Purchase Choice Research Articles

#insta-fashion: How the Digital Revolution Has Affected Celebrity Culture and the British Fashion Retail Landscape

The British high street is in a state of demise. Data analysis from The Guardian has revealed that almost every town centre in England and Wales has declined since 2013, with some towns losing over a fifth of their stores. Factors influencing this demise range from Brexit uncertainty, increased rents and business rates, rising operating costs and an increase in online shopping. The aim of this paper is to explore the cult of celebrity, its deployment within social media, and how this has been central to the rise of online retailing, and ultimately, the decline of the British high street. Celebrity culture and the British high street have both been affected by the meteoric rise of the digital age, which has created a shifting retail landscape. The digital age affects how celebrities are discovered, and how they promote themselves to remain relevant. A new celebrity has been born as ordinary individuals find fame by appearing on reality television. These celebrities remain in the public eye, becoming “influencers,” and promoting fashion brands through their social media. There is a lack of academic research on the credibility of celebrities within social networks. Instagram influencers have affected clothing on the physical high street, by encouraging consumers to shop online. “Fast fashion” can be described as “low-cost clothing collections that mimic current luxury fashion trends.” This type of clothing “helps state deeply held desires among young consumers.” Young consumers follow reality celebrities on social media, and this impacts their purchasing choices. Drawing from an archive at Nottingham Trent University, this paper explores connections between fast fashion, celebrity and social media, and addresses the shifting retail landscape. Social media platforms like Instagram encourage consumers to buy clothing at the click of a button. This raises debates surrounding the implications of instant gratification on the fashion retail landscape.

Consumers’ perceptiveness towards store brands within supermarkets

This study strived to explore consumer’s perceptiveness and the anticipated end results of store brand utilization within supermarkets of Kenya. The objectives of the study are to determine the ultimate consumer’s perceptiveness towards store labels branding by retailers in Kenyan supermarkets and to ascertain the buying process of store label brands practised by retailers in Kenyan supermarkets. This study, therefore, concentrated on the dominant five supermarkets in the Nairobi region. The convenience sampling technique was used to sample subjects and locations. The study adopted a descriptive research design with a target population of 155 customers and a sample of 92 respondents was selected guided by the inclusion criteria. Data were analyzed to obtain descriptive statistics more especially central tendencies; mean and standard deviation. The study indicated that the most significant variable in consumers’ perceptions of purchasing store label brands was ‘perceived value’, followed by price, packaging, advertisement, and perceived quality. The study also demonstrated that differentiation is the anticipated result of store label branding. The study concludes that the title of the supermarket influences customers to cultivate a preference for store label brands, as is product data on the package and complementary products on the racks being key determinants for a customer purchase choice. This study suggests that supermarkets ought to consider enlarging the product classifications of store label products and capitalize on them as a way of distinction against the competition by venturing in consumer drivers of quality, utility, price, presentation, and real product ingredients.

Principais Direcionadores de Compra de Carnes em Hipermercados

RESUMO Objetivo: a urbanização e migração para os grandes centros tem provocado mudanças no comportamento dos consumidores de carnes, não somente no que se refere a escolha do produto, mas também, ao processo de compra. Neste sentido, fatores como proximidade, disponibilidade do produto, e preço são relacionados como fatores que definem compras. Na tentativa de ampliar o entendimento sobre o que os consumidores consideram importante, este trabalho objetiva analisar os principais fatores associados ao consumo das carnes bovina, suína e de frango no Distrito Federal, Brasil. Métodos: a pesquisa foi realizada em três redes distintas de hipermercados. Realizou-se uma avaliação socioeconômica dos entrevistados, seguida da aplicação de um Survey, através de sentenças afirmativas estruturadas, categorizadas em dimensões sociocultural, econômica, saúde/alimento e ambiente. As sentenças foram avaliadas através da Escala Likert de sete pontos. Os dados socioeconômicos dos entrevistados foram analisados por testes de Qui-quadrado e as respostas obtidas por meio da Escala Likert foram transformados em Mean Item Score (MIS). Resultados e Conclusões: os resultados indicaram que o controle de qualidade de exposição das carnes nos supermercados e a praticidade de encontrar o mesmo tipo de carne em vários locais são os principais influenciadores de tomada de decisão de compra pelos consumidores.

Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)

This study throws light on the diversity of online sales promotion and deal acquisition with respect to human capital (time cost and efforts cost). This is the non-monetary investment of consumer while making a purchase. The influence of non-monetary cost decides the action towards purchase choice among various product offerings in online space. Findings of the research reveal (a) the different types of consumer: value conscious, price conscious and encounters, (b) different strategies a consumer adopts: track on information, futuristic thinking and formulating deals and (c) source of deal gratification for different goal-oriented consumer behaviour. This study proposes an empirical model validated by data interpretation using grounded theory. It shows how human capital decides approach of consumer to evaluate online sales promotion.

Use of mirrors into free-range areas: effects on rabbit meat quality and storage stability

Nowadays, animal welfare is driving consumers’ purchase choice, hence the challenge to recover rabbit sector from many years of downturn is to find a valuable compromise between animal welfare, farmers’ needs, and meat quality. Among the efforts to improve rabbit welfare, mirrors have been proposed as cages or pens enrichment; however, it is unclear if they affect rabbit meat quality. Hence, the present study aimed to evaluate the effect of the use of mirrors into free-range areas on color, weight loss, pH, water holding capacity (WHC), fatty acid profile (FA), conjugated dienes (CD) and thiobarbituric acid reactive substances (TBARS) of both fresh and stored rabbit meatballs. Specifically, rabbits were divided in three farming groups: in the open group (OG) the rabbits of three replicates could see and smell each other; in the closed group (CG), plastic sheets isolated each replicate; the replicates of the mirror group (MG) were confined as the CG but animals could mirror themselves thanks to two mirrors (120 × 40 cm each) placed inside the area. After 49 days, nine rabbits from each group were slaughtered, their carcass meat was minced to form 40 meatballs for each group destined to be analyzed (n=10) immediately (T0), and after 20 (T20), 40 (T40), and 80 (T80) days of frozen storage (-10°C). The meatballs physical traits were similar among the farming groups, while the pH value was lower in MG (6.02) than OG (6.07), and CG (6.07) meat (P < 0.05). The farming slightly affected the FA content, being the PUFAn-3 amount between 60 and 121 mg/100 g (P > 0.05). Concerning the oxidative status, both CG and MG groups had higher (P < 0.01) TBARS than the OG, while the CDs were unaffected. The duration of storage modified all the physical traits, for instance the weight loss increased (P < 0.001) and the WHC diminished (-5.86%) during the early 20 days. Only the OG group showed a specific ability to maintain its redness value till the T40. Even though the overall PUFAn-3 fraction did not vary, both C20:5n-3 and C22:5n-3 were halved (P < 0.01) and CD (P < 0.001) doubled during the early 20 days. In conclusion, the OG farming was the best method for improving meat quality; however, mirrors can minimize the negative effects of a confined housing on the quality items, hence representing a valuable environmental enrichment.

Consumer Assessment of Sustainability Traits in Meat Production. A Choice Experiment Study in Spain

Consumers are increasingly concerned about the way their food is produced. This is particularly relevant in the case of meat, due to the impacts that its production methods can have on greenhouse gas emissions and its role in climate change. In relation to this issue, the purpose of our research is to obtain more information on the consumer decision-making process for beef, in order to determine the relative importance of sustainability claims and traditional attributes, and identify consumer profiles with similar perceptions and intentions. A choice experiment was used to assess the influence of these attributes on consumers’ purchasing decisions. The results reveal that the best purchase choice for the consumer would be organic beef, produced in Spain, with an animal welfare label and eco-labelled. Later on, a cluster analysis was carried out using consumer beliefs and attitudes towards meat consumption as inputs, together with purchasing behaviour variables. A solution was obtained with three well-defined consumer segments showing different preference patterns: Cluster 1 (Male millennials indifferent towards environment or sustainability), Cluster 2 (Sustainability-concerned mature women) and Cluster 3 (Middle-aged meat eaters with established families). The results of this study are relevant to develop more appropriate strategies that may be adapted to the behaviour and expectations of eco-friendly food consumers.

