AbstractDP‐coloring (also called correspondence coloring) is a generalization of list coloring introduced by Dvořák and Postle in 2015. Motivated by results related to list coloring Cartesian products of graphs, we initiate the study of the DP‐chromatic number, , of the same. We show that , where is the coloring number of the graph . We focus on building tools for lower bound arguments for and use them to show the sharpness of the bound above and its various forms. Our results illustrate that the DP‐color function of , the DP analogue of the chromatic polynomial, is essential in the study of the DP‐chromatic number of the Cartesian product of graphs, including the following question that extends the sharpness problem above and the classical result on gap between list‐chromatic number and chromatic number: given any graph and , what is the smallest for which ?