Choice Intentions Research Articles

A Multidimensional Model of Planned Behavior Theory and Its Prediction on Entrepreneurial Intention

It is widely believed that entrepreneurial intention is a central concept within entrepreneurial education. Students who have entrepreneurial intentions tend to be self-employed and were not likely to be job seekers. Therefore, in the domain of entrepreneurial research, entrepreneurial intention is a critical issue in studying entrepreneurship.Objectives: The study examines the multidimensional model of theory of planned behavior and its prediction on entrepreneurial intention among university students. The premise of this theory is that individual attitude and behavior are complex processes in which multiple factors determine effectiveness. This study investigates whether this theory will be best described with a multidimensional construct or a single construct and how the relationship path of each dimension.Methodology: The study used a cross-sectional design. Data was distributed to 583 university students in the vocational program at Brawijaya University Indonesia. Data was analyzed using multi-group structural equation modeling in two steps: measurement model test and structural model test. The measurement model was used to test and validated the instrument at the latent variable level while Confirmatory Factor Analysis (CFA) was used to test the model.Finding: The study found entrepreneurial intention was established by a continuum construct: choice intention, commitment to entrepreneurship, and nascent entrepreneurship. Attitude toward entrepreneurship consists of two dimensions, affective and instrumental attitude. Perceived behavioral control comprises of self-efficacy and perceived controllability. Every dimension of entrepreneurial intention has a different relationship with the dimensions of attitude and perceived behavioral control with self-efficacy and affective attitude as the stronger predictor of entrepreneurial intention than instrumental attitude and perceived controllability. The association of choice intention on commitment and the effect of commitment on nascent entrepreneurship is larger among males rather than females.Conclusion: The study answered the necessity to conduct and test an empirical model of the multidimensional construct of planned behavior theory and entrepreneurship intention. By treating the model as multiple models, we proposed a new perspective of the best model that describes entrepreneurial behavior. Using structural equation modeling, this study reveals the different relationship paths of each dimension.

Integration of shared transport at a public transport stop: mode choice intentions of different user segments at a mobility hub

To create an integrated transport system that can compete with and reduce private car usage, we need a better understanding of the transport and user characteristics that relate to people's intentions to use shared and public transport at a mobility hub. For this purpose, this paper describes the results of a survey surrounding the case study of Leyenburg, The Hague in which a scenario of integrating shared mobility at an existing public transport stop is proposed. This study investigates the intention to use shared modes and public transport in a multimodal transport network and the factors and user characteristics that affect this intention. As digital technologies become important in the integration of modalities by offering digital planning and payment options, concerns regarding digital exclusion in transport services are growing. In this paper we developed a digital skills measure to reflects one's ability to perform tasks that are inherent to the digital services seen in the transport sector. Using an ordinal logistics regression analysis, the study has found that the intention to use shared transport is higher for people who are younger, have a high level of education and a high level of digital skills. In addition, having prior experience with shared transport in the past year and currently using multiple means of transportation during the trip are positively affecting the intention to use shared transport. The intention to combine shared transport with the bus or tram during a trip is similar to the intention to use shared transport and is related to similar characteristics, except for education. The intention to use the bus or tram is found to be mainly related to current transport usage and trip-specific factors and not to other user characteristics. For transport providers, the results provide evidence that offering shared motor scooters and bicycles would be an attractive option for young and highly-educated users who intend to combine the use of shared and public transport.

Factors Influencing the Doctor of Medicine Career Choice Intention Among STEM Senior High School Students from a Private Educational Institution in Manila, Philippines

The purpose of this study was to examine the relationship between career intention to pursue a Doctor of Medicine (MD) and attitudes, social influence (SI), and career self-efficacy (CSE) in STEM SHS students from a private educational institution in Manila, Philippines. The online survey drew a total of 103 purposively selected SHS students. The findings indicate that respondents have a strong intention to pursue a career in medicine, a favorable attitude toward MD careers, a moderate to a high SI, and a high CSE. The Spearman Rho Correlation revealed that their attitude, career self-efficacy, and social influence were all statistically significant factors of their intention to pursue a career in medicine. A positive attitude, combined with a high level of career self-efficacy and supportive family, teachers, and peers, all contribute to a student's decision to pursue a career in medicine.

