Chinese Visitors Research Articles

A geographic analysis of hosts' irritation levels towards mainland Chinese cross-border day-trippers

There is a proliferation of research on Chinese tourists' unpleasant behaviour in host destinations, but analyses on cross-border day-trippers remain scarce. This paper offers a geographic analysis of hosts' attitude towards mainland Chinese visitors in Sheung Shui, a border town in Hong Kong. It utilises a novel adaptation of G.V. Doxey's Irridex Model together with Geographical Information System to spatially assess attitudes of over 280 shop owners. The spatial differentiation of antagonism levels, and correlations between irritation and factors like business type and distance from major transport hubs were discussed. Results revealed businesses related to ‘Fashion and beauty’ and ‘Supermarkets and convenient stores’ had greater resentment. There were also statistically significant differences between irritation levels and the shortest distances to various transport hubs (p < 0.001). The findings will have implications on the planning and management of the flow and circulation of mainland Chinese travelers in Hong Kong.

An Examination of Sina Weibo Travel Blogs’ Influence on Sentiment towards Hotel Accommodation in Macao

ABSTRACTChinese outbound tourism represents the world’s largest and highest yield travel segment. Western social media influence on travel decisions via Facebook and Twitter are commonly cited in research. Yet these social media platforms are banned in China. Using the Chinese equivalent of Twitter, this research investigates the sentiment of posts on Chinese Sina Weibo with regard to those staying at a hotel in Macao. The use of key opinion leaders (KOLs) on Weibo for brand promotion, some with several million followers, is now increasingly used in Macao’s integrated resort communication strategy. Separating what is celebrity buzz and self-promotion from hotel promotion, this research suggests examining the commercial value of Chinese social media posts and reposts on creating incremental room purchases as a direct consequence of post sentiment. This could be extended to other hospitality products and has marketing implications on the global hospitality industry wishing to engage and attract Chinese visitors.

The Evolution of Chinese Mainland Visitors to Hong Kong from International Visitors to Domestic Visitors

ABSTRACTPolitically, Hong Kong is part of the People’s Republic of China. However, Mainland Chinese vacation visitors coming to Hong Kong are restricted by immigration regulations. The introduction of the Individual Visitor Scheme (IVS) and multiple visa policies has significantly increased the number of leisure visitors to Hong Kong from China due to increased access. This increase in visitors has resulted in noticeable social impacts including increased conflicts between Mainland Chinese visitors and local residents in Hong Kong. This paper examines Mainland Chinese leisure visitors’ behavior in Hong Kong for a period lasting from the UK handover of Hong Kong back to China in 1997 to 2014. With the exponential growth in leisure tourism over the course of the past 18 years, mainly driven by the IVS, Mainland Chinese visitors’ travel profiles and activities more closely represent domestic tourism than international tourism in terms of trip and visitor profile, activities taken, type of goods purchased and accommodation behavior.

Can Hong Kong retain Chinese visitor interest?

Can Hong Kong retain Chinese visitor interest?

Chinese Tourists’ Perceptions of Service Quality in West African Hotels: A Case Study of Senegal

ABSTRACTThe quality of service from the clients’ perspective in the hotel business is a remarkable basis for growth. Previous researches revealed that visitor perception of service quality influences service delivery and ultimate satisfaction. In Senegal, and West Africa at large, hotels embarking on putting in place relevant service quality systems are aiming to meet the levels of satisfaction of their visitors. This supports gaining a competitive advantage and attracting international visitors, including those from new markets such as China. The current study reveals the five major dimensions that influence Chinese visitors’ perceptions of service quality of hotels in Senegal. The results may be significant to providers of hotel services and contribute to the improvement of business through modification of the product and service needs of Chinese visitors across West African hotels.

A study on relationship on authenticity, tourist experience, tourist satisfaction and acculturation of world cultural heritage

The purpose of this study is to investigate relationships between authenticity, tourist experience, tourist satisfaction, and acculturation of World Cultural Heritage for long-term Chinese residents who visited World Heritage Site (Yangdong Folk Village), And to present the importance of tourism as the role to solve cultural conflicts. In order to achieve the purpose, this study taking the Chinese visitors (immigrants, students and other services) who visited the Korean historical village in the world tourism heritage (Yangdong Folk Village) as objects to collect data by using the method of convenience sampling and self-administered questionnaire. The questionnaire was conducted between May 1, 2016 and May 15, 2016 for 23days. A total of 300 questionnaires were distributed and all collected, but 278 copies were used for the analysis except for the unfair responses.

