam City. PT Citra Maritime has a vision to become one of the best companies in Batam City that prioritizes professional service. The implementation of this internship uses survey techniques and observations on the work that has been done and finds out what are the obstacles and causes of less effective work. From this search, things were finally found that could be changed and improved so that work could be more effective. To fill in the logbook on the SIM MBKM website, photos were obtained by documentation, while organizational structure data was obtained by interviewing PT Citra Maritime's Human Resource Development. After carrying out implementation to maximize the work of the commercial division at the PT Citra Maritime office, it is hoped that the commercial division will be helped by the implementation of this internship

Pengaruh Perceived Value, Satisfaction dan Trust Berpengaruh terhadap Loyalty

The aim of this study is to assess the extent of the influence of sales promotion on consumer purchasing decisions at the All-in-One Store in Batam City. This research employs an analytical descriptive method with the entire store's consumers as the study population. Data collection utilizes a questionnaire distributed to 100 respondents. The findings indicate that sales promotion significantly impacts consumer purchasing decisions at the All-in-One Store in Batam City. This suggests that effective promotional efforts can enhance consumers' interest and purchasing decisions at the store. The implications of this study underscore the need for improved and more targeted sales promotion strategies to support sales growth and consumer satisfaction at the All-in-One Store.