Believe It or Not

Most theories of information security policy (ISP), except a few focused on the insider-centric view, are grounded in the control-centric perspective, and most ISP compliance models stem from Western countries. Regulatory focus theory (RFT) proposes two modes of motivational regulation, promotion and prevention focused that are supposed to motivate employee compliance in a trade-off. Culture is crucial to the study of ISP that puts control over human connections. Chinese guanxi, a specific dimension of Chinese culture, is better understood underlying the trust-distrust frame. To bridge the theoretical gap between the control-centric and the insider-centric perspectives, we develop an ISP behavioral model by taking an integrated approach from RFT and the trust-distrust frame. We employed scenario-based events about information security misconduct in the workplace to examine employees’ compliance intention and non-violation choice of ISP upon counterfactual thinking. Our empirical results improve the theoretical and practical implications of security practices.

Evolutionary analysis of Japan's nuclear wastewater discharge events considering the impact of participants' emotions

The Japanese government's decision to discharge nuclear wastewater from the Fukushima Daiichi Nuclear Power Plant into the sea on April 13, 2021 has aroused widespread concern around the world. The Japanese people, especially the fishermen, have expressed their long and strong dissatisfaction with this decision. Motivated by this background, this paper discusses an evolutionary game considering the impact of participants' emotions to explore the evolutionary stable strategies of both the Japanese government and Japanese fishermen. The results show that (i) the evolutionary stability strategies of the two sides of the game are different under different emotion combinations. Under the optimism of the fishermen, the fishermen's decision making is irrational, and the equilibrium strategy of the game between the two sides is not conducive to fishermen. (ii) The emotions of the players will not only affect their own strategic choices but also affect the strategic choice intentions of other players. (iii) Reducing the cost of nuclear wastewater treatment is currently the most feasible way to reduce the probability of the Japanese government's discharge policy. Under the premise that the government chooses to discharge, no matter what the fishermen's emotions are, it is the fishermen's dominant strategy to strive for more subsidies for their own interests. The abovementioned findings can provide a decision-making reference for the Japanese government to formulate discharge strategies and for Japanese fishermen to protect their rights and interests.

Design of Air Passenger Travel Choice Intention Prediction System Based on Deep Learning

Under the Beijing-Tianjin regional comprehensive transportation system, the flow of air passengers between multiple airports in the region is more frequent. The fundamental reason for the flow of air passengers is that there are differences in the level of service quality provided by airports and airlines in the region. Passengers’ choice intention is the consumption and purchase decision of passengers on aviation services. By constructing a Logit model, this paper analyzes the degree of influence on the travel choice intention of air passengers in the Beijing-Tianjin region from five aspects: individual passenger demographic characteristics, travel purpose, ground transportation characteristics, airport operation capacity, and airport soft power. Passengers can effectively predict the choice of air travel mode in the Beijing-Tianjin region. The results show that Beijing Capital Airport is favored by business travelers; Beijing Daxing International Airport is favored by travelers because of its fast security check-through speed; for Tianjin Binhai International Airport, the convenience of getting in and out of the airport by car and the speed of airport security check-through are two significant factors. Indicators do not affect the selection of airports; reasonable follow-up arrangements when airport flights are delayed are the only significant but negatively correlated factor; the research design results provide new ideas for the analysis of passenger travel mode selection behavior in multiple airport areas, enriching the data-driven research on transportation choices.