Study on the relationship between Cross-Cultural awareness, authenticity, tourism experience and tourism satisfaction of Chinese tourists

The purpose of this study was to identify the relationship between Cross-Cultural Awareness, authenticity, tourist experience, and tourist satisfaction, and to suggest ways to revitalize the tourism of world cultural heritage. The questionnaire was conducted for about 15 days including two weekends from September 10, 2016 to September 18, 2016 for Chinese visitors who visited to Hahoe Village, and 333 copies were used for the final analysis. The results are as follows: Firstly, Objective authenticity has a positive effect on tourist experience. (.817). Secondly, Constructive authenticity has a negative effect on tourist experience. (-.307). Thirdly, Existential authenticity has a positive effect on tourist experience (.385). Fourthly, objective authenticity has a positive effect on tourist satisfaction (.982). Fifthly, Constructive authenticity is not statistically significant for tourist satisfaction. Sixthly, Existential authenticity is not statistically significant for tourist satisfaction. The implications of this research result are the preservation of Hahoe Village and the development of programs to increase the satisfaction level of tourists.

A STUDY ON THE CULTURAL TOURISM OF THE CHINESE TOURISTS IN JAPAN

The Japanese tourism industry is becoming an important pillar of the Japanese economy. To increase the number of Chinese visitors to Japan, emphasizing the charm of the Japanese culture will be key. Promoting “cultural tourism” as the main reason for Chinese tourists to take vacation trips to Japan will be a major factor in helping Japan reach its international tourism goals by 2020 and beyond.Earlier studies on cultural tourism have offered several conclusions, but few have addressed the subject of cultural tourism as it relates to Chinese visitors to Japan. There appears to be little existing research on Japanese tourism from the perspective of cultural exploration. In most studies on Chinese visitors to Japan, the focus is primarily on economics and policies; very few studies address “cultural tourism.”So in this study, we attempt to expand our understanding of “cultural tourism” among Chinese tourists coming to Japan by identifying factors influencing tourism from a cultural point of view. We conducted a questionnaire survey of Chinese tourists who visited Japan. Before analyzing using multiple regression analysis, we analyzed In order to grasp the visiting factors of Chinese tourists.Based on the results of the survey described here. It was established that increasing numbers of Chinese tourists now visit Japan to pursue “cultural tourism.” The specific elements of this cultural tourism were identified.

The Attractiveness of Australian Events to Chinese Visitors and Barriers to Attendance

This article explores the attractiveness of Australian events to Chinese visitors. The Chinese have become the most important inbound market for Australia and this trend is likely to continue in the near future. Traditionally, Chinese visitors have been interested in sightseeing, but they are becoming more sophisticated in their travel behaviors and are seeking more active experiences. This exploratory study investigated whether Chinese visitors are attracted to events, what types of events they are likely to be interested in, and what factors impede their attendance at events based on data collected from Chinese tourists by travel agents in Guandong province. It was found that some Chinese tourists are interested in events, particularly festivals and cultural events, as well as certain hallmark sporting events. It was also found that interest in events appears to increase with travel experience, which bodes well for Australian events in the future as the Chinese travel market continues to mature. The findings will contribute a further cultural dimension to the event literature and help inform marketing and operations for individual events organizers and destination marketing associations.

Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan

Purpose – This paper describes the marketing potential of film-induced tourism in marketing Japan, as a popular tourism destination for non-Asian visitors. In particular, it focuses on the popular culture and on engaging young people from Europe, America, and Australia in discovering and promoting its cultural heritage.Design/Methodology/Approach – The number of Western tourists to Japan rose by 50 % between 2010 and 2015. Many of these tourists are attracted by the films associated with Japan in one way or another. We assume that, even though the majority of incoming tourists in Japan are Chinese visitors, the marketing potential of film-induced tourism in Japan represents a source of untapped potential. One can trace the increase in the popularity of Japan as the tourism destination to a number of new Western films taking place in Japan. Findings and implications – We employ the monthly data on the combined box office revenues of recent films set in Japan, as well as the monthly statistics on the number of visitors from Australia, Europe, and North America. We find causality between the popularity of the films and the number of tourists from the destinations that are mostly impacted by those films. Limitations – The research is limited by the issue of popularity of Western culture and films in Asia. One should remember that just 3 million out of 19 million foreign tourists that visited Japan in 2015 were non-Asian. Originality – The popularity of films either related to or taking place in Japan is enormous in the Western world. Headed by the recent 2015 Hungarian dark comedy “Liza, the Fox-Fairy”, there is a whole array of films drawing from both exotic and cosmopolitan Japanese culture. The Japanese setting offers a picturesque scenery for melodramas, such as “Lost in translation” (USD 119.7 million in box office revenues) or “Memories of a Geisha” (USD 162 million), horrors and thrillers, including “The Grudge” (USD 187 million) or “Godzilla” (USD 528 million), as well as action movies, for instance “Kill Bill Volume 1” (USD 333 million) or “The Wolverine” (USD 417 million).