Purchase Behaviours of Generation Y

&lt;p&gt;The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.&lt;/p&gt;

A Study on Rural Marketing Management of Indian FMCG Product

FMCG is the fourth biggest sector in the Indian economy, where the urban fragment contributes about 55% to the general revenue produced by the sector. Nonetheless, with web entrance, growing mindfulness, expanding income and evolving ways of life, the FMCG market has seen faster growth in rural India when contrasted with the urban partners. FMCG products are accounted for to represent half of the complete rural spending, which is a verification of the fast growth in the semi-urban and rural consumers in the industry. This enormous growth of the rural market in India has moved the marketable combat zones for the FMCG companies from urban to rural. The rural market today is offering boundless chances to the businesses to connect with almost 33% of the area’s populace. Web infiltration has made information available for the rural Indian consumers who are affecting their purchase choices. The focal point of these consumers is moving towards esteem based purchases rather than price-based buying. They are presently considering price in examination with utility, worth, and highlights of the products. Companies that prior treated the rural market as a freedom ground for their lower-end products are presently realizing the need to concentrate on the prerequisites of the rural customers. The core of India lies in its towns, and today it is practically difficult to prevail in business on the off chance that we leave the area’s rural populace behind. Companies, particularly in the FMCG sector, need to comprehend the elements of the blossoming rural market and think of creative systems to win the trust of these potential consumers and to remain important in the market. Hence, the present study has been focused on the study on Rural Marketing Management of Indian FMCG Product and study based on secondary sources of data collections.

Dijital Kabile Kültüründe Satın Alma Davranışını Etkileyen Grup Dinamiklerini Anlamaya Yönelik Netnografik Bir Araştırma (A Netnographic Research to Understand Group Dynamics Affecting Purchasing Behavior in Digital Tribe Culture)

Purpose – The increasingly digitalized world also involves marketing in many aspects. Virtual communities that connect to each other with different values, produce a common culture and determine the purchasing choices of individuals are one of these aspects. These groups are the solution for consumers who are not satisfied with the timeless, spaceless, discrete, cold face of online shopping. Some consumers, both rational and unwilling to move away from human nature, participate in virtual communities for shopping. Design/methodology/approach – In order to realize this aim, two theories were used to establish both the conceptual framework and the research model. This research established Turkey's most widely used social network on Facebook, independent of any brand, it was carried out on a shopping community in the cooperation. This research was carried out on a shopping community based on cooperation, independent of any brand, established on Facebook the most widely used social network in Turkey. The research is an exploratory study and netnography method which is one of the qualitative research methods is used in this study. Findings – As a result of the study, 10 themes and 38 sub-themes were reached within the frame of the stated aim and method. Discussion – At the end of the research, specific to the sample; it was found that the virtual community created a culture of its own, the relationship of trust was strong, trust directly affected the commitment of the members, correct management of the community affected the group dynamics, the structure and dynamics of the group affected the intra- community behaviors, the leader was able to direct the purchase easily and trust-based collaborative groups have been found to replace traditional intermediaries in the digital world. In addition, as a result of the observations, two different types of groups were found in the virtual communities in terms of group dynamics. These are leading-oriented groups and theme-oriented groups. The results both support and expand previous researches.

GroupShop: monitoring group shopping behavior in real world using mobile devices

In brick-and-mortar stores, customers often shop in small groups, which may be more common compared with shopping alone. Retailers in these physical stores, however, do not have effective methods to recognize who are potential buyers and how group members influence each other in purchase choices. This work aims to use mobile devices to help characterize these behaviors. Specifically, by utilizing the motion and acoustic sensors on mobile devices, we propose three features to describe different stages of group shopping and then identify potential buyers. Further, the influence behavior among group members is characterized based on the movements and interactions of customers. We have conducted real-life experiments with the recruited volunteers shopping in three environments. And the experimental results validate the effectiveness of our approaches, showing a high accuracy in group shopping behavior recognition.

Factors Influencing the Buying Behaviour of Millennials Towards Insurance Products in the Nigerian Insurance Market

Investigating the factors affecting the purchase of insurance products and services among Millennials in Nigeria was the main purpose of the study. The study was guided by the following research objectives; exploring the methods millennials in Nigeria prefer in the accessing of insurance products and services; The assessment of the impact of the methods of promotion and messaging on the millennial population in Nigeria with regards to the uptake of insurance products and services and; to investigate the factors that influences the buying decision among the millennials in Nigeria; These where the major objectives of the study. It was ascertained that majority of the millennial age group in Nigeria, prefers to have a direct dealing with insurance company when buying insurance products and services. A further revelation shows that millennials, prefers the need of having insurance brokers/agents taking them through available options, regarding their choice of purchase. The study confirms that the prefer mode of information search among the millennial, is the television and radio with the social media following closely. With mobile payments confirmed as the most preferred modes of payment. The millennial prefers to purchase insurance products and services that was marketed on the social media and the internet, due to their preference of the internet over the traditional mainstream media. Mobile advertisements are becoming more popular among the Millennial population. With an increase in age and net income, direct dealing with insurance brokers and agents becomes more pronounced rather than peer referencing and the use of social media.

