Study on the relationship between Cross-Cultural awareness, authenticity, tourism experience and tourism satisfaction of Chinese tourists

Abstract

The purpose of this study was to identify the relationship between Cross-Cultural Awareness, authenticity, tourist experience, and tourist satisfaction, and to suggest ways to revitalize the tourism of world cultural heritage. The questionnaire was conducted for about 15 days including two weekends from September 10, 2016 to September 18, 2016 for Chinese visitors who visited to Hahoe Village, and 333 copies were used for the final analysis. The results are as follows: Firstly, Objective authenticity has a positive effect on tourist experience. (.817). Secondly, Constructive authenticity has a negative effect on tourist experience. (-.307). Thirdly, Existential authenticity has a positive effect on tourist experience (.385). Fourthly, objective authenticity has a positive effect on tourist satisfaction (.982). Fifthly, Constructive authenticity is not statistically significant for tourist satisfaction. Sixthly, Existential authenticity is not statistically significant for tourist satisfaction. The implications of this research result are the preservation of Hahoe Village and the development of programs to increase the satisfaction level of tourists.