The impact of Cross-cultural and tourist experience on the authenticity and tourist satisfaction : Focus on Chinese tourists in the world cultural heritage of Korea tour destinations

Abstract

This paper investigates how do cross-cultural and tourist experience of Chinese tourist impact on authenticity and tourist satisfaction.Questionnaire had carry out targeting Chinese tourists in the world cultural heritage of Korea tour destinations for this study. The questionnaire survey was from Sept 1, 2015 to October 31, 2015 and totally 500 copies had distributed. 470 copies were collected back. Remove invalid questionnaires 450 copies were performed using in this study.Data collected through the survey was processed through data coding, followed by analysis on frequency Analysis, correlation analysis, and reliability analysis for SPSS 20.0 for Windows. Using AMOS 20.0 for confirmatory factor analysis and Structural equation model analysis.Base on the analysis it is suggested that, firstly, concerning the appropriateness of the model, analysis results were=560.012(df=188, p<0.001), GFI=0.906, AGFI=0.873, RMR=0.030, NFI=0.926, TLI=0.938, CFI=0.949, RMSEA=0.065, Normed (/df)=2.929. This meant that the model had sufficient validity when comparing with indices used as general evaluation standards. Secondly, Cross-Cultural Awareness has a positive impact on objective, constructive, and existential authenticity. Thirdly, Tourist experience has a positive impact on existential authenticity, objective authenticity and constructive authenticity. Fourthly, Existential authenticity, Objective authenticity and constructive authenticity has a positive impact on tourist satisfaction.