A Combination of Frequent Pattern Mining and Graph Traversal Approaches for Aspect Elicitation in Customer Reviews

Due to the remarkable increase in e-commerce transactions, people try to have an appropriate choice of purchase through considering other people's reflected experience in product's or service's reviews. Automatic analysis of such corpus requires enhanced developed algorithms based on natural language processing and opinion mining. Moreover, the linguistic differences make extending existing algorithms from one language to another challenging and in some cases impossible. Opinion mining focuses on different subjects of review analysis such as spam detection, aspect elicitation and polarity allocation. In this article, we focus on detection of explicit aspect and propose a methodology to overcome some difficult and problematic aspect compounds in the form of multi- words format in Persian language. Our approach proposes the construction of a directed weighted graph (ADG structure) based on some yielded information from FP-Growth frequent pattern identification algorithm on our corpus of Persian sentence. Traversing some special paths within the ADG graph according to our developed rules could lead us to the extraction of problematic multi-word aspects. We utilize Neo4j NoSQL graph database environment and its Cypher query language in order to create the ADG graph and access the desired paths that reflects our developed rules on the ADG structure which lead us to extract the multi-word aspects. The evaluation of our methodology with the existing approaches on the issue of aspect derivation in Persian language including ELDA, SAM, an MMI-based and an LRT-based algorithms indicates the robustness of our approach.

The Relationship of Health and Nutrition Claims towards Purchasing Choices among Consumers in Shah Alam, Selangor.

A cross-sectional survey was conducted using an online questionnaire on 385 respondents collected through convenience sampling. The survey consisted of four parts: socio-demographic background, health awareness, understanding and usage of health and nutrition claims, and purchase intention measured through the use of a mock packaging. Data collected were analyzed using SPSS version 22. Most of the respondents aged 18-30 (81.0%) and almost half of them were Malay (45.7%) with bachelor/master or PhD qualification (60.0%). The distribution of household income for all categories was almost similar (18.2-20.8%). There was a significant statistical relationship between health awareness and purchase intention among respondents (r=0.391, p<0.01). Health and nutrition claims influenced consumer's perceptions and purchase intention, especially for those who were more concerned about their health, thus, more focus on policy regarding claims is needed.

Assessment of Changing Consumer Behaviour in the Wake of COVID-19

This study is focused on Covid-19 pandemic which has brought a shift in the consumer buying behaviour. As the cases of virus infection are increasing, the fear of losing one’s life has gripped the consumer mind. There has been a drastic change observed in consumer buying behaviour and payment mode during the current crisis. Consumers are now buying more essential stuff related to grocery items, personal and home care stuff. In initial stage of pandemic in India people had started stock buying as they were afraid of the consequences of unknown crisis. Likewise, the consumers were grappling with the flooding information of Covid crisis 24/7 on social media. Subsequently, the false news, incomplete and misleading information floating on social media account has been a major pinning point. Therefore, the consumer gradually inclined towards the online platform for buying the basic stuff such as personal care items, home care items and clothing etc. Moreover, it has been found that the consumer choice of payment mode switched to digital payment. And there has been an increase in level of satisfaction among consumer about the online payment mode as per the call of crisis they have switched toward online buying and the consumer felt more ease and safe about shopping at home. Certainly, the social media have created a moderate influence on consumer attitude of purchase as well as the crisis has forced the choice of purchase in the emerging new normalcy.