Trust from Information to Products: An Empirical Study on the Determinants of Choice Intention on Health Products

Trust from Information to Products: An Empirical Study on the Determinants of Choice Intention on Health Products

The Influence of Social Networks on the Choice of a University Brand by Generation Y

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space.
 The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service.
 The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention.
 The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth.
 The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

미용학과 대학생의 전공선택동기가 직업선택의도에 미치는 영향

This study is a descriptive survey designed to examine the influence of major selection on career choice intention against college students from the department of cosmetology. For this, a mobile questionnaire survey was performed against 160 college students majoring in cosmetology at a junior college in Gyeongsangnam-do and Jeolla-do. A total of 143 copies were collected for final analysis. The collected data were analyzed, using SPSS 24.0, and the results found the followings: In major selection ranking, ‘major selected according to interest’ was the highest. When asked about career choice intention ranking, ‘academic major-related career’ was most responded. Both extrinsic and intrinsic motivations for major selection revealed a positive correlation with job security, social career view and personal career view. Furthermore, such motivations for major selection had a statistically significant influence on career choice intention. They affected job security, social career view and personal career view with statistical significance. Therefore, it is required to help college students majoring in cosmetology understand that major selection increases their career choice intention and enhance motivation for major selection.

Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing.

This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.

Factors Affecting Consumers' Online Choice Intention: A Study Based on Bayesian Network.

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

Food choice behavior: a case study in South Korea

PurposeWith dining out increasing globally, policy making and research have been on menu labeling as a source for meaningful nutrition information. Yet, despite attempts to mandate menu labeling and the studies examining consumer's perception of menu nutritional information and how this perception impacts dining behavior and intention to consume, concerns for obesity and malnutrition continue to be at the forefront of public health discussions. This study attempts to comprehend consumers' nutritional goals, intention and food choice behavior, thereby suggesting how to leverage this information for change.Design/methodology/approachUsing survey data and a proposed and validated theoretical model, the study identified the different aspects of consumer's food choice by analyzing the relationship of consumer's perceived importance toward nutrition information, food choice and healthy daily behavior, and intention to improve health.FindingsConsumers who perceive higher importance of nutrition information are more likely to choose healthy food when dining out and have stronger health improvement intention. The results also suggested healthy food choice and healthy daily behavior positively influenced health improvement intention.Originality/valueDespite the previous studies on menu labeling and the numerous policy mandates, there is still concern about the food choice behavior of consumers while eating out. No serious effort exists to regulate food service providers similar to the regulation of other consumer products, whereby consumers are generally protected from harm. This study suggests through education, promotional marketing and industry partnerships, motivating and leveraging consumers' desire for healthy food choices could move food service providers and policy makers to change what information is provided.

Higher education institution choice intention model: mediation effect of attitude

ABSTRACT This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online questionnaires was analyzed using structural equation modelling. The findings show that HEI attitude fully mediates the relationship between SI and HEI fully on CI while partially mediating BE’s relationship with CI. This study contributes to the theory by providing a model to measure HEI CI that reflects the important role of attitude during HEI choice. Findings also provide guidance to the practitioners in terms of suggesting marketing strategies to be competitive, especially in the new education outlook emerging from COVID19 experiences.

Mathematics self-schema, motivation, and subject choice intention: A multiphase investigation.

What motivates high school students to persist with challenging mathematics? The current investigation examined this important question using the concept of mathematics self-schema, that is, students’ cognitive generalizations of their selves in learning mathematics. Mathematics self-schemas are important sources of motivation. It was hypothesized that students who hold contrasting mathematics self-schemas would learn challenging mathematics and formulate their subject choice intention differently. Study 1 surveyed 373 Year 10 Australian students and classified them into 3 schematic groups based on their survey responses. The results showed that positive, average, and negative schematics held contrasting goals, strategies, and performance expectation when dealing with challenging mathematics. More positive schematics compared with the other groups intended to take advanced mathematics in senior high school. Study 2 used an experimental design to compare positive and negative schematics’ contrasting responses when dealing with difficult tests. Seventy-one students drawn from Study 1 joined Study 2. The findings confirmed the differences between these 2 groups. Study 3 randomly assigned 106 average schematics located in Study 1 to positive schematic, negative schematic, and control conditions. Students in the positive and negative conditions were primed to think and act like a schematic corresponding to their assigned condition before completing a challenging test. The results showed that average schematics in the induced conditions acted and responded to the challenging test in a way similar to corresponding positive and negative schematics. The article discusses mathematics self-schemas as a source of motivation for understanding students’ engagement in and subject choice intention for challenging mathematics. (PsycInfo Database Record (c) 2021 APA, all rights reserved)

