Integration of shared transport at a public transport stop: mode choice intentions of different user segments at a mobility hub

Abstract

To create an integrated transport system that can compete with and reduce private car usage, we need a better understanding of the transport and user characteristics that relate to people's intentions to use shared and public transport at a mobility hub. For this purpose, this paper describes the results of a survey surrounding the case study of Leyenburg, The Hague in which a scenario of integrating shared mobility at an existing public transport stop is proposed. This study investigates the intention to use shared modes and public transport in a multimodal transport network and the factors and user characteristics that affect this intention. As digital technologies become important in the integration of modalities by offering digital planning and payment options, concerns regarding digital exclusion in transport services are growing. In this paper we developed a digital skills measure to reflects one's ability to perform tasks that are inherent to the digital services seen in the transport sector. Using an ordinal logistics regression analysis, the study has found that the intention to use shared transport is higher for people who are younger, have a high level of education and a high level of digital skills. In addition, having prior experience with shared transport in the past year and currently using multiple means of transportation during the trip are positively affecting the intention to use shared transport. The intention to combine shared transport with the bus or tram during a trip is similar to the intention to use shared transport and is related to similar characteristics, except for education. The intention to use the bus or tram is found to be mainly related to current transport usage and trip-specific factors and not to other user characteristics. For transport providers, the results provide evidence that offering shared motor scooters and bicycles would be an attractive option for young and highly-educated users who intend to combine the use of shared and public transport.