Pengaruh Brand Awareness terhadap Keputusan Pembelian pada PT Gramedia Asri Media Cabang Cinere Mall Depok

Gramedia Asri Media is a company that specializes in retail that offers best books from various publishers , as well as school supplies products and an office that is best quality. PT Gramedia Asri Media trying continue to create a the brand awareness to public, In order to become the dominant choice in their purchasing choices. The study be conducted for determine how big influence the brand awareness of purchasing decisions. The method of this study used by quantitative method with Independent variables are Brand Awareness and the dependent variabel is purchasing decision and with sample of 30 respondents. The sampling technique used in this study is Sample Random Sampling. The method of this study used by methods observation, methods interview, methods questionnaire, and atudy documentation. Methods of data analysis used in this correlation coefficient analysis methods, determination coefficient, and simple linear regression analysis. Data processing was performed by using SPSS 23 software for Windows. Through the test R brand awareness has a strong relationship to the purchase decision. The influence of brand awareness on purchasing decision is 60,9% and the rest is 39,09% influenced by other factors not examines like brand image, promotion, quality of service and others. Each increase of one scala Brand Awareness will raise the Purchase Decision by 0,804.&#x0D;

Relationship between Behavior Bias and Investment Decision: A Comprehensive Literature Review

For investment-related decisions, the foremost critical factor is the speculator's recognition and response. For a private speculator, basic leadership process could be viewed as a constant process which has significant impact of the brain science while making purchase choices. In traditional financial theory, the investors are likely to be logical decision makers going along with the expected energy theory. Behavioral finance, in contrary to this, criticizes the logical viewpoint and it is argued that the investors have a tendency to deviate from rationality when they make purchase choices. Several behavioral biases that could happen in investment decision making over the historical past have been reviewed in this research paper.

Characterization of the Cofactors Involved in Non-Enzymatic Metmyoglobin Reduction In Vitro

ObjectivesConsumers’ meat purchasing decisions are strongly influenced by color. Myoglobin is the primary meat pigment that contributes to meat color. Myoglobin consists of an iron-containing heme ring and amino acids in the form of globin chains. Both the state of the heme iron and the type of ligand affects meat color. The consumer-preferred bright cherry-red color oxymyoglobin is formed when the iron is in the ferrous state and oxygen bind to the heme. The oxidation of oxymyoglobin or deoxymyoglobin results in the formation of the brown color, ferric metmyoglobin. Predominant metmyoglobin accumulation negatively impacts consumer purchasing choices. Although muscle type and pre- and post-harvest factors can influence meat discoloration, meat has an inherent ability to reduce metmyoglobin through enzymatic pathways, mitochondria-mediated pathways, and non-enzymatic mechanisms. In the enzymatic pathway, an electron from NADH is transferred to metmyoglobin by an enzyme and an electron carrier; while in mitochondria-mediated pathway, an electron from the electron-transport chain is transferred via cytochromes. Previous research speculated the role of non-enzymatic pathway in meat color; however, limited studies have characterized the cofactors present in a meat system. The objectives of this study were to characterize cofactors in non-enzymatic metmyoglobin reduction and determine the effect of storage temperature and postmortem muscle pH in-vitro.Materials and MethodsPurified equine metmyoglobin was reduced in the presence of combinations of electron carriers and donors. Methylene blue and cytochrome c were evaluated as the electron carriers, and NADH and ascorbate were considered as the electron donors. The cofactors were held at 4 and 25°C to determine temperature effects on the reduction of metmyoglobin, and the same cofactor combinations were evaluated at pH of 5.2, 5.6, 6.0, and 6.4 to reflect postmortem muscle pH. Spectrophotometry was utilized to monitor the rates of metmyoglobin reduction. The experiments were replicated five times, and the data were analyzed using the Mixed Procedure of SAS.ResultsThe results indicated that methylene blue was a significantly more effective electron carrier than cytochrome c with both electron donors, ascorbate and NADH. EDTA had no impact on the non-enzymatic metmyoglobin reducing the ability of methylene blue (P = 0.91). Temperature and pH had cofactor specific effects on the non-enzymatic reduction of metmyoglobin. Lower temperature resulted in an increased non-enzymatic metmyoglobin reduction for methylene blue regardless of electron donor (ascorbate, P = 0.03, NADH, P = 0.04). As pH increased, the non-enzymatic metmyoglobin reducing activity reduced significantly in the presence of NADH and methylene blue.ConclusionIn conclusion, the characteristics of the cofactors at specific temperatures and pH impacted the non-enzymatic reduction of metmyoglobin. Further, current in vitro research indicated that non-enzymatic metmyoglobin reduction is possible at lower temperature and meat pH.