CHINESE VISITORS TO 18TH CENTURY BRITAIN AND THEIR CONTRIBUTION TO ITS CULTURAL AND INTELLECTUAL LIFE

This essay introduces three 18th century Chinese visitors to Britain, analysing the important role they played in cross‐cultural intellectual and artistic contact between the two countries. Loum Kiqua, a merchant, arrived in London in 1756. He gave the first known performance on a Chinese musical instrument in the West. Chitqua, a portrait modeller who arrived in 1769, exhibited at the newly‐established Royal Academy (becoming the first named Chinese artist to have a work shown in an overseas exhibit). Whang at Tong (Whang Atong, Huang Yadong), was only in his early 20s at the time of his arrival in England in August 1774, but he played a significant role in the transfer of botanical knowledge from China to the West through his connections with John Bradby Blake in Canton and his father John Blake in London.

In-place or out-of-place? Host–guest encounter under ‘One Country, Two Systems’

This study aims to examine the mutual perceptions between Hong Kong residents and Mainland Chinese visitors when they share mall spaces in Hong Kong, further to investigate if and in what circumstances potential conflicts exist between them. Mixed methods, including a questionnaire survey and in-depth interviews, were used as a response to the call for including qualitative methods for more thorough understanding of the host–guest relationship. The survey findings suggest that Mainland tourists were perceived negatively while local residents were perceived positively in both Perception of Behaviour and Perception of Crowdedness. Three place identities are also analysed from in-depth interviews, namely Hong Kong residents being ‘in place’, Mainland visitors being ‘out of place’, and Hong Kong residents being ‘outsiders’. The politics of mobility arising from their conflicts leads to and increases fluidity of their place identity. This study contributes to the literature by examining perceptions on an individual level among the nationals of differing national identities in one single country. It also offers insights for authorities in managing relationships and tensions currently existing in tourism spaces. Such an analysis using the concepts of insideness–outsideness and in-place/out-of-place could be extended to a wider scope of relationships by including different stakeholders in tourism.

Soft Power of Seoul City - The Perceived Image of Seoul by Chinese Visitors

Seoul is a popular destination for Chinese tourists and Seoul’s image has been a popular topic for scholars in recent years. This study aimed to...

The economic impacts of a changing visa fee for Chinese tourists to Australia

Chinese tourism demands in Australia have increased exponentially in recent time, driven largely by increases in the number of visitors. The hidden important fact of this market is its high price sensitivity, which is vital to the growth of the dominant Chinese tourism segment in the total inbound sector of the country. This article addresses a concern of the tourism industry regarding a possible policy change on a tourist visa fee for Chinese nationals that potentially has adverse impacts on the economy. The article demonstrates that the revenue objective of an increase in the visa fee for Chinese visitors is unlikely to be a successful policy, as it will take a long time for the visa revenue to compensate for the losses of gross domestic product. In the extreme, the GDP losses may never be compensated adequately by the increased visa revenue.

The determinants of Chinese visitors to Australia: A dynamic demand analysis

Although China has progressively become an important inbound tourism market for Australia, its demand elasticities have been little studied to date. This study examines the determinants of Chinese visitors to Australia using a dynamic time-series estimator. Interesting findings include a high income elasticity as a source of the continuous doubledigit growth rates in Chinese arrivals that Australia has experienced over the past two decades, together with relatively high total trip price elasticities for both short run and long run. A trend of Chinese outbound to Australia is also identified. From a policy perspective, the results confirm that keeping a low cost of visiting Australia, both ground and travel costs, is a good strategy to secure greater numbers of Chinese tourists.