The influence of entrepreneurial skills, education and risk perception on career choice intent: The case of European students with family business background

Abstract When confronted with career choice, students with family business background have a specific trilemma. Having an additional career alternative as a potential family business successor, makes their career choice decision more complex compared with their peers. The purpose of this paper is to investigate how entrepreneurial education, risk perception and skill mastering influence career choice intention of this specific group of students. We used a data set from GUESSS 2014 survey. Our sample includes students with family business background from 18 European countries. We used a multinomial logistic regression since our dependant variable has three categorical solutions (entrepreneur, employee and successor). Our findings may be used by consultants, education institutions and more importantly by parents which find themselves in a triple role of an entrepreneur, an owner and a parent.

Research on High-Speed Railway Freight Train Organization Method considering Different Transportation Product Demands

The sustained and stable growth of China’s market economy promotes the continuous improvement of transportation demand and puts forward higher requirements for transportation products. At present, as a new product, high-speed rail freight has played an important role in cold chain logistics and high-value-added transportation, which is of great significance to effectively reduce the pollution caused by road transportation and further promote the sustainable development of economy and logistics industry. In the previous study, we studied the organization optimization method of high-speed rail freight train operation scheme and the compilation method of high-speed rail freight train diagram based on the overall demand of freight transportation but did not consider the influence of different high-speed rail freight transportation products on the organization scheme. Therefore, in order to ensure the sustainable development of high-speed rail freight business, based on the demand of high-speed freight products (the freight product for short in the following text), this paper focuses on the optimization method of high-speed rail freight train organization scheme considering different demands. A two-stage freight demand analysis method considering customers’ choice intention and actual supply capacity was designed, comprehensively considering the relationship between operation cost and income, and a model based on different products in order to meet the needs of large-scale case solving was established. In addition, a column generation algorithm was designed. The computational results are encouraging and demonstrate the effectiveness of the model and solution method.

P25 Fruit and Vegetable Intake, Intention, and Healthy Food Choice Self-Efficacy Among Second and Third Grade EFNEP Youth in Guam

<h3>Objective</h3> To examine the effectiveness of the Health Kids Club (HKC) curriculum on fruit and vegetable (FV) intake and dietary behaviors among the Expanded Food and Nutrition Education Program (EFNEP) youth participants in Guam. <h3>Use of Theory or Research</h3> Guam EFNEP implements the HKC curriculum and applies the Experiential Learning Model; therefore, the constructs of the Social Cognitive Theory is the framework to evaluate this study's objective. <h3>Target Audience</h3> Study participants were Guam EFNEP youth in grades 3-5 (N = 2,569) during 2015-2019 from different community-based sites throughout Guam. Majority of youth were Asian and/or Native Hawaiian or Other Pacific Islander race and males (53%). <h3>Program Description</h3> The HKC curriculum consists of 6 interactive lessons on food safety, diet quality, portion control, and moving more and each has 2 activities. A lesson is added to gather exit data and celebrate program completion. <h3>Evaluation Methods</h3> Only data from youth who self-reported dietary behaviors using the nutrition education survey at entry and exit were analyzed (N = 1,714). Surveys consisted of 14 total questions for both periods 2015-2017 (n = 776) and 2017-2019 (n = 938). A paired <i>t</i> test and Wilcoxon signed rank test were performed to determine program effectiveness. Questions from each survey period were selected to examine FV intake, FV intention, and healthy food choice (HFC) self-efficacy behavior categories. <h3>Results</h3> Youth reported a significantly higher exit score for all behavior categories in both study periods. In 2015-2017, the mean increase in FV intake, FV intention, and HFC self-efficacy scores at exit were 0.45 (95% CI: 0.35-0.55), 0.18 (95% CI: 0.10-0.27), and 0.55 (95% CI: 0.45-0.65), respectively. In 2017-2019, the mean increase in FV intake and HFC self-efficacy scores at exit were 0.20 (95% CI: 0.05-0.35) and 0.37 (95% CI: 0.29-0.45), respectively, and a statistically significant median increase in FV intention score, z=2.27, <i>P</i> = 0.023. <h3>Conclusion</h3> Guam EFNEP youth curriculum is effective in improving children's FV intake, FV intention, and HFC self-efficacy.