Who will buy alternative fueled or automated vehicles: A modular, behavioral modeling approach

Abstract Future car purchase can determine an array of things ranging from CO2 emissions to urban life quality. For this reason, models and methods predicting car purchase are valuable to policy makers. This paper examines the future car purchase choice, using modules and different levels of attributes that construct a car, and measures the effect on the purchase choice of personality traits such as symbolic/exuberant attitudes towards vehicles. The results may enable policy makers to focus on certain market segments when promoting alternative fuel and automated vehicles. The paper proposes a hybrid choice model, with latent variables capturing the pro-environmental, exuberant and tech-friendly attitudes of individuals. The questionnaire presented to the respondents is in the form of a menu, from which participants may choose five different types of vehicle characteristics (engine size, type of car, fuel type, car edition and level of automation) to construct their ideal vehicle. Results indicate a negative correlation between symbolic, exuberant attitudes towards automobiles, the view of cars as symbols, and willingness to purchase a hybrid or electric vehicle. The findings further suggest that there is a correlation between symbol-driven exuberant attitudes and the desire to buy a larger vehicle. This paper examines the relationship between the symbolic perception of cars and, simultaneously, a range of characteristics, to discover which car attributes the symbolic perception affects. It also proposes an integrated framework for the modeling of future car purchase, with the hypothesis that each of the three presented latent variables can affect different modules of the individual’s ideal car concept.

Conocimientos, opiniones y uso del etiquetado nutricional de alimentos procesados en adolescentes ecuatorianos según tipo de colegio

Antecedentes: el etiquetado nutricional es una herramienta que contribuye en la prevención de las enfermedades crónicas no transmisibles, cuyos factores de riesgo son altamente prevalentes en Ecuador. Objetivo: comparar los conocimientos, opiniones y uso del etiquetado y del semáforo nutricional según el tipo de colegio, en un grupo de adolescentes de 1.o a 3.o de bachillerato de dos unidades educativas de la ciudad de Quito, Ecuador, durante el año 2017. Materiales y métodos: estudio descriptivo transversal en 161 adolescentes de ambos sexos, de un colegio privado y otro público, a quienes se les aplicó una encuesta sobre conocimientos, decisión de compra y lectura de las etiquetas nutricionales de alimentos procesados. Resultados: el 89,4 % de los adolescentes identificó la etiqueta nutricional, pero solo el 50,9 % la leyó, y solo el 32,3 % la entendió completamente; aunque el 45,3 % ha cambiado sus hábitos de consumo gracias al uso del semáforo nutricional y el 58,4 % manifestó que esto ha beneficiado también a su familia. El 79,5 % no prefirió los alimentos que incluían el semáforo nutricional dentro de la etiqueta. En ninguno de los casos se encontraron diferencias estadísticas según el tipo de colegio. Conclusión: el uso que hacen los jóvenes del etiquetado nutricional de los alimentos no contribuye con su elección al momento de adquirirlos, sin diferencias según el tipo de colegio.

Food Purchasing Behaviors of a Remote and Rural Adult Solomon Islander Population.

The aim of this study was to investigate the food purchasing behaviors of an adult Solomon Islander population within a transitioning food system in Auki, Malaita. Food purchasing behavior measures included; venue type and transportation for purchasing food, previous day expenditure on food purchases, number of weekly shopping experiences for store foods (generally long-life shelf and frozen items) and fresh foods (such as fruits and vegetables and fresh fish) and the importance of factors (i.e., price) on purchasing decisions. One hundred and thirty-three adults (aged 18 to 74 years; female: 63%, males: 37%) completed an interviewer administered questionnaire during December 2018. Food items were primarily sourced from Auki markets (n = 70) and stores (n = 40). Food purchasing differed between fresh and semi-perishable foods (store food). Participants reported similar shopping experiences for store food and fresh food (M = 3.87 and M = 3.25 times a week, respectively) and spending between $1 and $200 (M = $56.12) Solomon Island dollars on food in the previous day. The most reported purchased item was white rice (n = 117, 88%), with taste, freshness and family preference the most important factors reported as influencing food purchasing choices. While our findings are from a small sample in Auki, further research could build upon this work by investigating food purchasing behaviors at other times of the year, and more widely in the Solomon Islands and greater Pacific region.