Storytelling in tourism: Chinese visitors and Māori hosts in New Zealand

The study was aimed at gaining insights into how Māori tourism providers can engage with, and benefit from the growing Chinese outbound tourism industry which is of growing importance to New Zealand, through stories and storytelling. The study includes a survey of Chinese visitors, a focus group of Māori business consultants and feedback from three Māori business owners culminating in a rich and a broad range of experience and knowledge. The findings confirm that more focus needs to be aligned to the quality of the stories and how they are being delivered to the Chinese visitors. There is also a need for more variety in what is offered and how this is being delivered to these visitors. The quality of the experience is also important in reference to connecting the visitors to the Māori culture offering a range of different options. Using more technology and animation is a preference for the Chinese visitors and adapting social media into a more powerful marketing tool is also something that should explored. New Zealand as a tourism destination should provide better connections through storytelling that enhance the word of mouth of the Chinese visitors.

Q 방법론을 적용한 한옥 방문객의 주관성 연구

This study identifies the subjectivity of Chinese Hanok visitors using Q methodology. It goes on to classify Chinese visitor motivation for Hanok, and examines characteristics of clusters classified by Q methodology. The results of the Q method reveal five clusters that were then classified. The first cluster is called ‘Experience-seekers to a Korean traditional house.’ The subjects of this cluster want to experience a Korean traditional house, learn about Korean culture, and place a high value on the attractions of Hanok. The second cluster is called ‘Socialization-seekers for experience in Hanok.’ These cluster subjects want to enhance their relation with family or relatives and have a strong intention to meet a wide variety of people. The third cluster is called ‘Experience-seekers through Hallyu media.’ These individuals visited Hanok out of curiosity and developed an attachment to Hanok after they watched Hanok as exposed on Hallyu media. The fourth cluster is called ‘Experience-seekers through SNS reviews.’ They are people who visited Hanok because of their high trust in information obtained from SNS and recommendations from others. Finally, the fifth cluster is called ‘Knowledge exploration-seekers of Hanok.’ These individuals are aware of Korea because of a visitation to Hanok and have a strong intention to increase their knowledge. These findings will contribute to developing a theoretical typology of Chinese Hanok visitors based on their subjectivity and using new methodology. The findings will also provide Hanok managers with a marketing strategy that utilizes market segmentation.

Importation of yellow fever into China: assessing travel patterns.

Rapid increase in trade and a growing air passenger market encourages high travel volume between the regions associated with increasing risks of such importations including China. Eleven Chinese workers infected during the 2016 yellow fever (YF) outbreak in Angola imported YF into China highlighting the potential for spread into Asia. Using outbound and inbound travel data, we assessed travel patterns from and to YF endemic countries in relation to China. Among YF endemic countries, Angola has the second highest number of travellers into China and also receives the second highest number of Chinese visitors. We estimated that China needs around half a million YF vaccine doses to cover their population travelling to YF endemic countries. The recent importation cases into China also unmasked the low YF vaccination coverage among Chinese travellers and workers to Angola, indicating the need to ensure better adherence to the International Health Regulations.

Visitors to protected areas in China

Conservation managers worldwide need social science information on visitors to protected areas, as well as natural science information on species and ecosystems. Visitor attitudes and behaviours differ considerably between countries and cultures, and these differences influence environmental impacts and management effectiveness. We present the first large-scale multi-site study of motivations, activities, satisfaction and intentions for Chinese visitors to highly biodiverse, heavily-visited Chinese protected areas. At national scale, Chinese cultural attitudes to nature, animal welfare, and threatened species differ substantially from those in Western nations. Our results indicate that these differences are less marked for park visitors than for the general public. The main goal of Chinese park visitors is unstressed appreciation of nature in unpolluted environments, and they also enjoy adventure and cultural experiences. Differences appear only at finer scale, such as wildlife interactions and birdwatching expectations. Since 15% of Chinese park visitors plan their next park visit internationally, these results are also relevant for conservation in all countries that receive Chinese tourists. We suggest that Chinese park visitors might be able to catalyse broader Chinese cultural change in attitudes towards use of threatened species.

Ethics of Chinese & Western tourists in Hong Kong

The potential for tension between tourists and residents due to tourist behaviour is rising. In such environment, understanding tourists’ ethical judgments of different scenarios is important. This study asks tourists and residents to ethically evaluate five different scenarios, using a multidimensional ethics scale and rate the likelihood they are to engage in these scenarios while at home and on vacation. An intercept survey of 1827 questionnaires were collected from Hong Kong residents, Mainland Chinese and Western tourists. Teleological ethical theories may justify actions that are deemed ethically inappropriate by deontology or ethics of justice. Western tourists are more likely to engage in unethical behaviour on holidays than at home. For Mainland Chinese visitors, the opposite is true.