Tsunami preparedness and resilience in the Cascadia Subduction Zone: A multistage model of expected evacuation decisions and mode choice

Physical scientists have estimated that the Cascadia Subduction Zone (CSZ) has as much as a 25% chance to produce a M9.0 earthquake and tsunami in the next 50 years, but few studies have used survey data to assess household risk perceptions, emergency preparedness, and evacuation intentions. To understand these phenomena, this study conducted a mail-based household questionnaire using the Protective Action Decision Model (PADM) as a guide to collect 483 responses from two coastal communities in the CSZ: Crescent City, CA and Coos Bay, OR. We applied multistage regression models to assess the effects of critical PADM variables. The results showed that three psychological variables (risk perception, perceived hazard knowledge, and evacuation mode efficacy) were associated with some demographic variables and experience variables. Evacuation intention and evacuation mode choice are associated with those psychological variables but not with demographic variables. Contrary to previous studies, location and experience had no direct impact on evacuation intention or mode choice. We also analyzed expected evacuation mode compliance and the potential of using micro-mobility during tsunami response. This study provides empirical evidence of tsunami preparedness and intentions to support interdisciplinary evacuation modeling, tsunami hazard education, community disaster preparedness, and resilience plans.

Research on influencing factors of elderly care institutions’ choice intention based on artificial intelligence and embedded system

With the advance of time, the problem of population aging has become more and more serious in all countries of the world. Whether it is developed countries or developing countries, the proportion of middle-aged and elderly people in almost most countries is getting higher and higher. The aging of the population will cause a series of social problems, such as the shortage of social labor force, the decrease of the total population and the social security of the retired elderly. In view of the increasingly prominent situation of China’s aging problem, the national government launched relevant policies and pension security mode in 2011. The core idea of these policies and pension mode is to establish a multi-level and multi security system with perfect functions, taking home-based pension as the main form, community-based pension as the necessary form and government pension as the supplementary form. In this context, this paper introduces the embedded theory and artificial intelligence technology to study the current pension model in China, analyzes the advantages and disadvantages of the current pension model in China, summarizes a more perfect pension model, and investigates the willingness of some elderly people to the current pension mode. In this paper, through a lot of research and design, it is found that the optimal interval of checkpoints can be obtained by using mathematical model and simulation. When the mathematical model is used to obtain the optimal interval of checkpoints, the corresponding solution model should be established, and then the optimal interval can be obtained by using the solving model. After obtaining the optimal interval, the relevant data are input into the simulation model for simulation experiment.

Am I choosing the right career? The implications of COVID-19 on the occupational attitudes of hospitality management students.

The hospitality industry is under threat from COVID-19 and the possibility of future crises remains very real. To improve understanding of how such a crisis impacts the attractiveness of pursuing a career in the hospitality industry, this study examines the effects of negative emotions invoked by COVID-19 on hospitality management students' occupational attitudes. Using a sample of 425 students, we find that in addition to diminishing their occupational identification and in turn, job choice intentions, that the effects of these negative emotions are channeled through three salient motivational pathways, namely self-efficacy, intrinsic and extrinsic motivation, and passion. Thus, the study not only advances theory by providing a more nuanced conceptualization of the effects of negative emotions on occupational attitudes but it identifies important leverage points that can be harnessed to help mitigate the harmful emotional effects of a crisis, such as COVID-19, important and timely contributions that the authors hope willbenefit aspiring hospitality industry talent and help restore the attractiveness of careers in the hospitality industry. Future research directions and implications to theory and practice are discussed.